主营介绍

  • 产品类型:

    视频产品及视频服务

  • 产品名称:

    前端产品 后端产品 中心控制产品 工程施工 创新业务

  • 经营范围:

    电子产品(含防爆电气产品、通信设备及其辅助设备、多媒体设备)的研发、生产;销售自产产品;提供技术服务,电子设备安装,电子工程及智能系统工程的设计、施工及维护。

运营业务数据

最新公告日期:2018-04-21 
业务名称 2017-12-31 2016-12-31 2015-12-31 2014-12-31 2013-12-31
视频产品及视频服务产量(台/件) 1.00亿 7040.26万 4864.37万 2974.91万 -
视频产品及视频服务销量(台/件) 9834.59万 6880.10万 4777.84万 2890.69万 -
安防行业销量(台(套)) - - - - 1314.81万
安防行业产量(台(套)) - - - - 1424.49万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 视频产品及视频服务 419.05亿 100.00% 234.67亿 100.00% 100.00% 44.00%
按产品 前端产品 210.90亿 50.90% 103.55亿 44.48% 59.14% 50.90%
后端产品 61.51亿 14.85% 31.64亿 13.59% 16.45% 48.56%
中心控制产品 50.74亿 12.25% 23.21亿 9.97% 15.17% 54.26%
其他 49.22亿 11.88% 41.08亿 17.64% 4.49% 16.55%
工程施工 25.41亿 6.13% 22.81亿 9.80% 1.43% 10.24%
智能家居业务 10.91亿 2.63% 7.08亿 3.04% 2.11% 35.08%
其他创新业务 5.65亿 1.36% 3.45亿 1.48% 1.21% 38.81%
按地区 境内 296.61亿 70.78% 171.97亿 73.28% 67.60% 42.02%
境外 122.44亿 29.22% 62.71亿 26.72% 32.40% 48.79%

董事会经营评述

  一、概述  2017年,全球经济在波动中缓慢复苏,发达经济体的保护主义倾向加剧,不确定性风险持续上升。视频监控行业受到国内经济环境整体平稳和人工智能技术发展带来的利好,也承受贸易保护、跨行业竞争加剧等变化带来的压力。海康威视通过自身的经营和努力,继续保持稳健增长。  面对复杂的国内外环境,公司采取了针对性的区域策略,坚持以客户需求为引领,以技术创新为驱动,继续推进有效益的增长。报告期内,公司实现营业总收入419.05亿元,比上年同期增长31.22%;实现归属于上市公司股东的净利润94.11亿元,比上年同期增长26.77%。公司2017年整体毛利率为44.00%,与上年同期相比提高2.41%... 查看全部▼

  一、概述
  2017年,全球经济在波动中缓慢复苏,发达经济体的保护主义倾向加剧,不确定性风险持续上升。视频监控行业受到国内经济环境整体平稳和人工智能技术发展带来的利好,也承受贸易保护、跨行业竞争加剧等变化带来的压力。海康威视通过自身的经营和努力,继续保持稳健增长。
  面对复杂的国内外环境,公司采取了针对性的区域策略,坚持以客户需求为引领,以技术创新为驱动,继续推进有效益的增长。报告期内,公司实现营业总收入419.05亿元,比上年同期增长31.22%;实现归属于上市公司股东的净利润94.11亿元,比上年同期增长26.77%。公司2017年整体毛利率为44.00%,与上年同期相比提高2.41%。

  二、核心竞争力分析
  作为行业领先者,海康威视以技术为引领,以客户需求为核心,借助强大的研发、销售、生产、服务一体化能力以及软件、硬件、系统的集成能力,广泛汇聚英才,构筑全球综合竞争优势。
  1、紧紧围绕客户需求,做深细分行业海康威视以满足市场需求为核心推进研发,根据客户需求做贴近行业的深度开发定制,保持产品与解决方案始终符合并适度引领市场需求,帮助用户创造价值。
  视频的应用场景碎片化,各行业客户都有各自丰富的业务场景,业务逻辑不同,客户对于视频应用需求迥异。在硬件方面,公司有超过1万种产品型号在售,针对千差万别的场景需求提供丰富的产品种类和细分产品型号,实现最佳的性能要求。在解决方案方面,公司在公安、交通、司法、文教卫、金融、能源和智能楼宇等七大行业拥有多个分场景软件平台方案,可针对不同诉求提供软硬件组合方案与业务操作模式。
  从提供产品到提供解决方案,再到"平台+生态"的战略,都是基于公司对市场的深刻理解与把握。海康威视将紧紧围绕客户需求,持续推进"行业细分、区域下沉、业务到端"的理念,始终贴近客户,不断完善解决方案的定制化能力与顾问式销售能力,持续将技术转化为市场价值。
  2、优化研发体系,提升研发效率海康威视以杭州为中心,建立辐射北京、上海、重庆、武汉、新疆以及加拿大蒙特利尔、美国硅谷和英国利物浦的研发中心体系,并计划在西安、武汉、成都、重庆和石家庄建立新的研发基地。
  海康威视建立了技术平台、产品平台和解决方案平台三位一体的分层研发体系。技术平台是产品平台和解决方案平台的基础,没有技术平台的创新和成长,产品和解决方案缺乏持续的竞争力;没有产品平台和解决方案平台的支撑,技术缺乏落地的载体,容易停留于学术研究层面。公司各研发平台之间既区分功能又相互合作,技术、产品、解决方案平台纵横交叉、相辅相成,共同面对和快速实现用户需求。良好的运作体系使得研发团队能够不断创新,推出引领行业的产品及应用,同时又根据市场反馈总结调整研发重点,提升产品功能和性能,形成面向市场的有效研发。
  3、提升制造柔性,提升产品交付能力视频应用场景的碎片化,导致市场相对零散,公司每天收到的产品订单超过1000单,平均每个订单中产品项目超过10种。高效准确的原材料需求预测和管理,灵活有效的协调计划和组织生产,是公司供应链应对多变需求、优化成本、提高效率的关键。
  海康威视目前已拥有杭州、桐庐、重庆三大制造基地,并在桐庐、武汉、重庆有更大规模的扩产计划,以保障公司业务的稳健快速发展。目前公司在桐庐生产基地已逐步导入800余台"阡陌"智能搬运机器人,全面实施仓储与厂内物流的自动化,人力成本下降约50%,效率提升近80%。公司将持续推进智能工厂的建设,基于全面的信息化系统支撑,借助物联网技术、自动化技术等以加强设计制造体系的智能化水平,以桐庐生产基地为样本打造敏捷化、柔性化、规模化的智能工厂,打造领先的生产制造服务能力,进一步提升生产效率。
  4、优化销服体系,更好服务用户海康威视营销服务网络遍布世界,在全球范围内实现资源配置。在中国大陆,公司拥有35家分公司,超过200个业务联络处;在境外,公司建立了37个销售分支机构,形成覆盖全球100多个国家和地区的营销网络,自主品牌产品销往150多个国家和地区。
  除了自建营销网络,海康威视还建立了包括全球客户服务中心、分公司客户服务部和授权客户服务站的三级服务体系,联合数万家工程商、经销商和服务外包商等合作伙伴,为各行业各地区客户提供产品交付、工程交付、软件部署、系统运维等多维度服务。公司不断完善产品和技术服务标准,为合作伙伴提供全方位的认证培训体系,不断提高合作伙伴的专业能力,共同为用户服务。
  5、构建长效的人才培养与激励体系,助力公司持续发展人才培养是公司的重中之重。健全的人才发展和培养体系帮助员工成长,帮助其获得工作的成就感和归属感,同时也为公司带来持续健康发展的动力。公司秉持"以人为本、共同成长"的用人理念,构建管理与专业双序列的职业发展通道,打造任职资格评价体系和人才评鉴体系,实施多级培训机制,为公司中坚力量的培养,后备力量的储备持续赋能。
  除了为员工提供业内有竞争力的综合福利报酬外,公司自2012年开始已实施三期限制性股票激励计划,总计授予对象近5000人次,股权激励覆盖了各层级管理人员及业务骨干的核心人才队伍,并将业务骨干作为主要激励对象,保持核心人才的稳定性和积极性。
  2016年,公司落地实施了核心员工跟投创新业务机制,员工成为公司创新业务的股东,创新业务成为员工创业和成长的孵化器,员工跟投机制正在成为公司持续发展的重要制度保障。

  三、公司未来发展的展望
  1、行业发展趋势
  (1)传统综合安防需求继续增长,智慧业务需求不断涌现安全是幸福生活的基础,持续提高安全防范能力是发展的必然要求。各国政府、企业和家庭对安全的投入还将继续提升,传统综合安防业务的需求将保持稳定增长。
  随着人工智能技术在视频领域的落地,视频监控已成为助力传统产业转型升级的重要手段,各个行业的细分市场对视频智能化产生大量需求,行业的智慧业务案例正在不断落地和复制,新的市场增长空间不断打开。
  (2)产业格局扩展,出现新的竞争业态人工智能技术的加持,使得视频监控产业从事后调查走向事前预警和事中管理,极大扩展了视频技术在业务管理方面进行应用的可行性。随着产业格局的进一步打开,视频监控产业与高科技、互联网等行业出现了交叉业务,产生了新的竞争格局,带来了机会和挑战。
  (3)全球市场的不确定因素继续增加,机遇和挑战并存中国厂商在海外市场的竞争,受到所在国家和地区的经济环境和政治环境的制约,海外市场的不确定性风险继续提升,导致业务发展的不确定性进一步增加。
  2、公司发展战略
  海康威视是以视频为核心的物联网解决方案提供商,秉承"专业、厚实、诚信"的经营理念,践行"成就客户、价值为本、诚信务实、追求卓越"的核心价值观,通过不断创新,为全球客户提供高品质的产品及服务,为客户创造更大价值。
  海康威视承载"善见致知、同行致远"的使命,致力于为人类的安全和发展开拓新视界。
  3、2018年工作重点
  (1)扎实推进AI Cloud,助推智能应用快速发展。牢牢把握AI、大数据、云计算、边缘计算等新技术发展方向,抓住公共安全升级、城市治理升级、企业管理升级的市场机遇,引领行业智能化发展方向。
  (2)继续加大研发投入,持续推进技术创新。依托公司技术平台、产品平台和方案平台的研发体系优势,保持公司在视频技术、多维感知、人工智能、大数据分析等核心技术领域的领先水平,研发更多引领、响应和实现客户需求的优秀产品和解决方案。
  (3)优化营销体系,倾听客户声音。根据区域市场的特点,继续进行营销体系的建设和调整,形成更贴近客户的销服体系。
  (4)产品与解决方案双重牵引,继续推进海外项目市场。加速海外产品的更新迭代,丰富面向海外市场的产品线,扩大海外渠道市场份额;聚焦重点区域和行业,推进项目市场的继续突破。
  (5)继续推进创新业务发展,培育更多发展机会。继续发展萤石、机器人、汽车电子、智慧存储、海康微影等创新业务,继续对具有较好前景的新兴业务和关键技术环节进行布局。
  (6)持续深化组织变革,提升管理效率。继续向世界一流企业学习,借鉴成功的实践经验,提升内部管理水平,提高管理效率。 收起▲