主营介绍

  • 产品类型:

    供应链管理、广告传媒、房地产

  • 产品名称:

    互联网广告 户外媒体广告 策划制作 商品销售 房屋销售 煤炭铁精粉贸易

  • 经营范围:

    房地产开发、经营;国内贸易(不含专营、专控、专卖商品);兴办实业(具体项目另行申报),计算机领域的技术开发、技术转让、技术咨询和技术服务,计算机软硬件开发及销售;经营进出口业务(具体按照深贸管准证字第2003-3670号资格证书办理);设计、制作、代理、发布各类广告,电脑图文设计制作,影视策划,企业形象策划,市场营销策划;展览展示设计服务,会务服务;文化产业园区的投资(具体项目另行申报),文化旅游项目的投资(具体项目另行申报);物联网、人工智能的技术研发。(以上项目法律、行政法规、国务院决定禁止的项目除外,限制的项目须取得许可后方可经营)。房地产开发,经营;国内贸易(不含专营、专控、专卖商品);兴办实业(具体项目另行申报),计算机软硬件开发及销售;经营进出口业务(具体按照深贸管准证字第2003-3670号资格证书办理);电子产品、数码产品、安防产品、通讯产品的研发生产与销售,电动车、电动自行车、思维车、电动滑板车、滑板车、自行车的生产与销售;在批准区域内针对实体经济项目开展股权投资、债权投资、短期财务性投资、投资咨询等业务(未经金融监督部门依法批准,不得从事向公众吸款、融资担保、代客理财等金融服务);融资租赁业务,租赁业务,向国内外购买租赁财产,租赁财产的残值处理及维修,租赁交易咨询和担保(依法须经批准的项目,经相关部门批准后依批准的内容开展经营活动);保付代理(非银行融资类),从事担保业务(不含融资性担保业务),与商业保理相关的咨询(不含限制项目),信用风险管理平台技术开发,供应链管理及相关配套服务,企业管理咨询、财务咨询、经济信息咨询、投资咨询(均不含限制项目),创业投资业务,投资兴办实业(具体项目另行申报),计算机软硬件技术研发、技术咨询(不含限制项目),数据库管理,在网上从事商贸活动(不含限制项目),国内贸易(不含专营、专卖、专控商品),经营进出口业务(法律、行政法规、国务院决定禁止的项目除外,限制的项目须取得许可后方可经营)。

运营业务数据

最新公告日期:2016-04-21 
业务名称 2015-12-31 2014-12-31 2012-12-31 2011-12-31
房地产开发产量(套) 377.00 - - -
房地产开发销量(套) 504.00 - - -
房屋建筑销量(套) - 403.00 - -
房屋建筑产量(套) - 522.00 - -
房地产销量(套) - - 510.00 246.00
房地产产量(套) - - 424.00 423.00
贸易销量(吨) - - 1.06万 450.87
贸易产量(吨) - - 0.00 1.10万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 供应链管理 7.19亿 58.35% 7.07亿 66.23% 7.55% 1.74%
广告传媒 5.13亿 41.65% 3.60亿 33.77% 92.45% 29.81%
按产品 煤炭铁精粉等贸易 7.19亿 58.35% 7.07亿 66.23% 7.55% 1.74%
广告发布 5.13亿 41.65% 3.60亿 33.77% 92.45% 29.81%
按地区 广东省 7.19亿 58.34% 7.07亿 66.23% 7.48% 1.72%
浙江省 3.02亿 24.52% 1.82亿 17.10% 72.36% 39.63%
北京市 2.11亿 17.12% 1.78亿 16.65% 20.14% 15.80%
山东省 26.56万 0.02% 23.85万 0.02% 0.02% 10.21%

董事会经营评述

  一、概述  报告期,公司全力聚集广告主业,拓展供应链管理业务,布局传媒生态链领域,搭建了结构明晰、高效互补的组织架构,实现了资本、智力和产业的有效融合。公司管理层积极落实董事会制定的相关战略,结合公司实际经营计划,全面推进各项经营管理工作,积极优化公司资源配置,不断提升公司核心竞争力、盈利能力和综合实力。  二、公司面临的风险和应对措施  1.同质化竞争风险。目前,国内广告传媒行业产品结构单一,同质化竞争比较严重,创新能力相对不足。大多数广告传媒公司在内容服务和营销手段上同质化现象比较突出,同时受限于文化需求创意和创新能力的不足,提供优质产品和服务的能力相对缺乏。未来广告传媒行业竞争只有从... 查看全部▼

  一、概述
  报告期,公司全力聚集广告主业,拓展供应链管理业务,布局传媒生态链领域,搭建了结构明晰、高效互补的组织架构,实现了资本、智力和产业的有效融合。公司管理层积极落实董事会制定的相关战略,结合公司实际经营计划,全面推进各项经营管理工作,积极优化公司资源配置,不断提升公司核心竞争力、盈利能力和综合实力。

  二、公司面临的风险和应对措施
  1.同质化竞争风险。目前,国内广告传媒行业产品结构单一,同质化竞争比较严重,创新能力相对不足。大多数广告传媒公司在内容服务和营销手段上同质化现象比较突出,同时受限于文化需求创意和创新能力的不足,提供优质产品和服务的能力相对缺乏。未来广告传媒行业竞争只有从之前的偏重竞争对手向偏重于消费者受众转变,才能赢得受众、保持受众,进而保证广告媒体行业的可持续发展。公司近年来正在积极转变理念,从产品、技术、服务等多个维度着力,积极打造以客户为中心的经营理念。
  2.人才流失的风险。广告行业各类人才特别是营销和技术类人才,是持续提升公司核心竞争力的关键要素。在当前广告行业竞争日益激烈的形势下,公司营销管理团队及核心业务骨干的稳定性,将直接影响公司经营目标和经营业绩的实现。如果不能采取有效措施,控制好核心人才的流失,将会对公司下一步的经营和业务发展造成不利影响。为避免核心团队成员流失造成不利影响,公司已于2017年度推出了员工持股计划,同时未来也将推出股权激励计划,对核心管理团队及业务骨干实施激励,留住现有人才,积极引进高端人才。
  3.商誉减值的风险。2015年公司以发行股份及支付现金方式购买了冉十科技和视科传媒公司,在公司合并资产负债表中增加了较大金额的商誉。根据《企业会计准则》规定,重组交易形成的商誉不作摊销处理,但需在未来每年年度终了时做减值测试。由于未来国家经济形势、行业竞争以国家法律法规、产业政策均存在一定的不确定性,可能对标的公司的经营业绩造成影响,进而出现商誉减值的风险。

  三、核心竞争力分析
  1.丰富的媒体和客户资源。冉十科技目前已聚合优质媒体和渠道2.3万+,拥有腾讯、小米、今日头条、滴滴、嘀嗒拼车、墨迹天气、大众点评等顶级广告资源,日曝光10亿+,全面覆盖手机终端用户3.8亿个,同时拥有包括太平洋游戏网在内的200多个手游资源。公司通过缜密的品牌分析,结合广告创意、数据优化和人群定向技术,制定最优的品牌全案策略,目前已拥有6000+品牌和互联网企业服务经验,包含全球500强企业、跨境电商巨头、国际旅游品牌、明星手游、互联网新锐企业等领域客户,也与多家跨国公司、大型国有企业、相关中小企业及政府机关建立密切的合作关系。公司旗下的太平洋游戏网是一个覆盖网游、页游、手游、单机等全类型游戏的服务性资讯网站。太平洋游戏网在竞技游戏专区建设、竞技赛事报道和组织、竞技平台搭建等领域深耕多年,热门游戏专区为玩家提供方便直观的游戏攻略服务和玩家互动交流。视科传媒则拥有众多的优质户外媒体资源,目前拥有户外高清LED屏34块、LCD屏(裸眼3D)近1000块、公共自行车亭点位近3000处、公交站亭灯箱近700块,实现了全媒体覆盖。目前超大户外高清LED巨屏"西湖天幕"正式商业化运营。目前视科传媒已成为杭州最大的户外媒体资源运营商之一,在户外媒体领域包括媒体资源总量、营业收入、上下游产业配套等方面均处于浙江前列、全国领先的行业地位,与全国各大知名品牌均有长期合作。
  2.出色的技术研发能力。冉十科技拥有成熟的技术服务团队,在移动广告策划、方案设计以及执行阶段,均可保证客户投放效果的最优化。公司旗下的至美DSP场景营销广告平台是行业领先的专业化程序化购买平台,致力于为客户提供专业的营销解决方案。在互联网广告投放技术、DSP广告投放效果优化、广告目标受众数据挖掘技术等方面均不断创新。视科传媒一直致力于行业技术研发,已引进了裸眼3D、三维码、RTB优化算法等一系列专利技术,在互联网广告板块,自主研发搭建DMP大数据库,通过技术革新不断提升公司的行业竞争力。视赚网络还自主研发了视赚广告、视赚商城、视赚APP、视赚TV等一系列产品、应用,为提升客户体验奠定了坚实基础。
  3.突出的资源整合能力。冉十科技凭借整案策划、媒介资源、技术制作与项目运营维护等自身综合优势,与中国农业银行、中国民生银行等机构建立了良好合作关系,并利用既有平台资源和团队项目经验,为银行和广告主客户策划跨界营销合作方案,发挥各自资源优势,提升双方客户体验和市场宣传效果,为中国农业银行提供技术服务。视科传媒通过多年的媒体资源整合布局,打通了创意策划、品牌推广、精准营销、互动营销、媒体投放、媒介运营、移动电商、数据分析、效果评估这一完整的产业生态链,有效发挥资源整合的优势,降低了运营成本,提高了利润率水平。视赚网络则通过分享经济的运营模式,依托公司的资源优势和技术实力,整合全国传统媒体资源和新媒体资源以及具有媒体属性的智能终端资源,努力打造媒体行业的"滴滴",正逐步建设成为以大数据、云计算、人工智能为基础的集互动媒体、精准营销、视频内容、积分商城等于一体的智慧媒体生态,目前整合的媒体资源刊例价值约70亿元,覆盖用户规模达到4亿人。
  4.丰富的品牌和资质优势。2016年视科传媒被G20国际峰会杭州市筹备工作领导小组授予"G20杭州峰会赞助商"荣誉名牌、"G20杭州峰会选用产品"证书;2017年10月第24届中国国际广告节"中国广告长城奖"评选中,视科传媒荣获"2017创新营销金奖";2018年5月,第15届中国户外传播大会在中国厦门举办,视科传媒荣获"中国户外传媒业年度新锐力量"奖。同时,超大户外高清LED巨屏"西湖天幕"投入运营后,凭借其独一无二的区位优势、震撼的广告效果,不仅受到品牌客户的追捧,还在社会上获得了广泛的关注,已成为杭州的一大标志性景观,大幅提升了公司的品牌形象。视赚网络是互联网协会会员单位,获得软件企业认定和国家高新技术企业认定,杭州市级研发中心认定。拥有网络文化经营许可证、ICP、增值电信业务经营许可证等多个证照,申请获得软件产品登记证及软件著作权证37项,正在申请专利和软著有14项。同时通过收购赛鸽天地、三吉嘉喜,又获得信息网络传播视听节目许可证、广播电视节目制作许可证,为下一步进军互联网+传媒和视听领域打下了坚实的基础。2017年视赚网络获批国家高新企业,并获得"2017年杭州市企业高新技术研发中心"殊荣。
  5.完整的产、学、研一体化平台。自2015年12月公司与中国人民大学新闻学院共同建立明德大通新媒体研究院以来,搭建了学界业界的对话交流合作平台,吸收培养了一批优秀的博士后以及专业学术人才,围绕新媒体产业政策、新传播技术、媒介融合、大数据与舆情、互联网金融、媒体资本运营与产业发展等相关领域展开了深入的研究与合作,形成了一系列的行业智力成果,为公司及时了解行业动向、把脉市场行情、定位发展方向提供了强有力的支撑。
  6.积极的企业文化与团队建设。紧紧围绕"大象无形,融汇贯通"的企业使命,致力于打造员工与企业共同成长、企业与社会共赢共享的企业文化。通过建立科学的人才引进政策、完善的激励工作机制、健全的培训交流机制,不断提升团队的综合素质与专业能力。通过开展形式多样的文体活动、企业年会、员工生日会等,增强了团队的凝聚力,提升了员工对公司的认同感和归属感,大大提高了公司的软实力。 收起▲