主营介绍

  • 产品类型:

    住宅、仓库、商铺、租赁、物业管理

  • 产品名称:

    住宅 仓库 商铺 租赁 物业管理

  • 经营范围:

    从事房地产开发及商品房销售、物业租赁及管理、商品零售及贸易、酒店业务、设备安装及维修、建筑、室内装修等业务。

运营业务数据

最新公告日期:2017-03-30 
业务名称 2016-12-31 2013-12-31
房地产开发库存量(元) 15.39亿 26.16亿

主营构成分析

{"2017-06-30":{"YYSR":{"1":[["\u623f\u5730\u4ea7","39519.00"],["\u5de5\u7a0b\u65bd\u5de5","23007.00"]],"2":[["\u4f4f\u5b85","37388.00"],["\u5546\u94fa","2130.00"]],"3":[["\u5e7f\u4e1c\u7701","70495.00"]]},"YYCB":{"1":[["\u623f\u5730\u4ea7","19799.00"],["\u5de5\u7a0b\u65bd\u5de5","22354.00"]],"2":[["\u4f4f\u5b85","19217.00"],["\u5546\u94fa","582.00"]],"3":[["\u5e7f\u4e1c\u7701","46869.00"]]},"LRBL":{"1":[["\u623f\u5730\u4ea7","96.79"],["\u5de5\u7a0b\u65bd\u5de5","3.21"]],"2":[["\u4f4f\u5b85","92.15"],["\u5546\u94fa","7.85"]],"3":[["\u5e7f\u4e1c\u7701","100.00"]]}},"2016-12-31":{"YYSR":{"1":[["\u623f\u5730\u4ea7","134412.48"],["\u5de5\u7a0b\u65bd\u5de5","80855.88"],["\u7269\u4e1a\u7ba1\u7406","13612.87"],["\u79df\u8d41","7577.97"],["\u5185\u90e8\u62b5\u9500\u6570","-3363.81"]],"2":[["\u4f4f\u5b85","121259.92"],["\u5176\u4ed6\u5404\u884c\u4e1a\u4ea7\u54c1\u5408\u8ba1","104153.68"],["\u5546\u94fa","13152.56"],["\u4ed3\u5e93",false],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",-3363.81]],"3":[["\u5e7f\u4e1c\u7701","224964.95"],["\u5176\u4ed6","13545.29"],["\u5883\u5916","55.92"],["\u5185\u90e8\u62b5\u9500\u6570","-3363.81"]]},"YYCB":{"1":[["\u623f\u5730\u4ea7","75386.12"],["\u5de5\u7a0b\u65bd\u5de5","77772.56"],["\u7269\u4e1a\u7ba1\u7406","12105.14"],["\u79df\u8d41","3063.50"],["\u5185\u90e8\u62b5\u9500\u6570","-3088.46"]],"2":[["\u4f4f\u5b85","68804.38"],["\u5176\u4ed6\u5404\u884c\u4e1a\u4ea7\u54c1\u5408\u8ba1",""],["\u5546\u94fa","6581.74"],["\u4ed3\u5e93",""],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",0]],"3":[["\u5e7f\u4e1c\u7701","157068.02"],["\u5176\u4ed6","12885.03"],["\u5883\u5916",false],["\u5185\u90e8\u62b5\u9500\u6570","-3088.46"]]},"LRBL":{"1":[["\u623f\u5730\u4ea7","86.99"],["\u5de5\u7a0b\u65bd\u5de5","4.54"],["\u7269\u4e1a\u7ba1\u7406","2.22"],["\u79df\u8d41","6.65"],["\u5185\u90e8\u62b5\u9500\u6570","-0.41"]],"2":[["\u4f4f\u5b85","88.87"],["\u5176\u4ed6\u5404\u884c\u4e1a\u4ea7\u54c1\u5408\u8ba1",""],["\u5546\u94fa","11.13"],["\u4ed3\u5e93",""],["\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1",0]],"3":[["\u5e7f\u4e1c\u7701","99.44"],["\u5176\u4ed6","0.97"],["\u5883\u5916",""],["\u5185\u90e8\u62b5\u9500\u6570","-0.40"]]}},"2016-06-30":{"YYSR":{"1":[["\u623f\u5730\u4ea7","53135.42"],["\u5de5\u7a0b\u65bd\u5de5","47225.66"],["\u7269\u4e1a\u7ba1\u7406","5479.41"],["\u79df\u8d41","3964.02"],["\u51cf:\u5185\u90e8\u62b5\u9500\u6570","-1537.04"]],"2":[["\u5176\u4ed6","56669.08"],["\u4f4f\u5b85","47217.30"],["\u5546\u94fa","5918.12"],["\u5185\u90e8\u4ea4\u6613\u62b5\u6d88","-1571.50"]],"3":[["\u5e7f\u4e1c\u7701","103592.37"],["\u5176\u4ed6","6183.51"],["\u5883\u5916","28.62"],["\u51cf:\u5185\u90e8\u62b5\u9500\u6570","-1537.04"]]},"YYCB":{"1":[["\u623f\u5730\u4ea7","30208.83"],["\u5de5\u7a0b\u65bd\u5de5","45000.37"],["\u7269\u4e1a\u7ba1\u7406","5095.95"],["\u79df\u8d41","1788.42"],["\u51cf:\u5185\u90e8\u62b5\u9500\u6570","-1486.95"]],"2":[["\u5176\u4ed6","54667.01"],["\u4f4f\u5b85","27426.57"],["\u5546\u94fa","2782.26"],["\u5185\u90e8\u4ea4\u6613\u62b5\u6d88","-1486.95"]],"3":[["\u5e7f\u4e1c\u7701","76249.65"],["\u5176\u4ed6","5843.93"],["\u5883\u5916",""],["\u51cf:\u5185\u90e8\u62b5\u9500\u6570","-1486.95"]]},"LRBL":{"1":[["\u623f\u5730\u4ea7","82.88"],["\u5de5\u7a0b\u65bd\u5de5","8.04"],["\u7269\u4e1a\u7ba1\u7406","1.39"],["\u79df\u8d41","7.87"],["\u51cf:\u5185\u90e8\u62b5\u9500\u6570","-0.18"]],"2":[["\u5176\u4ed6","8.06"],["\u4f4f\u5b85","79.66"],["\u5546\u94fa","12.62"],["\u5185\u90e8\u4ea4\u6613\u62b5\u6d88","-0.34"]],"3":[["\u5e7f\u4e1c\u7701","98.95"],["\u5176\u4ed6","1.23"],["\u5883\u5916",""],["\u51cf:\u5185\u90e8\u62b5\u9500\u6570","-0.18"]]}}}
{"YYSR":{"chartWrap1":[{"name":"\u623f\u5730\u4ea7","timeData":["2017-06-30","2016-12-31","2016-06-30"],"lineData":[39519,134412.48,53135.42],"columnData":[63.2,57.66,49.08],"unit":["3.95\u4ebf","13.44\u4ebf","5.31\u4ebf"]},{"name":"\u5de5\u7a0b\u65bd\u5de5","timeData":["2017-06-30","2016-12-31","2016-06-30"],"lineData":[23007,80855.88,47225.66],"columnData":[36.8,34.69,43.62],"unit":["2.30\u4ebf","8.09\u4ebf","4.72\u4ebf"]},{"name":"\u7269\u4e1a\u7ba1\u7406","timeData":["2016-12-31","2016-06-30"],"lineData":[13612.87,5479.41],"columnData":[5.84,5.06],"unit":["1.36\u4ebf","5479.41\u4e07"]},{"name":"\u79df\u8d41","timeData":["2016-12-31","2016-06-30"],"lineData":[7577.97,3964.02],"columnData":[3.25,3.66],"unit":["7577.97\u4e07","3964.02\u4e07"]},{"name":"\u5185\u90e8\u62b5\u9500\u6570","timeData":["2016-12-31"],"lineData":[-3363.81],"columnData":[-1.44],"unit":["-3363.81\u4e07"]},{"name":"\u51cf:\u5185\u90e8\u62b5\u9500\u6570","timeData":["2016-06-30"],"lineData":[-1537.04],"columnData":[-1.42],"unit":["-1537.04\u4e07"]}],"chartWrap2":[{"name":"\u4f4f\u5b85","timeData":["2017-06-30","2016-12-31","2016-06-30"],"lineData":[37388,121259.92,47217.3],"columnData":[94.61,51.56,43.63],"unit":["3.74\u4ebf","12.13\u4ebf","4.72\u4ebf"]},{"name":"\u5546\u94fa","timeData":["2017-06-30","2016-12-31","2016-06-30"],"lineData":[2130,13152.56,5918.12],"columnData":[5.39,5.59,5.47],"unit":["2130.00\u4e07","1.32\u4ebf","5918.12\u4e07"]},{"name":"\u5176\u4ed6\u5404\u884c\u4e1a\u4ea7\u54c1\u5408\u8ba1","timeData":["2016-12-31"],"lineData":[104153.68],"columnData":[44.28],"unit":["10.42\u4ebf"]},{"name":"\u4ed3\u5e93","timeData":["2016-12-31"],"lineData":[0],"columnData":[0],"unit":["0.00"]},{"name":"\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1","timeData":["2016-12-31"],"lineData":[-3363.81],"columnData":[-1.43],"unit":["-3363.81\u4e07"]},{"name":"\u5176\u4ed6","timeData":["2016-06-30"],"lineData":[56669.08],"columnData":[52.36],"unit":["5.67\u4ebf"]},{"name":"\u5185\u90e8\u4ea4\u6613\u62b5\u6d88","timeData":["2016-06-30"],"lineData":[-1571.5],"columnData":[-1.45],"unit":["-1571.5\u4e07"]}],"chartWrap3":[{"name":"\u5e7f\u4e1c\u7701","timeData":["2017-06-30","2016-12-31","2016-06-30"],"lineData":[70495,224964.95,103592.37],"columnData":[100,95.65,95.68],"unit":["7.05\u4ebf","22.50\u4ebf","10.36\u4ebf"]},{"name":"\u5176\u4ed6","timeData":["2016-12-31","2016-06-30"],"lineData":[13545.29,6183.51],"columnData":[5.76,5.71],"unit":["1.35\u4ebf","6183.51\u4e07"]},{"name":"\u5883\u5916","timeData":["2016-12-31","2016-06-30"],"lineData":[55.92,28.62],"columnData":[0.02,0.03],"unit":["55.92\u4e07","28.62\u4e07"]},{"name":"\u5185\u90e8\u62b5\u9500\u6570","timeData":["2016-12-31"],"lineData":[-3363.81],"columnData":[-1.43],"unit":["-3363.81\u4e07"]},{"name":"\u51cf:\u5185\u90e8\u62b5\u9500\u6570","timeData":["2016-06-30"],"lineData":[-1537.04],"columnData":[-1.42],"unit":["-1537.04\u4e07"]}]},"YYCB":{"chartWrap1":[{"name":"\u623f\u5730\u4ea7","timeData":["2017-06-30","2016-12-31","2016-06-30"],"lineData":[19799,75386.12,30208.83],"columnData":[46.97,45.62,37.48],"unit":["1.98\u4ebf","7.54\u4ebf","3.02\u4ebf"]},{"name":"\u5de5\u7a0b\u65bd\u5de5","timeData":["2017-06-30","2016-12-31","2016-06-30"],"lineData":[22354,77772.56,45000.37],"columnData":[53.03,47.07,55.83],"unit":["2.24\u4ebf","7.78\u4ebf","4.50\u4ebf"]},{"name":"\u7269\u4e1a\u7ba1\u7406","timeData":["2016-12-31","2016-06-30"],"lineData":[12105.14,5095.95],"columnData":[7.33,6.32],"unit":["1.21\u4ebf","5095.95\u4e07"]},{"name":"\u79df\u8d41","timeData":["2016-12-31","2016-06-30"],"lineData":[3063.5,1788.42],"columnData":[1.85,2.22],"unit":["3063.50\u4e07","1788.42\u4e07"]},{"name":"\u5185\u90e8\u62b5\u9500\u6570","timeData":["2016-12-31"],"lineData":[-3088.46],"columnData":[-1.87],"unit":["-3088.46\u4e07"]},{"name":"\u51cf:\u5185\u90e8\u62b5\u9500\u6570","timeData":["2016-06-30"],"lineData":[-1486.95],"columnData":[-1.84],"unit":["-1486.95\u4e07"]}],"chartWrap2":[{"name":"\u4f4f\u5b85","timeData":["2017-06-30","2016-12-31","2016-06-30"],"lineData":[19217,68804.38,27426.57],"columnData":[97.06,91.27,32.89],"unit":["1.92\u4ebf","6.88\u4ebf","2.74\u4ebf"]},{"name":"\u5546\u94fa","timeData":["2017-06-30","2016-12-31","2016-06-30"],"lineData":[582,6581.74,2782.26],"columnData":[2.94,8.73,3.34],"unit":["582.00\u4e07","6581.74\u4e07","2782.26\u4e07"]},{"name":"\u5176\u4ed6\u5404\u884c\u4e1a\u4ea7\u54c1\u5408\u8ba1","timeData":["2016-12-31"],"lineData":[0],"columnData":[0],"unit":["0.00"]},{"name":"\u4ed3\u5e93","timeData":["2016-12-31"],"lineData":[0],"columnData":[0],"unit":["0.00"]},{"name":"\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1","timeData":["2016-12-31"],"lineData":[0],"columnData":[0],"unit":["0.00"]},{"name":"\u5176\u4ed6","timeData":["2016-06-30"],"lineData":[54667.01],"columnData":[65.56],"unit":["5.47\u4ebf"]},{"name":"\u5185\u90e8\u4ea4\u6613\u62b5\u6d88","timeData":["2016-06-30"],"lineData":[-1486.95],"columnData":[-1.78],"unit":["-1486.95\u4e07"]}],"chartWrap3":[{"name":"\u5e7f\u4e1c\u7701","timeData":["2017-06-30","2016-12-31","2016-06-30"],"lineData":[46869,157068.02,76249.65],"columnData":[100,94.13,94.59],"unit":["4.69\u4ebf","15.71\u4ebf","7.62\u4ebf"]},{"name":"\u5176\u4ed6","timeData":["2016-12-31","2016-06-30"],"lineData":[12885.03,5843.93],"columnData":[7.72,7.25],"unit":["1.29\u4ebf","5843.93\u4e07"]},{"name":"\u5883\u5916","timeData":["2016-12-31","2016-06-30"],"lineData":[0,0],"columnData":[0,0],"unit":["0.00","0.00"]},{"name":"\u5185\u90e8\u62b5\u9500\u6570","timeData":["2016-12-31"],"lineData":[-3088.46],"columnData":[-1.85],"unit":["-3088.46\u4e07"]},{"name":"\u51cf:\u5185\u90e8\u62b5\u9500\u6570","timeData":["2016-06-30"],"lineData":[-1486.95],"columnData":[-1.84],"unit":["-1486.95\u4e07"]}]},"LRBL":{"chartWrap1":[{"name":"\u623f\u5730\u4ea7","timeData":["2017-06-30","2016-12-31","2016-06-30"],"lineData":[96.79,86.99,82.88],"columnData":[96.79,86.99,82.88],"unit":["96.79\u4e07","86.99\u4e07","82.88\u4e07"]},{"name":"\u5de5\u7a0b\u65bd\u5de5","timeData":["2017-06-30","2016-12-31","2016-06-30"],"lineData":[3.21,4.54,8.04],"columnData":[3.21,4.54,8.04],"unit":["3.21\u4e07","4.54\u4e07","8.04\u4e07"]},{"name":"\u7269\u4e1a\u7ba1\u7406","timeData":["2016-12-31","2016-06-30"],"lineData":[2.22,1.39],"columnData":[2.22,1.39],"unit":["2.22\u4e07","1.39\u4e07"]},{"name":"\u79df\u8d41","timeData":["2016-12-31","2016-06-30"],"lineData":[6.65,7.87],"columnData":[6.65,7.87],"unit":["6.65\u4e07","7.87\u4e07"]},{"name":"\u5185\u90e8\u62b5\u9500\u6570","timeData":["2016-12-31"],"lineData":[-0.41],"columnData":[-0.41],"unit":["-4100"]},{"name":"\u51cf:\u5185\u90e8\u62b5\u9500\u6570","timeData":["2016-06-30"],"lineData":[-0.18],"columnData":[-0.18],"unit":["-1800"]}],"chartWrap2":[{"name":"\u4f4f\u5b85","timeData":["2017-06-30","2016-12-31","2016-06-30"],"lineData":[92.15,88.87,79.66],"columnData":[92.15,88.87,79.66],"unit":["92.15\u4e07","88.87\u4e07","79.66\u4e07"]},{"name":"\u5546\u94fa","timeData":["2017-06-30","2016-12-31","2016-06-30"],"lineData":[7.85,11.13,12.62],"columnData":[7.85,11.13,12.62],"unit":["7.85\u4e07","11.13\u4e07","12.62\u4e07"]},{"name":"\u5176\u4ed6\u5404\u884c\u4e1a\u4ea7\u54c1\u5408\u8ba1","timeData":["2016-12-31"],"lineData":[0],"columnData":[0],"unit":["0.00"]},{"name":"\u4ed3\u5e93","timeData":["2016-12-31"],"lineData":[0],"columnData":[0],"unit":["0.00"]},{"name":"\u5176\u4ed6\u4e1a\u52a1\u603b\u8ba1","timeData":["2016-12-31"],"lineData":[0],"columnData":[0],"unit":["0.00"]},{"name":"\u5176\u4ed6","timeData":["2016-06-30"],"lineData":[8.06],"columnData":[8.06],"unit":["8.06\u4e07"]},{"name":"\u5185\u90e8\u4ea4\u6613\u62b5\u6d88","timeData":["2016-06-30"],"lineData":[-0.34],"columnData":[-0.34],"unit":["-3400"]}],"chartWrap3":[{"name":"\u5e7f\u4e1c\u7701","timeData":["2017-06-30","2016-12-31","2016-06-30"],"lineData":[100,99.44,98.95],"columnData":[100,99.44,98.95],"unit":["100.00\u4e07","99.44\u4e07","98.95\u4e07"]},{"name":"\u5176\u4ed6","timeData":["2016-12-31","2016-06-30"],"lineData":[0.97,1.23],"columnData":[0.97,1.23],"unit":["9700.00","1.23\u4e07"]},{"name":"\u5883\u5916","timeData":["2016-12-31","2016-06-30"],"lineData":[0,0],"columnData":[0,0],"unit":["0.00","0.00"]},{"name":"\u5185\u90e8\u62b5\u9500\u6570","timeData":["2016-12-31"],"lineData":[-0.4],"columnData":[-0.4],"unit":["-4000"]},{"name":"\u51cf:\u5185\u90e8\u62b5\u9500\u6570","timeData":["2016-06-30"],"lineData":[-0.18],"columnData":[-0.18],"unit":["-1800"]}]}}

营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 房地产 3.95亿 63.20% 1.98亿 46.97% 96.79% 49.90%
工程施工 2.30亿 36.80% 2.24亿 53.03% 3.21% 2.84%
按产品 住宅 3.74亿 94.61% 1.92亿 97.06% 92.15% 48.60%
商铺 2130.00万 5.39% 582.00万 2.94% 7.85% 72.68%
按地区 广东省 7.05亿 100.00% 4.69亿 100.00% 100.00% 33.51%

董事会经营评述

  一、概述
  (一)报告期经营情况简介
  2017年是公司十三五规划开局的第二年,也是公司推进重大资产重组的关键之年。半年来,宏观经济增速趋缓,房地产市场持续调控,行业整体仍承受较大压力。公司在积极、细致地推进重大资产重组工作的同时,坚持精心谋划发展战略、精耕细作抓好主业经营、精打细算强化成本控制、精益求精提升管控水平的经营管理思路,加大力度推进项目建设和销售,谋求公司稳定发展。
  报告期内,公司上下团结协作,克服困难,稳步推进项目建设,公司实现营业收入7.31亿元,同比减少33.39%;利润总额1.84亿元,同比增长1.86%;归属于上市公司股东的净利润1.37亿元,同比增长1.83... 查看全部▼

  一、概述
  (一)报告期经营情况简介
  2017年是公司十三五规划开局的第二年,也是公司推进重大资产重组的关键之年。半年来,宏观经济增速趋缓,房地产市场持续调控,行业整体仍承受较大压力。公司在积极、细致地推进重大资产重组工作的同时,坚持精心谋划发展战略、精耕细作抓好主业经营、精打细算强化成本控制、精益求精提升管控水平的经营管理思路,加大力度推进项目建设和销售,谋求公司稳定发展。
  报告期内,公司上下团结协作,克服困难,稳步推进项目建设,公司实现营业收入7.31亿元,同比减少33.39%;利润总额1.84亿元,同比增长1.86%;归属于上市公司股东的净利润1.37亿元,同比增长1.83%。截至2017年6月30日,公司归属于上市公司股东的净资产27.83亿元,较上年度末增长5.24%。
  1、作为深圳市最早的房地产上市公司之一,本公司在深圳具备30多年房地产开发的历史。
  公司专注于住宅地产开发经营,努力打造专业化、高素质开发团队,持续完善项目开发管理制度和管控流程,主业运营能力不断增强,核心竞争力持续提升。报告期内公司重点项目聚焦深圳和汕头两地,项目建设基本符合预期。公司狠抓产品质量和进度,及时调整营销策略,各项目开发销售进展顺利,主业开发经营良性有序。
  2、公司进一步完善了开发管理体系,重视安全生产管理,强化成本控制;深圳地区的深房翠林苑和天居景田公寓项目已实现主体封顶,传麒东湖名苑正进行地下室施工;汕头天悦湾一期已实现封顶,预计年底前完成竣工验收;二期年底前完成规划设计。
  报告期内本公司在建的主要房地产项目主要有深房翠林苑(深房尚林项目南区)、天居景田公寓、传麒东湖名苑、汕头天悦湾等项目。
  (二)2017年上半年经营管理回顾
  1、公司基本面保持平稳健康,资债结构合理,财务状况良好,现金流充裕。报告期内,宏观经济形势面临下行压力,房地产行业调控持续,全国范围内继续面临去库存化压力。公司房地产开发和销售主要集中在深圳和汕头两地,其中深圳地区销售收入及赢利占比九成以上,销售情况总体良好,未来去库存压力主要在汕头地区,但其销售收入和盈利比重较小,因此对公司未来经营业绩和盈利能力影响较小。
  (1)公司融资情况:
  ①商业承兑汇票
  截止2017年6月30日,已贴现未到期的商业承兑汇票为人民币1,640.59万元,相关质押借款的余额为人民币1,640.59万元。如该商业承兑汇票到期未能承兑,银行有权要求本公司付清未结算的余额。由于本公司仍承担了与这些商业承兑汇票相关的信用风险等主要风险,本公司继续全额确认应收票据的账面金额,并将因转让而收到的款项确认为质押借款11,666万元。
  ②银行借款
  2、主业开发有序推进。公司持续完善了开发管理体系,重视安全生产,加强成本控制,
  报告期内公司房地产在建项目有序推进,翠林苑项目已拆除外脚手架;传麒东湖名苑项目已从基坑土方挖运转为地下室主体结构工程施工阶段;天居景田公寓项目目前处于安装工程施工阶段;汕头天悦湾一期已实现封顶,预计年底前完成竣工验收。
  (三)房产销售基本符合预期。公司关注政策及市场动态,根据调控政策及市场变化,及时调整营销策略,项目销售基本符合年初计划。深房翠林苑项目已按年初计划于6月开盘销售;金叶岛尾盘、传麒尚林别墅基本实现销售预期目标,汕头悦景东方、天悦湾住宅销售进度略有滞后。
  (四)所属企业加强管理,提升服务水平,努力开拓市场,报告期内经营管理基本实现预期目标。
  (三)公司未来发展的展望
  2017年下半年,公司努力克服因宏观调控给销售工作带来的压力,因地制宜调整经营策略,计划销售的主要项目为新盘翠林苑项目、传麒山剩余别墅、传麒尚林剩余别墅和商铺,以及汕头地区天悦湾项目一期、金叶岛与悦景东方项目尾盘。下半年工作计划主要有:
  1.强化项目开发,协调管控能力,按计划推进项目建设,在保证安全、质量的前提下,努力推进项目建设。汕头天悦湾一期年底前竣工验收,二期加快报建和招标,结合实际择机开工;天居景田公寓年底前完成竣工验收。调整营销策略,加强宣传推广和销售工作,努力实现房产销售的预期目标。
  2.按照监管要求推进公司重大资产重组工作。
  3.深入开展“三不为”专项治理活动,强化企业管理和成本控制,不断提升公司上下执行力。
  4.加强财务管理,合理平衡资债结构,防控财务风险,强化内部控制。
  5.加强租赁管理,不断完善租赁及平台招租工作,重点提升出租率和租金回收率。

  二、报告期内公司从事的主要业务房地产业
  公司专注于住宅地产开发,狠抓产品质量进度,努力打造项目精品,品牌效应日益显现,经营效益稳步增长,主业开发经营进入了良性循环。
  公司房地产开发和销售主要集中在深圳和汕头两地。深圳地区的翠林苑和天居景田公寓项目已已实现主体封顶,传麒东湖名苑正在进行地下室施工;汕头天悦湾已于2017年1月9日封顶;各项目开发进度基本符合预期。深房传麒山项目基本售馨,传麒尚林项目仅剩少量尾盘,汕头天悦湾一期实现封顶,预计年底前完成竣工验收;二期已年底前完成规划设计。
  三、核心竞争力分析房地产业
  作为深圳市最早的房地产上市公司之一,本公司在深圳具备30多年房地产开发的历史,主业开发经验丰富。近年来,经过光明深房传麒山、龙岗深房尚林花园以及汕头地区项目的锻造和洗礼,公司加快建设现代企业人力资源管理体系,努力打造专业化、高素质开发团队;不断完善项目开发管理制度和管控流程,专业水平和管控能力显著提高,策划、建设、成本管控、销售能力和品牌形象得到了有效提升,房地产主业运营能力不断增强,核心竞争力正在持续提升。
  2016年度,公司被广东省企业联合会、广东省企业家协会评为“广东省最佳诚信企业”、“广东省500强企业”,被深圳市房地产业协会评为“深圳房地产综合实力十强企业”,在深圳市第一届社会责任评价活动中,被深圳市企业社会责任促进会评为“深圳市首届社会责任评价二星级单位”。

  四、公司面临的风险和应对措施
  公司面临的风险:
  (一)宏观经济政策及形势对公司的影响。今后一段时间,预计全球经济形势仍然复杂严峻,复苏缓慢;国内方面供给侧改革和经济结构调整的成效成为新常态,经济下行压力难以在短期内得到缓解。这些因素对公司持续、稳定发展构成压力。
  (二)从房地产行业看,宏观调控政策对公司主业开发销售形成一定影响。总体而言,房地产限购、限贷政策的持续推行,管理层明确“房子是用来住的,不是用来炒的”态度明确,相当程度上抑制了投资需求,近期出台“租售同权”政策的试点引起了广泛的关注;这些调控政策对于规范房地产市场发展起到了积极作用,同时增长了客户观望情绪和理性情绪,给公司进一步去库存实现收入形成压力。
  (三)重大资产重组所带来的潜在风险。公司重大资产重组因涉及深圳市国有企业改革,拟购买的资产规模较大,交易结构较为复杂,在收购的资产规模及范围等方面具有一定的特殊性,属于重大无先例事项,股票自2016年9月14日开市起停牌至今已逾11个月,停牌期间公司积极推进重组相关的审计、评估、法律等工作,按照监管要求披露进展情况公告并办理延期复牌;由于公司股票长期停牌,广大投资者、社会各界和监管机构对重组进展情况非常关注,相关事项尚存在较大的不确定性。
  应对措施:一是认真研究宏观经济形势,审时度势,灵活制定应对策略。二是加强企业管理和内部控制,加大力度推进公司主业开发销售力度,确保公司基本面稳定。三是强化财务管理和资金管理,保持公司良好的资债结构和财务状况,提升抗风险能力。四是按照监管要求,积极与监管机构、广大投资者沟通,推进重大资产重组工作。五是加强企业党建和员工思想政治工作,确保公司员工队伍稳定。 收起▲