主营介绍

  • 产品类型:

    彩电、白电、手机

  • 产品名称:

    彩电 冰箱 洗衣机 空调 冷柜 手机

  • 经营范围:

    研究开发、生产经营电视机、冰箱、洗衣机、日用小家电等家用电器产品,家庭视听设备,IPTV机顶盒,数字电视接收器(含卫星电视广播地面接收设备),数码产品,移动通信设备及终端产品,日用电子产品,汽车电子产品,卫星导航系统,智能交通系统,防火防盗报警系统,办公设备,电子计算机,显示器;大屏幕显示设备的制造和应用服务;LED(OLED)背光源、照明、发光器件制造及封装;触摸电视一体机;无线广播电视发射设备;生产经营电子元件、器件,模具,塑胶制品,各类包装材料;设计、上门安装安防产品、监控产品,无线、有线数字电视系统及系统集成,并从事相关产品的技术咨询和服务(上述经营范围中的生产项目,除移动电话外,其余均在异地生产)。从事以上所述产品(含零配件)的批发、零售、进出口及相关配套业务(不涉及国营贸易管理商品,涉及配额、许可证管理及其它专项规定管理的商品,按国家有关规定办理申请)。销售自行开发的技术成果;提供电子产品的维修服务、技术咨询服务;普通货物运输,国内货运代理,仓储服务;企业管理咨询服务;自有物业租赁和物业管理业务。从事废旧电器电子产品的回收(不含拆解)(由分支机构经营);以承接服务外包方式从事系统应用管理和维护、信息技术支持管理、银行后台服务、财务结算、人力资源服务、软件开发、呼叫中心、数据处理等信息技术和业务流程外包服务。

运营业务数据

最新公告日期:2017-03-31 
业务名称 2016-12-31 2015-12-31
电子行业销售量(台) 1219.00万 1136.17万
电子行业产量(台) 983.00万 914.05万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 电子行业 68.09亿 61.25% 56.93亿 57.27% 94.92% 16.38%
供应链管理 43.07亿 38.75% 42.48亿 42.73% 5.08% 1.39%
按产品 彩电业务 52.90亿 47.59% 44.32亿 44.58% 73.03% 16.22%
供应链管理业务 43.07亿 38.75% 42.48亿 42.73% 5.08% 1.39%
白电业务 8.92亿 8.02% 7.26亿 7.30% 14.12% 18.60%
手机业务 4.21亿 3.78% 3.65亿 3.68% 4.70% 13.13%
其他 2.06亿 1.86% 1.70亿 1.71% 3.07% 17.50%
按地区 境内销售 73.44亿 66.06% 63.14亿 63.52% 87.59% 14.02%
境外销售 37.73亿 33.94% 36.27亿 36.48% 12.41% 3.87%

董事会经营评述

  一、概述
  报告期内,公司共实现营业总收入114.06亿元,同比增长32.49%;实现归属于上市公司股东的净利润3,087.13万元,同比增长140.53%;实现每股收益0.0128元。
  报告期内,本公司积极推进机制变革,不断整合资源,加速转型,盈利水平有所提升,具体情况如下:
  1、报告期内,本公司继续积极推进机制变革。本公司在今年第一季度完成了公司高级管理人员团队的公开化和市场化招聘工作,正式聘请了新一届公司高级管理人员。另外本公司相关业务单元的市场化改制工作也在稳步推进。
  2、报告期内,本公司不断整合各方优势资源。本公司与中国移动联合发布了咪咕康佳电视,另外本公司成为江苏... 查看全部▼

  一、概述
  报告期内,公司共实现营业总收入114.06亿元,同比增长32.49%;实现归属于上市公司股东的净利润3,087.13万元,同比增长140.53%;实现每股收益0.0128元。
  报告期内,本公司积极推进机制变革,不断整合资源,加速转型,盈利水平有所提升,具体情况如下:
  1、报告期内,本公司继续积极推进机制变革。本公司在今年第一季度完成了公司高级管理人员团队的公开化和市场化招聘工作,正式聘请了新一届公司高级管理人员。另外本公司相关业务单元的市场化改制工作也在稳步推进。
  2、报告期内,本公司不断整合各方优势资源。本公司与中国移动联合发布了咪咕康佳电视,另外本公司成为江苏苏宁足球俱乐部的顶级赞助商,以上合作有利于整合各方的优势,实现共赢。2017年7月28日,本公司正式签约成为西班牙足球甲级联赛中国区官方合作伙伴,此举将有助于增强本公司的品牌活力。
  3、报告期内,本公司智能电视运营业务营业收入和净利润同比大幅增加,并且公司自主研发了易学、易购、小K影视、游戏天地等一系列产品,增强了用户粘性与品牌软实力,促进了公司主业发展模式从传统的硬件增值盈利模式向“硬件+软件”、“终端+用户”模式升级。
  4、报告期内,本公司通过着力整合研、产、供系统,以及优化产品结构,努力提升产品竞争力。但由于市场竞争愈加激烈且原材料价格上涨,导致本公司彩电、白电等主营业务毛利率有所下降,本公司主营业务出现了一定程度的亏损。
  5、报告期内公司非经常性损益对净利润的影响为7532.75万元。

  二、报告期内公司从事的主要业务
  本公司目前的主要业务有彩电业务、供应链管理业务、白电业务、手机业务,主要经营模式如下:
  (一)彩电业务介绍
  本公司彩电业务面向全球市场,主要分为内销彩电业务、外销彩电业务和互联网业务。
  内销彩电业务主要以B2B(Business-to-Business的缩写,即企业对企业)和B2C(Business-to-Consumer的缩写,即企业对用户)两种业务模式为主,在全国各地设立了分公司、经营部和售后维修服务网点,营业利润来源于电视产品成本与销售价格的价差。
  外销彩电业务以B2B为主开展业务,营销范围遍布亚太、中东、中南美以及东欧等多个区域市场,主要利润来源于产品成本与销售价格的价差。
  互联网业务以本公司销售的智能电视终端为基础,主要开展三方面的业务:首先是与其他互联网公司合作,通过为用户提供包括视频、教育、音乐、医疗、游戏等内容服务获得收益;其次在分析用户行为数据的基础上提供部分公益性、互动性服务,增强用户粘性、传播品牌,增加硬件销售机会;最后是逐步打造千万级用户平台,通过广告和分发应用获得收益。
  互联网业务是本公司落实互联网转型,实现向“硬件+软件”、“终端+用户”发展模式升级的关键。
  (二)供应链管理业务介绍
  本公司供应链管理业务是基于公司现有产品的供应链开展IC元器件、液晶面板、金属原材料等产品的供应链贸易业务,该业务有利于公司逐步与产业链上的上游供应商和下游客户建立较好的合作关系,及时了解并掌握所用材料的价格,有利于公司现有产品的成本控制。
  另外,公司计划在贸易业务基础上通过逐步提供集商务服务、物流服务、信息处理服务等为一体的供应链服务,为公司未来找到新的增长点。
  (三)白电业务介绍
  本公司白电业务主要经营冰箱、洗衣机、空调、冷柜等产品,业务模式为B2B和B2C,主要面对国内市场,通过产品差价盈利。
  (四)手机业务介绍
  本公司手机业务内外销并举,外销业务主要以B2B为主,外销业务通过产品差价盈利;内销业务为B2B与B2C兼顾。内销手机业务盈利以产品差价为主,辅以少量增值服务。

  三、核心竞争力分析
  公司的研发能力、营销网络和制造能力都构成公司的竞争优势。公司将通过资源整合,积极寻求在智能化产品、云计算和网络化技术应用及应用软件等方面获得实质性的突破,不断加强技术创新的力度和厚度,以提升公司的整体竞争优势。

  四、公司面临的风险和应对措施
  本公司面临的主要风险如下:
  由于彩电行业已进入市场的成熟期,市场规模增速缓慢,根据第三方研究机构的数据,2017年上半年国内彩电零售量规模同比下降7.3%,这将不利于本公司彩电业务销量的提升。
  另外,由于彩电行业竞争日趋激烈,互联网品牌电视持续低价竞争和外资品牌不断加大投入,同时以面板为代表的上游原材料价格在报告期内大幅上涨,使得本公司彩电、白电等主营业务毛利率有所下降。
  公司将主要通过调整硬件产品结构,增强产品竞争力,提升用户运营专业水平,增强互联网业务运营能力,以及强化内部管理等措施积极应对风险。 收起▲