主营介绍

  • 产品类型:

    房地产、服务、酒店、施工

  • 产品名称:

    房地产 服务 酒店 施工

  • 经营范围:

    房地产开发及商品房的销售、管理;承接建筑安装工程;自有物业租赁。

运营业务数据

最新公告日期:2018-08-04 
业务名称 2018-06-30 2017-12-31 2017-06-30 2016-12-31 2016-06-30
销售面积(平方米) 52.01万 - 24.69万 - 43.95万
合同销售金额(元) 59.54亿 144.91亿 31.21亿 105.85亿 51.03亿
新开工面积(平方米) - 135.39万 - 59.42万 -
房地产存货(元) - 282.58亿 - - -

主营构成分析

{"2018-06-30":{"YYSR":{"1":[["\u623f\u5730\u4ea7","570402.89"],["\u9152\u5e97","18373.11"],["\u670d\u52a1","11663.81"],["\u65bd\u5de5",false],["\u5185\u90e8\u62b5\u6d88","-5686.57"]],"2":[["\u623f\u5730\u4ea7","570402.89"],["\u9152\u5e97","18373.11"],["\u670d\u52a1","11663.81"],["\u65bd\u5de5",false],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",-5686.57]],"3":[["\u56db\u5ddd\u5730\u533a","342162.56"],["\u5e7f\u4e1c\u5730\u533a","192536.81"],["\u4e0a\u6d77\u5730\u533a","33589.19"],["\u5c71\u4e1c\u5730\u533a","32151.25"]]},"YYCB":{"1":[["\u623f\u5730\u4ea7","307479.83"],["\u9152\u5e97","15202.00"],["\u670d\u52a1","9317.04"],["\u65bd\u5de5",false],["\u5185\u90e8\u62b5\u6d88","-2902.36"]],"2":[["\u623f\u5730\u4ea7","307479.83"],["\u9152\u5e97","15202.00"],["\u670d\u52a1","9317.04"],["\u65bd\u5de5",false],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",-2902.36]],"3":[["\u56db\u5ddd\u5730\u533a","199052.31"],["\u5e7f\u4e1c\u5730\u533a","95472.69"],["\u4e0a\u6d77\u5730\u533a","19429.48"],["\u5c71\u4e1c\u5730\u533a","18044.39"]]},"LRBL":{"1":[["\u623f\u5730\u4ea7","98.97"],["\u9152\u5e97","1.19"],["\u670d\u52a1","0.88"],["\u65bd\u5de5",""],["\u5185\u90e8\u62b5\u6d88","-1.05"]],"2":[["\u623f\u5730\u4ea7","98.97"],["\u9152\u5e97","1.19"],["\u670d\u52a1","0.88"],["\u65bd\u5de5",""],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",-1.05]],"3":[["\u56db\u5ddd\u5730\u533a","53.31"],["\u5e7f\u4e1c\u5730\u533a","36.16"],["\u4e0a\u6d77\u5730\u533a","5.27"],["\u5c71\u4e1c\u5730\u533a","5.26"]]}},"2017-12-31":{"YYSR":{"1":[["\u623f\u5730\u4ea7","820758.62"],["\u9152\u5e97","35539.96"],["\u670d\u52a1","19341.81"],["\u65bd\u5de5","848.19"],["\u5185\u90e8\u62b5\u6d88","-11065.19"]],"2":[["\u623f\u5730\u4ea7","820758.62"],["\u9152\u5e97","35539.96"],["\u670d\u52a1","19341.81"],["\u65bd\u5de5","848.19"],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",-11065.19]],"3":[["\u5e7f\u4e1c\u5730\u533a","385347.57"],["\u4e0a\u6d77\u5730\u533a","363149.62"],["\u56db\u5ddd\u5730\u533a","81856.04"],["\u5c71\u4e1c\u5730\u533a","35070.15"],["\u8fbd\u5b81\u5730\u533a",""]]},"YYCB":{"1":[["\u623f\u5730\u4ea7","511632.44"],["\u9152\u5e97","30959.18"],["\u670d\u52a1","15460.05"],["\u65bd\u5de5","844.23"],["\u5185\u90e8\u62b5\u6d88","-7442.51"]],"2":[["\u623f\u5730\u4ea7","511632.44"],["\u9152\u5e97","30959.18"],["\u670d\u52a1","15460.05"],["\u65bd\u5de5","844.23"],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",-7442.51]],"3":[["\u5e7f\u4e1c\u5730\u533a","215806.75"],["\u4e0a\u6d77\u5730\u533a","238643.65"],["\u56db\u5ddd\u5730\u533a","65164.60"],["\u5c71\u4e1c\u5730\u533a",""],["\u8fbd\u5b81\u5730\u533a",""]]},"LRBL":{"1":[["\u623f\u5730\u4ea7","98.46"],["\u9152\u5e97","1.46"],["\u670d\u52a1","1.24"],["\u65bd\u5de5","0.0013"],["\u5185\u90e8\u62b5\u6d88","-1.15"]],"2":[["\u623f\u5730\u4ea7","98.46"],["\u9152\u5e97","1.46"],["\u670d\u52a1","1.24"],["\u65bd\u5de5","0.0013"],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",-1.15]],"3":[["\u5e7f\u4e1c\u5730\u533a","54.56"],["\u4e0a\u6d77\u5730\u533a","40.07"],["\u56db\u5ddd\u5730\u533a","5.37"],["\u5c71\u4e1c\u5730\u533a",""],["\u8fbd\u5b81\u5730\u533a",""]]}},"2017-06-30":{"YYSR":{"1":[["\u623f\u5730\u4ea7","306519.32"],["\u9152\u5e97","16383.53"],["\u670d\u52a1","9268.23"],["\u65bd\u5de5","211.11"],["\u5185\u90e8\u62b5\u6d88","-6368.91"]],"2":[["\u623f\u5730\u4ea7","306519.32"],["\u9152\u5e97","16383.53"],["\u670d\u52a1","9268.23"],["\u65bd\u5de5","211.11"],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",-6368.91]],"3":[["\u4e0a\u6d77\u5730\u533a","216510.36"],["\u5e7f\u4e1c\u5730\u533a","70926.25"],["\u56db\u5ddd\u5730\u533a","44945.56"],["\u8fbd\u5b81\u5730\u533a",false],["\u5185\u90e8\u62b5\u6d88","-6368.91"]]},"YYCB":{"1":[["\u623f\u5730\u4ea7","224178.03"],["\u9152\u5e97","14953.85"],["\u670d\u52a1","7232.18"],["\u65bd\u5de5","207.23"],["\u5185\u90e8\u62b5\u6d88","-2641.65"]],"2":[["\u623f\u5730\u4ea7","224178.03"],["\u9152\u5e97","14953.85"],["\u670d\u52a1","7232.18"],["\u65bd\u5de5","207.23"],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",-2641.65]],"3":[["\u4e0a\u6d77\u5730\u533a","164679.18"],["\u5e7f\u4e1c\u5730\u533a","43646.20"],["\u56db\u5ddd\u5730\u533a","38245.92"],["\u8fbd\u5b81\u5730\u533a",false],["\u5185\u90e8\u62b5\u6d88","-2641.65"]]},"LRBL":{"1":[["\u623f\u5730\u4ea7","100.31"],["\u9152\u5e97","1.74"],["\u670d\u52a1","2.48"],["\u65bd\u5de5","0.0047"],["\u5185\u90e8\u62b5\u6d88","-4.54"]],"2":[["\u623f\u5730\u4ea7","100.31"],["\u9152\u5e97","1.74"],["\u670d\u52a1","2.48"],["\u65bd\u5de5","0.0047"],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",-4.54]],"3":[["\u4e0a\u6d77\u5730\u533a","63.14"],["\u5e7f\u4e1c\u5730\u533a","33.23"],["\u56db\u5ddd\u5730\u533a","8.16"],["\u8fbd\u5b81\u5730\u533a",""],["\u5185\u90e8\u62b5\u6d88","-4.54"]]}}}
{"YYSR":{"chartWrap1":[{"name":"\u623f\u5730\u4ea7","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[570402.89,820758.62,306519.32],"columnData":[95.91,94.84,94.02],"unit":["57.04\u4ebf","82.08\u4ebf","30.65\u4ebf"]},{"name":"\u9152\u5e97","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[18373.11,35539.96,16383.53],"columnData":[3.09,4.11,5.03],"unit":["1.84\u4ebf","3.55\u4ebf","1.64\u4ebf"]},{"name":"\u670d\u52a1","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[11663.81,19341.81,9268.23],"columnData":[1.96,2.23,2.84],"unit":["1.17\u4ebf","1.93\u4ebf","9268.23\u4e07"]},{"name":"\u65bd\u5de5","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[0,848.19,211.11],"columnData":[0,0.1,0.06],"unit":["0.00","848.19\u4e07","211.11\u4e07"]},{"name":"\u5185\u90e8\u62b5\u6d88","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[-5686.57,-11065.19,-6368.91],"columnData":[-0.96,-1.28,-1.95],"unit":["-5686.57\u4e07","-1.11\u4ebf","-6368.91\u4e07"]}],"chartWrap2":[{"name":"\u623f\u5730\u4ea7","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[570402.89,820758.62,306519.32],"columnData":[95.91,94.84,94.02],"unit":["57.04\u4ebf","82.08\u4ebf","30.65\u4ebf"]},{"name":"\u9152\u5e97","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[18373.11,35539.96,16383.53],"columnData":[3.09,4.11,5.03],"unit":["1.84\u4ebf","3.55\u4ebf","1.64\u4ebf"]},{"name":"\u670d\u52a1","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[11663.81,19341.81,9268.23],"columnData":[1.96,2.23,2.84],"unit":["1.17\u4ebf","1.93\u4ebf","9268.23\u4e07"]},{"name":"\u65bd\u5de5","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[0,848.19,211.11],"columnData":[0,0.1,0.06],"unit":["0.00","848.19\u4e07","211.11\u4e07"]},{"name":"\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[-5686.57,-11065.19,-6368.91],"columnData":[-0.96,-1.28,-1.95],"unit":["-5686.57\u4e07","-1.11\u4ebf","-6368.91\u4e07"]}],"chartWrap3":[{"name":"\u56db\u5ddd\u5730\u533a","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[342162.56,81856.04,44945.56],"columnData":[56.99,9.46,13.79],"unit":["34.22\u4ebf","8.19\u4ebf","4.49\u4ebf"]},{"name":"\u5e7f\u4e1c\u5730\u533a","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[192536.81,385347.57,70926.25],"columnData":[32.07,44.53,21.76],"unit":["19.25\u4ebf","38.53\u4ebf","7.09\u4ebf"]},{"name":"\u4e0a\u6d77\u5730\u533a","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[33589.19,363149.62,216510.36],"columnData":[5.59,41.96,66.41],"unit":["3.36\u4ebf","36.31\u4ebf","21.65\u4ebf"]},{"name":"\u5c71\u4e1c\u5730\u533a","timeData":["2018-06-30","2017-12-31"],"lineData":[32151.25,35070.15],"columnData":[5.35,4.05],"unit":["3.22\u4ebf","3.51\u4ebf"]},{"name":"\u8fbd\u5b81\u5730\u533a","timeData":["2017-12-31","2017-06-30"],"lineData":[0,0],"columnData":[0,0],"unit":["0.00","0.00"]},{"name":"\u5185\u90e8\u62b5\u6d88","timeData":["2017-06-30"],"lineData":[-6368.91],"columnData":[-1.95],"unit":["-6368.91\u4e07"]}]},"YYCB":{"chartWrap1":[{"name":"\u623f\u5730\u4ea7","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[307479.83,511632.44,224178.03],"columnData":[93.43,92.78,91.9],"unit":["30.75\u4ebf","51.16\u4ebf","22.42\u4ebf"]},{"name":"\u9152\u5e97","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[15202,30959.18,14953.85],"columnData":[4.62,5.61,6.13],"unit":["1.52\u4ebf","3.10\u4ebf","1.50\u4ebf"]},{"name":"\u670d\u52a1","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[9317.04,15460.05,7232.18],"columnData":[2.83,2.8,2.96],"unit":["9317.04\u4e07","1.55\u4ebf","7232.18\u4e07"]},{"name":"\u65bd\u5de5","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[0,844.23,207.23],"columnData":[0,0.15,0.08],"unit":["0.00","844.23\u4e07","207.23\u4e07"]},{"name":"\u5185\u90e8\u62b5\u6d88","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[-2902.36,-7442.51,-2641.65],"columnData":[-0.88,-1.35,-1.08],"unit":["-2902.36\u4e07","-7442.51\u4e07","-2641.65\u4e07"]}],"chartWrap2":[{"name":"\u623f\u5730\u4ea7","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[307479.83,511632.44,224178.03],"columnData":[93.43,92.78,91.9],"unit":["30.75\u4ebf","51.16\u4ebf","22.42\u4ebf"]},{"name":"\u9152\u5e97","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[15202,30959.18,14953.85],"columnData":[4.62,5.61,6.13],"unit":["1.52\u4ebf","3.10\u4ebf","1.50\u4ebf"]},{"name":"\u670d\u52a1","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[9317.04,15460.05,7232.18],"columnData":[2.83,2.8,2.96],"unit":["9317.04\u4e07","1.55\u4ebf","7232.18\u4e07"]},{"name":"\u65bd\u5de5","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[0,844.23,207.23],"columnData":[0,0.15,0.08],"unit":["0.00","844.23\u4e07","207.23\u4e07"]},{"name":"\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[-2902.36,-7442.51,-2641.65],"columnData":[-0.88,-1.35,-1.08],"unit":["-2902.36\u4e07","-7442.51\u4e07","-2641.65\u4e07"]}],"chartWrap3":[{"name":"\u56db\u5ddd\u5730\u533a","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[199052.31,65164.6,38245.92],"columnData":[59.96,12.54,15.68],"unit":["19.91\u4ebf","6.52\u4ebf","3.82\u4ebf"]},{"name":"\u5e7f\u4e1c\u5730\u533a","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[95472.69,215806.75,43646.2],"columnData":[28.76,41.53,17.89],"unit":["9.55\u4ebf","21.58\u4ebf","4.36\u4ebf"]},{"name":"\u4e0a\u6d77\u5730\u533a","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[19429.48,238643.65,164679.18],"columnData":[5.85,45.93,67.51],"unit":["1.94\u4ebf","23.86\u4ebf","16.47\u4ebf"]},{"name":"\u5c71\u4e1c\u5730\u533a","timeData":["2018-06-30","2017-12-31"],"lineData":[18044.39,0],"columnData":[5.44,0],"unit":["1.80\u4ebf","0.00"]},{"name":"\u8fbd\u5b81\u5730\u533a","timeData":["2017-12-31","2017-06-30"],"lineData":[0,0],"columnData":[0,0],"unit":["0.00","0.00"]},{"name":"\u5185\u90e8\u62b5\u6d88","timeData":["2017-06-30"],"lineData":[-2641.65],"columnData":[-1.08],"unit":["-2641.65\u4e07"]}]},"LRBL":{"chartWrap1":[{"name":"\u623f\u5730\u4ea7","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[98.97,98.46,100.31],"columnData":[98.97,98.46,100.31],"unit":["98.97\u4e07","98.46\u4e07","100.31\u4e07"]},{"name":"\u9152\u5e97","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[1.19,1.46,1.74],"columnData":[1.19,1.46,1.74],"unit":["1.19\u4e07","1.46\u4e07","1.74\u4e07"]},{"name":"\u670d\u52a1","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[0.88,1.24,2.48],"columnData":[0.88,1.24,2.48],"unit":["8800.00","1.24\u4e07","2.48\u4e07"]},{"name":"\u65bd\u5de5","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[0,0.0013,0.0047],"columnData":[0,0.0013,0.0047],"unit":["0.00","13.00","47.00"]},{"name":"\u5185\u90e8\u62b5\u6d88","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[-1.05,-1.15,-4.54],"columnData":[-1.05,-1.15,-4.54],"unit":["-1.05\u4e07","-1.15\u4e07","-4.54\u4e07"]}],"chartWrap2":[{"name":"\u623f\u5730\u4ea7","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[98.97,98.46,100.31],"columnData":[98.97,98.46,100.31],"unit":["98.97\u4e07","98.46\u4e07","100.31\u4e07"]},{"name":"\u9152\u5e97","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[1.19,1.46,1.74],"columnData":[1.19,1.46,1.74],"unit":["1.19\u4e07","1.46\u4e07","1.74\u4e07"]},{"name":"\u670d\u52a1","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[0.88,1.24,2.48],"columnData":[0.88,1.24,2.48],"unit":["8800.00","1.24\u4e07","2.48\u4e07"]},{"name":"\u65bd\u5de5","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[0,0.0013,0.0047],"columnData":[0,0.0013,0.0047],"unit":["0.00","13.00","47.00"]},{"name":"\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[-1.05,-1.15,-4.54],"columnData":[-1.05,-1.15,-4.54],"unit":["-1.05\u4e07","-1.15\u4e07","-4.54\u4e07"]}],"chartWrap3":[{"name":"\u56db\u5ddd\u5730\u533a","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[53.31,5.37,8.16],"columnData":[53.31,5.37,8.16],"unit":["53.31\u4e07","5.37\u4e07","8.16\u4e07"]},{"name":"\u5e7f\u4e1c\u5730\u533a","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[36.16,54.56,33.23],"columnData":[36.16,54.56,33.23],"unit":["36.16\u4e07","54.56\u4e07","33.23\u4e07"]},{"name":"\u4e0a\u6d77\u5730\u533a","timeData":["2018-06-30","2017-12-31","2017-06-30"],"lineData":[5.27,40.07,63.14],"columnData":[5.27,40.07,63.14],"unit":["5.27\u4e07","40.07\u4e07","63.14\u4e07"]},{"name":"\u5c71\u4e1c\u5730\u533a","timeData":["2018-06-30","2017-12-31"],"lineData":[5.26,0],"columnData":[5.26,0],"unit":["5.26\u4e07","0.00"]},{"name":"\u8fbd\u5b81\u5730\u533a","timeData":["2017-12-31","2017-06-30"],"lineData":[0,0],"columnData":[0,0],"unit":["0.00","0.00"]},{"name":"\u5185\u90e8\u62b5\u6d88","timeData":["2017-06-30"],"lineData":[-4.54],"columnData":[-4.54],"unit":["-4.54\u4e07"]}]}}

营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 房地产 57.04亿 95.91% 30.75亿 93.43% 98.97% 46.09%
酒店 1.84亿 3.09% 1.52亿 4.62% 1.19% 17.26%
服务 1.17亿 1.96% 9317.04万 2.83% 0.88% 20.12%
施工 - - - - - -
内部抵消 -5686.57万 -0.96% -2902.36万 -0.88% -1.05% -
按产品 房地产 57.04亿 95.91% 30.75亿 93.43% 98.97% 46.09%
酒店 1.84亿 3.09% 1.52亿 4.62% 1.19% 17.26%
服务 1.17亿 1.96% 9317.04万 2.83% 0.88% 20.12%
施工 - - - - - -
内部抵消 -5686.57万 -0.96% -2902.36万 -0.88% -1.05% -
按地区 四川地区 34.22亿 56.99% 19.91亿 59.96% 53.31% 41.83%
广东地区 19.25亿 32.07% 9.55亿 28.76% 36.16% 50.41%
上海地区 3.36亿 5.59% 1.94亿 5.85% 5.27% 42.16%
山东地区 3.22亿 5.35% 1.80亿 5.44% 5.26% 43.88%

董事会经营评述

  一、概述  (一)报告期内公司主要经营管理工作回顾  报告期内,公司实现房地产销售面积52.01万平方米,销售金额59.54亿元,比上年同期增长90.7%;房地产开发投资25.97亿元,比上年同期增长3.76%。报告期内主要经营及管理工作如下:  1、坚持"专注区域、深耕城市、多盘联动"战略布局,聚焦"粤港澳大湾区"、"大上海"、"成渝"和"环渤海"四大经济圈,多渠道、多方式拓展项目。2018年以来,在成都、广州、惠州、东莞、嘉兴共计新增土地面积17.6万平方米,新增计容积率面积55.1万平方米。  2、提升运营管理水平,强化考核激励。公司强化标准化体系的搭设,加快项目开发节奏,通过运营执... 查看全部▼

  一、概述
  (一)报告期内公司主要经营管理工作回顾
  报告期内,公司实现房地产销售面积52.01万平方米,销售金额59.54亿元,比上年同期增长90.7%;房地产开发投资25.97亿元,比上年同期增长3.76%。报告期内主要经营及管理工作如下:
  1、坚持"专注区域、深耕城市、多盘联动"战略布局,聚焦"粤港澳大湾区"、"大上海"、"成渝"和"环渤海"四大经济圈,多渠道、多方式拓展项目。2018年以来,在成都、广州、惠州、东莞、嘉兴共计新增土地面积17.6万平方米,新增计容积率面积55.1万平方米。
  2、提升运营管理水平,强化考核激励。公司强化标准化体系的搭设,加快项目开发节奏,通过运营执行情况分析,重点严控关键开发节点,保障项目既定进度和目标,同时强化考核激励措施,实施季度/月度考核,激发团队活力,以助力公司实现战略目标。
  3、加强营销体系建设,因城施策。报告期内,公司根据国家调控政策调整营销策略,对不同区域的项目采取有针对性且快速应变的销售措施。紧跟市场热度,把握区域市场机会,进行营销渠道、营销推广及营销体验创新,顺利完成销售任务。
  4、报告期内,公司积极拓展融资渠道,在巩固原合作银行融资的基础上,加大了与境外银行、信托和基金等合作,并积极推进在资本市场的直接融资。
  5、优化员工培训体系,完善项目跟投机制。公司定期开展优才、英才、将才、帅才、卓越领导力发展等专项培训计划,为员工提供发展平台和成长空间,促进员工和公司共同成长。继续推行房地产开发项目跟投机制,将员工利益和公司经营紧密结合。
  6、稳定资产板块现金流,有效发挥避风港作用。2018年上半年,公司资产板块业务累计营业收入5.34亿元,为公司提供了稳定现金流,为主营业务发展提供有力支撑,对冲了房地产行业的政策风险。
  (二)向其商品房承购人因银行抵押贷款提供担保的情况本公司及本公司之子公司为商品房承购人向银行提供按揭抵押贷款担保,截至2018年6月30日尚未结清的担保金额计人民币85.58亿元。房地产公司为商品房承购人向银行提供按揭抵押贷款担保属于行业内的常规做法。

  二、公司面临的风险和应对措施
  1、政策风险
  2018年上半年,各地仍继续出台房地产调控政策,现阶段的政策分城、分区施策,灵活性和精准度大幅提升,在长效机制尚未建立前,预期现阶段政策在未来一段时间会保持稳定性,在热点区域不排除政策还将继续收紧,涉及的城市和区域还有可能扩大。在"房住不炒"的指导思想下,政府对于资金、销售行为、价格备案等方面的监管措施亦会不断严控,导致行业发展整体不确定性因素仍在增加。
  2、市场及竞争风险近年房地产行业集中度加速提高,部分城市的供地政策和资金配置已经向龙头房企倾斜,中小型房企
  发展空间被进一步挤压。随着房地产市场分化态势的不断延续,房地产企业对热点城市、优质地块的竞争将愈发激烈。随着土地成交价格的不断攀升,对竞地和开发资金的要求不断提高,企业开发成本也将被不断推高,使企业面临市场利润空间被压缩甚至面临局部亏损的风险,公司的经营策略和财务状况都面临挑战。
  3、融资、信贷、利率风险
  房地产行业是资金密集型行业,充足的现金流是公司持续稳定发展重要基础。2018年在"防风险、去杠杆"的金融政策导向下,房地产融资环境可能持续收紧。公司未来将继续坚持快速回款的策略,加强资金管理和融资品种创新,确保公司现金流的安全。
  4、经营风险
  公司所处的房地产行业受政策影响较大。目前,一二线重点城市甚至部分三四线城市因市场过热导致"限购、限贷"等调控政策接连出台,对公司的经营带来了较大的不确定因素。
  公司将密切关注政策和市场动态,根据市场情况调整经营策略以应对政策、市场的变化,以满足公司战略发展的需要,降低公司面临的经营风险。

  三、核心竞争力分析
  公司在房地产业务领域历经30多年的不懈努力,形成了自身综合竞争优势。通过市场化运作,逐步提升企业核心竞争力,有效地支撑了公司业绩的快速增长,为企业可持续发展提供坚实的保障。
  1、战略发展规划
  公司明确战略发展规划,完善组织管控体系、职位和薪酬体系、业务流程体系和业务管控体系,强化战略拓展能力、规划设计能力、运营管理能力、营销策划能力、成本管控能力和资本运作能力,形成"高周转、扩规模、严管控、增效益"的发展模式,为公司实现高度市场化运作、进一步扩大经营规模、增强可持续发展力提供了有力支撑。
  2、运营管理团队
  公司通过外部招聘、公开竞聘和内部培养等方式,以业绩和市场为导向,本着能者上、庸者下的选人用人原则,打造了拥有专业的房地产开发及管理能力的运营团队和高执行力的业务队伍。
  3、完善的员工培养体系,有竞争力的市场薪酬,丰富的激励体系。目前公司处于快速发展期,员工
  具有广阔的发展空间,为员工量身打造"优才、英才、将才、帅才"加速营,助力员工成长成才。在推行市场化的薪酬体系和项目奖励方案的基础上,公司陆续推出多个项目的跟投方案,构建多层次的激励体系,形成"共创、共担、共享"的激励文化,有效地调动了员工的积极性和创造性,保障公司业绩增长,顺利实施战略目标。
  4、品牌实力支撑
  根据中国房地产业协会、中国房地产测评中心联合发布的《2016中国房地产上市公司测评研究报告》,公司2016年被评为上市房企发展速度5强及地产上市公司综合实力50强;入围由国务院发展研究中心、清华大学房地产研究所和中国指数研究院联合发布的"2018中国房地产百强企业榜"。
  深圳中洲万豪酒店获得甄旅奖-最受新中产喜爱酒店,缤客好评住宿奖,中国旅游饭店业协会颁发的最佳城市豪华饭店,并在全球第一的旅游评论网TripAdvisor(猫途鹰)网站上获得2018年卓越奖。中洲圣廷苑酒店获得中国百强MICE酒店奖项、最佳国际商务酒店白金奖,被评为2017年度最喜爱品质酒店、2017-2018年度优质服务品牌酒店、第十六、十八届中国饭店金马奖最佳卓越服务酒店等。 收起▲