主营介绍

  • 产品类型:

    供应链管理、广告传媒、房地产

  • 产品名称:

    互联网广告 户外媒体广告 策划制作 商品销售 房屋销售 煤炭铁精粉贸易

  • 经营范围:

    房地产开发、经营;国内贸易(不含专营、专控、专卖商品);兴办实业(具体项目另行申报),计算机软硬件开发及销售;经营进出口业务(具体按照深贸管准证字第2003-3670号资格证书办理)

运营业务数据

最新公告日期:2016-04-21 
业务名称 2015-12-31 2014-12-31 2012-12-31 2011-12-31
房地产开发产量(套) 377.00 - - -
房地产开发销量(套) 504.00 - - -
房屋建筑销量(套) - 403.00 - -
房屋建筑产量(套) - 522.00 - -
房地产销量(套) - - 510.00 246.00
房地产产量(套) - - 424.00 423.00
贸易销量(吨) - - 1.06万 450.87
贸易产量(吨) - - 0.00 1.10万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 广告传媒 10.38亿 68.75% 5.92亿 65.93% 87.85% 43.01%
房地产 3.68亿 24.34% 3.06亿 34.07% 12.15% 16.80%
供应链管理 1.04亿 6.91% - - - -
按产品 互联网广告 6.25亿 41.37% 4.13亿 46.63% 41.90% 33.97%
户外媒体广告 3.99亿 26.45% 1.67亿 18.86% 45.90% 58.22%
房屋销售 3.67亿 24.31% 3.05亿 34.51% 12.20% 16.84%
煤炭铁精粉贸易 1.04亿 6.91% - - - -
商品销售 716.50万 0.47% - - - -
策划制作 668.29万 0.44% - - - -
其他 68.43万 0.05% - - - -
按地区 北京市 5.46亿 36.14% 4.08亿 45.51% 27.00% 25.15%
杭州市 4.93亿 32.62% 1.83亿 20.42% 60.84% 62.79%
山东省 3.68亿 24.34% 3.06亿 34.07% 12.15% 16.80%
广东省 1.04亿 6.91% - - - -

董事会经营评述

  一、概述  2017年,公司完全剥离房地产业务,全力聚集广告主业,发力布局供应链管理领域,搭建了结构明晰、高效互补的组织架构,实现了资本、智力和产业的有效融合。公司管理层积极落实董事会制定的相关战略,结合公司实际经营计划,全面推进各项经营管理工作,积极优化公司资源配置,不断提升公司核心竞争力、盈利能力和综合实力。  二、核心竞争力分析  1.丰富的媒体和客户资源。冉十科技目前已聚合优质媒体和渠道2.3万+,拥有腾讯、小米、今日头条、滴滴、嘀嗒拼车、墨迹天气、大众点评等顶级广告资源,日曝光10亿+,全面覆盖手机终端用户3.8亿个,同时拥有包括太平洋游戏网在内的200多个手游资源。公司通过缜密... 查看全部▼

  一、概述
  2017年,公司完全剥离房地产业务,全力聚集广告主业,发力布局供应链管理领域,搭建了结构明晰、高效互补的组织架构,实现了资本、智力和产业的有效融合。公司管理层积极落实董事会制定的相关战略,结合公司实际经营计划,全面推进各项经营管理工作,积极优化公司资源配置,不断提升公司核心竞争力、盈利能力和综合实力。

  二、核心竞争力分析
  1.丰富的媒体和客户资源。冉十科技目前已聚合优质媒体和渠道2.3万+,拥有腾讯、小米、今日头条、滴滴、嘀嗒拼车、墨迹天气、大众点评等顶级广告资源,日曝光10亿+,全面覆盖手机终端用户3.8亿个,同时拥有包括太平洋游戏网在内的200多个手游资源。公司通过缜密的品牌分析,结合广告创意、数据优化和人群定向技术,制定最优的品牌全案策略,目前已拥有6000+品牌和互联网企业服务经验,包含全球500强企业、跨境电商巨头、国际旅游品牌、明星手游、互联网新锐企业等领域客户,也与多家跨国公司、大型国有企业、相关中小企业及政府机关建立密切的合作关系。公司旗下的太平洋游戏网是一个覆盖网游、页游、手游、单机等全类型游戏的服务性资讯网站。太平洋游戏网在竞技游戏专区建设、竞技赛事报道和组织、竞技平台搭建等领域深耕多年,热门游戏专区为玩家提供方便直观的游戏攻略服务和玩家互动交流。视科传媒则拥有众多的优质户外媒体资源,目前拥有户外高清LED屏34块、LCD屏(裸眼3D)近1000块、公共自行车亭点位近3000处、公交站厅点位近700处,实现了全媒体覆盖。目前超大户外高清LED巨屏"西湖天幕"正式商业化运营。目前视科传媒已成为杭州最大的户外媒体资源运营商之一,在户外媒体领域包括媒体资源总量、营业收入、上下游产业配套等方面均处于浙江前列、全国领先的行业地位,与全国各大知名品牌均有长期合作。
  2.出色的技术研发能力。冉十科技拥有成熟的技术服务团队,在移动广告策划、方案设计以及执行阶段,均可保证客户投放效果的最优化。公司旗下的至美DSP场景营销广告平台是行业领先的专业化程序化购买平台,致力于为客户提供专业的营销解决方案。在互联网广告投放技术、DSP广告投放效果优化、广告目标受众数据挖掘技术等方面均不断创新。视科传媒一直致力于行业技术研发,已引进了裸眼3D、三维码、RTB优化算法等一系列专利技术,在互联网广告板块,自主研发搭建DMP大数据库,通过技术革新不断提升公司的行业竞争力。视赚网络还自主研发了视赚广告、视赚商城、视赚APP、视赚TV等一系列产品、应用,为提升客户体验奠定了坚实基础。
  3.突出的资源整合能力。冉十科技凭借整案策划、媒介资源、技术制作与项目运营维护等自身综合优势,与中国农业银行、中国民生银行等机构建立了良好合作关系,并利用既有平台资源和团队项目经验,为银行和广告主客户策划跨界营销合作方案,发挥各自资源优势,提升双方客户体验和市场宣传效果,目前已成为中国农业银行指定的技术服务提供商。视科传媒通过多年的媒体资源整合布局,打通了创意策划、品牌推广、精准营销、互动营销、媒体投放、媒介运营、移动电商、数据分析、效果评估这一完整的产业生态链,有效发挥资源整合的优势,降低了运营成本,提高了利润率水平。视赚网络则通过分享经济的运营模式,依托公司的资源优势和技术实力,整合全国传统媒体资源和新媒体资源以及具有媒体属性的智能终端资源,努力打造媒体行业的"滴滴",正逐步建设成为以大数据、云计算、人工智能为基础的集互动媒体、精准营销、视频内容、积分商城等于一体的智慧媒体生态,目前整合的媒体资源刊例价值约70亿元,覆盖用户规模达到4亿人。
  4.丰富的品牌和资质优势。继2016年视科传媒被G20国际峰会杭州市筹备工作领导小组授予"G20杭州峰会赞助商"荣誉名牌、"G20杭州峰会选用产品"证书后,在2017年10月第24届中国国际广告节"中国广告长城奖"评选中,视科传媒再次荣获"2017创新营销金奖",在行业内的影响力进一步提升。同时,超大户外高清LED巨屏"西湖天幕"投入运营后,凭借其独一无二的区位优势、震撼的广告效果,不仅受到品牌客户的追捧,还在社会上获得了广泛的关注,已成为杭州的一大标志性景观,大幅提升了公司的品牌形象。视赚网络是互联网协会会员单位,获得软件企业认定和国家高新技术企业认定,杭州市级研发中心认定。拥有网络文化经营许可证、ICP、增值电信业务经营许可证等多个证照,申请获得软件产品登记证及软件著作权证33项,正在申请专利和软著有16项。同时通过收购赛鸽天地、三吉嘉喜,又获得信息网络传播视听节目许可证、广播电视节目制作许可证,为下一步进军互联网+传媒和视听领域打下了坚实的基础。2017年视赚网络获批国家高新企业,并获得"2017年杭州市企业高新技术研发中心"殊荣。
  5.完整的产、学、研一体化平台。自2015年12月公司与中国人民大学新闻学院共同建立明德大通新媒体研究院以来,搭建了学界业界的对话交流合作平台,吸收培养了一批优秀的博士后以及专业学术人才,围绕新媒体产业政策、新传播技术、媒介融合、大数据与舆情、互联网金融、媒体资本运营与产业发展等相关领域展开了深入的研究与合作,形成了一系列的行业智力成果,为公司及时了解行业动向、把脉市场行情、定位发展方向提供了强有力的支撑。
  6.积极的企业文化与团队建设。紧紧围绕"大象无形,融汇贯通"的企业使命,致力于打造员工与企业共同成长、企业与社会共赢共享的企业文化。通过建立科学的人才引进政策、完善的激励工作机制、健全的培训交流机制,不断提升团队的综合素质与专业能力。通过开展形式多样的文体活动、企业年会、员工生日会等,增强了团队的凝聚力,提升了员工对公司的认同感和归属感,大大提高了公司的软实力。

  三、公司未来发展的展望
  (一)行业格局和趋势。2017年,广告市场整体小幅回升,传统媒体降幅回稳,互联网媒体市场增速放缓,行业进入了新一轮的稳定期,部分场景化媒体和移动互联网媒体带动整体市场增长,以楼宇电视、影院媒体为代表的户外视频媒体优势更为凸显。随着原生内容和网络视频产业的蓬勃发展以及资本化预期,越来越多的优质资源向头部平台和内容倾斜,市场化竞争将会更加激烈,垄断趋势进一步加强。以大数据、物联网、人工智能、区块链等代表的前沿技术正引领产业的未来发展,并逐步向移动营销、户外广告、网络视频、版权IP、泛娱乐等领域渗透,且结合得越来越紧密。在此背景下,公司未来的发展,可以说是机遇与挑战并存。广告市场整体回升,为公司在广告领域的深度布局提供了很好的契机,同时,随着广告行业规模化和集中度的提升,又对公司做大做强提出了很高的要求,如何在积极推进内生式增长的同时,稳步推进外延式并购,发挥各领域广告资源的协同效应,是公司下一步面临的严峻课题。
  (二)公司发展战略。公司将以"产业+资本"的产融互动双轮驱动模式,以文化传媒产业为根本,深耕广告主业,做足、做强实体产业。以大通资本、供应链金融等金融业务为基础,搭建资本平台,以资本为驱动力,推动产业整合。大力投入和研发人工智能、物联网、大数据、区块链等技术,通过技术创新实现产业升级,引导资本进入实体产业。通过内生式发展和外延式扩张,积极推进公司跨越式发展,搭建文化传媒产业创新发展的生态型平台。
  公司未来的具体发展规划包括:
  1.持续资源整合和规模扩张。公司经过两年的磨合和业务整合,逐步实现了户外广告和移动营销的媒体资源、客户资源的融合,业务协同价值开始显现。未来,在现有基础上,将持续扩大优质资源规模,优化资源结构,实现资源共享,推进并购重组工作,进一步提升公司的行业地位和行业竞争力。
  2.加大技术力量储备和技术研发。公司通过与知名高校、科研院所等合作,加强新媒体和广告领域行业研究,开辟人才引进通道,吸引一批在物联网、人工智能、大数据、区块链等技术领域的优秀人才,提升核心技术力量,通过技术创新,推动产业升级。
  3.大力培育发展新业务。2017年,公司开始布局供应链管理等领域,下一步还将启动民间资本管理公司的组建和业务谋划,在做实广告主业的同时,迈入金融服务领域,实现产业+资本的融合发展。
  4.持续加强团队建设。一方面通过内部培养和外部引进的举措,构建稳定的核心管理团队和执行管理团队,另一方面将继续加强与各子公司的统筹协作,优化组织架构、理顺流程权限、促进深度沟通,系统提升管理水平。同时,在推出员工持股计划的基础上,将通过股权激励、业绩奖励等措施,最大限度保持核心管理运营团队的稳定,并持续注入新鲜血液,为公司的稳健发展夯实基础。
  (三)经营计划。公司2018年将通过内生式与外延式发展并举的方式,不断提高在广告行业的市场占有率、提升广告主营收入,特别是在获取优质媒体资源和客户资源方面持续发力,打造大通全媒体平台,形成媒体和客户资源池与资源包,实现全流量平台售卖、多场景媒体矩阵,有效解决媒体资源闲置问题,实现多方共赢。同时,公司将积极推进新业务发展。
  具体经营目标如下:2018年营业收入/销售额达到33亿元以上,净利润力争达到4.8亿元。同时,采取多种措施,持续加大应收账款回款比例。
  上述经营目标因受市环境、业务推进、监管要求等诸多因素的制约,具有一定的风险性,不构成对投资者的业绩承诺,也提醒广大投资者对此保持足够的风险意识。
  另外,2018年各子公司业绩承诺如下:冉十科技承诺利润为1.36亿元,视科传媒承诺利润为2.12亿元。
  (四)可能面对的风险
  1.同质化竞争风险
  目前,国内广告传媒行业产品结构单一,同质化竞争比较严重,创新能力相对不足。大多数广告传媒公司在内容服务和营销手段上同质化现象比较突出,同时受限于文化需求创意和创新能力的不足,提供优质产品和服务的能力相对缺乏。未来广告传媒行业竞争只有从之前的偏重竞争对手向偏重于消费者受众转变,才能赢得受众、保持受众,进而保证广告媒体行业的可持续发展。公司近年来正在积极转变理念,从产品、技术、服务等多个维度着力,积极打造以客户为中心的经营理念。
  2.人才流失的风险。广告行业各类人才特别是营销和技术类人才,是持续提升公司核心竞争力的关键要素。在当前广告行业竞争日益激烈的形势下,公司营销管理团队及核心业务骨干的稳定性,将直接影响公司经营目标和经营业绩的实现。如果不能采取有效措施,控制好核心人才的流失,将会对公司下一步的经营和业务发展造成不利影响。为避免核心团队成员流失造成不利影响,公司已于报告年度推出了员工持股计划,同时未来也将推出股权激励计划,对核心管理团队及业务骨干实施激励,留住现有人才,积极引进高端人才。
  3.商誉减值的风险。2015年公司以发行股份及支付现金方式购买了冉十科技和视科传媒公司,在公司合并资产负债表中增加了较大金额的商誉。根据《企业会计准则》规定,重组交易形成的商誉不作摊销处理,但需在未来每年年度终了时做减值测试。由于未来国家经济形势、行业竞争以国家法律法规、产业政策均存在一定的不确定性,可能对标的公司的经营业绩造成影响,进而出现计提商誉减值的风险。 收起▲