主营介绍

  • 产品类型:

    广告传媒、房地产

  • 产品名称:

    互联网广告 户外媒体广告 策划制作 商品销售 房屋销售

  • 经营范围:

    房地产开发、经营;国内贸易(不含专营、专控、专卖商品);兴办实业(具体项目另行申报),计算机软硬件开发及销售;经营进出口业务(具体按照深贸管准证字第2003-3670号资格证书办理)

运营业务数据

最新公告日期:2016-04-21 
业务名称 2015-12-31 2014-12-31 2012-12-31 2011-12-31
房地产开发产量(套) 377.00 - - -
房地产开发销量(套) 504.00 - - -
房屋建筑销量(套) - 403.00 - -
房屋建筑产量(套) - 522.00 - -
房地产销量(套) - - 510.00 246.00
房地产产量(套) - - 424.00 423.00
贸易销量(吨) - - 1.06万 450.87
贸易产量(吨) - - 0.00 1.10万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 广告传媒业务 4.91亿 57.70% 2.62亿 46.67% 79.04% 46.68%
房地产业务 3.60亿 42.30% 2.99亿 53.33% 20.96% 16.88%
按产品 广告发布 4.91亿 57.70% 2.62亿 46.67% 79.04% 46.68%
房屋销售 3.60亿 42.30% 2.99亿 53.33% 20.96% 16.88%
按地区 山东 3.60亿 42.30% 2.99亿 53.33% 20.96% 16.88%
杭州 2.57亿 30.24% 7834.49万 13.96% 61.73% 69.57%
北京 2.34亿 27.46% 1.84亿 32.71% 17.31% 21.48%

董事会经营评述

  一、概述
  2017年上半年,公司管理层严格按照相关法律法规、规范性文件及《公司章程》、《董事会议事规则》的规定,根据董事会制定的相关战略,并结合公司实际经营计划,全面推进各项经营管理工作,积极优化公司资源配置,提升公司核心竞争力、盈利能力和综合实力,报告期内各子公司努力提升自身业务水平和技术能力,积极拓展客户渠道,并且和多个一线网络媒体建立合作关系,加大了销售投入,以保持其经营业绩的快速发展,实现了营业收入的增长。
  报告期内,公司实现主营业收入851,439,167.63元,同比增长121.51%,主要原因是1、各子公司努力提升自身业务水平和技术能力,积极拓展客户渠道,丰富客户资源... 查看全部▼

  一、概述
  2017年上半年,公司管理层严格按照相关法律法规、规范性文件及《公司章程》、《董事会议事规则》的规定,根据董事会制定的相关战略,并结合公司实际经营计划,全面推进各项经营管理工作,积极优化公司资源配置,提升公司核心竞争力、盈利能力和综合实力,报告期内各子公司努力提升自身业务水平和技术能力,积极拓展客户渠道,并且和多个一线网络媒体建立合作关系,加大了销售投入,以保持其经营业绩的快速发展,实现了营业收入的增长。
  报告期内,公司实现主营业收入851,439,167.63元,同比增长121.51%,主要原因是1、各子公司努力提升自身业务水平和技术能力,积极拓展客户渠道,丰富客户资源和类型,新增地产、教育、婚纱摄影、家装、快消、旅游、游戏、餐饮、商场、应用分发等客户资源,并与各大主流媒体资源如墨迹天气、去哪儿、今日头条等建立了深度合作关系,以优质媒体资源和专业服务吸引客户投放,同时积极打造集移动媒体、移动电商及智能商圈于一体的新媒体平台,以保持其经营业绩的快速发展,实现营业收入的增长,2、合并范围与上年相比新增视科传媒、冉十科技1月份收入,3、地产业务交付项目较多,结转收入;实现归属于上市公司股东的净利润183,886,266.94元,同比增长108.60%,主要原因是营业收入增加;经营活动产生的现金流量净额-41,396,556.30元,同比减少118.36%,主要是1、公司地产板块本报告期内交付项目较多,集中支付大量总包工程款,2、地产板块支付所得税、增值税、土地增值税等相关税费较大,3、公司互联网板块通过预付充值、包版买断方式抢占优质媒体资源;实现每股收益0.5628元,同比增长12.43%,主要原因是收入增长、净利润的增长及总股本的变化。

  二、报告期内公司从事的主要业务
  报告期公司主营业务为移动数字整合营销服务与线上线下新媒体运营业务,具体情况如下:
  1、冉十科技业务模式
  冉十科技为企业提供一体化整合营销服务,该公司的业务主要有三大板块:
  (1)、移动互联网广告业务:冉十科技接到广告投放需求后,对项目进行深度解读,从行业洞察、品牌洞察、消费者洞察、网络环境洞察等多维度进行分析,给出最贴合客户的传播策略。并结合传播策略,提出本次传播广告创意展现,提供给客户最佳投放计划。
  (2)、无线整合营销业务:冉十科技通过与银行强强联合,依托自身拥有的海量合作资源与独家的合作方式,为客户打造专属定制活动,打通银行线上线下渠道,为品牌赋予最大社会化价值。充分利用银行资源为品牌提升声望,带来真正的“商业实惠”。
  (3)、程序化购买业务:现在新兴涌起的DSP广告已是全球化趋势,为广告业带来了新的生机与发展。冉十科技与广点通、朋友圈、今日头条DSP大力发展合作,获取大数据资源和流量资源,提升客户服务能力,为广告主的广告投放提供科学的决策建议并通过整合多渠道数据,详解每一个消费者最准确最全面信息,了解其价值,打造最精准的DSP平台,帮助广告主通过大数据分析优化、程序化购买方式进行精准营销,提升广告营销效率。
  2、视科传媒业务
  (1)、户外新媒体广告业务
  视科传媒拥有大量的LED显示屏、LCD电子屏、裸眼3D数字屏,通过将户外广告和新媒体技术的结合来增强投放效果,吸引广告主和广告代理商进行广告投放。
  (2)、互联网广告业务
  视科传媒以新媒体O2O模式的三大矩阵:媒体广告(媒体层)、视科WIFI(服务层)、视赚网络(应用层),依托自身技术与资源优势打造了视赚TV、视赚APP、必盟网络等产品,依靠多维传播、精准投放,在互联网广告方面与各个知名品牌形成合作。

  三、核心竞争力分析
  (一)、冉十科技核心竞争力
  1、媒体资源优势
  冉十科技资源覆盖18大类别,50000+应用,与多家优质媒体进行强强联合,目前已经拥有手机移动终端四大门户媒体资源(新浪、腾讯、搜狐、网易)、墨迹天气、去哪儿、携程、今日头条、一直播、秒拍以及乐视、爱奇艺、PPTV、优酷、土豆等海量优质媒体资源。同时,在公司统一协调下,发挥资源协同优势,为客户移动广告传播效果推广提供了有力保障。
  2、技术优势
  冉十科技自主开发了DSP平台,基于各方数据来源,解读客户投放需求,运用大数据模型进行分析优化,为客户提供精准营销,提升营销效果。同时配合创意设计、HTML5技术开发制作、效果跟踪等技术手段,为客户提供多层次复合型智能整合营销传播服务。
  3、客户优势
  冉十科技凭借整合营销服务及整合协同优质资源,服务客户覆盖了电子商务、日化、快销、家装、游戏、汽车、金融等各大行业,并与客户达成了稳定的合作关系。
  4、跨界合作优势
  冉十科技与中国建设银行、中国农业银行、中国工商银行、中国民生银行等多家大型银行强强联合,建立深层合作关系,借助银行宣传渠道搭建与客户之间的跨界合作。通过跨界合作形式,为客户提供1+1>2的营销效果。目前,冉十科技为奔驰中国、雷克萨斯、进口大众、一汽大众、众泰汽车、东风标致、博洛尼家装、当当网等国内外众多品牌客户搭建过跨界合作,获得市场广泛赞誉。其中,为民生银行总行及进口大众所搭建的《为梦想起航》活动曾获得《第四届娱乐营销5S金奖最具口碑传播力》大奖,为中国建设银行总行搭建的《建行送“金”喜》获得中国金融营销金栗子奖《2016金融业十大社会化营销案例》。
  (二)、视科传媒核心竞争力
  1、丰富的屏媒体资源
  视科传媒当前在工联大厦、现代国际大厦等均有LED显示屏,占据杭州市各大商圈的优质地段,其中工联大厦的LED屏,屏高16.12米、宽144.64米,面积2332平方米,是目前亚洲最大的户外LED屏。该LED屏幕是国内最前沿的产品,采用国外先进的控制系统,可满足客户各方面的个性化需求,该屏不仅仅能为公司带来巨大的经济效应,也会带来更大的品牌效应,为公司深耕全国打下良好的基础。
  视科传媒在杭州繁华商圈内的大型商场、银行、医院、热门餐饮、娱乐、影剧院、写字楼等人流量密集的公共场所能够广泛布点LCD电子屏幕,目前拥有大量LCD传媒终端,并且在杭州、北京等地拥有大量裸眼3D数字屏点位,根据市场需求,未来视科传媒将进一步增加对裸眼3D数字屏的布局。裸眼3D数字屏将带来强烈的视觉冲击力,广告投放效果明显,获得广告主、广告代理商的认可。
  2、优质的客户资源
  目前合作的主要客户有修正、皇台酒业、康宏理财、杭州银行、必胜客、肯德基、康师傅、中国联通、中国电信、中国移动、可口可乐、优衣库、东风日产、奥迪等。
  3、先进的行业技术
  视科传媒一直致力于行业技术研发,已开发了裸眼3D屏、三维码、RTB优化算法等一系列专利技术。在互联网广告板块,自主研发搭建DMP大数据库,提升了公司行业竞争力。
  4、品牌优势
  G20峰会在杭州取得圆满成功,杭州迎来战略发展机遇期。视科传媒被G20国际峰会杭州市筹备工作领导小组授予了“G20杭州峰会赞助商”荣誉名牌、“G20杭州峰会选用产品”证书。
  杭州是亚洲公共自行车做的最好的城市,共享单车模式的出现,充分说明了全民都在关注这种出行的模式,视科传媒垄断经营杭州自行车亭媒体,获得了良好的社会声誉和广泛的公众认可,是浙江知名的媒体运营公司。
  (三)、视赚网络
  1、媒体资源整合,构建“智慧媒体”网络平台
  视赚网络在全国率先提出媒体分享经济、智慧媒体概念,并积极实践。通过分享经济的模式,以必盟广告交易平台为核心,整合线上、线下媒体资源,涵盖了电视台、户外媒体、新媒体等丰富的媒体形式。以大数据、人工智能技术为核心,致力于为客户提供一站式的媒体解决方案。
  2、出色的技术研发能力
  公司是互联网协会会员单位,目前公司申请获得软件产品登记证及软件著作权证11项,正在申请专利和软件著作权有16项。已获得软件企业认定和浙江省高新技术企业认定,目前正在积极申请国家高新技术企业认定。视赚网络自主研发了视赚广告APP、视赚商城、联屏汇、必盟广告网、视赚云WiFi、视赚TV、视赚三维码等一系列产品,持续为客户提供优质的服务体验。
  3、丰富的资质、证照优势
  视赚网络拥有稀缺的信息网络传播视听节目许可证以及网络文化经营许可证、ICP证、增值电信业务经营许可证、广播电视节目制作许可证等,为公司下一步进入到互联网+传媒、视听领域打下了坚定的基础,同时可以获得丰厚的牌照红利。
  (四)、中国人民大学明德大通新媒体研究院
  公司与中国人民大学共同建立了明德大通新媒体研究院,通过搭建学界、业界、媒体与政府之间、国内与国外之间的对话平台,将其打造成为亚洲一流的新媒体国家级智库、新媒体产学研孵化基地、新媒体高端人才培训基地。该学院作为连接深大通资金实力和人民大学学术研究能力的纽带,是资本、智力、国内外社会影响力等资源的结合,将为公司在文化传媒领域的进一步发展、产业价值的挖掘提供智力支持和创新驱动,是公司实现战略发展的强大支撑。

  四、公司面临的风险和应对措施商誉余额较高的风险
  2015年公司完成了重大资产重组事项,形成了较大商誉,如未来并购标的公司业绩出现下滑,可能出现计提商誉减值的风险,从而影响合并报表利润。标的公司的努力提升自身业务水平和技术能力,以保持其经营业绩的稳定发展。 收起▲