主营介绍

  • 产品类型:

    报刊、商业印刷、户外LED大屏、新媒体、旅店服务、商品、物流

  • 产品名称:

    报刊 商业印刷 户外LED大屏 新媒体 旅店服务 商品 物流

  • 经营范围:

    设计、制作、代理国内各类广告业务;印刷出版物。销售:建筑材料及设备,金属材料,机电产品,汽车(除小轿车),汽车零部件,皮革制品、五金交电、纺织品、计算机硬件和软件,矿产品,日用百货、化工原料(不含危险化学品)、服装、纸张。文化产业投资,机械与设备租赁,社会经济信息咨询、企业管理咨询、信息技术咨询;普通货运。

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 广告业务 1.28亿 33.64% 5845.67万 25.93% 74.47% 54.23%
印刷业务 9600.99万 25.28% 1.02亿 45.22% -6.39% -6.19%
发行业务 9476.09万 24.96% 6506.07万 28.86% 31.93% 31.34%
其他 1981.28万 5.22% - - - -
网络服务 1656.93万 4.36% - - - -
物流运输 1592.89万 4.19% - - - -
商品销售 890.89万 2.35% - - - -
旅店服务业 - - - - - -
按产品 报刊 2.22亿 58.59% 1.24亿 54.78% 106.39% 44.48%
商业印刷 9600.99万 25.28% 1.02亿 45.22% -6.39% -6.19%
其他 1981.28万 5.22% - - - -
新媒体 1656.93万 4.36% - - - -
物流运输 1592.89万 4.19% - - - -
商品 890.89万 2.35% - - - -
旅店服务 - - - - - -
按地区 华南 3.66亿 96.26% 2.48亿 100.00% 100.00% 32.11%
西北 859.83万 2.26% - - - -
华北 377.51万 0.99% - - - -
华东 162.90万 0.43% - - - -
西南 11.57万 0.03% - - - -
华中 7.99万 0.02% - - - -
东北 4400.00 0.0012% - - - -

董事会经营评述

  一、概述
  (一)宏观经济形势
  2018年7月16日,国家统计局发布相关数据:初步核算,上半年国内生产总值418,961亿元,按可比价格计算,同比增长6.8%。国民经济延续总体平稳、稳中向好的发展态势,结构调整深入推进,新旧动能持续转换,质量效益稳步提升,经济迈向高质量发展起步良好。
  (二)文化传媒行业发展情况
  国家统计局于2018年7月31日发布全国规模以上文化及相关产业企业数据:2018年上半年,全国规模以上文化及相关产业5.9万家企业实现营业收入42,227亿元,比上年同期增长9.9%,继续保持较快增长。文化及相关产业9个行业的营业收入均实现增长。其中:新闻信息服务营业... 查看全部▼

  一、概述
  (一)宏观经济形势
  2018年7月16日,国家统计局发布相关数据:初步核算,上半年国内生产总值418,961亿元,按可比价格计算,同比增长6.8%。国民经济延续总体平稳、稳中向好的发展态势,结构调整深入推进,新旧动能持续转换,质量效益稳步提升,经济迈向高质量发展起步良好。
  (二)文化传媒行业发展情况
  国家统计局于2018年7月31日发布全国规模以上文化及相关产业企业数据:2018年上半年,全国规模以上文化及相关产业5.9万家企业实现营业收入42,227亿元,比上年同期增长9.9%,继续保持较快增长。文化及相关产业9个行业的营业收入均实现增长。其中:新闻信息服务营业收入3,744亿元,增长29.4%;创意设计服务5,143亿元,增长15.1%;内容创作生产8,820亿元,增长11.9%;文化传播渠道4,501亿元,增长10.0%。
  据CTR媒介智讯发布的数据显示:2018年上半年中国全媒体广告刊例花费同比增长9.3%,传统广告刊例花费同比增长7.2%,电视、广播媒体广告刊例花费分别增加9.4%和10.0%,电梯电视、电梯海报、影院视频广告刊例花费增幅分别为24.5%、25.2%、26.6%,传统户外广告刊例花费同比下降11.3%,报纸和杂志广告刊例花费分别同比下降30.6%和7.8%,互联网广告刊例花费同比增长5.4%。
  (三)公司经营情况回顾
  报告期内,公司在“降成本、增效益、强管理、优机制”的年度目标指导下,扎实推进资源整合优化,开创新型业务机制,调整升级业务布局,提升经营管理效率,已达成阶段性目标。2018年上半年,公司实现营业总收入37,971.64万元,同比下降11.94%;营业利润3,910.82万元,同比增长287.61%;利润总额3,830.38万元,同比增长173.04%;归属于上市公司股东的净利润3,994.77万元,同比增长179.65%。
  1.广告业务:强化资源整合,推进“拥抱大客户计划”,着力培育新业务增长点。
  报告期内,广报经营广告分公司在拓展新业务布局、挖掘用户潜力、加强活动营销、优化业务及激励机制等方面取得了成果。在新业务布局方面,全力拓展政务类广告业务,加强团队力量保障,集中各方资源支持对目标客户进行重点拓展,该类业务收入与客户数量双创新高;在大客户服务方面,于上半年启动“拥抱大客户计划”,加强对行业标杆重点客户的走访,提升客户服务质量,推动相关项目落地执行;在活动营销方面,加大资源投入力度,相继成功开展了多个活动营销项目,以活动带动广告投放。在优化业务及激励机制方面,广告分公司在与各业务部门充分沟通的基础上制定了活动营销激励的初步方案并进行宣讲普及;积极收集各方面对新客户报备与奖励的政策意见与建议,结合该政策产生的实际效果,不断推进对该政策细则的完善工作。
  2.发行与物流配送业务:多措并举降成本,优化机制稳效益。
  报告期内,广报经营销售分公司实施了一系列降成本举措并取得一定成效。在精减冗员方面,加强对在岗员工的管理,加大考核力度,优化薪酬机制改革;在发行业务方面,撤并发行站点,优化发行线路,严格执行退报率考核制度;在物流业务方面,为稳定公司收入、强化盈利项目,对现行亏损物流项目终止合作;在销售业务方面,关闭亏损线下门店,将业务中心向线上转移。
  3.印刷业务:推进资源整合优化,狠抓各项成本控制,保障安全生产,提升业务水平。
  报告期内,印刷事业部在印刷业务资源整合优化、安全生产、人力成本控制、原材料及能源消耗管理等方面取得积极成效。在安全生产方面,保证了《广州日报》及各种代印报的安全出报,顺利完成全国“两会”报道等印刷保障任务;在人力成本控制方面,对职能部门进行归拢和优化,对生产技术部门定岗、定编,重塑生产流程;在原材料及能耗管理方面,通过严格精细化管理紧控原辅材料采购价格及生产损耗,并采取技术创新与销售创新进一步降低原材料成本;在优化管理机制方面,制定控制废报率方案,将废报率与节纸率挂钩;通过调整工艺流程、业务结构,投产新设备,提高发外议价能力,严格控制发外成本。
  印刷业务资源整合优化项目按计划稳步推进,设备搬迁、场地优化、业务调整、人员配置等工作有条不紊地进行。
  4.新媒体业务:确保内容优势,调整业务结构,加强客户合作,不断提升影响力。
  报告期内,大洋网坚持正确舆论导向,不断提升传播力、引导力、影响力、公信力,向着全国一流新闻网站的目标迈进。在政务新媒体业务方面,以“高质量的内容生产、全方位的服务意识、有效的互动活动”为理念,运营“中国广州发布政务微博”、“中国广州发布政务微信”、“都市在线”、“羊城手机学堂”、“广州生活英文网”、“中国广州网”、“广州文明网”及“广州文化产业网”等项目,不断提高现有项目内容生产水平和服务水准,确保内容运维优势,努力提升政务传播效果;在业务端结构调整方面,在不断开拓新客户的同时加强与客户的深度合作,为客户提供活动策划、系统开发、舆情服务、APP开发、网站开发与内容运维等服务,并于2018年初牵头成立了大洋网政务新媒体联盟,打通内部资源,扩大政务传播面;在传统广告业务方面,充分发挥品牌优势,与政府部门、各协会建立战略合作关系,打造各种线下主题项目与圈层活动;在转型探索方面,积极推动广报汇APP从重资讯的媒体电商向重服务的文化产业垂直化转型;在技术研发方面,加强网站核心应用系统的研发及移动互联网技术创新开发工作,目前已累计推广上线广州工会APP大学堂、广州市文明办机关绩效考核系统等多套系统和应用。
  5.系列媒体公司:创收增效,拓宽收入渠道;创新业态,积极探索融媒转型。
  报告期内,先锋报业通过微信、微博、报纸、体面APP等线上线下资源,运用图文、视频、直播等多种形态为球迷全方位报道俄罗斯世界杯;足球大赢家广告和网络竞猜数据服务销售两大支柱业务保持良好的运营势头。
  广州文摘报秉持“追求最有价值的阅读,塑造最具情怀的媒体”理念,坚持内容为王的编辑方针注重新闻策划与整合,努力提升报纸内容的厚重度和穿透力;利用采编和平台优势,积极开展与政府相关单位及医院的合作,共享资源,实现公共服务与经济效益的双赢;依托读者资源优势,不断强化用户思维,以老年培训为切口,积极探索融媒转型发展之路。
  《丝路邮报(英文)》正式运营“丝路云帆”微信公众号,同时拟在其旗下的报纸、网站和微博开辟“海丝”专栏,助力广州牵头的海上丝绸之路申遗,为“海丝”文化走向国际、向世界推送东方名片提供全方位宣传服务。
  新现代画报坚持杂志的健康出版和正确舆论导向,弘扬积极健康的生活方式和生活态度,并开展广州市妇联“乡村振兴巾帼行动—美丽乡村游”以及市环保宣教中心“六五”环境日宣传活动等项目。
  美食导报对报纸进行重新定位,以餐饮业以及与其相关的上下游产业链为服务对象,不断加强采编队伍的业务培训,狠抓专题新闻策划,不断提高报纸的专业性;严控成本支出,加大经营活动策划,在努力稳定原有广告发行客户的同时,走访了省内近20家行业协会,为报纸发行铺路搭桥;全程深度参与市贸促委主办的笫七届广州国际食材食品展览会,策划举办了“笫四届中国铁人烹饪大赛”、“2018中国广东点心创新大赛”等活动,同时成功策划举办了首届“广州美食地标和地标美食发布会”,努力创收增效益。
  老人报在新闻创新、提高报道质量上下功夫、做文章,努力使新闻宣传有深度、有新意、有特色、有影响,成功承办中国报业协会老年报分会常务理事会暨第27届年会;拓展经营空间,力保发行、广告稳定,广告结构从原来单一的医疗医药保健类广告调整为多元的养老、旅游、政务等优质广告,“读者专享游”系列活动旅游类经营收入及政务类收入保持良好的发展势头。
  读好书杂志社在原有业务基础上积极尝试、努力创新,不断拓展业务领域;继续承办白云区宣传部“云声朗朗、社区共读”系列活动,开拓亲子阅读、社区阅读相关活动;继续执行与市委宣传部合作“羊城手机学堂”项目,提升品牌影响力。

  二、公司面临的风险和应对措施
  1.市场风险
  受国内宏观经济增速放缓和新兴媒体发展的影响,公司平面媒体广告经营、报刊发行、报纸印刷等传统业务呈下滑态势。同时,公司新媒体产品尚处于投入、探索期,尚未形成成熟的盈利模式和盈利能力,亦面临激烈的市场竞争,并受宏观调控影响,业务增速具有不确定性。公司将加快媒体融合转型,一方面对报纸细分市场进行挖潜,另一方面通过整合优化全媒体发布渠道,为用户提供更多的增值服务,提升公司对市场风险的抵抗力。
  2.原材料上涨风险
  2018年中国市场造纸原料高成本推涨纸价的趋势或仍将持续。纸价是公司平面媒体成本的重大构成之一,未来纸价上涨将进一步增加公司平面媒体经营压力。
  3.项目投资风险
  公司将采取多种方式投资具有发展潜力的项目,挖掘新的利润增长点,进一步提高公司盈利能力。由于项目实施及经营过程中将会受到宏观政策、市场供求变化等因素影响,导致投资项目实施存在一定风险。
  为应对此类风险,公司在现有的风险管理体系的基础上成立了风险控制部,同时加强投资项目的投后管理和风险防控工作,进一步健全内控体系,增强公司对风险的可控性。
  4.利润承诺补偿的不确定性风险
  香榭丽部分原股东将其持有的处于限售期内的粤传媒股票进行质押,之后由于其债务担保纠纷等原因致使股票被司法冻结。由此公司基于《现金及发行股份购买资产协议》、《现金及发行股份购买资产之盈利预测补偿协议》向香榭丽原股东主张利润承诺期内利润补偿赔偿以及蓝岛案违约赔偿等主张可能会遇到障碍。
  5.被中国证监会立案调查的风险
  公司于2016年10月19日收到中国证监会《调查通知书》(粤证调查通字160076号),因公司涉嫌违反证券法律法规,根据《中华人民共和国证券法》的有关规定,中国证监会决定对公司进行立案调查。公司全面配合中国证监会的调查工作,同时严格按照相关法律法规及监管要求履行信息披露义务。目前,公司总体经营情况正常,上述事项不会对公司日常经营产生重大不利影响。

  三、核心竞争力分析
  在国家大力支持文化产业发展的政策背景下,公司不断强化自身的品牌价值优势、区域用户集聚优势、营销渠道优势、发行物流网络和服务布点优势,以创新促成效,以改革谋发展,紧密围绕公司发展的愿景,把握行业发展规律和政策机遇,不断拓宽文化产业经营领域和发展空间,深入推动媒体融合战略,大力推动产业结构性改革,构筑公司的核心竞争力:
  (一)国家政策优势
  随着国家对文化产业的政策支持力度持续加大,文化产业进入了前所未有的战略机遇期。在宏观经济层面,未来几年是“十三五”规划实施的关键之年,供给侧结构性改革是“十三五”的主线,文化产业作为新兴业态和朝阳产业,是未来我国经济转型发展的重要阵地。2016年11月,国务院办公厅印发《关于进一步扩大旅游文化体育健康养老教育培训等领域消费的意见》,明确了以文化产业为核心的幸福产业是促进服务业发展和经济转型升级、培育经济发展新动能的重要方向,指明了文化产业供给侧结构性改革的方向。
  (二)品牌价值优势
  《广州日报》多年培育的品牌价值是公司的宝贵财富。《广州日报》创刊于1952年12月1日,目前是华南地区发行量、订阅量、零售量和传阅率等多项指标领先的报纸。根据世界品牌实验室发布的2017年《中国500最具价值品牌》排行榜,《广州日报》品牌价值再创新高,达305.19亿元。公司作为《广州日报》及其系列报的广告和发行业务经营主体,在承继《广州日报》多年积累的品牌影响力的同时,亦通过对内外部资源的经营及整合,为不断深化和提升《广州日报》的品牌价值提供运营保障。
  (三)区域用户集聚优势
  公司运营以珠三角城市为核心的区域全媒体矩阵。除《广州日报》外,公司还从事《足球》《广州文摘报》《老人报》《美食导报》等系列圈层细分媒体以及大洋网等系列新媒体的运营,在细分区域或垂直行业内建立起媒体优势,形成庞大的用户群体,为公司传统优势业务的深挖和延伸,为公司电商、新媒体等新业务的探索和开拓提供了坚实的用户基础和广阔的潜在市场。
  (四)立体化综合营销平台优势
  近年来,公司致力于整合营销渠道和内外部资源,已从单一报纸平面广告经营者转变为包含报刊平面广告、网络广告、地铁户外广告等多种广告形式的媒体运营商,构建涵盖线上线下销售的全案服务的立体化综合营销平台。在互联网、大数据等新型技术手段和新型传媒业态的基础上,推动营销渠道的融合,深度挖掘传统媒体与互联网的互补优势,为用户创造更大的价值。
  (五)发行物流网络和服务布点优势
  公司拥有珠三角地区规模最大、效率最高、覆盖面最广的报业发行物流网络,已建成包括投递网络、铺面网络、运输网络和信息网络在内的报纸发行和物流配送网络,并成为大型电商平台的区域配送承运商。
  公司之子公司广报经营公司荣获国家4A级物流企业资质,成为全国首家荣获国家4A级物流企业资质的报业发行单位。完善的发行物流网络,是公司向电商化迈进的坚实基础和显著优势。
  (六)成熟的运营管理机制
  作为最早上市的文化传媒企业之一,公司经过多年市场运作,已在业内建立了较为成熟的文化传媒企业运营管理机制,核心管理团队具备了较为专业的运营、管理经验以及对行业发展趋势的判断能力。经过不断改革调整,公司经营思路逐步清晰、运营机制不断成熟、内部管理日趋规范,有力保证公司可持续健康发展。 收起▲