主营介绍

  • 产品类型:

    房地产、服务、酒店、施工

  • 产品名称:

    房地产 服务 酒店 施工

  • 经营范围:

    房地产开发及商品房的销售、管理;承接建筑安装工程;自有物业租赁。

运营业务数据

最新公告日期:2018-04-27 
业务名称 2017-12-31 2017-06-30 2016-12-31 2016-06-30 2015-12-31
合同销售金额(元) 144.91亿 31.21亿 105.85亿 51.03亿 -
新开工面积(平方米) 135.39万 - 59.42万 - 66.03万
房地产存货(元) 282.58亿 - - - -
销售面积(平方米) - 24.69万 - 43.95万 -

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 房地产 82.08亿 94.84% 51.16亿 92.78% 98.46% 37.66%
酒店 3.55亿 4.11% 3.10亿 5.61% 1.46% 12.89%
服务 1.93亿 2.23% 1.55亿 2.80% 1.24% 20.07%
施工 848.19万 0.10% 844.23万 0.15% 0.0013% 0.47%
内部抵消 -1.11亿 -1.28% -7442.51万 -1.35% -1.15% -
按产品 房地产 82.08亿 94.84% 51.16亿 92.78% 98.46% 37.66%
酒店 3.55亿 4.11% 3.10亿 5.61% 1.46% 12.89%
服务 1.93亿 2.23% 1.55亿 2.80% 1.24% 20.07%
施工 848.19万 0.10% 844.23万 0.15% 0.0013% 0.47%
内部抵消 -1.11亿 -1.28% -7442.51万 -1.35% -1.15% -
按地区 广东地区 38.53亿 44.53% 21.58亿 41.53% 54.56% 44.00%
上海地区 36.31亿 41.96% 23.86亿 45.93% 40.07% 34.29%
四川地区 8.19亿 9.46% 6.52亿 12.54% 5.37% 20.39%
山东地区 3.51亿 4.05% - - - -
辽宁地区 - - - - - -

董事会经营评述

  一、概述  (一)报告期内公司主要经营管理工作回顾  2017年,公司继续以"高周转、扩规模、严管控、增效益"的发展战略为导向,对外加大项目获取力度,对内着重提升内部管控能力和项目运营水平。  报告期内,公司实现房地产销售面积118.34万平方米,销售金额144.91亿元,比上年同期增长36.90%;房地产开发投资115.77亿元,比上年同期增长189.21%。全年主要经营及管理工作如下:  1、坚持"专注区域、深耕城市、多盘联动"战略,聚焦"粤港澳大湾区"、"大上海"、"成渝"和"环渤海"四大经济圈,多渠道、多方式拓展。全年新增土地面积98.78万平米,新增计容积率面积163.84万平米... 查看全部▼

  一、概述
  (一)报告期内公司主要经营管理工作回顾
  2017年,公司继续以"高周转、扩规模、严管控、增效益"的发展战略为导向,对外加大项目获取力度,对内着重提升内部管控能力和项目运营水平。
  报告期内,公司实现房地产销售面积118.34万平方米,销售金额144.91亿元,比上年同期增长36.90%;房地产开发投资115.77亿元,比上年同期增长189.21%。全年主要经营及管理工作如下:
  1、坚持"专注区域、深耕城市、多盘联动"战略,聚焦"粤港澳大湾区"、"大上海"、"成渝"和"环渤海"四大经济圈,多渠道、多方式拓展。全年新增土地面积98.78万平米,新增计容积率面积163.84万平米,并首次进入佛山、重庆。
  2、提升运营管理水平,搭建标准化体系。一方面及时调整和完善组织架构,厘清管控边界及制度流程,以适应业务发展新需求;另一方面通过标准化体系的搭建,加快项目开发节奏,确保公司"高周转、扩规模、严管控、增效益"战略的最终实现。
  3、因城施策,动态调整营销策略,完成全年任务。报告期内,公司根据国家调控政策,对不同区域的项目采取有针对性且快速应变的销售措施,紧跟市场热度,把握区域市场机会,进行营销渠道、营销推广及营销体验创新,达成价格与去化速度双赢。公司全年销售金额144.91亿元,同比增长36.90%,销售表现踏上新台阶。
  4、报告期内,公司积极拓展融资渠道,在巩固原合作银行融资的基础上,加大了境外银行和信托、基金等合作,并首次完成尾盘基金融资和香港大型银团融资;资本市场直接融资方面,公司于2017年8月获准中期票据注册发行额度22亿,目前尚未注册发行。
  5、优化员工培训体系,完善项目跟投机制。一方面,公司定期开展优才、英才、将才、帅才、卓越领导力发展等专项培训计划,不断为员工提供发展平台和成长空间,促进员工和公司共同成长;另一方面,员工利益和公司经营紧密结合,截至目前,成都里程项目、无锡崇安府项目、嘉兴花溪地项目、惠州天御五期项目、无锡花溪樾项目、顺德璞悦项目、重庆半岛城邦项目均已实行员工项目跟投,真正实现发展共创、利益共享、风险共担。
  6、稳定资产板块现金流,有效发挥避风港作用。2017年,公司资产板块业务累计营业收入9.64亿元,为公司提供了稳定现金流,为主营业务发展提供有力支撑,对冲了房地产业的政策风险。其中,长城投资实现可出租物业面积12.8万平方米,平均出租率为97%以上,实现租金收入2.82亿元。中洲物业积极拓展业务,管理面积由285万平方米增长至436万平方米,管理规模增长53%。在中国指数研究院实施的满意度调查中,中洲物业商用物业客户和住宅物业满意度均远高于行业平均分,在经营规模、经济效益、客户满意度和产业突破等多领域均取得较好业绩。
  (二)房地产项目基本情况
  1、公司主要房地产项目储备及开发情况
  a、香港项目相关投资额按2017年12月29日中国人民银行人民币汇率中间价对港币1:0.83591换算成人民币后加总。公司已于2018年1月12日签署香港项目整体出售协议,目前股权交易正在办理当中。
  b、黄金台项目原土地总面积约28.5万平方米,该地块已纳入深圳市2014年度土地整备计划,市规划国土委龙华管理局已拟定了《华电地块A806-0001宗地土地整备实施方案》并经市政府有关会议审议并原则通过,但尚未取得市政府用地批复。该实施方案主要内容为,按等价值原则,在该地块用地范围及周边调整留用项目用地,剩余用地由政府收回。公司将配合市规划国土委龙华管理局按有关规定推进收地补偿及后续工作。目前该项目尚无进一步进展。
  2、公司主要房地产销售情况
  (四)向其商品房承购人因银行抵押贷款提供担保的情况本公司及本公司之子公司为商品房承购人向银行提供按揭抵押贷款担保,截止2017年12月31日尚未结清的担保金额计人民币73.46亿元。房地产公司为商品房承购人向银行提供按揭抵押贷款担保属于行业内的常规做法。

  二、核心竞争力分析
  公司在房地产业务领域历经30多年的不懈努力,形成了自身综合竞争优势。通过市场化运作,逐步提升企业核心竞争力,有效地支撑了公司业绩的快速增长,为企业可持续发展提供坚实的保障。
  1、战略发展规划
  公司明确战略发展规划,完善组织管控体系、职位和薪酬体系、业务流程体系和业务管控体系,强化战略拓展能力、规划设计能力、运营管理能力、营销策划能力、成本管控能力和资本运作能力,形成"高周转、扩规模、严管控、增效益"的发展模式,为公司实现高度市场化运作、进一步扩大经营规模、增强可持续发展力提供了有力支撑。
  2、运营管理团队
  公司通过外部招聘、公开竞聘和内部培养等方式,以业绩和市场为导向,本着能者上、庸者下的选人用人原则,打造了拥有专业的房地产开发及管理能力的运营团队和高执行力的业务队伍。
  3、完善的员工培养体系,有竞争力的市场薪酬,丰富的激励体系。目前公司处于快速发展期,员工具有广阔的发展空间,为员工量身打造"优才、英才、将才、帅才"加速营,助力员工成长成才。此外,在推行市场化的薪酬体系和项目奖励方案的基础上,公司积极利用上市公司平台,报告期内陆续推出多个项目跟的投方案,构建多层次的激励体系,形成"共创、共担、共享"的激励文化,有效地调动了员工的积极性和创造性,保障公司业绩增长,顺利实施战略目标。
  4、品牌实力支撑
  根据中国房地产业协会、中国房地产测评中心联合发布的《2016中国房地产上市公司测评研究报告》,公司2016年被评为上市房企发展速度5强及地产上市公司综合实力50强;入围由国务院发展研究中心、清华大学房地产研究所和中国指数研究院联合发布的"2018中国房地产百强企业榜"深圳中洲万豪酒店2017年在全球第一的旅游评论网TripAdvisor(猫途鹰)网站人气排名第一位,获第六届CHA中国酒店大奖-2016最佳酒店室内设计奖、第十三届中国酒店金枕头奖、亚洲最具魅力商务酒店至尊大奖、十大白金商务酒店、精选奢华酒店奖等多项殊荣。
  中洲圣廷苑酒店亦连续四次通过"深圳知名品牌"复审,获得中国百强MICE酒店奖项、中外酒店(十二届)白金奖,2017年度最喜爱品质酒店,第十八届中国饭店金马奖最佳卓越服务酒店等,为企业的品牌发展注入了新的活力。

  三、公司未来发展的展望
  (一)行业格局和趋势
  经济增长以"稳"为主基调,金融政策收紧并保持"稳健中性",通过因城施策、精准调控和中长期的长效机制推进住房体制建设。2018年,预期因城施策、精准调控仍在"控风险"与"去库存"基调下不断深化,热点城市仍会严控,总体房价走势将趋于平稳。在城市发展分化和房地产市场供需起伏变化的大格局下,不同城市仍存在市场机会,企业并购成为常态。
  (二)公司发展战略
  未来,"多主体供给、多渠道保障、租购并举"的住房体系将逐步形成。国家政策为房地产发展指明了方向,也为公司未来发展指明了方向。公司会顺应时代发展,寻求更多合作机会,深化战略布局。
  发展愿景:践行"开放、进取、担当、高效"的核心价值观,致力成为中国城市综合投资运营商。
  发展战略:通过顶层制度设计,严格落实公司"高周转、扩规模、严管控、增效益"的发展战略,通过人均效能指标、运营提速、激励机制形成向心力,齐心协力,为新的发展征程加速。
  区域布局:坚持"专注区域、城市深耕、多盘联动"区域投资策略,深耕粤港澳大湾区经济圈,积极拓展大上海经济圈圈、成渝经济圈、环渤海经济圈,择机进入华中区域。对已进入城市:专注区域,城市深耕;对未进入城市,慎重研判,稳健决策。
  (三)2018年工作目标和重点工作
  1、总体经营目标
  2018年,公司计划实现房地产销售面积118万平方米,合同销售金额167亿元;房地产开发投资111亿元;新开工建筑面积323万平方米;新增土地储备计容积率面积180万平方米,计划投入资金120亿元。
  2、年度重点工作
  ①合作共赢扩土储。以开放心态寻求合作,加大合作拿地比例,重点关注强内生需求的城市、外溢效应的一二线城市和都市圈融合带来区域价值的提升,积极应对不同区域、不同城市的差异和变化,一城一策,提出区域投资拓展策略,不拘一格获取项目。
  ②加速回笼稳资金。实施积极的投资策略和稳健的财务策略,采取多渠道、多手段进行融资,强化计划运营体系,确保快速开工,快速开盘,加快资金回笼速度。
  ③齐头并进揽人才。切实加大人才引进力度,定期召开大型专场招聘会;坚持"共创、共享、共担"的核心理念,围绕"高周转、扩规模、严管控、增效益"发展战略,打造聚焦、及时、公平、鼓励创新的激励体系,完善现有跟投机制。
  ④飓风行动强运营。建立完善的数据搜集及管理体系,运营节点管控逐渐下沉至城市公司;建立预警及督办体系,从团队组建、产品定位、规划设计、报批报建、工程招标、工程建设六个方面加速。
  ⑤优质资产增效益。深挖资产价值,实现资源溢价。通过中洲商业、酒店管理、物业管理的价值输出,以优质自持项目为切入点,依托项目打造创意产业生态圈,形成产业聚集,打造创意产业运营平台,提高项目价值和盈利能力。
  ⑥市值管理显价值。进一步加强市值管理工作,通过合规运作,综合运用金融和市场营销手段,与股东及潜在投资者建立良好的沟通,增进投资者对上市公司的了解和认同,传递上市公司战略发展规划及投资价值,实现上市公司整体利益价值最大化和保护投资者合法权益。
  (四)可能面对的风险及对策
  1、政策风险
  2018年上半年,各地仍继续出台房地产调控政策,现阶段的政策分城、分区施策,灵活性和精准度大幅提升,在长效机制尚未建立前,预期现阶段政策在未来一段时间会保持稳定性,在热点区域不排除政策还将继续收紧,涉及的城市和区域还有可能扩大。在"房住不炒"的指导思想下,政府对于资金、销售行为、价格备案等方面的监管措施亦会不断严控,导致行业发展整体不确定性因素仍在增加。
  2、市场及竞争风险近年房地产行业集中度加速提高,部分城市的供地政策和资金配置已经向龙头房企倾斜,中小型房企发展空间被进一步挤压。随着房地产市场分化态势的不断延续,房地产企业对热点城市、优质地块的竞争将愈发激烈。随着土地成交价格的不断攀升,对竞地和开发资金的要求不断提高,企业开发成本也将被不断推高,使企业面临市场利润空间被压缩甚至面临局部亏损的风险,公司的经营策略和财务状况都面临挑战。
  3、融资、信贷、利率风险
  房地产行业是资金密集型行业,充足的现金流是公司持续稳定发展重要基础。2018年在"防风险、去杠杆"的金融政策导向下,房地产融资环境可能持续收紧。公司未来将继续坚持快速回款的策略,加强资金管理和融资品种创新,确保公司现金流的安全。
  4、经营风险
  公司所处的房地产行业受政策影响较大。目前,一二线重点城市甚至部分三四线城市因市场过热导致"限购、限贷"等调控政策接连出台,对公司的经营带来了较大的不确定因素。
  公司将密切关注政策和市场动态,根据市场情况调整经营策略以应对政策、市场的变化,以满足公司战略发展的需要,降低公司面临的经营风险。 收起▲