主营介绍

  • 产品类型:

    时装产品

  • 产品名称:

    LaChapelle Puella Candie’s 7.Modifier LaBabité

  • 经营范围:

    服装、服饰、鞋帽、皮革、箱包、面料、辅料、针织纺织、日用百货、床上用品、钟表眼镜(除角膜接触镜及护理液)、化妆品、工艺礼品(除文物)、玻璃制品、体育用品、办公用品、木制品家具、花卉的批发、零售、进出口、佣金代理(拍卖除外)及提供相关的配套服务;企业形象策划咨询,从事服装技术、新材料科技、计算机网络领域内技术开发、技术转让、技术咨询、技术服务。(不涉及国营贸易管理商品,涉及配额、许可证管理的,按国家有关规定办理申请)。【依法须经批准的项目,经相关部门批准后方可开展经营活动】

运营业务数据

最新公告日期:2017-09-05 
业务名称 2017-06-30 2016-12-31 2015-12-31 2014-12-31
上装销量(件) 1674.50万 3352.30万 2755.90万 1898.20万
下装销量(件) 409.40万 804.00万 629.80万 470.80万
裙装销量(件) 734.70万 1390.30万 1359.20万 1261.80万
配饰销量(件) 41.40万 136.80万 52.90万 28.10万
家居销量(件) 1.90万 - - -

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 零售 42.74亿 99.82% 14.95亿 99.98% 99.98% 65.02%
其他 699.80万 0.16% - - - -
批发 84.00万 0.02% 30.50万 0.02% 0.02% 63.69%
按产品 LA 10.46亿 24.44% - - - -
PA 9.09亿 21.23% - - - -
7M 7.03亿 16.42% - - - -
LB 6.18亿 14.42% - - - -
CA 2.75亿 6.42% - - - -
US 2.52亿 5.88% - - - -
VG/PT 2.31亿 5.39% - - - -
OT/OC 1.53亿 3.58% - - - -
LK 4764.00万 1.11% - - - -
JW/OT 1579.00万 0.37% - - - -
ME 1443.00万 0.34% - - - -
Siastella 1016.00万 0.24% - - - -
其他 700.00万 0.16% - - - -
MumMeetMe/Kin 27.00万 0.0063% - - - -
按地区 二线城市 17.66亿 41.25% - - - -
三线城市 10.37亿 24.23% - - - -
其他城市 9.34亿 21.80% - - - -
一线城市 5.45亿 12.72% - - - -

董事会经营评述

  营业收入分析。
  1、渠道模式构成分析
  直营模式下的专柜、专卖及线上销售是公司主要的三大销售渠道。其中,2015年及以前,百货商场专柜是公司最主要的线下销售渠道,其次是开设在购物中心或临街的专卖店。随着购物中心业态形式的发展与成熟,公司亦关注到大众消费者购物习惯趋于社区化、休闲化、一站式的发展方向,加之公司款式丰富、风格多样的多品牌产品优势足以支撑购物中心专卖店较大的场地空间,由此报告期内公司专卖零售网点的增速快于专柜网点,收入占比亦逐步提高.其中.在专柜渠道方而.公司2016年专柜渠道业务收入增速放缓,一方面系传统百货商场零售市场在近年来相对低迷,平均单店收入逐步下降,另一方面公司... 查看全部▼

  营业收入分析。
  1、渠道模式构成分析
  直营模式下的专柜、专卖及线上销售是公司主要的三大销售渠道。其中,2015年及以前,百货商场专柜是公司最主要的线下销售渠道,其次是开设在购物中心或临街的专卖店。随着购物中心业态形式的发展与成熟,公司亦关注到大众消费者购物习惯趋于社区化、休闲化、一站式的发展方向,加之公司款式丰富、风格多样的多品牌产品优势足以支撑购物中心专卖店较大的场地空间,由此报告期内公司专卖零售网点的增速快于专柜网点,收入占比亦逐步提高.其中.在专柜渠道方而.公司2016年专柜渠道业务收入增速放缓,一方面系传统百货商场零售市场在近年来相对低迷,平均单店收入逐步下降,另一方面公司主动关闭了一些业绩末达预期的专柜网点,从而使得2016年专柜渠道业务收入较以前年度下降。在线上渠道方面,公司于2014年开始通过天猫商城等知名电商平台建立线上渠道,并实现了快速的增长。2015年4月,公司完成了对专业服装电商企业杭州黯涉的投资,进一步增强了公司电商业务的专业化运营能力,线上销售占比自2015年以来持续上升。
  此外,公司于2015年8月完成了对杰克沃克的控股合并,2016年2月合资设立控股子公司广州熙辰。山于两公司在报告期内存在少量加盟模式,故公司2015年、2016年及2017年1-6月合并报表层面存在少量加盟%IY务收入。2017年起,子公司杭州黯涉与其联营企业杭州凯绘、杭州蜜新及杭州嘉凝实行服务运营合作,由联营公司运营独立的电商服装品牌,杭州黯涉则向该等公司收取提供物流、质检、客服等服务费用,2017年上半年该业务实现服务收入约559万元。
  2、品牌销售构成分析
  品牌结构方而.公司实行多品牌差异化经营战略,其中公司早期品牌La Chapelle与Puella仍是公司重要的收入来源,2014年、2015年及2016年的合计收入占比分别为65.44%, 58.24%及50.15%0随着公司多品牌战略的实施与深化,201。年以来推出的7m.La Babit&, LaChapell Kids, POTE.UlifeStyle等新品牌的收入占比逐步提升,增强了公司收入结构的多元化与稳定性。其中,公司La Chapelle品牌的2016年营业收入较上年度略有下降,主要系本年度该品牌的零售网点数量增加较少,加之同店销售受零售市场持续低迷的影响而较上年度有所下降,从而使得品牌收入较上年度略有下降。
  报告期内,公司线下销售收入随门店数量增加而持续增长。同时,受新开门店在开设初期业绩尚处于培育期的影响.公司报告期内期末门店数量的增幅略高于当期营业收入的增幅。此外,近年来,由于传统百货商场景气度下降,社区化、休闲化、一站式的购物中心受到大众消费者的喜爱,公司积极推进线下渠道由专柜向专卖转变的渠道结构转型。因此,公司各期专卖网点及专卖渠道收入增速较快,专柜网点数及专柜渠道收入增幅则逐年略有下降。
  在各品牌的专卖与专柜零售网点数量变动方而.在2016年普遍呈现出专卖网点增速均高于专柜网点的情况。近年来,百货商场作为传统的零售渠道,因其通常位于城市旧商业街区,具有以商品购物为主、场地空间有限等特征,更容易被线上购物所冲击,也正逐步被集购物、餐饮、娱乐等为一体的新型购物中心所替代,消费景气度出现下降的情况。由此,为适应市场环境变化、积极推进渠道战略转型,除UlifeStyle等几个报告期内新推出的品牌及La Chapelle Kids外,各品牌2016年度专卖网点增速均高于专柜网点的增速:此外,对La Chapelle.Puella两个2005年以前推出的老品牌,由于其线下门店开设时间相对较早,随着公司对专柜渠道的调整,2016年与2015年出现了年末专柜数量下降的情形.在各品牌网点数量变动与收入变动的匹配方而,公司各品牌专卖与专柜零售网点的数量变动,与对应销售收入的变动情况整体上保持一致.其中,La Chapelle Kids在2016年度的专卖及专柜渠道收入增速与上年接近,但专卖及专柜网点数量均有下降,主要系门店数量的统计方式调整所致。2016年起,对于La Chapelle Kids与La Chappelle品牌在同一个门店内销售的情形,网点数量计入.Chappelle品牌,La Chapelle Kids的网点数量为其独立的运营品柜数量。因此,在新的统计方式下,2016年末La Chappelle Kids门店数量大幅下降,但品牌实际网点数量有所增加。此外,MARC ECKO一品牌在2016年度的专卖网点数量下降18.18%而专卖收入增长527.39%,主要系MARC ECKO一品牌自2015年9月起开始销售,而2016年收入对应完整年度,从而弱化了年度间门店数量变动与销售收入变动的可比性。 收起▲