主营介绍

  • 产品类型:

    太阳能热水器、空气能、净水机、光伏产品、厨卫产品、电热水器

  • 产品名称:

    太阳能热水器 空气能 净水机 光伏产品 吸油烟机 燃气灶 消毒柜 电热水器 燃气热水器

  • 经营范围:

    太阳能热水器、太阳能热利用产品、太阳能采暖系统、太阳能空调系统、热泵及相关产品的研发、制造、销售及技术服务;水净化设备、卫生洁具、五金机电的研发、(不含化工项目)生产;自营和代理各类商品和技术的进出口业务,但国家限定企业经营或禁止进出口的商品和技术除外。

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 太阳能热水器 14.00亿 55.99% 8.98亿 59.13% 51.15% 35.89%
厨卫产品 5.66亿 22.63% 2.65亿 17.42% 30.66% 53.24%
电热水器 1.84亿 7.34% 1.18亿 7.75% 6.71% 35.92%
空气能 1.63亿 6.51% 1.21亿 7.95% 4.27% 25.78%
净水机 1.38亿 5.51% 7968.38万 5.25% 5.91% 42.15%
光伏产品 5065.84万 2.03% 3796.27万 2.50% 1.29% 25.06%
按产品 太阳能热水器 14.00亿 55.99% 8.98亿 59.13% 51.15% 35.89%
厨卫产品 5.66亿 22.63% 2.65亿 17.42% 30.66% 53.24%
电热水器 1.84亿 7.34% 1.18亿 7.75% 6.71% 35.92%
空气能 1.63亿 6.51% 1.21亿 7.95% 4.27% 25.78%
净水机 1.38亿 5.51% 7968.38万 5.25% 5.91% 42.15%
光伏产品 5065.84万 2.03% 3796.27万 2.50% 1.29% 25.06%
按地区 境内 23.64亿 94.53% 14.17亿 93.29% 96.46% 40.08%
境外 1.37亿 5.47% 1.02亿 6.71% 3.54% 25.46%

董事会经营评述

  一、经营情况的讨论与分析  报告期内,公司实现归属于上市公司股东的净利润-1562.71万元,同比减少120.53%。扣除非经常性损益事项后,公司业绩减少5807.81万元,同比减少354.27%。主要原因是报告期内帅康电气在市场推广、渠道建设、研发投入、人员培养等方面投入较大。  报告期内,太阳能业务方面:零售太阳能继续下滑,公司持续坚持太阳雨、四季沐歌中高端的市场定位和产品定价,加大新品的研发及推广力度。上半年,基于对行业发展态势的判断以及市场竞争和消费需求的变化,企业主要着力于用户更好体验的新产品研发、第三方服务网络的搭建、销售渠道的优化以及团队激励机制的研究等,在努力改善产品和服务... 查看全部▼

  一、经营情况的讨论与分析
  报告期内,公司实现归属于上市公司股东的净利润-1562.71万元,同比减少120.53%。扣除非经常性损益事项后,公司业绩减少5807.81万元,同比减少354.27%。主要原因是报告期内帅康电气在市场推广、渠道建设、研发投入、人员培养等方面投入较大。
  报告期内,太阳能业务方面:零售太阳能继续下滑,公司持续坚持太阳雨、四季沐歌中高端的市场定位和产品定价,加大新品的研发及推广力度。上半年,基于对行业发展态势的判断以及市场竞争和消费需求的变化,企业主要着力于用户更好体验的新产品研发、第三方服务网络的搭建、销售渠道的优化以及团队激励机制的研究等,在努力改善产品和服务的同时,提升销售渠道和营销团队的整体效能。目前市场主要问题仍然集中在零售市场渠道老化和工程强制安装市场低价恶性竞争等问题,企业未来发展主要的挑战表现在房地产市场的走势以及国家强制安装政策的变化可能给工程市场带来的波动影响。
  报告期内,空气能业务方面:2018年上半年,空气能行业面临零售市场萎缩、煤改电及工程市场竞争日趋激烈,同时面临人员成本、材料成本的不断上升压力,本期销售收入及利润较去年同期略有下降。目前公司积极布局南方零售热水市场和长江流域采暖市场,加大对此类市场的产品开拓,市场相对占有率在今年有望提高。
  报告期内,厨电业务方面:2018年上半年帅康厨电实现销售收入为4.79亿元,任务完成率80%。上半年由于央视广告、新产品研发、渠道投入、人员培养、信息化建设等方面投入较大,使得本期利润同比大幅减少。
  报告期内,在品牌建设方面:太阳雨联合央广进行品牌宣传,对专卖店升级改造;四季沐歌围绕集成热水机做整合传播,重塑四季沐歌"集成热水专家"的品牌新形象,聚焦在家装、建材领域整合公关资源,借助展会、互联网、户外广告做招商;帅康增加了央视媒体资源,提高企业品牌知名度,加强终端标准化建设。
  报告期期内,公司确立了"前端决定后端,内部服务外部"的创新机制,以优化资源配置为核心,加快运营机制和管控体系的创新,提升了工作效率和资源利用率。通过生产线改造及工艺改进,提高了生产效率;通过营销模式创新,稳定和扩大了市场占有率。
  报告期内,公司进一步强化了日出东方企业间的整体意识和全局观念,加强各业务单元、各业态、各区域间的协同协作,形成合力,发挥公司整体优势和协同效应,增强公司核心竞争力,实现利益最大化。

  二、可能面对的风险
  1.传统太阳能热水器零售业务持续下滑的风险
  传统太阳能零售业务是公司主营业务之一,受城镇化进程不断加快、农村空心化等宏观因素的影响,公司传统业务所面向的农村市场的消费能力正在减弱;而在城镇市场消费不断升级,电热水器、燃气热水器不断侵蚀太阳能热水器市场,导致太阳能热水器占热水器整体市场的份额有进一步下滑的风险。
  2.原材料价格上涨的风险
  公司生产经营所需占比最大的主要原材料为镀锌板、不锈钢、彩涂板等金属板材,如以上原材料的市场价格出现较大幅度的波动,将对公司产品成本产生一定影响,进而影响到公司的经营业绩。
  3.厨电业务发展不及预期的风险中国厨电市场呈现出明显的消费特点,即油烟机灶具消费与房地产市场发展呈现出极强的相
  关关系。受国家宏观调控因素影响,尤其是防范金融风险等金融调控措施影响,中国新房销售市场存在较强的不确定性。受房地产行业的影响,厨电行业将面临较大的不确定性。
  4.新业务拓展不及预期的风险公司不断开发储备光热领域前沿技术,公司已经储备跨季节蓄热采暖以及太阳墙两大新型光
  热技术。跨季节蓄热采暖工程需要较大面积工程用地,项目规模较大,且采暖业务开展涉及部门众多,跨季节蓄热采暖项目的拓展进度存在较大的不确定性。太阳墙业务具有辅助采暖以及新风等功能,可广泛运用于工厂、商场以及养殖业,但由于市场接受需要较长过程,相关业务的开展也存在一定的不确定性。

  三、报告期内核心竞争力分析
  (一)多品牌运营能力
  公司目前拥有三大全国知名商标:太阳雨、四季沐歌及帅康。
  太阳雨,立足太阳能光热,积极探索太阳能外延,打造太阳能+产品系统集群,以"太阳能一切"为战略目标,从单一产品零售转向系统解决方案供应,全面推进光热体验升级,成为"供电、供暖、供热水"的系统化太阳能解决方案供应商。
  四季沐歌专注热水领域,致力于"建立热水新标准、升级卫浴新体验"。针对家用市场,四季沐歌定位于中国集成热水专家,通过太阳能、空气能、电热、燃热等多能源与家居、建材、建筑的跨界集成,为家庭用户提供节能环保、安全舒适的集成热水、卫浴整体解决方案;针对商用市场,四季沐歌定位于中国热水工程专家,致力于为房地产、学校、医院、酒店等提供定制化、智能化的战略性集采业务,全面满足商业、工业客户的热水和采暖需求。
  帅康曾连续10年市场占比位居中国厨电品牌第一名,拥有良好的顾客口碑、较强的渠道拉力、雄厚的技术实力,具备天然的中高端厨电基因,帅康品牌定位为中国中高端厨电产品领导者,为顾客提供品质卓越、科技含量高的套系化厨房电器产品及服务。
  公司三大品牌相互独立、产品定位清晰、市场定位清晰、目标消费群体差异化,赋予了公司多元化基因,为公司面对不同市场、不同目标客户打下良好的基础。
  (二)全渠道管理能力
  传统三四线城镇市场以及广大农村市场的经销商体系。太阳雨、四季沐歌长期经营三四线城镇市场以及广大农村市场,在电商时代,相比于一二线市场的经销商实体渠道,公司拥有三四线市场以及广大农村市场的经销商体系极具价值。
  一二线城市经销商体系、KA及电商渠道。帅康定位于中高端厨电市场,收购帅康让公司拥有了一二线城市的经销商体系、KA及电商渠道,提升公司面对中高端消费者的营销能力,也加强了与公司原有渠道的互补性。可以预见,随着帅康与上市公司整合日益深入,公司多渠道互补性的优势将逐步体现。
  工程业务渠道。随着光热工程业务、厨电工程业务的发展,以及跨季节蓄热采暖、太阳墙业务的拓展,公司不断打造工程销售体系,组建工程团队,提升公司2B业务能力,提升光热工程销售占比。 收起▲