主营介绍

  • 产品类型:

    品牌综合服务业务、移动互联网媒体投放平台业务、货品销售、自媒体流量变现业务、保理业务、移动互联网流量整合业务、经销商品牌授权业务、园区平台服务业务

  • 产品名称:

    品牌综合服务业务 移动互联网媒体投放平台业务 货品销售 自媒体流量变现业务 保理业务 移动互联网流量整合业务 经销商品牌授权业务 园区平台服务业务

  • 经营范围:

    从事互联网零售、对外贸易;对外投资、投资管理及咨询、企业管理信息咨询;电子商务技术支持及信息咨询、商务咨询、市场营销策划;会务服务,品牌设计,品牌管理,公关活动策划,文化艺术交流活动策划,企业形象策划,展览展示服务,摄影服务,文化教育信息咨询;农产品加工与销售;网络技术、信息技术及纺织技术的开发、转让、咨询及服务;质量管理咨询及技术服务;针纺织品、服装服饰、皮革制品、箱包、鞋帽、床上用品、工艺礼品、洗涤用品、宠物用品、化妆品、护肤用品、摄影器材、玩具、音响设备及器材、劳防用品、金属制品、家具、家用电器、厨房用品、通讯设备、电子产品、水处理净化设备、五金交电、文教用品、办公用品、服装面料、服装辅料的销售;预包装食品(不含冷藏冷冻食品)销售;设计、制作、代理、发布各类广告;软件研发。(依法须经批准的项目,经相关部门批准后方可开展经营活动)。

运营业务数据

最新公告日期:2016-04-18 
业务名称 2015-12-31 2014-12-31
服装销售产量(套/件) 358.21万 -
服装销售销量(套/件) 330.23万 -
现代服务业(辅料)采购量(个) 8.58亿 -
现代服务业(辅料)销量(个) 8.41亿 -
化学纤维制造业产量(吨) - 9.00万
化学纤维制造业销量(吨) - 10.76万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 移动互联网业务 9.05亿 73.30% 8.14亿 96.36% 23.21% 9.98%
现代服务业 3.28亿 26.57% 2454.06万 2.90% 77.99% 92.52%
服装销售 160.45万 0.13% 625.75万 0.74% -1.20% -290.00%
按产品 移动互联网媒体投放平台业务 8.32亿 67.55% 7.71亿 91.47% 15.72% 7.29%
品牌综合服务业务 2.66亿 21.59% 1580.16万 1.87% 64.84% 94.06%
移动互联网流量整合业务 7284.01万 5.92% 4319.88万 5.12% 7.69% 40.69%
保理业务 2118.31万 1.72% 11.88万 0.01% 5.46% 99.44%
自媒体流量变现业务 2033.50万 1.65% 612.19万 0.73% 3.69% 69.89%
经销商品牌授权业务 1506.85万 1.22% 38.41万 0.05% 3.81% 97.45%
园区平台服务业务 268.91万 0.22% - - - -
货品销售 160.45万 0.13% 625.75万 0.74% -1.21% -290.00%
按地区 内销 12.34亿 100.00% 8.45亿 100.00% 100.00% 31.52%

董事会经营评述

  一、概述  根据国家统计局发布的统计数据,2018年上半年度,社会消费品零售总额达18万亿元,同比增长9.4%,其中商品零售额达16万亿元,同比增长9.3%。2018年上半年度,全国网上零售额4万亿元,同比增长30.1%。  其中,实物商品网上零售额3万亿元,增长29.8%,占社会消费品零售总额的比重为17.4%;在实物商品网上零售额中,穿和用类商品分别增长24.1%和30.7%。电商渠道依旧保持活力和稳健增速,为公司的业务拓展提供了良好的宏观环境。  1、主营业务发展稳健、财务指标质量持续改善  报告期内,公司业务稳健发展,营业收入达123,406.35万元,同比增长390.11%;归属... 查看全部▼

  一、概述
  根据国家统计局发布的统计数据,2018年上半年度,社会消费品零售总额达18万亿元,同比增长9.4%,其中商品零售额达16万亿元,同比增长9.3%。2018年上半年度,全国网上零售额4万亿元,同比增长30.1%。
  其中,实物商品网上零售额3万亿元,增长29.8%,占社会消费品零售总额的比重为17.4%;在实物商品网上零售额中,穿和用类商品分别增长24.1%和30.7%。电商渠道依旧保持活力和稳健增速,为公司的业务拓展提供了良好的宏观环境。
  1、主营业务发展稳健、财务指标质量持续改善
  报告期内,公司业务稳健发展,营业收入达123,406.35万元,同比增长390.11%;归属于上市公司股东的净利润达29,177.71万元,同比增长108.64%。其中,品牌综合服务业务收入及经销商品牌授权收入合计28,094.76万元,同比增长44.40%;移动互联网营销业务收入为90,456.05万元,同比增长128.55%。
  在收入、净利润持续增长的同时,主要财务指标质量也有不同程度的改善。应收账款总额为106,810.31万元,其中品牌综合服务业务应收账款为34,043.44万元,同比减少5.38%;保理业务应收账款为40,667.03万元,同比增加77.97%;时间互联应收账款为28,869.36万元,同比增加141.74%;预付账款总额为25,783.83万元,其中总部预付账款为113.88万元,同比减少89.68%;时间互联预付账款为25,669.95万元,同比增加116.65%。经营活动产生的现金流量净额为10,492.95万元,其中总部为20,166.60万元,同比增加108.01%;时间互联为-9,673.65万元,同比增加4853.00%。
  数据来自国家统计局http://www.stats.gov.cn/tjsj/zxfb/201807/t20180716_1609867.html综上,本部主营业务的应收账款进一步改善、预付账款同比减少、经营活动产生的现金流量净额同比增加,其中品牌综合服务业务的应收账款占收入比相比去年下降约61个百分点,考虑品牌综合服务收入与经销商品牌授权收入合并口径,则应收账款占收入比相比去年下降约63个百分点;时间互联应收账款、预付账款伴随着业务规模扩大而有所上升,经营活动产生的现金流量净额显著改善。
  2、授权品牌产品GMV保持稳健增速
  报告期内,授权品牌产品的GMV达67.90亿元(包含可统计的电商渠道及电视购物渠道),同比增长61.62%。从品牌纬度看,南极人品牌实现GMV56.91亿元,同比增长53.64%;卡帝乐品牌实现GMV9.26亿元,同比增长119.10%;从平台纬度看,在阿里、京东、拼多多实现的GMV分别为47.30亿元、12.81亿元、5.89亿元,同比增幅分别为64.79%、15.69%、341.22%。
  南极人品牌内衣、家纺、男装、大母婴、健康生活、箱包服饰等事业部依旧呈现了较好的成长性;同时,南极人品牌新拓展了儿童家居服、儿童卫衣、运动和户外装备等类目。卡帝乐鳄鱼品牌的母婴、家纺、箱包服饰、男装等类目同比增速较快。
  报告期内,公司多达53个细分产品类目的GMV居阿里行业前十名,其中16个二级类目中排名第一,9个二级类目排名第二、5个二级类目排名第三;前十名类目中南极人48个,卡帝乐鳄鱼6个(两个品牌的凉席都列前十名)。南极人的内裤、文胸、休闲裤、衬衣、床单、蚊帐、枕芯、被套、手套、儿童居家服、儿童内衣;卡帝乐鳄鱼的拉杆箱、钱包、低帮鞋、帆布鞋等产品持续保持细分类目的优势地位。
  报告期内公司品牌授权产品类目占阿里行业前十名明细
  3、移动互联网营销业务稳健发展
  报告期内,时间互联与部分主要供应商的合作进一步加深。小米平台带来的收入增长明显,半年度收入已超过去年全年。2018年新拓展的供应商vivo已成为2018年最大的供应商。原有主流媒体应用宝、今日头条以及中小流量平台的合作业务量也稳步上涨。
  报告期内,时间互联客户数量近800家,新增客户达400余家。同时,时间互联和行业知名客户也保持着持续稳定的合作,包括以苏宁易购、拼多多、唯品会、网易考拉、每日优鲜、蘑菇街为代表的电商客户;以融360、宜人财富、人人贷、360借条为首的金融客户;以猎豹集团、一下科技、映客、掌阅、YY、美拍、咪咕、搜狐为首的网服客户等,保持细分行业的竞争优势。

  二、公司面临的风险和应对措施
  1、电商渠道及流量渠道依赖风险
  目前,公司的授权品牌产品主要在电商平台渠道销售,主要电商平台包括阿里、京东、拼多多、唯品会等,因此电商平台的经营规则、商家政策等可能会对公司品牌授权及供应链服务的终端环节造成一定影响。但是,公司一方面与合作的电商平台维持良好的合作关系与互动,另一方面,公司授权品牌的销售规模、供应链体量也逐渐扩张,所以该风险对公司的长期发展与正常经营不构成重大影响。
  时间互联存在一定程度的对重要供应商依赖的风险,主要原因是腾讯应用宝等主要流量供应方在移动应用市场占据了较大的流量资源,市场份额较大。时间互联与腾讯公司已建立长期、紧密的合作关系,采购政策稳定。未来时间互联还将进一步加强与腾讯公司的合作。另一方面,时间互联将进一步加强自身竞争实力,进一步拓宽、加深与其他优质媒体的合作关系,同时也继续开拓移动互联网流量整合营销业务,增加自身媒体投放策略的灵活性。
  2、应收账款风险
  本部应收账款通过提升供应商管理水平、完善业务人员绩效考核体系等方式,使应收账款问题较大程度得到改善。报告期末,品牌综合服务业务收入的应收账款及其占该项收入比相比去年均有下降。时间互联应收账款同比增加,但其占收入比相比去年略有下降。公司通过常态化的应收账款跟踪管理最大限度确保应收账款的良性回款。

  三、核心竞争力分析
  公司专注于做优质品牌管理商、营销服务商及优品供应链管理商,结合公司品牌在电商渠道的累积流量优势,持续提升在中频、高频新快消品领域的竞争力。同时,移动互联网营销业务等也稳健发展。
  (一)坚守优质综合服务商定位、专注新快消品策略
  公司深植电商行业十余年,与阿里、京东、唯品会、拼多多等电商渠道长期合作,积累了丰富的电商运营经验,并具有较为敏锐的行业嗅觉、拥有专业的电商业务团队,并持续提升商家服务、消费者服务的专业性和有效性,这使得公司能够在为供应链提供品牌授权的同时,为其提供优质、专业、有效的一站式供应链服务,包括资源推介、质量管控、研发设计、流量管理、数据分析与应用等,提升授权合作伙伴的运营能力和盈利水平。公司对授权合作伙伴授之以渔,分享供应链服务经验,输出职能部门管理经验,帮助供应链降低库存、提高流量转化率、提升店铺经营水平进而提升盈利能力,打造坚实的命运共同体,形成公司独特的竞争优势。公司坚持授权品牌产品的新快消品策略,做好优质低价的中频消费及高频消费的日用生活标准品,为消费者提供好而不贵的国货优品、帮助提升合作伙伴的货品及资金周转效率、促进授权生态链的长期良性发展。
  (二)多梯度品牌群愈渐成熟
  有生命力的品牌群是公司保持竞争力的核心要素,是公司开展业务的基础。目前,公司自有品牌包括南极人、南极人+、南极人home、卡帝乐鳄鱼、精典泰迪、PONYTIMES、PONYCOLLECTION等。品牌定位差异化逐渐明晰、且品牌采用多品类发展策略,能够覆盖不同的消费人群、满足大部分日用生活的基本需求。
  公司注重渠道建设,线上线下并举。线上重点发展阿里、京东、拼多多、唯品会等,并兼顾其他体量较小的渠道。南极人、卡帝乐鳄鱼等品牌影响力逐渐增强,尤其在电商销售渠道的马太效应逐渐凸显、流量优势较为明显;线下开拓卡帝乐鳄鱼精品门店,在品质和数量上持续提升。
  公司持续品牌推广与维护,不断提升品牌知名度,促进品牌授权及综合服务业务进一步发展。
  (三)移动互联网广告营销业务稳步扩展
  报告期内,时间互联业务综合竞争力持续提升。供应商方面,时间互联原有主流媒体保持稳定合作,中小流量平台合作数量持续增加,强化了腾讯应用宝等原有优势平台,并积极引入vivo等优质平台。客户方面,时间互联通过丰富流量渠道、较好的服务及投放效果建立了良好口碑,报告期内,时间互联的客户突破800家,并在多个行业具有较强的竞争优势,如电商消费、网服、房地产中介服务、金融等。
  (四)精细化管理模式
  公司持续保持小步迭代与创新、坚持自我变革,通过流程再造、多元化绩效、柔性组织等举措让组织适应企业管理需求、充满活力和斗志。
  在职能团队管理上以服务业务、提升管理效率为原则,进行组织再造、引入外部优秀人才。在业务团队管理上采用阿米巴模式,即最小单元管理模式。按产品类目分事业中心、部门及小组,由该部门、该组业务人员负责业务全部流程。这种模式一方面能够为客户提供更有效的服务,另一方面,能够使员工更快速、更全面成长,有利于建设人才储备。
  (五)向上、向善的企业文化
  公司鼓励奋斗、分享、正能量,让员工保持年轻、乐观和学习的心态,陪伴员工成长。公司鼓励员工的奋斗、分享精神,鼓励员工发现问题、解决问题,在学习中自我提升,成长为学习型、实战型人才。 收起▲