主营介绍

  • 产品类型:

    酒类

  • 产品名称:

    高档酒类 中档酒类 低档酒类

  • 经营范围:

    泸州老窖系列酒的生产、销售(凭许可证及其有效期经营);进出口经营业务;技术推广服务;发酵制品生产及销售;销售:汽车配件、建材及化工原料(以上经营项目不含法律、法规和国务院决定的前置审批和许可项目)。

运营业务数据

最新公告日期:2017-04-19 
业务名称 2016-12-31 2015-12-31 2014-12-31 2013-12-31 2012-12-31
酒类销量(吨) 17.79万 19.01万 18.93万 - -
酒类产量(吨) 17.41万 19.12万 19.76万 - -
酒类(成品酒)销量(吨) - - - 21.82万 19.37万
酒类(成品酒)产量(吨) - - - 17.86万 22.12万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 酒类 49.89亿 100.00% 15.80亿 100.00% 100.00% 68.33%
按产品 高档酒类 24.78亿 49.67% 2.17亿 13.75% 66.32% 91.23%
低档酒类 12.92亿 25.90% 10.27亿 64.97% 7.79% 20.55%
中档酒类 12.19亿 24.43% 3.36亿 21.28% 25.89% 72.42%
按地区 西南地区 20.37亿 40.82% 6.32亿 39.98% 41.21% 68.98%
华北地区 12.87亿 25.79% 3.72亿 23.55% 26.83% 71.07%
华中地区 9.30亿 18.64% 2.15亿 13.57% 20.98% 76.93%
其他地区 7.36亿 14.75% 3.62亿 22.89% 10.97% 50.84%

董事会经营评述

  一、概述
  报告期内,公司实现营业收入51.16亿元,同比增长19.41%,实现归属于上市公司股东净利润14.67亿元,同比增长32.73%。
  主要工作与经营情况如下:
  (一)凝聚销售合力,积极开拓市场。
  销售统一指挥体系作用充分发挥。
  继续完善“四总三线一中心”营销组织架构,全国“7大营销服务中心”建成运行,强化了营销决策、指挥、监督、协调的统一;销售队伍合力基本形成。
  积极引进和培养各类营销人才,加强了专业营销团队建设;主要品项价格体系全面理顺。
  进一步明确五大单品市场定位,快速调整产品配额、费用和价格政策,理顺了价格体系;销售渠道构建成效明显。
  深入推进... 查看全部▼

  一、概述
  报告期内,公司实现营业收入51.16亿元,同比增长19.41%,实现归属于上市公司股东净利润14.67亿元,同比增长32.73%。
  主要工作与经营情况如下:
  (一)凝聚销售合力,积极开拓市场。
  销售统一指挥体系作用充分发挥。
  继续完善“四总三线一中心”营销组织架构,全国“7大营销服务中心”建成运行,强化了营销决策、指挥、监督、协调的统一;销售队伍合力基本形成。
  积极引进和培养各类营销人才,加强了专业营销团队建设;主要品项价格体系全面理顺。
  进一步明确五大单品市场定位,快速调整产品配额、费用和价格政策,理顺了价格体系;销售渠道构建成效明显。
  深入推进两级化渠道和控盘分利等营销模式,坚持直控终端和直达消费者,进一步推进核心网点建设,实现了资源整合与信心提振。
  (二)拓展消费群体,提升品牌拉力。
  抢占品牌宣传制高点。紧跟重大时政热点进行品牌宣传,充分借力重大经济活动和社会热点事件,积极策划高端活动,增加泸州老窖品牌的曝光率,增强品牌的历史和文化厚度;成功策划举办重大庆典活动。
  主动发挥泸州老窖的品牌影响力和市场资源优势,举办“中国国际酒业博览会”“国际诗酒文化大会”“鸡尾酒专业委员会暨泸州老窖百调杯中国鸡尾酒世界杯赛启动仪式”等重大活动,其中,连续十年成功举办的“国窖1573封藏大典”,成为中国白酒行业文化活动的标杆;积极培育高端消费圈层,深入开展体验营销。
  持续开展“泸州游”、“七星盛宴”、“国窖荟”、“6080时光记忆品鉴会”等体验营销活动和高端圈层营销,进一步增强品牌口碑,吸引更多消费者;品牌清理深入推进。
  继续深入开展品牌“瘦身”工作,塑造清晰的主品项体系,实现了资源聚焦和品牌高度提升。
  (三)实施创新驱动,布局未来发展。
  积极发展健康养生白酒产业。
  发布了泸州老窖滋补大曲、茗酿等健康养生酒品,实现了对健康养生酒产品类型的全覆盖,并持续开展了“泸州老窖健康中国行”品牌宣传活动,实现了养生酒在线上和线下营销策略的同步落地;积极发展新型中式白酒。
  引领中国白酒“时尚化”、“年轻化”、“个性化”的潮流,开发“巴蜀记忆”鸡尾酒、“桃花醉”配制酒等新型中式白酒产品;积极发展电子商务。
  拥抱互联网,全力推进“天网”工程建设,充分利用电商、自媒体、社交网络等平台开展品牌推广和产品销售;积极发展白酒自动化酿造。
  完成了酿酒基地传输、摊晾等生产环节的机械化改造,提升了酿酒生产自动化水平。深化与泸州国家高新区、江南大学和泸州智通公司等相关科研院所、企业的合作,大力推进在制曲、酿酒和包装等各生产环节智能化装备的研发工作。
  (四)弘扬工匠精神,坚守安全底线。
  质量控制及酿造技术不断提升。
  联合中国工程院、江南大学、中国农业大学等多家单位的上百名技术专家,开展了中国传统酿造领域首个国家重点研发计划“传统酿造食品风味与品质调控及新型酿造技术创制”的相关研究工作;质量监管水平持续提升。
  推进系统化的生产链、供应链质量管理,将质量管理延伸至供应商、物流运输合作方及经销商;邀请第三方认证中心专家,开展了质量审查工作,进一步改进和完善质量监管体系,筑牢了公司质量安全的“防火墙”;质量标准体系更加完善。
  建立健全了涵盖原粮种植、曲药生产、酿酒生产、基酒储存、勾调组合、灌装生产和质量检验等环节严于国家标准的200余项企业标准,保持了公司在行业内质量技术的领先地位;质量水平获得广泛认可。
  今年以来,公司先后获得了“全国实施卓越绩效模式先进企业”、“全国质量信得过产品”、“全国产品和服务质量诚信示范企业”、“全国白酒行业质量领先品牌”、“四川质量奖”等一系列荣誉。其中,公司是省内唯一一家荣获四川省最高质量奖项——“四川质量奖”的酒类企业。
  (五)推进重点项目,助力扩张发展。
  酿酒工程技改项目加快推进。
  项目建设进展顺利,制曲车间、酿酒车间、泸型酒质量控制中心和酒库等核心功能单元的设计方案已通过审查,各单体建筑工程正在抓紧建设;信息化顶层设计项目深入实施。
  按照前期公司信息化顶层设计的部署,正加快推动在销售、生产、管理等各板块的信息化系统建设工作,财务共享系统已完成系统建设;供应链管理咨询及SAP实施项目进度过半;营销咨询及系统项目、全面预算管理项目、广告业务与费用管理项目等相关工作正在顺利进行。

  二、报告期内公司从事的主要业务
  公司属酒、饮料和精制茶制造业中的白酒细分行业,以专业化白酒产品设计、生产、销售为主要经营模式,主营“国窖1573”、“泸州老窖”等系列白酒的研发、生产和销售,主要综合指标位于白酒行业前列。
  2017年,公司围绕发展目标确定了“坚持、创新、冲刺、激励”的发展主题:致力“五个坚持”坚持战略为先、坚持文化为魂、坚持质量为本、坚持销售为王、坚持稳健为要;推动“四个创新”,推动管理创新、科技创新、营销创新、产品创新;发起“三个冲刺”,向“浓香国酒”的品牌高度发起冲刺,向“白酒前三”的领军地位发起冲刺,向“行业标杆”的发展目标发起冲刺;强化“两个激励”,强化成长激励,强化薪酬激励。报告期内,公司各项工作按照既定规划顺利推进,实现了经营规模和盈利水平的良性增长。

  三、公司面临的风险和应对措施
  1.外部环境风险
  (1)经济周期风险。公司将致力于打造五大单品,高中低品项齐全,且都具有名牌产品,具备抵御宏观经济波动的产品广度。
  (2)人口老龄化及年轻消费群体消费习惯改变带来传统市场萎缩的风险。公司已经在积极布局健康化养生酒产业和时尚化新型酒精饮料产业,拓展新市场。
  2.经营风险
  (1)养生酒、新型酒精饮料产业目前尚处于探索中,能否转化为经营业绩尚有不确定性。公司一方面将积极开拓养生酒和新型酒精饮料新业务,一方面在该领域引进战略投资者,提高经营水平,降低投资风险。
  (2)公司经营规模不断扩大对创新能力、品牌塑造、管理效率等方面的竞争力提出更高的要求。为此,公司借助外脑,全方位的开展管理咨询项目建设,努力提高公司管理水平,增强公司在竞争型市场格局中的市场拼抢能力。
  (3)食品安全风险。食品安全是备受关注的社会重大问题,公司将继续深入践行“让中国白酒的质量看得见”,构建无死角的质量监管体系,让消费者喝到放心的酒。 收起▲