主营介绍

  • 产品类型:

    市场开发及经营、住宅开发销售、商品流通、酒店服务

  • 产品名称:

    物业租赁及管理 商铺及配套物业销售 住宅开发销售 商品销售 酒店服务

  • 经营范围:

    市场开发建设和经营管理,投资管理,物业管理,房地产开发经营,医疗机构筹建,养老服务,旅游服务。(依法须经批准的项目,经相关部门批准后方可开展经营活动)

运营业务数据

最新公告日期:2013-04-20 
业务名称 2012-12-31 2011-12-31
住宅销量(平方米) 5.39万 4.51万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 市场开发及经营 6.16亿 82.28% 2.25亿 68.22% 97.95% 63.51%
商品流通 1.13亿 15.08% 1.05亿 31.78% 2.05% 7.26%
酒店服务 1762.91万 2.36% - - - -
健康医疗服务 192.55万 0.26% - - - -
住宅开发销售 19.05万 0.03% - - - -
按产品 物业租赁及管理 5.31亿 70.99% 2.01亿 61.02% 82.73% 62.17%
商品销售 1.13亿 15.08% 1.05亿 31.78% 2.05% 7.26%
商铺及配套物业销售 8445.86万 11.29% 2370.08万 7.20% 15.22% 71.94%
酒店服务 1762.91万 2.36% - - - -
健康医疗服务 192.55万 0.26% - - - -
住宅开发销售 19.05万 0.03% - - - -
按地区 内销 6.95亿 86.71% 2.79亿 73.21% 98.97% 59.79%
外销 1.06亿 13.29% 1.02亿 26.79% 1.03% 4.05%

董事会经营评述

  一、概述  报告期内,公司实现营业总收入80,919.99万元,较上年同比下降10.42%,实现利润总额28,183.56万元,同比下降1.38%,归属于上市公司股东的净利润23,221.58万元,同比增长11.17%。  报告期内,公司实现营业总收入80,919.99万元(包括主营业务收入74,818.55万元、已赚担保费605.17万元、手续费及佣金收入215.80万元以及其他业务收入5,280.47万元),同比下降10.42%。本期物业租赁及管理实现收入53,115.72万元,同比下降10.33%,主要系为维护成熟市场的繁荣稳定,让利于商户,部分市场商铺的租赁单价局部下调所致。本期商... 查看全部▼

  一、概述
  报告期内,公司实现营业总收入80,919.99万元,较上年同比下降10.42%,实现利润总额28,183.56万元,同比下降1.38%,归属于上市公司股东的净利润23,221.58万元,同比增长11.17%。
  报告期内,公司实现营业总收入80,919.99万元(包括主营业务收入74,818.55万元、已赚担保费605.17万元、手续费及佣金收入215.80万元以及其他业务收入5,280.47万元),同比下降10.42%。本期物业租赁及管理实现收入53,115.72万元,同比下降10.33%,主要系为维护成熟市场的繁荣稳定,让利于商户,部分市场商铺的租赁单价局部下调所致。本期商铺及配套物业销售实现收入8,445.85万元,主要系部分市场商铺实现销售,同比增长30.44%。本期住宅开发销售实现收入19.05万元,同比下降98.28%,主要系房产项目东方艺墅尾盘售罄。本期商品销售实现收入11,282.47万元,同比下降32.27%,主要系受宏观经济环境影响,子公司进出口公司调整业务范围,业务量减少所致。本期酒店服务实现收入1,762.91万元,同比增长11.22%,主要系子公司皮都锦江大酒店优化整合资源、提升服务质量、网上订单增加所致。担保收入稳步增长,融资性担保服务收入605.17万元,同比增长5.20%,手续费及佣金收入215.8万元,同比增长47.58%。公司有条不紊推进大健康产业布局,新增健康医疗服务实现收入192.55万元。
  随着公司经营管理规模的扩大及相关项目推进,报告期内管理费用有所增加,同比增长13.12%。进出口公司外贸业务量减少,外贸业务营业成本同比减少12.93%。在保持市场竞争力的同时,公司及子公司进一步加强内控管理,精准营销,销售费用较上期下降10.51%。由于公司上期已兑付大部分债券,本期财务费用大幅减少,同比下降92.27%。综上,本期实现营业利润28,393.32万元,同比增长9.07%,利润总额28,183.56万元,较上年同期下降1.38%。归属于上市公司股东的净利润23,221.58万元,同比增长11.17%。

  二、公司面临的风险和应对措施
  (1)异地开发项目风险。根据公司打造全国连锁市场的发展战略,公司将持续面临对异地项目的控制和管理以及与当地文化习俗融合等方面的风险。公司将继续加强管理力量,不断健全和完善各项制度,严格异地项目的控制和监督,加强与项目所在地各方的交流和沟通,融入各地经济文化社会。
  (2)人才脱节的风险。公司已进入转型升级期,随着公司各项创新业务的拓展,需要一大批专业人才。如果公司不能吸引到或培养出足够的复合型专业人员以及相关领域专业人才,或发生大量的人员流失,公司的发展将面临人员脱节的风险。
  公司将有针对性的完善人力资源管理体系,发挥公司本部人力资源培训基地的功能,加大人才引进力度,解决好人才的瓶颈问题。
  (3)同行业竞争加剧的风险。在皮革制品流通渠道上,专业市场取代传统百货和购物中心的趋势日益明显,同时在本公司良好效益的示范下,各地大小皮革市场纷纷涌现,其中不少还打着"海宁皮革城"、"海宁皮草城"的字号,行业竞争加剧,且鱼目混珠,消费者难免良莠不分,使公司名称字号声誉受到影响,可能存在消费者难于区分从而影响消费意愿的风险。公司将进一步发挥在品牌、客户资源、市场管理和营销推广等方面的优势,不断强化核心竞争力,同时继续开展海宁皮革城品牌维权,通过打收结合的策略和手段,化解竞争风险。
  (4)网上交易分流的风险。与几乎所有实体贸易一样,皮革制品也同样面临着网上交易的分流。前几年,网上销售皮装大多是在实体市场进货,对皮革城尚无明显影响,但随着网商实力的增强,其绕开实体市场直接从工厂进货的情况日益增多。尽管皮装标准化程度较低、体验式消费成分较大,公司认为未来实体消费仍将占据主流,但网上交易必然会分流相当部分的消费。如果公司的O2O建设和皮商圈B2B业务在运营上不能取得成功,则市场份额存在提升减慢甚至缩小的风险。
  (5)受行业波动影响的风险。公司系皮革服装行业资源的整合者和服务者,公司收入与皮革服装行业的经营情况密切相关,必然随行业波动而波动。近年来,面对宏观经济新常态、出口形势严峻、内需动力不足、用工成本上涨、环境约束突显和产业结构调整等多重挑战,皮革产品行业景气度有所下滑,部分皮革服装生产企业效益有所下滑,对公司租金上涨带来了压力。报告期内,外部形势依旧严峻,但总体运行平稳,转换增长动力,深入推进转型升级尤为重要,公司积极推进各市场减闲增效工作,科学规划和优化市场业态,加大招商力度;同时,公司租赁年度与财务年度不一致,以及新开市场经营面积的增加等因素,公司财务年度租赁收入能够保持相对稳定。
  (6)创新业务发展的风险。随着公司创新业务的发展,由于其与公司主营业务的区别,可能将面临国家政策、相关法律法规调整变化的政策风险,以及在业务经营管理中可能存在的管理风险,从而影响其业务的拓展。公司将及时掌握创新业务运作情况,严格按照相关法律法规,持续督促项目相关人员规范运营、防范各项风险,维护上市公司利益。

  三、核心竞争力分析
  公司主营皮革专业市场的开发、租赁和服务,海宁中国皮革城是目前全球最具规模、中国最具影响力的皮革专业市场。
  公司通过搭建皮革制品线下B2C销售网络以及线上线下联动的智慧型市场,提高皮革产品流通效率;通过为上游生产企业提供原材料采购、产品开发设计、低成本融资、担保等服务,提高上游生产企业盈利能力;通过营造良好的购物环境以及有效的营销推广,促进皮革产品的消费;通过设立海宁皮革博物馆、会展中心,提升公司精神内涵和品牌文化传播能力;通过搭建P2P平台、设计师品牌集成店、开发海宁皮革时尚小镇、打造四季时装馆,促进市场多元化,深化皮革产业转型升级;通过进行健康产业投资,开辟公司新的业务领域。
  (一)产业集聚优势:
  作为全球唯一一个提供全产业链服务的皮革专业市场,除建立现代化市场这个公共营销平台外,还通过设立设计基地、博物馆、加工区、原辅料市场、时装批发中心、物流区、网上营销交易平台、互联网金融平台,提供电子商务、策划展会、市场信息、融资担保以及住宿、餐饮、休闲娱乐、文化等一系列全方位配套服务设施,整合皮革产业价值链上下游,优化行业资源,引领皮革工业企业转型升级。公司所处的海宁是中国皮革之都,海宁及周边地区集聚了3,000多家皮革生产企业,是全球最大的皮革生产基地之一。同时,公司持续推进"皮城金融"业务、"原译"设计师品牌集成店、海宁皮革时尚小镇项目、康复医疗项目和四季时装批发中心等创新业务建设,拓展公司产业的广度和深度。报告期内,新增收购民间融资服务中心有限公司部分股权,深入发展公司产业服务内容。
  (二)市场规模优势:
  公司凭借丰富的厂商客户资源、独特的商业模式、厂商直销的商品价格优势进行异地扩张,建立连锁市场,扩大企业规模。面对经济新形势新挑战,公司积极调整,提出了"由重变轻"、"由内向外"的连锁新战略。目前已建立江苏沭阳、辽宁佟二堡、河南郑州、四川成都、湖北武汉、黑龙江哈尔滨、山东济南等连锁市场;同时放眼具备市场开发潜力的区市级及县市级小区域市场以及国际市场,健全完善品牌输出轻资产模式,为公司未来发展开拓更为广阔的市场空间。报告期内,新疆市场完成了三年合作期结束后的品牌加盟管理输出协议签定。
  (三)客户资源优势:
  公司成立以来,与业内企业建立了稳固的合作共赢关系。皮革行业以中小企业为主,自身实力较为有限,公司为企业的发展壮大提供了平台。在帮助企业盈利的同时,也培养了高忠诚度的商户,为公司连锁全国储备了充足的优质客户资源。同时,皮革企业具备转型高端布装生产的先天优势,能较好支撑公司"叠加发展时装产业"新战略的实施。在20多年发展历程中,公司与企业商户共同成长,形成了长期信赖的同盟伙伴关系,为公司持续发展构筑了坚实的后盾。
  (四)管理团队优势:公司目前中高层管理人员大都从事皮革市场经营达五年以上,具有丰富的市场管理经验,对皮革产业和专业市场有着深刻理解。在公司深入实施内增外延发展战略、创新发展的过程中,公司也高度重视人才培育和储备,不断完善人事选拔机制,并吸引外部优秀人才加盟,保证了高效管理团队的建立,以及运营模式的创新拓展。
  报告期内,公司上述核心竞争力未发生重大变化。 收起▲