主营介绍

  • 产品类型:

    围堰海参、海参加工品

  • 产品名称:

    贝苗 鲜活海参 海蜇 鱼虾蟹

  • 经营范围:

    互联网信息服务;计算机领域内的技术开发、技术咨询、技术服务、技术转让;电脑图文设计制作;经营广告业务;电子产品、五金、交电、机械设备、化工产品(除危险品)计算机软硬件销售;从事货物及技术的进出口业务。(依法须经批准的项目,经相关部门批准后方可开展经营活动。)

运营业务数据

最新公告日期:2018-04-28 
业务名称 2017-12-31 2016-12-31 2015-12-31 2014-12-31 2013-12-31
海珍品养殖业销量(公斤) 522.86万 440.21万 272.58万 158.99万 171.73万
海珍品养殖业产量(公斤) 522.86万 440.21万 272.58万 158.99万 171.73万
海珍品加工业销量(公斤) 1.31万 3.04万 6.02万 7.21万 3.90万
海珍品加工业产量(公斤) 9100.00 8600.00 6.11万 6.01万 7.21万
海珍品育苗业产量(枚) - - 103.03亿 139.22亿 171.64亿
海珍品育苗业销量(枚) - - 103.03亿 139.22亿 171.64亿

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 游戏行业 1.95亿 100.00% 3720.86万 100.00% 100.00% 80.93%
海珍品加工业 - - - - - -
海珍品养殖业 - - - - - -
按产品 网络游戏 9039.92万 46.33% 909.77万 24.49% 51.79% 89.94%
产品销售 7224.57万 37.03% 2496.21万 67.19% 30.12% 65.45%
推广收入 3149.99万 16.14% 309.41万 8.33% 18.09% 90.18%
单机游戏 96.49万 0.49% - - - -
海参加工品 - - - - - -
围堰海参 - - - - - -
按地区 境内 2.04亿 96.62% 4951.08万 100.00% 100.00% 75.70%
境外 712.43万 3.38% - - - -

董事会经营评述

  一、概述
  2018年上半年,公司按照既定的发展战略和经营计划,进一步深化经营及管理创新,规范公司运营及管理,有效控制公司的运营成本和经营风险。在激烈的行业竞争中,做好产品结构和市场结构调整及布局,积极开拓国外市场,保证公司平稳健康发展。
  报告期内,公司实现营业收入21,084.09万元,同比增长42.77%;实现营业利润8,883.24万元,同比增长87.73%;实现归属于上市公司股东的净利润为8,883.70万元,同比增长140.82%。
  1、游戏业务
  报告期内,公司移动游戏发行业务持续稳定发展。在保持原有自研+代理发行业务结构的同时,大力发展体育类、强竞技、休闲竞技及棋... 查看全部▼

  一、概述
  2018年上半年,公司按照既定的发展战略和经营计划,进一步深化经营及管理创新,规范公司运营及管理,有效控制公司的运营成本和经营风险。在激烈的行业竞争中,做好产品结构和市场结构调整及布局,积极开拓国外市场,保证公司平稳健康发展。
  报告期内,公司实现营业收入21,084.09万元,同比增长42.77%;实现营业利润8,883.24万元,同比增长87.73%;实现归属于上市公司股东的净利润为8,883.70万元,同比增长140.82%。
  1、游戏业务
  报告期内,公司移动游戏发行业务持续稳定发展。在保持原有自研+代理发行业务结构的同时,大力发展体育类、强竞技、休闲竞技及棋牌智运竞技游戏,保持了《战火联盟》、《梦幻足球经理》、《Dunk Nation 3X3》、《无尽守卫》等10余款移动端竞技类游戏的运营,覆盖了从轻度对战游戏到重度竞技类游戏的不同用户范围,不但进一步完善了竞技类游戏用户覆盖,同时与自有电竞业务相互支撑,完善了电竞业务版图中的电竞游戏内容部分。公司自研的第三人称射击游戏《无尽守卫》也于2018年正式在全球上线,获得了用户的一致好评。
  2、电竞业务
  公司于2017年基本完成覆盖全产业链的电竞产业布局,2018年,公司积极建设旗下的电竞品牌,持续扩大公司电竞品牌的影响力,通过扩大与地方政府以及地方线下电竞场馆的合作,将自有电竞赛事渗透到二三线城市。
  2018年上半年,公司以竞技类游戏+出海的移动游戏发行业务,在海内外发行数款覆盖轻度及重度的竞技类游戏,严格把控游戏产品质量,积累海内外用户口碑。
  3、区块链业务
  报告期内,公司在区块链技术上加大研发投入,利用区块链技术增加在电竞大文化行业的实际应用场景,加速自有区块链服务平台的搭建速度,并持续优化和巩固区块链业务在行业内的地位,深入区块链DAPP的研发。公司以自研区块链设备"竞斗云"为基础,扩展服务场景,并加大其他基于垂直应用场景的区块链硬件研发。公司在竞斗云平台推出基于区块链技术的虚拟宠物"PolyPony宝利马",目前已经积累了大量用户。

  二、公司面临的风险和应对措施
  1、网络游戏行业增速放缓
  未来网络游戏行业的发展,可能会受互联网和移动智能终端普及度的增长速度和网络游戏目标人群数量的增长速度放缓、网络游戏用户的消费偏好发生改变、经济发展水平放缓等因素影响而放缓增速。
  应对措施:公司将根据总体战略规划,时刻关注最新的行业法律法规,结合行业发展趋势和产业政策导向,对业务发展战略的制定及实施过程进行监督,并对各项业务进行统一的战略规划和资源调配。
  2、市场竞争加剧
  (1)游戏方面
  近年来,网络游戏行业发展迅速,其市场竞争日益激烈。目前,公司互联网业务在国内的主要竞争对手包括各大网络游戏研发商和运营商,潜在竞争对手还包括各大互联网门户网站、国内外游戏开发商和发行商等;此外,网络游戏行业的商业模式和应用技术也在持续的变化和升级换代。随着移动网络质量的提高,国内移动游戏、网络游戏行业发展迅速,国内游戏企业纷纷加大研发、营销等方面的投入,游戏数量大幅增加。同时不断有新的经营者通过新设或并购的途径涉足网络游戏行业,导致游戏市场与行业竞争加剧。
  (2)区块链方面
  区块链技术目前已经成为最炙手可热的技术之一,随着参与主体的增多,区块链行业全方位的竞争将越来越激烈,包括技术、模式、专利等多个维度。区块链技术让参与各方通过特定的透明规则,集体维护一个可信数据结构,这一特性让区块链技术天然适用于跨机构运作。从2014年开始,区块链专利的申请数量出现爆发式增长,预计未来也将持续呈现快速增长,区块链专利争夺将日趋激烈。
  应对措施:为应对该等风险,公司将以"竞技平台金三角"战略为核心,围绕竞技类游戏精细化运营,构建差异化产品优势。公司一方面将严格遵守国家各项法律规定,确保国内上线的游戏产品符合监管要求;另一方面,利用上市公司资本市场融资优势,完善产业链布局,打造壕鑫电竞品牌,加速海外市场拓展。公司将加大对区块链技术的研发投入,及时了解区块链行业信息和相关政策,把握行业变化脉搏,掌握政府出台的行业扶持政策,发挥公司在互联网游戏和电子竞技行业的业务优势,充分利用公司整体资源,大力发展区块链业务,提高公司价值和行业影响力。
  3、游戏产品开发周期和上线时间
  网络游戏具有产品数量多、更新快、开发技术升级换代快的特点,同时,网络的硬件技术与操作系统也在不断升级。
  因此,游戏开发必须及时掌握用户的消费心理及新兴的开发技术,不断推出新的游戏产品。若公司在游戏产品研发、上线运营的过程中对市场偏好的判断出现偏差,或对游戏投放市场的时间把握不够精准,导致未能及时推出符合市场期待的游戏产品,或未能对正在线上运营的游戏产品进行升级优化以保持其对玩家的持续吸引力,则会对公司的经营业绩产生负面影响。
  应对措施:公司发挥"研运一体"的竞争优势,有效规划产品的研发、发行和生命周期,及时掌握用户的消费心理及新兴的开发技术,力争在游戏产品研发、上线运营的过程中对市场偏好做出准确的判断,保证游戏产品的研发、发行或周期管理节奏具有掌控性,进而提高公司的整体盈利水平。

  三、核心竞争力分析
  报告期内,公司秉承"打造完整电竞大文化生态"的经营理念,通过针对不同层级用户的竞技类游戏代理研发,完善自有平台和所代理游戏产品、以及与公司电竞大文化产业的结合度,同时布局完善了线上线下包括品牌赛事、内容产出、俱乐部竞技等电竞业务,目前覆盖全产业链的电竞文化生态圈已初具规模。公司打造的竞斗云平台已被用户逐渐认可并接受,区块链业务成为公司的主要业务之一。
  1、强大的自有平台及运营合作资源
  公司自有平台1862游戏综合门户,集移动游戏分发、游戏资讯、游戏专区、游戏礼包、H5游戏频道于一体。1862游戏平台作为壕鑫互联自有流量来源,是玩家间交流和沟通的游戏社区平台。目前1862拥有近数百个游戏专区,内容全面、丰富、专业,囊括国内主流的移动网络游戏,H5游戏以及最新移动游戏资讯,为中国的游戏产业提供着丰富的资讯内容和游戏产品资源。同时,1862平台通过精细化运营沉淀了大量用户,结合公司自有的自研+独代的发行运营体系及平台广告资源,在自有生态内进行流量导入最终实现流量的变现。
  与外部渠道合作方面,公司与腾讯、小米、搜狗、华为、魅族等第三方游戏平台运营商建立了紧密良好的合作关系。
  公司与北京微媒互动科技有限公司成立合资公司,专注于H5游戏平台的搭建与运营,计划针对微信公众号、QQ公众号、头条号、微博等新媒体流量入口打造新形态的游戏分发渠道,占据H5游戏入口资源。
  2、专业的游戏代理引入机制、游戏研发能力及游戏运营能力
  公司以用户需求为研发驱动力,始终保持业内先进自主研发和创新的能力,通过不断完善开发流程、工具易用性等核心指标,提升产品开发效率。游戏引入方面,公司拥有健全的产品筛选及评估、商务沟通、合同审批和签署、产品上架一系列标准流程。其中定制开发及独家代理为公司产品的主要来源。通过对重点游戏内容进行定制开发和独家代理,平台内容的筛选严格遵循公司所强调的竞技体育生态,以多人实时强竞技性和跨界合作为主导,以覆盖多维度竞技类用户为产品布局标准,力图提供给由轻度到重度不同维度玩家高互动、强竞技性的移动电竞游戏体验,因此公司大力发展体育、强竞技、休闲竞技及棋牌智力竞技游戏方向手游发行业务。
  公司通过定制研发及独家代理发行了《Dunk Nation 3X3》、《梦幻冠军足球》、MOBA类游戏《无尽守卫》,策略类游戏《战火联盟》,动作类游戏《猎魔人》以及数款具有地方特色的棋牌智运类游戏,其中,已发行的游戏均保持良好的收入以及用户活跃度。公司在游戏运营数据的分析及产品调试过程中积累了丰富的产品运营经验,对玩家的偏好及竞技游戏运营策略产品拥有深刻的理解。公司持续秉承"移动游戏出海"的发展战略,2017年推出的体育竞技类游戏《Dunk Nation 3X3》在北美地区表现强劲,并培养了一批游戏的忠实用户,提高了公司及其产品在北美玩家群体中的知名度。
  3、新的业务机会和增长点的精准定位
  报告期内,公司对区块链技术业务以及区块链硬件的研发工作加大投入,推出的区块链电竞硬件及服务——竞斗云,为用户提供相对应的电竞服务场景、区块链应用场景以及网络优化加速,逐渐被用户认可,用户数量不断增加。竞斗云充分汲取公司在互联网大文化领域建设的经验,快速完善业务框架并以区块链为切入点,结合电竞及游戏的应用服务平台为未来发展方向,率先通过区块链技术打造的虚拟宠物养成社区游戏,在"区块链+游戏"领域抢占先机。
  4、具有多年游戏运营经验和研发实力的核心管理团队
  壕鑫互联核心管理团队在互联网大文化产业行业已经从业多年,具有多年的游戏运营经验和研发实力。该团队在借助高效准确的数据统计和产品分析方面具有丰富的经验,能够对市场变化做出迅速准确的判断,形成以数据结论为主要参考标准的科学化的产品运营决策和运营策略,更准确、迅速地把握渠道及玩家偏好,依靠团队对移动游戏的深度理解,通过定制研发的模式实现团队对游戏产品的构想,最大限度的保证游戏产品的质量。 收起▲