主营介绍

  • 产品类型:

    家居生活、3C数码、流行服饰、珠宝美妆、汽车

  • 产品名称:

    家居生活 3C数码 流行服饰 珠宝美妆 汽车

  • 经营范围:

    日用化学品、日用百货、文体用品、玩具、五金工具、家用电器、服装鞋帽、家具、通讯器材、首饰珠宝零售;旅游产品开发、销售,旅游信息咨询、服务;广告设计及户外广告发布、代理电视、报纸广告;活动策划、展览、培训;预包装食品、酒类销售;中药、保健食品、医疗器械、音像制品、书报刊零售;第二类增值电信业务中的信息服务业务(不含固定网电话信息服务业务和移动网信息服务);保险兼业代理;自营和代理各类商品及技术的进出口,但国家限定公司经营或禁止进出口的商品和技术除外;化肥零售;销售不再分装的包装种子;林木种子、农作物种子的销售。(依法须经批准的项目,经相关部门批准后方可开展经营活动)

运营业务数据

最新公告日期:2018-03-01 
业务名称 2017-12-31 2016-12-31 2015-12-31 2014-12-31
网络通路库存量(件) 7900.00 7915.00 9654.00 -
电视通路库存量(件) 3.63万 6.87万 6.10万 -
O2O库存量(件) 400.00 - - -
外呼通路库存量(件) 7900.00 7129.00 7321.00 -
O2O库存量(台) - 100.00 1600.00 -
家居生活库存量(件) - - - 1.57万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 电视通路 10.23亿 34.27% 7.52亿 32.63% 39.85% 26.42%
其他 9.40亿 31.49% 8.14亿 35.32% 18.49% 13.34%
网络通路 3.82亿 12.81% 2.55亿 11.04% 18.85% 33.42%
外呼通路 3.60亿 12.06% 2.16亿 9.37% 21.20% 39.96%
O2O 2.79亿 9.36% 2.68亿 11.64% 1.62% 3.92%
按产品 家居生活 12.80亿 42.89% 9.45亿 40.98% 49.39% 26.17%
3C数码 7.79亿 26.09% 7.55亿 32.76% 3.41% 2.97%
珠宝美妆 3.32亿 11.14% 1.87亿 8.11% 21.44% 43.75%
汽车 2.79亿 9.36% 2.68亿 11.64% 1.62% 3.92%
流行服饰 1.62亿 5.44% 1.02亿 4.42% 8.90% 37.21%
其他 1.51亿 5.08% 4817.80万 2.09% 15.24% 68.19%
按地区 湖南省 8.86亿 29.70% 6.86亿 29.75% 29.53% 22.59%
华东 7.67亿 25.70% 6.01亿 26.05% 24.54% 21.69%
其他(包括华北、东北和西北等) 7.17亿 24.01% 5.55亿 24.09% 23.75% 22.48%
华南 6.14亿 20.58% 4.64亿 20.11% 22.18% 24.48%

董事会经营评述

  一、业务回顾和展望  报告期内驱动业务收入变化的具体因素2018年第一季度,公司针对市场变化所做的相关业务布局和调整的效果持续体现。家庭消费业务通过营销创新,IPTV、OTT新渠道的开拓以及会员数据库的深度运营,业务整体保持稳健发展;内容电商业务依托"我是大美人"为龙头,芒果生活和"辣妈学院"为两翼的内容电商矩阵,本着"以内容为货架,以人为渠道"的发展思路,通过整合优化商品供应链,发展定制商品,在微信、淘宝等大的社交及电商平台建立账号体系,通过图文、视频、直播、社群等多手段运营,盈利能力继续释放。  报告期内,公司实现营业收入73,161.20万元,同比增长3.16%;实现归属于上市公司股... 查看全部▼

  一、业务回顾和展望
  报告期内驱动业务收入变化的具体因素2018年第一季度,公司针对市场变化所做的相关业务布局和调整的效果持续体现。家庭消费业务通过营销创新,IPTV、OTT新渠道的开拓以及会员数据库的深度运营,业务整体保持稳健发展;内容电商业务依托"我是大美人"为龙头,芒果生活和"辣妈学院"为两翼的内容电商矩阵,本着"以内容为货架,以人为渠道"的发展思路,通过整合优化商品供应链,发展定制商品,在微信、淘宝等大的社交及电商平台建立账号体系,通过图文、视频、直播、社群等多手段运营,盈利能力继续释放。
  报告期内,公司实现营业收入73,161.20万元,同比增长3.16%;实现归属于上市公司股东的净利润1,327.27万元,同比去年增长38.72%。

  二、重大风险提示
  1、市场竞争风险
  随着新技术、新模式的不断涌现,随时需要公司迎接市场和技术变化带来的挑战,公司业务发展的市场竞争风险是持续存在的。公司一方面深耕家庭消费业务,打造优秀的供应链运营能力,一方面积极拥抱市场,大力发展内容电商、在地O2O、消费金融等新兴业务,努力构建基于自身媒体生态优势的多元化业务格局。未来,公司将深度融入芒果生态圈,依托优质内容生产制作能力,持续优化和迭代自身经营模式和营销方式,在快速变化的市场环境中保持独特竞争优势,不断增强市场竞争力。
  2、新业务运营风险
  公司近年来大力发展的内容电商、消费金融等新兴业务目前处于新兴发展阶段。随着市场竞争格局和行业政策的快速变化,新业务的实际运营过程中可能存在一定市场和政策风险,从而可能对新业务发展目标造成不利影响。公司将在新业务孵化期进行充分评估分析,在新业务孵化后,通过完善风险控制和人才保障机制,强化运营管理,努力规避运营风险。 收起▲