主营介绍

  • 产品类型:

    房地产、工程施工、租赁、物业管理

  • 产品名称:

    房地产 工程施工 租赁 物业管理

  • 经营范围:

    从事房地产开发及商品房销售、物业租赁及管理、商品零售及贸易、酒店业务、设备安装及维修、建筑、室内装修等业务。

运营业务数据

最新公告日期:2018-03-29 
业务名称 2017-12-31 2016-12-31 2014-06-30 2013-12-31
房地产开发销量(元) 9.57亿 7.54亿 - 9.23亿
房地产开发产量(元) 5.25亿 3.68亿 - 11.39亿
房地产结转销售收入(元) - - 2.68亿 -

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 房地产 10.46亿 79.41% 3.03亿 56.03% 95.67% 71.06%
工程施工 1.51亿 11.43% 1.44亿 26.66% 0.84% 4.35%
物业管理 7519.23万 5.71% 6828.19万 12.64% 0.89% 9.19%
租赁 3495.55万 2.65% 1601.90万 2.96% 2.44% 54.17%
其他 1377.08万 1.05% 1024.07万 1.89% 0.45% 25.63%
减:内部抵销数 -330.37万 -0.25% -102.81万 -0.19% -0.29% -
按产品 住宅 10.46亿 79.41% 3.03亿 56.03% 95.67% 71.06%
其他 2.75亿 20.84% 2.39亿 44.16% 4.62% 13.09%
内部交易抵消 -330.37万 -0.25% -102.81万 -0.19% -0.29% -
按地区 广东省 12.73亿 96.65% 4.96亿 91.85% 100.03% 61.02%
其他 4713.17万 3.58% 4508.52万 8.34% 0.26% 4.34%
境外 28.78万 0.02% - - - -
减:内部抵销数 -330.37万 -0.25% -102.81万 -0.19% -0.29% -

董事会经营评述

  一、概述  (一)报告期经营情况简介  2018年,是举国上下贯彻落实十九大精神的开局之年,是实施"十三五"规划承上启下的重要一年,也是公司推进重大资产重组的关键之年。中国经济由高速增长转向高质量发展,半年来,国际经济形势面临重大不确定性,国内房地产市场持续调控,行业整体仍承受较大压力。公司在持续推进重大资产重组工作的同时,坚持精心谋划发展战略、精耕细作抓好主业经营、精打细算强化成本控制、精益求精提升管控水平的经营管理思路,加大力度推进项目建设和销售,谋求公司稳定发展。  报告期内,公司上下团结协作,克服困难,稳步推进项目建设,公司实现营业收入13.18亿元,同比增长80.16%;利润总额... 查看全部▼

  一、概述
  (一)报告期经营情况简介
  2018年,是举国上下贯彻落实十九大精神的开局之年,是实施"十三五"规划承上启下的重要一年,也是公司推进重大资产重组的关键之年。中国经济由高速增长转向高质量发展,半年来,国际经济形势面临重大不确定性,国内房地产市场持续调控,行业整体仍承受较大压力。公司在持续推进重大资产重组工作的同时,坚持精心谋划发展战略、精耕细作抓好主业经营、精打细算强化成本控制、精益求精提升管控水平的经营管理思路,加大力度推进项目建设和销售,谋求公司稳定发展。
  报告期内,公司上下团结协作,克服困难,稳步推进项目建设,公司实现营业收入13.18亿元,同比增长80.16%;利润总额4.40亿元,同比增长138.76%;归属于上市公司股东的净利润3.29亿元,同比增长139.80%。截至2018年6月30日,公司归属于上市公司股东的净资产31.57亿元,较上年度末增长11.62%。
  1、公司专注于住宅地产开发经营,努力打造专业化、高素质开发团队,持续完善项目开发管理制度和管控流程,主业运营能力不断增强,核心竞争力持续提升。报告期内公司重点项目聚焦深圳和汕头两地,公司狠抓产品质量和进度,及时调整营销策略,项目开发销售进度基本符合预期,主业开发经营良性有序。
  2、报告期内本公司在建在售的主要房地产项目主要有深房翠林苑、传麒景苑、传麒东湖
  3、公司的房地产储备情况。
  (二)2018年上半年经营管理回顾
  1、公司基本面良好,资债结构合理,财务状况稳健。报告期内,宏观经济形势面临下行压力,房地产行业调控持续。公司房地产开发和销售主要集中在深圳和汕头两地,其中深圳地区销售收入及赢利占比九成以上,销售情况总体良好,未来去库存压力主要在汕头地区。
  2、主业项目开发进展总体顺利。公司持续完善了开发管理体系,重视安全生产,加强成本控制,报告期内公司房地产在建项目各项目总体工程进度与年初计划同步。
  (1)传麒尚林项目全部售罄,翠林苑项目已完成竣工备案并陆续办理了入伙手续。
  (2)传麒景苑项目(原天居景田公寓项目)已完成竣工备案,现正进行精装修工程,计划于年底前开盘销售。
  (3)传麒东湖名苑主体结构A座施工完成至第27层,B座已经封顶,计划于年底前开盘销售。
  (4)汕头天悦湾项目一期已完成竣工备案,入伙手续正在陆续办理之中,项目西侧的市政道路计划于年底前完工。
  3、房产销售基本符合预期。公司关注政策及市场动态,根据调控政策及市场变化,及时调整营销策略,项目销售基本符合年初计划。深房传麒山项目基本售罄,传麒尚林项目全部售罄,翠林苑销售约70%,天悦湾一期住宅销售约20%。
  4、公司的房地产出租情况稳定,租金价格稳中有升,出租率和租金回收率良好。
  5、资产重组工作持续推进。公司重大资产重组方案仍需跟监管部门进行反复的沟通及进一步的商讨、论证和完善,尽职调查材料更新、补充审计和评估等相关基础工作均在同步推进和准备之中。
  6、人才队伍得到充实。公司高度重视专业团队建设,提拔了一批青年骨干进入中层管理人员队伍,引进了一批专业技术人员和大学毕业生,确保了重组期间的员工队伍稳定。

  二、公司面临的风险和应对措施
  1、公司面临的风险
  (1)宏观经济环境风险。今年以来,我国坚持稳中求进工作总基调,贯彻新发展理念,落实高质量发展要求,以供给侧结构性改革为主线,上半年经济保持了总体平稳、稳中向好态势。但中美贸易争端尚在持续,全球经济形势仍然复杂严峻,经济下行压力难以在短期内得到缓解。
  (2)房地产行业政策风险。"十九大"以来,国家明确了"房子是用来住的,不是用来炒的"态度,房地产调控政策持续推行,相当程度上抑制了投资需求,加大了客户的观望情绪,对公司主业开发销售造成一定影响。
  (3)主业开发经营风险。受重大资产重组工作影响,公司未新增土地储备,目前的土地储备有限;公司汕头天悦湾项目一期销售进度有所滞后。
  (4)资产重组潜在风险。公司重大资产重组因涉及深圳市国有企业改革,交易结构较为复杂,拟购买的标的资产系行业龙头类资产,资产规模较大,属于重大无先例事项,股票自2016年9月14日开市起停牌至今已近2年。目前重组尽职调查材料更新及补充审计、评估等工作均在同步推进,相关事项尚存在较大的不确定性,敬请广大投资者注意投资风险。
  2、应对措施:
  一是持续关注国际国内宏观经济形势和行业动态,审时度势,灵活制定应对策略。
  二是进一步提升主业开发能力和管理水平,加大营销力度,确保公司基本面稳定。
  三是适时适度增加土地储备,确保公司未来可持续发展。
  四是会同重组各方,加强与监管机构的沟通,持续全力推进重大资产重组工作进程。

  三、核心竞争力分析
  作为深圳市最早的房地产上市公司之一,本公司在深圳具备30多年房地产开发的历史,主业开发经验丰富。近年来,经过深房传麒山、传麒尚林、翠林苑、传麒景苑、传麒东湖名苑以及汕头地区项目的锻造和洗礼,公司加快建设现代企业人力资源管理体系,努力打造专业化、高素质开发团队;不断完善项目开发管理制度和管控流程,专业水平和管控能力显著提高,策划、建设、成本管控、销售能力和品牌形象得到了有效提升,房地产主业运营能力不断增强,核心竞争力正在持续提升。截至本报告期,公司已连续七年被广东省企业联合会、广东省企业家协会评为"广东省最佳诚信企业"。 收起▲