主营介绍

  • 主营业务:

    白酒酿造与销售;种猪繁育、生猪养殖、屠宰及肉制品加工;市场管理与服务;房地产开发。

  • 产品类型:

    白酒、猪肉、建筑业、种畜、蔬菜系列、市场管理、房地产、纸业、食品加工

  • 产品名称:

    白酒 猪肉 建筑业 种畜 蔬菜系列 市场管理 房地产 纸业 食品加工

  • 经营范围:

    从事白酒生产与销售、肉食品加工与销售、良种繁育等业务。生产“牛栏山”牌系列白酒,“鹏程”牌系列肉制品,繁育优良种猪。

运营业务数据

最新公告日期:2018-03-31 
业务名称 2017-12-31 2016-12-31 2015-12-31 2014-12-31 2013-12-31
白酒行业销量(千升) 42.93万 33.34万 29.13万 26.50万 -
屠宰行业产量(吨) 17.81万 19.04万 17.64万 17.70万 -
屠宰行业销量(吨) 17.53万 20.12万 17.95万 16.83万 -
白酒行业产量(千升) 44.10万 36.41万 30.23万 26.61万 -
白酒销量(千升) - - - - 21.84万
白酒产量(千升) - - - - 23.93万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 白酒行业 57.74亿 82.43% 30.22亿 72.61% 96.79% 47.66%
屠宰行业 12.31亿 17.57% 11.40亿 27.39% 3.21% 7.42%
按产品 白酒 57.74亿 82.43% 30.22亿 72.61% 96.79% 47.66%
猪肉 12.31亿 17.57% 11.40亿 27.39% 3.21% 7.42%
按地区 外埠地区 43.46亿 60.17% 24.98亿 57.42% 64.36% 42.51%
北京地区 28.76亿 39.83% 18.53亿 42.58% 35.64% 35.57%

董事会经营评述

  一、概述  报告期内,公司坚持以产业经营为基础,资本运营为手段,围绕"主业突出、业务清晰、同业整合、价值实现"发展目标,实施归核化发展战略,聚焦酒业、肉食两大主业,计划逐步剥离其他业务。同时,通过整合内外部资源,推动产业规模扩大、资产价值提升,进而实现企业价值与股东利益的最大化。报告期内,公司实现营业收入72.33亿元,同比上升10.45%,其中归属上市公司股东的净利润为4.81亿元,同比增长96.78%。  (一)白酒产业进入2018年后,伴随着消费升级和品牌升级的趋势进一步强化,大品牌越来越得到消费者的认可,白酒行业集中度进一步提升,挤压式增长的格局更加清晰。从白酒行业复苏方面来看,白... 查看全部▼

  一、概述
  报告期内,公司坚持以产业经营为基础,资本运营为手段,围绕"主业突出、业务清晰、同业整合、价值实现"发展目标,实施归核化发展战略,聚焦酒业、肉食两大主业,计划逐步剥离其他业务。同时,通过整合内外部资源,推动产业规模扩大、资产价值提升,进而实现企业价值与股东利益的最大化。报告期内,公司实现营业收入72.33亿元,同比上升10.45%,其中归属上市公司股东的净利润为4.81亿元,同比增长96.78%。
  (一)白酒产业进入2018年后,伴随着消费升级和品牌升级的趋势进一步强化,大品牌越来越得到消费者的认可,白酒行业集中度进一步提升,挤压式增长的格局更加清晰。从白酒行业复苏方面来看,白酒产业的消费升级并不仅仅局限于高端酒的升级,还有大众酒的升级,整个白酒行业的销售总量实际上并没有显著提升,但消费者的消费理念正在由低价取向转为品牌取向,品牌化消费使市场规模进一步向知名企业集中。随着消费者越来越追求品牌化消费,这给规模企业、品牌化企业的业绩增长带来基础,未来白酒行业的马太效应或许会更为明显。
  公司白酒"牛栏山"在"正宗二锅头,地道北京味"的民酒产品定位下,着力打造成为"民酒"中的"名酒"。上半年,公司白酒产业实现销售收入57.74亿元,同比增长62.29%;毛利率47.66%,下降12个百分点,毛利率的下滑,主要是由于2017年下半年开始,公司白酒业务改变了市场开发及推广投入的方式,市场开发及推广费用让经销商承担,然后给予经销商产品销售折扣,导致营业成本上升,毛利率下降。
  1、市场拓展方面:上半年,牛栏山酒厂紧紧围绕四-五"战略部署,坚持以市场为导向,积极推进营销机制创新,强化终端建设管理,着力提升营销队伍素质,稳步推进泛全国化市场布局。
  (1)多元化产品为市场拓展提供基础。产品线方面,公司紧紧围绕清香型"二锅头"和浓香型"百年"两大系列进行产品开发,形成了涵盖低、中、高数百余种单品,全力推广百年系列、珍品陈酿等产品,着力打造高中低端系列明星产品集群。
  (2)三大生产基地为全国化布局提供有力支撑。除北京基地外,公司先后在香河、成都建立了生产基地,尤其是成都基地的落成,能够有效辐射西南地区的市场。
  (3)全国化营销网络业绩贡献明显。牛栏山已经拥有了包括河北、内蒙、江苏等多达18个亿元级省级市场,外埠市场销售收入逐年提高,重点发展的长江三角洲市场,销售收入同比增长78%;湖南市场,销售收入同比增长103%;新疆市场,销售收入同比增长160%,全国化布局收效显著。未来几年,公司将重点打造"样板市场群",在长三角、珠三角、华北、东北和西北,甄选并培育5-10个外阜重点市场,形成5-10亿元销售规模的省级样板市场。
  2、科研创新方面:"牛栏山"作为具有美誉度的品牌,始终在产品研发上投入大量财力和物力。近年来,公司在科研上持续加大投入力度,依托"博士后科研工作站"产学研用相结合的科研优势,陆续建立了检测分析实验室、微生物实验室、博士后工作站、牛栏山酒厂特色菌种库、酒体设计工作室和首席技师工作室等科研平台。其中,检测分析实验室是中国白酒行业第二家通过CNAS认可的实验室,获得检测结果国际互认资格;微生物实验室累计已分离酿酒微生物2万余株,其中性能优良并应用于实际生产的有30余株;酒体设计工作室设计出了牛栏山酒的典型风味和个性特征。这些都为牛栏山酒厂掌握二锅头核心技术奠定了坚实的基础。今年上半年,牛栏山酒厂积极筹建院士工作站,与中科院庄文颖院士签约,重点开展的复合菌试验,进展顺利,效果较明显。利用高产酯菌株在丢糟中的应用生产调味酒和调味液取得了较好成果,目前正在申请专利。
  (二)猪肉产业
  上半年,生猪总体供应过剩,统计局数据显示生猪出栏同比增长1.2%,猪肉产量增长1.4%。2018年春节后,猪价持续下跌,跌破养殖成本线,养殖利润大幅收窄。1-5月,商品猪价格降幅达24%,仔猪降幅18.6%。5月底以来,随着压栏大猪逐步上市消化,生猪阶段性供给过剩局面有所改善,全国猪价止跌回升。当前,能繁母猪存栏量持续减少,母猪产能不断出清,意味着未来生猪供需情况将会持续改善,生猪去产能速度放慢,行业整合速度将趋缓。
  报告期内,猪周期处于下行通道,生猪市场价格大幅下跌,公司猪肉产业出现一定幅度下滑。猪肉产业营业收入12.96亿元(其中屠宰业务销售收入12.31亿元,种畜养殖业销售收入0.65亿元),同比减少24.48%。
  1、利用产业链优势,应对行业风险。面对毛猪持续低价位的市场行情,公司研判市场走势,增加屠宰量,利用仓储优势,抓紧时机增加了库存,调整了库存结构,待后续行业回暖,逐步释放库存,提升经营业绩。
  2、改变销售策略,改善经营业绩。通过改革销售策略,在毛猪价格大幅下跌的行情下,减少育肥猪销售,增加种猪销售,利用小店种猪的品牌优势,提升业绩。同时,利用北京的种猪销售优势带动外埠基地种猪销售,拓展种猪销售市场,并调整管理结构,提升产品附加值进行积极应对。
  3、开发中温产品,拓展线上市场。上半年公司加大中温肉制品的研发力度,有效丰富了产品群,中温类产品研发将成为公司熟食产业发展的重点工作,并将以受市场认可度更高的小克重休闲产品作为开发重点。报告期内,月宫专供产品圆满结束,为月宫一号365实验研发的四款产品成功结束供应,在供应过程中获得了实验组的一致好评,并为后续的太空实验奠定了坚实的基础。市场拓展方面,进一步梳理细化销售渠道,巩固优势区域、优势产品的市场占有率,稳步提升新兴市场、新上市产品的市场占有率。同时继续推进与招联食品、盒马鲜生、京东等大型企业的战略合作,多渠道推进产业发展。
  (三)房地产业
  报告期内,房地产业务受内外需求不足及市场政策等因素影响,去库存仍存在一定难度,仍处于发展探索期。营业收入7,416.74万元,净利润-11,602.18万元。

  二、公司面临的风险和应对措施白酒产业:一是市场风险,当前国内中低端白酒市场竞争日益激烈,公司白酒产品在进行外埠市场拓展过程中,面临区域市场地方品牌的挑战;二是假冒产品侵权风险,假冒伪劣产品作为困扰有品牌知名度和市场影响力酒企的一大难题,如侵权活动得不到有效控制,将对企业品牌和市场造成不利影响。
  猪肉产业:一是生猪价格波动风险,生猪价格的周期性波动导致生猪养殖业的毛利率呈现周期性波动,公司的屠宰业务也同样受到影响;二是发生疫病的风险,动物疫病是畜牧行业发展中面临的主要风险,公司积极做好疫情防控工作,对蓝耳病、猪瘟、伪狂犬三种主要的病毒病定期做抗体监测。

  三、核心竞争力分析
  (一)白酒酿造与销售
  1.品牌优势
  牛栏山酒厂是北京地区保持自主酿造规模最大的白酒企业,是北京地区白酒行业中最早拥有"中华老字号"、"中国驰名商标"和"中国酿酒大师"(首届)的企业。"牛栏山"品牌根植于北京市场,围绕"正宗二锅头地道北京味"的品牌价值定位,坚守良心品质,服务大众消费,发力全国市场,品牌价值不断攀升,以220.77亿的品牌价值入选2017第九届"华樽杯"中国酒类品牌价值200强。
  2.科研技术优势
  牛栏山酒厂始终秉承"传承和创新相结合"的理念,将现代科技融入传统工艺,为企业发展构筑了坚实的科技实力。自2006年以来,陆续建立通过CNAS认可、获得检测结果国际互认资格的检测分析实验室以及P2级微生物实验室、牛栏山酒厂特色菌种库、博士后工作站、酒体设计工作室和首席技师工作室等科研平台。还通过搭载神州九号在太空开展清香型酒曲实验,参与"中国白酒169计划"项目等研究,科研创新取得新进展。目前,正在积极推进院士工作站的筹建工作。
  (二)种猪繁育、生猪养殖、屠宰及肉制品加工
  1.全产业链优势
  猪肉产业集种猪繁育-生猪养殖-屠宰-肉制品深加工-冷链物流配送于一体,形成了完整的产业链条。在适应市场需求方面,产业链各环节之间有效协同,积极调整生产结构,优化资源配置。在保障食品安全方面,构建了完善的食品安全追溯体系,是北京地区最大的安全猪肉生产基地,保障了产品供应质量,为市场提供安全、放心的肉食产品。另外,全产业链在减轻疫病风险、应对周期波动上发挥了重要的作用。
  2.品牌优势
  鹏程食品分公司在北京市场具有较长的发展历史,拥有较高的品牌知名度和市场认可度,是北京奥运会、APEC国际会议、历届全国两会和北京市两会、"一带一路"国际高峰论坛、"十九大"等重大活动的肉食品供应商。产品品牌"鹏程"荣获"2017年中国消费者市场影响力品牌称号"、"品牌猪肉奖"、"5A级优质猪肉奖"、"全国三绿工程畅销品牌"、"中国(农业产业)行业领军品牌奖"等百余奖项。
  3.技术优势
  在种猪育种上,小店畜禽良种场是"国家生猪核心育种场"、"国家级重点种畜禽场",拥有国家级核心种猪选育场和完整的良繁体系,是国内应用分子遗传学基因技术进行种猪选育的先驱。同时,为提升种猪品质,公司与中国农业大学、中国农科院等建立长期合作伙伴关系,开展种猪选育技术、饲养管理等方面的合作。目前,小店畜禽良种场已成为我国种猪科研、培育的重要基地。此外,公司还将在内蒙、陕西分别建设种猪育种、种猪选育扩繁基地。 收起▲