主营介绍

  • 产品类型:

    酒类

  • 产品名称:

    高档酒类 中档酒类 低档酒类

  • 经营范围:

    泸州老窖系列酒的生产、销售(凭许可证及其有效期经营);进出口经营业务;技术推广服务;发酵制品生产及销售;销售:汽车配件、建材及化工原料(以上经营项目不含法律、法规和国务院决定的前置审批和许可项目)。

运营业务数据

最新公告日期:2018-04-11 
业务名称 2017-12-31 2016-12-31 2015-12-31 2014-12-31 2013-12-31
酒类库存量(吨) 3.98万 3.25万 3.63万 3.51万 -
酒类(成品酒)库存量(吨) - - - - 2.67万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 酒类 63.26亿 100.00% 15.96亿 100.00% 100.00% 74.78%
按产品 高档酒类 33.06亿 52.26% 2.95亿 18.47% 63.65% 91.08%
中档酒类 16.45亿 26.01% 3.70亿 23.16% 26.97% 77.54%
低档酒类 13.75亿 21.74% 9.31亿 58.37% 9.38% 32.27%
按地区 国内 62.60亿 98.95% 15.86亿 99.41% 98.80% 74.66%
国外 6617.25万 1.05% 933.71万 0.59% 1.20% 85.89%

董事会经营评述

  一、概述
  报告期内,公司实现营业收入64.20亿元,同比增长25.49%,实现归属于上市公司股东净利润19.67亿元,同比增长34.08%,主要工作措施如下:
  (一)销售工作情况
  1、推动品牌复兴,提升品牌拉力。构建传统中式白酒、以传统中式白酒为基础的养生酒和创新酒类产品"三大品系";继续坚持双品牌战略和五大单品战略不动摇,坚持国窖1573"浓香国酒,让世界品味中国"和泸州老窖"浓香正宗,中国味道"的定位不动摇;坚定不移地实施打造高端品牌、策划高端宣传、吸附高端群体的品牌塑造策略,强力拉升品牌形象。
  2、壮大产品规模,扩大市场份额。在坚持五大单品的战略框架下,通过国窖157... 查看全部▼

  一、概述
  报告期内,公司实现营业收入64.20亿元,同比增长25.49%,实现归属于上市公司股东净利润19.67亿元,同比增长34.08%,主要工作措施如下:
  (一)销售工作情况
  1、推动品牌复兴,提升品牌拉力。构建传统中式白酒、以传统中式白酒为基础的养生酒和创新酒类产品"三大品系";继续坚持双品牌战略和五大单品战略不动摇,坚持国窖1573"浓香国酒,让世界品味中国"和泸州老窖"浓香正宗,中国味道"的定位不动摇;坚定不移地实施打造高端品牌、策划高端宣传、吸附高端群体的品牌塑造策略,强力拉升品牌形象。
  2、壮大产品规模,扩大市场份额。在坚持五大单品的战略框架下,通过国窖1573系列产品抢占高端市场,重塑企业与品牌形象;充分发挥老字号特曲、6080特曲、窖龄酒各自优势,形成腰部支撑;把握大众产品竞争机遇期,力争实现头二曲大众市场覆盖率第一,强化塔基作用。
  3、科学谋划布局,实施市场攻坚。扩大区域市场会战规模,统一规划、统一配置、统一调度品牌团队及营销资源,推进市场精耕,整体成效显著;开展让世界品味中国之旅、七星盛宴、国窖荟、酒香堂等专项活动,加强意见领袖和核心消费者的培育与争取;实施品系创新,持续推进布局年份酒和个性化定制酒;大力发展养生酒、鸡尾酒、果酒等新型产品、新型饮用模式;推动模式创新,规划建立电商品牌推广体系,开展消费者促销精准投放计划。
  (二)生产保障情况
  1、持续加强产品品质。发布《泸州老窖股份有限公司产品质量与安全白皮书》,成为白酒行业首份企业产品质量与安全报告;健全优化洗瓶水快速检测标准、成品异物快速检测标准、包材检验、成品酒检验、生产过程控制和GMP包装车间等标准体系;通过强化对原粮种植、基酒酿造、灌装生产到仓储运输全过程的管理,实现了食品安全风险的梳理、预判、评估与防控;联合外部权威检验机构,开展质量、食品安全、环境、测量、能源、有机及诚信管理体系的外审工作。
  2、推动转化科研创新。持续加强与中科院等高校及科研院所的合作,充分发挥国家固酿中心、院士专家工作站、博士后科研工作站、四川省白酒产研院等科研平台的创新能力;开展酒体创新升级专项工作,完成了对10个系列项目共计25款酒体的优化设计,进一步提升了公司产品的口感品质;不断夯实酿酒生产核心工艺质量体系,获得发明专利9项,部分研究成果已成功实现在酿酒工程技改项目中的规模化运用。
  3、稳步提升后勤保障。依托"泸州老窖产品工业设计中心",开展白酒生产、包装等技术革命。深化与国际国内顶尖智能化设备企业的合作,推进在制曲、酿酒和包装等各生产环节智能化装备研发工作,奠定了白酒工业4.0基础;依托全国仓储网络,实现了配送服务效能的显著提升。
  (三)公司治理情况
  1、顶层设计。顺利完成公司董事会、监事会换届工作,组织架构全面理顺,制度建设、流程设置、权限分配和标准制定更加科学,战略决策机制作用充分发挥,确保了决策的科学、民主与高效;严格遵循中国证监会、深交所相关政策,上市公司治理工作更加完善。
  2、内部管理。进一步梳理规范授权体系,确保了公司战略规划、营销管理、运营管理、财务管理、人力资源管理等合规合法合理;不断加强公司财务管理、印章机要管理、资产工程管理和法务管理,提升了对关键单位、关键岗位和关键节点的风险识别和防控能力;持续利用督查督办、效能监察和组织绩效考核等工具,将年度发展目标和公司各项管理充分结合,构建起了目标一致、职责清晰、分工合理、考核明确的管理体系。
  3、人才队伍建设。进一步完善人才培养"双通道",夯实定岗定编、分层分类、定期盘点、晋升通畅、退出有序、收入与价值贡献相匹配的人力资源管理机制;赴全国各著名高校开展校园招聘,充实了人才梯队。扎实开展营销人才属地化选聘工作,培育了一批具备实战经验和管理才干的优秀营销人才。

  二、公司面临的风险和应对措施
  1、外部环境风险
  (1)国际上逆全球化和贸易保护带来宏观经济不确定性增强的风险。公司致力于打造五大单品,高中低品项齐全,且都具有名牌产品,具备抵御宏观经济波动的产品广度。
  (2)人口老龄化及年轻消费群体消费习惯改变带来传统市场萎缩的风险。公司积极打造竞争型组织,增强传统市场拼抢能力;积极探索和布局健康化养生酒产业和时尚化新型酒精饮料产业,拓展新市场。
  2、经营风险
  (1)公司经营规模不断扩大对创新能力、品牌塑造、管理效率等方面的竞争力提出更高的要求。为此,公司借助外脑,全方位开展管理咨询项目,努力提高公司管理水平,提升管理运营效率。
  (2)食品安全风险。食品安全是备受关注的社会重大问题,公司将继续深入践行“让中国白酒的质量看得见”,构建无死角的质量监管体系,让消费者喝到放心酒。

  三、核心竞争力分析
  报告期内核心竞争力无重大变化。 收起▲