主营介绍

  • 产品类型:

    体育运营、房地产、能源及贸易、租赁

  • 产品名称:

    体育运营 房地产销售 能源及贸易销售 租赁

  • 经营范围:

    实业投资,体育活动的组织、策划,体育场馆的设计、施工、管理及设备安装,体育用品的研发与销售,化工原料(不含化学危险品和易制毒品)的销售,体育经纪代理业务,知识产权代理(除专利代理),会展服务,设计、制作、代理、发布国内各类广告,设备租赁,物业管理,经济信息咨询,投资咨询,建筑技术咨询,企业管理咨询,投资管理,仓储服务(不含危险品),资产管理。

运营业务数据

最新公告日期:2017-03-10 
业务名称 2016-12-31 2015-12-31 2014-12-31 2014-06-30 2013-12-31
房地产产量(平方米) 9.63万 16.52万 62.01万 - -
房地产销量(平方米) 9.56万 8.30万 8.31万 - -
销售合同金额(元) - - - 7.54亿 18.07亿
商品房销售回笼(元) - - - - 18.84亿
房地产业开工量(平方米) - - - - 12.10万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 能源及贸易销售 9.09亿 91.38% 8.97亿 96.13% 19.13% 1.29%
租赁收入 3465.50万 3.48% 1060.27万 1.14% 39.12% 69.40%
体育运营 2815.74万 2.83% 2048.74万 2.20% 12.48% 27.24%
房地产销售 2298.72万 2.31% 499.11万 0.53% 29.27% 78.29%
按产品 能源及贸易销售 9.09亿 91.38% 8.97亿 96.13% 19.13% 1.29%
租赁收入 3465.50万 3.48% 1060.27万 1.14% 39.12% 69.40%
体育运营 2815.74万 2.83% 2048.74万 2.20% 12.48% 27.24%
房地产销售 2298.72万 2.31% 499.11万 0.53% 29.27% 78.29%
按地区 浙江地区 5.71亿 57.38% 5.27亿 56.48% 70.89% 7.74%
其他地区 2.60亿 26.08% 2.56亿 27.42% 5.98% 1.44%
上海地区 1.59亿 16.00% 1.58亿 16.88% 2.88% 1.13%
江苏地区 538.71万 0.54% -725.30万 -0.78% 20.26% -

董事会经营评述

  一、概述。
  (一)报告期内经营情况回顾。
  报告期内,公司全力发展体育业务,体育运营收入呈现较大幅度增长,较上年同期增加为1002.69%,同时由于转型原因,其他业务收入有所下降,整个报告期内公司合计实现营业收入995,762,951.18元,较上年同期下降23.36%;归属于上市公司股东的净利润为14,499,814.57元,较上年同期下降37.18%;归属于上市公司股东的净资产为1,311,586,707.42元,较期初增长1.04%。
  报告期内,公司围绕年初制定的各项指标,积极贯彻落实体育产业“416战略”,以“市场化、国际化、网络化、证券化”为指导方针,在“体育赛事、体育... 查看全部▼

  一、概述。
  (一)报告期内经营情况回顾。
  报告期内,公司全力发展体育业务,体育运营收入呈现较大幅度增长,较上年同期增加为1002.69%,同时由于转型原因,其他业务收入有所下降,整个报告期内公司合计实现营业收入995,762,951.18元,较上年同期下降23.36%;归属于上市公司股东的净利润为14,499,814.57元,较上年同期下降37.18%;归属于上市公司股东的净资产为1,311,586,707.42元,较期初增长1.04%。
  报告期内,公司围绕年初制定的各项指标,积极贯彻落实体育产业“416战略”,以“市场化、国际化、网络化、证券化”为指导方针,在“体育赛事、体育传媒、体育金融、体育网络、体育地产、体育教育”六大平台布局基础上,进一步推进落实体育“空间+内容”的核心商业模式,致力于通过PPP、拿地自建租赁改造等多种模式推进建设运营特色体育小镇、城市体育综合体等,积极推动莱茵体育的“空间”建设;通过投资、并购重组、自建、合作等多种方式重点在足球、篮球、冰雪三大IP布局促进体育“内容”打造。报告期内,体育空间及内容均实现项目落地,处于稳步并且加速推进中。
  1、体育业务情况回顾。
  体育产业具有基础性、前端性、投入产出高的战略地位。随着国家产业经济结构的优化、健康中国的建设以及城镇化进程的加快,体育产业正面临着重要的发展机遇,;体育产业是朝阳产业,绿色产业,幸福产业,发展空间巨大。未来,公司将坚持体育产业“416”发展战略、体育“空间+内容”核心商业模式建设实践,充分发挥公司的体育产业平台优势,利用资本市场,力推改革,狠抓落地,确保公司在体育行业兴起之际抓住历史性机遇,实现社会价值、股东价值最大化。
  2017年上半年,公司共实现体育运营收入28,157,437.87元,占营业收入比重为2.83%,较上年同期增加为1002.69%。
  报告期内,公司聚焦“空间+内容”的商业模式,重点布局体育小镇和城市体育综合体项目,在上半年分别签署了桐庐国际足球小镇、萧山“律动浦阳”小镇、成都葛仙山运动休闲小镇三大特色小镇,及重庆盘龙体育公园、嘉兴秀湖城市体育服务综合体、杭州闲林港城市体育服务综合体三大综合体项目,公司已运营2座体育综合体,在建体育综合体3座,已运营或签约健身俱乐部14家,深耕战略逐步落地。公司逐渐形成了初步的体育空间布局。
  报告期内,公司积极运营已有赛事IP并获取优质IP,荣获国家首批体育产业示范单位,莱茵女足U14梯队获得2017全国女子足球U14春季锦标赛冠军;全资子公司莱茵国际体育投资管理有限公司举办及合作举办了2017CBSA彭州美式9球国际公开赛、全国家庭健身挑战赛等全民健身活动;全资子公司浙江莱茵达体育文化公司承办了2017莱茵体育丽水半程马拉松;公司与浙江省体育局共建浙江省女子冰球、冰壶队。
  2、房地产业务情况概述。
  (1)房地产行业回顾。
  据国家统计局统计,2017年1-6月全国商品房销售面积74662万平方米,同比增长16.1%,商品房销售额59152亿元,增长21.5%。随着房地产调控政策走向深入,2017年上半年全国商品房销售面积及增速呈现明显放缓态势。2017年上半年一方面,热点城市调控政策不断收紧,限购限贷力度及各项监管措施频频加码,遏制投资投机性需求,防范市场风险;另一方面,三四线城市坚持去库存策略,从供需两端改善市场环境。同时,中央加强房地产长效机制建设,区域一体化、新型城镇化等继续突破前行。
  (2)报告期内公司房地产业务发展情况。
  公司目前共有11家地产公司,分别为:杭州高胜置业有限公司、杭州莱茵达枫潭置业有限公司、杭州莱德房地产开发有限公司、杭州莱骏置业有限公司、上海勤飞置业有限公司、上海莱德置业有限公司、南京莱茵达置业有限公司、扬州莱茵达置业有限公司、扬州莱茵西湖置业有限公司、泰州莱茵达置业有限公司、南通莱茵达置业有限公司。公司房地产业务主要集中在杭州,另有部分业务分布在江苏和上海。
  2017年上半年,公司共实现房地产销售收入22,987,196.45元,房地产租赁收入34,654,955.56元,分别占营业收入比重为2.31%、3.48%,较上年同期分别减少92.05%、增加31.90%。
  报告期内,公司进一步持续推进住宅类地产资产去化工作,同时加大持有性物业的商业开发力度,受益于报告期内房地产市场回暖,公司顺应市场形势,调整存量房地产业务结构,为公司转型体育产业积累更多资金与资源储备。

  二、报告期内公司从事的主要业务。
  (一)主要业务情况。
  公司目前主要从事的业务包括三大板块:体育业务、房地产销售及租赁业务、能源业务。
  1、体育业务。
  公司聚焦“空间+内容”的商业模式,体育空间方面公司重点布局体育小镇和城市体育综合体项目以及健身俱乐部。主要通过体育场馆经营管理、赛事管理及运营、以及体育地产模式获得营收及利润。上半年分别签署了桐庐国际足球小镇、萧山“律动浦阳”小镇、成都葛仙山运动休闲小镇三大特色小镇,并通过委托经营及拿地自建方式获得重庆盘龙体育公园、嘉兴秀湖城市体育服务综合体、杭州闲林港城市体育服务综合体三大综合体项目,公司已运营2座体育综合体,在建体育综合体3座,在签约或运营健身俱乐部14家,体育空间布局取得了较好的进展。体育内容方面以足球、篮球、冰雪为重点布局类目,围绕赛事运营、举办活动、体育培训等体育服务业务开展经营,目前公司在聚焦于运营已有赛事IP的同时积极获取优质IP,目前拥有及运营的核心IP主要包括:莱茵女足、CBSA彭州美式9球国际公开赛、全国家庭健身挑战赛、马拉松赛以及浙江女子冰球队、浙江女子冰壶队等。
  2、房地产销售及租赁业务。
  公司房地产业务主要为房地产销售及租赁业务,目前共有存量地产公司11家,分别为:杭州高胜置业有限公司、杭州莱茵达枫潭置业有限公司、杭州莱德房地产开发有限公司、杭州莱骏置业有限公司、上海勤飞置业有限公司、上海莱德置业有限公司、南京莱茵达置业有限公司、扬州莱茵达置业有限公司、扬州莱茵西湖置业有限公司、泰州莱茵达置业有限公司、南通莱茵达置业有限公司。公司房地产业务主要集中在杭州,另有部分业务分布在江苏和上海。报告期内,公司进一步持续推进住宅类地产资产去化工作,同时加大持有性物业的商业开发力度,受益于报告期内房地产市场回暖,公司顺应市场形势,调整存量房地产业务结构,为公司转型体育产业积累更多资金与资源储备。
  3、能源业务。
  公司能源业务由全资子公司浙江莱茵达新能源集团有限公司(简称:莱茵能源)承担,从事能源及贸易销售业务,主要有天然气及新型石油化工、电动汽车、分布式能源等清洁能源业务的开发及项目投资,企业运营和技术研发,石油化工、成品油及天然气贸易。公司能源集团板块已培养打造一支专业队伍,建立了成熟的业务模式,已具备自我良性循环,独立发展的能力。

  三、核心竞争力分析。
  (一)坚定的体育产业发展战略和核心商业模式。
  公司在稳步落实并持续优化已有体育产业布局的基础上,管理层经过认真调研、充分论证,结合当下中国体育产业发展现状与公司体育产业布局核心优势,进一步确定了莱茵体育长期发展的“416”战略和“空间+内容”为核心的商业模式,即遵循体育市场化、国际化、网络化、证券化的方针,以“空间+内容”的商业模式为核心,构筑起一个具备上游IP资源,中游予以服务体系,下游多渠道变现通道的莱茵体育生态圈,在全球范围内布局体育赛事、体育空间、体育金融、体育教育、体育传媒、体育网络六大平台,实现公司体育产业的长期可持续健康发展。
  (二)良好的品牌影响力与市场认可度。
  在日趋激烈的市场化竞争中,良好的品牌形象和影响力为体育产业企业的核心竞争力之一,良好的品牌形象赋予公司较强的市场定价能力,建立公信力是品牌发展的根基。报告期内,公司获得了国家体育总局授予的“国家体育产业示范单位”称号,公司运营的浙江莱茵女足、浙江女子冰球队、浙江女子冰壶队等都充分表明了市场对公司体育产业的发展规划及战略、经营状况、经济效益和社会效益等方面的肯定,有助于提升公司品牌效应、公信力及市场影响力,增强公司在体育产业领域的竞争力。
  (三)体育“空间”专业建设经营能力。
  体育物理空间是体育赛事活动开展及商业开发的重要载体与落点,也是旅游、演艺、娱乐等内容产业的物理基础。公司今年上半年重点布局了体育小镇、城市体育综合体和体育场馆等空间项目,公司拥有多年的地产开发、建设、运营资源与经验,同时积极顺应“互联网+”发展趋势,将移动互联、大数据等现代信息技术融入体育场馆服务中,通过与中国建筑设计院、中体联规划设计有限公司的优势互补,已成为一家拥有体育空间“规划、设计、开发、建设、运营”全产业链经营能力的专业体育空间建设运营公司。公司逐步确立了以杭州上海为核心的长三角区域、以北京为核心的京津冀区域、以成都、重庆为核心的西南区域、以及珠江三角区域四大重要战略部署区域,在上半年分别签署或运营了桐庐国际足球小镇、萧山“律动浦阳”小镇、成都葛仙山运动休闲小镇三大特色小镇,及重庆盘龙体育公园、嘉兴秀湖城市体育服务综合体、杭州闲林港城市体育服务综合体3大综合体项目,莱茵生活馆(下沙华媒店)、14家莱茵健身(LanderClub)俱乐部等体育场馆,公司结合专业的体育空间建设经营能力、优质的政府及市场资源以及打造的“优质IP运营体系”,致力于打造更贴近全民健身事业的体育空间。
  (四)体育“内容”优质IP资源体育小镇与城市综合体是体育IP的载体与落点。体育IP为小镇与城市体育综合体提供了运营的内容,给物理空间安装了文化芯片与活的灵魂。体育产业链上游的赛事、俱乐部及明星球员等为内容的核心IP资源是体育产业链的核心环节,体育“内容”为公司体育“空间”的建设发展注入了强大的生命力和灵魂。公司致力于通过投资、并购重组、合作、自建等多种方式布局体育产业链上游具有核心价值的超级IP以及围绕全民健身展开的优质IP,公司已布局拥有或运营多项专业赛事IP及群众赛事IP,包括:莱茵女足、斯坦科维奇杯洲际篮球赛、亚洲职业篮球联赛、莱茵体育·京都飞镖群英会、中国成都·彭州龙门山国际山地户外运动挑战赛、全国家庭健身挑战赛、彭州美式9球国际公开赛等全民健身活动、国际A类赛事——世界冰壶冠军巡回赛CCT的赛事视频版权等、浙江省女子冰球队、浙江省女子冰壶队等。
  (五)“专家治理、专业经营”的人才方针和专业的体育人才队伍。
  基于公司体育行业的发展阶段,为进一步落实人才强企战略,增强公司体育产业核心竞争力,公司施行了“专家治理、专业经营”的人才方针,进一步调整优化组织架构,按照“懂体育、能经营、会管理”的标准选人、用人,大量引进优秀体育产业专业人才,全面培养复合型体育人才。目前公司已建立了符合体育空间建设、体育内容(足球、篮球、冰雪等IP)等业务板块专业领域需求的核心管理团队。公司新任副总经理姚振彦等为代表的体育产业专业人士,同时公司80后、90后的新生力量,已经在各个一级部门、子公司层面担任管理或业务骨干职务,成为执行公司经营管理团队决策的中流砥柱,公司逐步形成了一个知识结构和专业结构合理、实战经验丰富、具备战略发展眼光的管理团队,整个团队具有年轻化、高学历、高技能的优势,为公司长期可持续发展打下坚实基础。
  (六)多层次体育金融服务平台。
  为推进公司体育“空间+内容”商业模式的推进落实,公司积极利用金融化方式与资本市场力量发展体育产业,充分发挥浙江省体育产业基金、横琴莱茵达投资基金管理有限公司、产权交易中心、体育彩票等子平台的作用,利用政府资源、金融机构专业能力、上市公司资本平台等优势,在做好内生性发展的同时,通过外延式并购方式投资于体育产业及其衍生行业的优质标的,已基本实现了具有体育基金、保险、彩票等多种金融产品于一身的多层次、综合性体育金融服务平台的建设布局。

  四、公司面临的风险和应对措施。
  1、政策与市场风险。
  公司体育产业发展面临宏观经济调整、政策变化、市场趋势转变及资本竞逐导致竞争加剧导致成本上升等风险。
  2、产业处发展早期的风险。
  目前我国对发展体育产业进行大力扶持,但体育产业尚处市场化过程当中,国内赛事、场馆、俱乐部、运动员等领域相对欧美国家的商业化程度还较低,商业模式、盈利模式等处在探索阶段。
  3、核心人员流失风险。
  体育属于人才密集型行业,拥有专业的团队及人才是公司具备市场竞争力的关键要素之一。公司采取了一系列吸引和稳定核心人员的措施,同时也制定了积极进取的人才培养及引进战略。但仍不排除因核心人员的流失,对公司未来经营和业务的稳定性造成的风险。
  4、业务整合与管理风险。
  公司致力于通过内生性发展与外延式并购布局体育产业,存在着业务快速发展与人力资源匹配度、业务整合与管理等方面的风险。
  (二)应对措施。
  公司将积极探索实践新经济、新消费环境下体育产业的核心商业模式,从以往的经营管理中汲取经验,锐意创新,致力于于品牌的打造和经营管理的优化完善,增强对各类风险的应对能力。 收起▲