主营介绍

  • 产品类型:

    物业租赁、房产销售

  • 产品名称:

    物业租赁 房产销售

  • 经营范围:

    土地开发、房产销售及租赁、物业管理。

运营业务数据

最新公告日期:2017-08-18 
业务名称 2017-06-30 2016-06-30 2015-12-31 2015-06-30 2014-12-31
结转销售金额(元) 15.20亿 8.22亿 - 19.84亿 -
回笼资金(元) 18.55亿 21.12亿 29.91亿 13.90亿 31.39亿
销售金额(元) 18.34亿 24.67亿 - 13.57亿 32.28亿
结转销售面积(平方米) 16.98万 7.21万 - 15.71万 -
销售面积(平方米) 14.22万 24.14万 - 12.50万 30.62万
合同销售面积(平方米) - - 31.01万 - -
合同销售金额(元) - - 32.04亿 - -
土地储备投资(元) - - - - 28.90亿
竣工面积(平方米) - - - - 58.74万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 房地产 29.59亿 100.00% 20.80亿 100.00% 100.00% 29.71%
按产品 房产销售 28.74亿 97.11% 20.17亿 96.98% 97.42% 29.81%
房产租赁 8553.86万 2.89% 6282.52万 3.02% 2.58% 26.55%
按地区 天津市 15.47亿 52.27% 12.24亿 58.84% 36.75% 20.89%
陕西省 6.47亿 21.88% 4.08亿 19.64% 27.18% 36.91%
广东省 3.89亿 13.14% 2.33亿 11.21% 17.71% 40.03%
湖南省 2.46亿 8.33% 1.23亿 5.92% 14.03% 50.06%
广西自治区 1.30亿 4.38% 9140.93万 4.39% 4.34% 29.46%

董事会经营评述

  一、概述  公司需遵守《深圳证券交易所行业信息披露指引第3号—上市公司从事房地产业务》的披露要求  (一)公司经营与管理情况回顾  2017年,国家坚持“房住不炒”调控基调,加快建立多主体供应、多渠道保障、租购并举的住房制度,限购限贷限售限价政策日趋严格,行业集中度持续提升,龙头企业加速领跑、中型企业进退分化,兼并重组和转型发展成为重要趋势。一年来,公司在新一届领导班子带领下,转变思路,迎难而上,取得了较好的经营业绩。全年实现合同销售收入19.50亿元(不含地铁合作项目合同销售收入3.78亿元),资金回笼27.86亿元;全年新开工项目面积15.84万平米,竣工25.11万平米,在建项目面积... 查看全部▼

  一、概述
  公司需遵守《深圳证券交易所行业信息披露指引第3号—上市公司从事房地产业务》的披露要求
  (一)公司经营与管理情况回顾
  2017年,国家坚持“房住不炒”调控基调,加快建立多主体供应、多渠道保障、租购并举的住房制度,限购限贷限售限价政策日趋严格,行业集中度持续提升,龙头企业加速领跑、中型企业进退分化,兼并重组和转型发展成为重要趋势。一年来,公司在新一届领导班子带领下,转变思路,迎难而上,取得了较好的经营业绩。全年实现合同销售收入19.50亿元(不含地铁合作项目合同销售收入3.78亿元),资金回笼27.86亿元;全年新开工项目面积15.84万平米,竣工25.11万平米,在建项目面积92.98万平米;全年实现营业收入29.59亿元,利润总额9.60亿元,归属于母公司股东的净利润8.06亿元,加权平均净资产收益率为15.24%;截至2017年12月31日,公司总资产131.40亿元、归属于上市公司股东的净资产55.68亿元,资产负债率为56.56%,处于安全可控范围内。主要工作情况如下:
  1、科学谋划,与时俱进,明确战略发展方向
  2017年3月,公司顺利完成董监高换届工作,新一届领导班子科学研判形势,认真分析公司的优势与不足,以“做强、做优、做大”为目标,结合国企改革方向和行业最新发展趋势,制定了《振业集团改革发展方案》,明确了“坚持房地产主业不动摇,坚持国企特色不动摇;以房地产开发为主体,住房租赁和房地产产业链延伸为两翼;辅以长效激励、大监督、改革创新容错、职业化提升四大保障体系”的“2124”战略,为公司的二次腾飞描绘了宏伟蓝图。
  2、价值导向,重点突破,经营工作稳中有升
  营销工作方面,面对空前严厉的房地产调控形势,公司管理层多次深入一线开展调研,科学研判政策走向,积极调整营销策略,确定了价值营销的工作思路,全年累计实现合同销售面积19.50万平方米,合同销售金额19.50亿元(不含地铁合作项目);资产经营方面,通过引入深圳国招平台公开招租,全年实现资产经营收入10,396万元,较上年增长11.20%,并筹备成立了住房租赁公司,布局住房租赁业务;项目建设方面,全年新开工项目面积15.84万平米,竣工25.11万平米,在建项目面积92.98万平米,项目进度一级节点达成率较上年提升11个百分点,项目质量第三方实测实量合格率稳中有升,安全管理平稳有序。
  3、拓宽渠道,全力出击,积极争取项目资源
  面对项目获取方式多元化的趋势,公司在传统“招拍挂”方式基础上,积极探索政企合作、国企合作、股权合作、城市更新、代建、资产并购等各种模式,竭尽全力寻找优质项目和延伸产业链,深度跟进合作项目、招拍挂项目近百项,除成功竞得南宁吴圩镇地块外,公司还与西安灞桥区政府、灞河新区管委会就洪庆新城军民融合产业园配套提升改造项目签订了战略合作协议,与美国华平、科特勒咨询、中核华泰建设、深圳建总院、北京银行等产业链上下游知名公司建立起战略合作关系,完善了公司的立体开发体系,拓宽了项目获取思路和渠道。
  4、创新机制,完善制度,全面提升管理水平
  一是大刀阔斧推进招标模式改革。实施“阳光招采”,引入第三方招标代理机构,利用“振业阳光招采”微信公众号和自主研发的电子招标平台,全面实现招标信息公开化、招标过程信息化,持续完善评标规则,广泛开展大数据运用,实现“优中选低”,显著降低开发成本。二是结合监管政策调整和公司实际修订公司《章程》系列文件,夯实法人治理基础,提高了公司规范运作水平,公司信息披露连续五年获得深交所A级评级。三是建立了能高能低的薪酬机制,制定实施《董事会特别奖励基金管理办法》,积极探索项目风险抵押金、项目跟投机制和超额收益分享机制,激发员工干事创业的积极性和主动性。四是出台改革创新容错制度,鼓励员工在企业发展过程中大胆工作、放手创新,为突破公司发展瓶颈创造了良好环境。
  5、投身公益,精准扶贫,积极履行社会责任
  公司安排工作队常驻龙川县四都镇新四村开展“精准扶贫、精准脱贫”工作,累计投入帮扶资金237万元,稳步推进村内道路桥梁、文体广场、公共文化服务中心、卫生站等公共基础设施建设。同时,快速推进产业扶贫,建设了农业科技示范园,带领当地村民开展豪猪家禽养殖和百香果种植,发展精准户社员181名,并完成了深圳宝安(龙川)产业转移园50万元的参股投资,建设了新四村电子商务服务站,组织了六期农业技术培训,培训人数230人次。公司扶贫工作在龙川县扶贫考核中得分99.9分,位列全县第5名,赢得了当地群众的口碑,在社会上树立了负责任、有担当的良好企业形象。
  二、核心竞争力
  公司需遵守《深圳证券交易所行业信息披露指引第3号—上市公司从事房地产业务》的披露要求。
  公司确立了以房地产开发为主体,住房租赁和房地产产业链延伸为两翼的“一体两翼”发展战略,积极践行“团结、坚韧、职业、感恩”的企业精神,建立了一支人员精简、团结协作的高素质职业化团队,将公司打造成了具备国家一级开发资质的优质国有上市房地产企业。

  三、公司未来发展的展望
  1、对未来宏观发展形势的看法
  2018年是贯彻党的十九大精神的开局之年,是实施“十三五”规划承上启下的关键一年。中央经济工作会议强调要坚持稳中求进工作总基调,深入推进供给侧结构性改革。预计经济增长向好趋势不变,金融严监管、去杠杆政策延续,房地产行业将继续坚持“房住不炒”定位,政策开启“因城施策、一城多策”分类调控方向,短期调控与长效机制的衔接将更为紧密,在控制房价水平的同时,完善多层次住房供应体系,构建租购并举的住房制度,推动长效机制的建立健全。
  2、公司面临的风险
  资金风险:当前金融监管不断强化,房企融资渠道日趋规范化,资金成本也将逐渐提升。由于土地投资和项目开发需要大量资金,在项目销售资金回笼不畅的情况下,公司资金将处于偏紧状态。
  市场风险:随着各地政府限售、限贷、限价、限购等多种调控措施的不断加强,公司重点项目的销售将面临激烈的市场竞争环境,这将给公司销售工作带来直接压力。
  土地储备不足风险:公司规模偏小,融资能力偏弱,参加土地市场竞争的压力较大,对未来可持续发展造成不利影响。
  3、2018年经营发展计划
  公司根据房地产调控政策、公司中长期发展战略以及现有项目开发计划等因素,制定2018年度经营发展计划如下:
  (1)资金回笼≥28.67亿元
  (2)合同销售收入≥32.24亿元
  (3)合同销售面积≥22.97万平方米
  (以上数据均不包含与深圳地铁集团合作的锦荟PARK项目)2017年度,公司深入分析各地房地产调控政策和市场变化情况,明确价值营销方针,全年累计实现资金回笼27.86亿元,合同销售收入19.50亿元(不包含与深圳地铁集团合作的锦荟PARK项目),合同销售面积19.50万平方米,分别完成2017年年度报告所披露全年计划的69.62%、49.61%和71.30%。
  4、2018年工作措施
  2018年,公司发展的指导思想是:认真贯彻党的十九大精神,坚决落实市政府、市国资委的战略决策部署,积极稳妥地推动集团重大资产重组,践行“2124”发展战略,实现经营和管理工作质与量的同步飞跃。
  (1)以提质增效为重点,确保实现年度目标。一是深入分析各地房地产调控政策和市场变化情况,以价值营销
  为导向,灵活调整营销策略,重点关注广州天颂项目、深圳锦荟PARK和天津铂雅轩等重点项目,逐步提高精装交房比例,实现年度销售目标。二是全面实施阳光招采,严格变更签证管理,提高预决算水平,合理控制开发成本。
  三是对标行业先进企业,加强进度、质量和安全管理,建立设计工作考核评价体系,提升产品品质和附加值,增强产品竞争力。四是创新存量资产经营模式,通过基金方式撬动社会资本,培育新的盈利模式和利润增长点。
  (2)创新融资方式,提升资金保障水平。一是加强银企合作,适度扩大银行融资规模。二是加快推进20亿元
  中期票据申报和发行工作,合理控制票面利率。三是制定再融资工作预案,根据监管政策变动,适时启动资本市场再融资工作。四是探索REITS等资产证券化融资方式,为拓展资产租赁业务提供资金保障。
  (3)突出重点项目,突破土地储备瓶颈。进一步拓宽土地投资思路,多渠道获取土地资源,要以粤港澳大湾区
  和目前已布点的一二线城市为重点,向周边区域进行扩展和延伸。投资项目类型除了住宅开发项目以外,要向租赁住房项目、产业开发项目、上下游产业链延伸项目进行拓展,把握“政府主导+国企参与+人才住房”方向,力争城市更新项目取得突破。
  (4)完善和加强内部管理,提升职业化水平。一是宣传和固化“团结、坚韧、职业、感恩”的企业精神,倡导
  勇于担当、勤于思考、追求效率的工作作风。二是加强人才引进和人力资源开发,完善绩效考核机制,打造德才兼备,锐意进取的人才队伍。三是优化完善项目跟投制度,结合新项目获取和团队组建适时安排实施,激发员工干事创业积极性。四是继续深化大监督体系建设,加强内控检查、强化制度落实,根据业务发展实际调整和完善内控体系。 收起▲