主营介绍

  • 产品类型:

    房地产、工程施工、租赁、物业管理

  • 产品名称:

    房地产 工程施工 租赁 物业管理

  • 经营范围:

    从事房地产开发及商品房销售、物业租赁及管理、商品零售及贸易、酒店业务、设备安装及维修、建筑、室内装修等业务。

运营业务数据

最新公告日期:2018-03-29 
业务名称 2017-12-31 2016-12-31 2014-06-30 2013-12-31
房地产开发销量(元) 9.57亿 7.54亿 - 9.23亿
房地产开发产量(元) 5.25亿 3.68亿 - 11.39亿
房地产结转销售收入(元) - - 2.68亿 -

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 房地产 6.07亿 46.04% 2.95亿 31.35% 82.86% 51.33%
工程施工 5.25亿 39.89% 5.12亿 54.42% 3.48% 2.49%
物业管理 1.51亿 11.49% 1.35亿 14.35% 4.32% 10.74%
租赁 6504.08万 4.94% 2518.21万 2.67% 10.61% 61.28%
内部抵销数 -3109.10万 -2.36% -2634.28万 -2.80% -1.26% -
按产品 其他行业产品合计 7.75亿 57.56% - - - -
住宅 5.40亿 40.15% 2.67亿 90.52% 87.72% 50.54%
商铺 6620.29万 4.92% 2798.04万 9.48% 12.28% 57.74%
内部抵销数 -3542.27万 -2.63% - - - -
按地区 广东省 12.74亿 96.72% 8.97亿 95.26% 100.55% 29.61%
其他 7365.73万 5.59% 7098.04万 7.54% 0.71% 3.63%
境外 60.91万 0.05% - - - -
内部抵销数 -3109.10万 -2.36% -2634.28万 -2.80% -1.27% -

董事会经营评述

  一、概述  报告期内,公司房产合约销售额逾13亿元,实现营业收入134,591.26万元,同比下降42.78%;利润总额24,404.37万元,同比下降42.62%;归属于上市公司股东的净利润18,498.85万元,同比下降40.63%。截至2017年12月31日,公司归属于上市公司股东的净资产282,824.21万元,较上年同期增长6.97%。资产负债率32.32%,较上年末减少1.22个百分点。  2017年经营管理回顾2017年对公司而言是不平凡的一年。房地产各项调控措施持续发力,资本市场非常关注的公司重大资产重组仍在持续,给全年的工作带来了巨大的压力和挑战。公司管理层把握定力,迎难... 查看全部▼

  一、概述
  报告期内,公司房产合约销售额逾13亿元,实现营业收入134,591.26万元,同比下降42.78%;利润总额24,404.37万元,同比下降42.62%;归属于上市公司股东的净利润18,498.85万元,同比下降40.63%。截至2017年12月31日,公司归属于上市公司股东的净资产282,824.21万元,较上年同期增长6.97%。资产负债率32.32%,较上年末减少1.22个百分点。
  2017年经营管理回顾2017年对公司而言是不平凡的一年。房地产各项调控措施持续发力,资本市场非常关注的公司重大资产重组仍在持续,给全年的工作带来了巨大的压力和挑战。公司管理层把握定力,迎难而上,基本完成年度确定的主要经营指标和工作任务。报告期内公司各项经营管理工作稳定推进,员工队伍人心稳定,凝聚力持续增强,专业团队逐渐成熟,品牌效应不断显现,企业两个文明建设取得新的进步。
  (一)公司基本面保持稳定。报告期内,受房地产市宏观调控及项目开发进度影响,公
  司主业业绩出现了周期性结构调整;公司资债状况良好,财务稳健,现金流充裕。
  (二)资产重组工作有序推进。公司股票自2016年9月14日停牌以来,于2016年10月3日
  与重组各方签署了《关于重组上市的合作协议》。报告期内,公司股票处于停牌状态,公司会同本次重大资产重组有关各方积极推进重大资产重组的各项工作,包括交易各方的方案谈判、标的资产与交易对方的尽职调查、标的资产的审计评估、评估报告国资备案以及必要的监管沟通等相关工作;公司重视投资者关系管理,积极与投资者进行沟通,2017年3月10日专门召开了投资者网上说明会与投资者进行互动,回应投资者的各类问题,并在日常工作中积极回应投资者网上互动平台上提出的各种问题,公司始终与投资者保持较好的沟通,获得了大多数投资者的理解和支持。鉴于本次重大资产重组涉及深圳市国有企业改革,交易结构较为复杂,拟购买的标的资产系行业龙头类资产,资产规模较大,属于重大无先例事项,重组方案需跟监管部门进行沟通及进一步论证、完善。报告期内,公司严格按照监管规则要求及时办理延期复牌事项并披露相关信息,至少每五个交易日披露一次有关事项的进展情况,履行信息披露义务。
  (三)主业开发基本达到计划目标。公司注重提升项目开发管控能力,进一步加强设计
  管理、工程管理、成本控制,重视安全生产管理,及时发现并协调解决项目开发过程中遇到的问题,在建项目基本按计划推进;报告期内,公司翠林苑项目、传麒景苑项目于2017年5月封顶,天悦湾一期于2017年12月完成竣工验收备案,传麒东湖名苑项目因总包土方外运原因,工期适当延后。总体而言,公司各项目进度基本达到目标计划。
  (四)房产销售整体平稳。公司努力开拓市场,增强房产销售适应能力。在调控政策持
  续影响下,公司在深圳地区的项目销售情况较好,新推售的翠林苑项目取得了较好的业绩;在售的传麒山项目、传麒尚林项目别墅、商铺实现全面清盘;汕头地区推售的天悦湾项目、金叶岛和悦景东方剩余车位销售去化进度有所滞后。公司加强网签和客服工作,主动适应新政策,合同网签和备案工作正常开展,实现一次收楼率近95%。
  (五)强化企业管理和运营。规范公司治理,不断完善制度体系,有序开展内部控制工
  作。强化财务管理,加快销售资金回笼,努力提高资金效益;狠抓预算管理,重点监控各项费用支出,重点监控费用同比下降15%。多渠道加大物业出租推广力度,严格执行租赁监管制度,出租率稳定在95%左右。抓好人力资源管理,加强专业培训。稳步推进"僵尸企业"出清工作;遗留诉讼案件取得突破。
  (六)夯实所属企业发展能力。各企业突出主业,狠抓经营,努力开拓市场,强化管理,
  提升服务,盈利能力和盈利水平保持稳中有升的平稳发展态势。
  (七)全面加强党建和企业文化建设工作。公司党委认真学习贯彻党的十九大精神,切实
  加强基层党建和党风廉政建设工作,坚决抓好党建"四大工程",深入开展党风廉政建设,加强班子建设和干部队伍建设,落实"三会一课"制度,推行党员"五个一"学习教育,积极领导和开展各项企业文化活动,培育共同价值观,构建新型企业文化,不断增强企业凝聚力。
  公司需遵守《深圳证券交易所行业信息披露指引第3号—上市公司从事房地产业务》的披露要求

  二、核心竞争力分析是
  房地产业作为深圳市最早的房地产上市公司之一,本公司在深圳具备30多年房地产开发的历史,主业开发经验丰富。近年来,经过深房传麒山、深房传麒尚林、深房传麒东湖名苑以及汕头地区项目的锻造和洗礼,公司加快建设现代企业人力资源管理体系,努力打造专业化、高素质开发团队;不断完善项目开发管理制度和管控流程,专业水平和管控能力显著提高,策划、建设、成本管控、销售能力和品牌形象得到了有效提升,房地产主业运营能力不断增强,核心竞争力正在持续提升。截至本报告期内,公司已连续六年被广东省企业联合会、广东省企业家协会评为"广东省最佳诚信企业"。
  三、公司未来发展的展望
  2018年是中国改革开放四十周年,是党的十九大后的开局之年,党中央、国务院将推出一系列新的改革发展的重大举措,富强、民主、文明、和谐、美丽的现代化强国建设将攀上新的高峰。房地产差别化调控仍将继续,并突出"房住"功能,自主需求会得到进一步支持,租购并举齐头并进。公司将坚持贯彻"精心谋划发展战略、精耕细作抓好主业经营、精打细算强化成本控制、精益求精提升管控水平"的经营战略,狠抓经营管理和安全生产,加快项目建设和销售,努力实现公司持续、健康发展。公司将继续积极推进重大资产重组进程,力争把公司改革推向新的发展阶段。
  2018年,公司将努力抓好以下五个方面的工作:
  (一)以营销为中心全面推进项目建设。提升翠林苑后续工程、传麒景苑精装工程、天
  悦湾一期工程质量,围绕营销节点把好项目建设的进度、质量和安全关,抓实抓细设计、选材、施工、成本控制和工程进度等关键环节。
  (二)优化管控制度。继续优化从设计、选材、成本控制、招投标、现场管理、监理到
  竣工验收全过程的管控流程和制度。根据公司经营发展需要,继续调整优化本部组织结构,合理调配人力资源,向重点部门、关键岗位倾斜,努力打造高素质、专业化的管理团队;落实全面预算管理,加强资金管控;加强战略管控,做好法律服务;强化审计监督,充分发挥大监督体系的作用,确保各项经营管理活动合规合法。
  (三)提升市场竞争力和效益水平。加快汕头公司天悦湾一期的销售,做好天悦湾二期
  项目开建的准备工作;拓展物业管理高端市场,提升服务,提高盈利水平;加大工程施工市场拓展力度,增加营业收入,抓好风险防控;加大酒店营销力度,不断扩大客源,提高入住率;做好内部开发项目的监理工作,提升监理水平;提高自有物业出租率,提高租金回收率,防范欠租风险。各企业强化安全生产管理,落实安全生产责任制,避免发生安全生产责任事故,为实现全年经营目标创造良好条件。
  (四)积极推进重大资产重组。加强对监管规则和政策的学习研究,增进与监管机构的
  沟通,确保重大资产重组工作合法依规、顺利推进;加大力度与交易方、中介机构的协同配合,会同有关各方继续全力推动重大资产重组进程;切实做好信息披露和投资者关系管理,确保重大资产重组期间公司在资本市场的良好形象;密切关注员工的思想动态,耐心细致地做好员工思想工作,维护员工的合法权益,确保员工队伍稳定和各项经营管理工作的正常开展。
  (五)加强基层党建和党风廉政建设。深入学习贯彻习近平新时代中国特色社会主义思想和党的十九大精神,全面落实上级各项决策部署和要求,深入推进全面从严治党,加强党风廉
  政建设,强化公司党委和所属企业党组织抓基层党建主体责任。发挥国有企业党委把方向、管大局、保落实的领导作用,不断增强基层党组织的创造力、凝聚力、战斗力和广大党员的荣誉感、归属感。围绕公司中心工作和基层党建重点任务,继续实施责任党建、规范党建、质量党建和活力党建"四项工程",争当国有企业党建排头兵。组织丰富多彩的企业文化活动,提升团队凝聚力,保证企业和谐稳定。

  三、公司未来发展的展望.
  2018年是中国改革开放四十周年,是党的十九大后的开局之年,党中央、国务院将推出一系列新的改革发展的重大举措,富强、民主、文明、和谐、美丽的现代化强国建设将攀上新的高峰。房地产差别化调控仍将继续,并突出“房住”功能,自主需求会得到进一步支持,租购并举齐头并进。公司将坚持贯彻“精心谋划发展战略、精耕细作抓好主业经营、精打细算强化成本控制、精益求精提升管控水平”的经营战略,狠抓经营管理和安全生产,加快项目建设和销售,努力实现公司持续、健康发展。公司将继续积极推进重大资产重组进程,力争把公司改革推向新的发展阶段。
  2018年,公司将努力抓好以下五个方面的工作:
  (一)以营销为中心全面推进项目建设。提升翠林苑后续工程、传麒景苑精装工程、天悦湾一期工程质量,围绕营销节点把好项目建设的进度、质量和安全关,抓实抓细设计、选材、施工、成本控制和工程进度等关键环节。
  (二)优化管控制度。继续优化从设计、选材、成本控制、招投标、现场管理、监理到竣工验收全过程的管控流程和制度。根据公司经营发展需要,继续调整优化本部组织结构,合理调配人力资源,向重点部门、关键岗位倾斜,努力打造高素质、专业化的管理团队;落实全面预算管理,加强资金管控;加强战略管控,做好法律服务;强化审计监督,充分发挥大监督体系的作用,确保各项经营管理活动合规合法。
  (三)提升市场竞争力和效益水平。加快汕头公司天悦湾一期的销售,做好天悦湾二期项目开建的准备工作;拓展物业管理高端市场,提升服务,提高盈利水平;加大工程施工市场拓展力度,增加营业收入,抓好风险防控;加大酒店营销力度,不断扩大客源,提高入住率;做好内部开发项目的监理工作,提升监理水平;提高自有物业出租率,提高租金回收率,防范欠租风险。各企业强化安全生产管理,落实安全生产责任制,避免发生安全生产责任事故,为实现全年经营目标创造良好条件。
  (四)积极推进重大资产重组。加强对监管规则和政策的学习研究,增进与监管机构的沟通,确保重大资产重组工作合法依规、顺利推进;加大力度与交易方、中介机构的协同配合,会同有关各方继续全力推动重大资产重组进程;切实做好信息披露和投资者关系管理,确保重大资产重组期间公司在资本市场的良好形象;密切关注员工的思想动态,耐心细致地做好员工思想工作,维护员工的合法权益,确保员工队伍稳定和各项经营管理工作的正常开展。
  (五)加强基层党建和党风廉政建设。深入学习贯彻习近平新时代中国特色社会主义思想和党的十九大精神,全面落实上级各项决策部署和要求,深入推进全面从严治党,加强党风廉政建设,强化公司党委和所属企业党组织抓基层党建主体责任。发挥国有企业党委把方向、管大局、保落实的领导作用,不断增强基层党组织的创造力、凝聚力、战斗力和广大党员的荣誉感、归属感。围绕公司中心工作和基层党建重点任务,继续实施责任党建、规范党建、质量党建和活力党建“四项工程”,争当国有企业党建排头兵。组织丰富多彩的企业文化活动,提升团队凝聚力,保证企业和谐稳定。 收起▲