主营介绍

  • 产品类型:

    电力、钢铁、水泥、石油、化工

  • 产品名称:

    HDS防护 KM防护 MC防护 MT防护 MHC防护 JHU防护 贸易 降噪工程

  • 经营范围:

    工业设备特种防护及表面工程、硬面技术服务(凭资质证经营);金属热喷涂、高温远红外、高温抗蚀耐磨等涂抹料、特种陶瓷、耐磨衬里材料、耐火材料、捣打料、高温胶泥、尼龙、超高分子量聚乙烯衬板、防腐涂料等新材料及通用机械(阀门)的生产;装饰装修工程;钢结构工程;环保工程;国内贸易;自营或代理各类商品和技术的进出口业务;物业管理;食品的生产及销售;机械产品的制造及销售。(依法须经批准的项目,经相关部门批准后方可开展经营活动)。

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 互联网营销 2683.69万 34.38% 782.61万 24.76% 65.83% 70.84%
电力 1804.00万 23.11% 1285.40万 40.66% 17.96% 28.75%
其他 1561.21万 20.00% 1093.20万 34.58% 16.21% 29.98%
水泥 684.20万 8.76% - - - -
钢铁 556.74万 7.13% - - - -
石油、化工 516.61万 6.62% - - - -
有色 - - - - - -
按产品 HDS防护 2801.34万 35.88% 2109.58万 60.78% 24.47% 24.69%
互联网营销 2683.69万 34.38% 782.61万 22.55% 67.26% 70.84%
MC防护 812.15万 10.40% 578.41万 16.67% 8.27% 28.78%
其他 458.72万 5.88% - - - -
隔音降燥 367.56万 4.71% - - - -
MHC防护 270.52万 3.47% - - - -
中盘手续费 202.66万 2.60% - - - -
KM防护 94.44万 1.21% - - - -
MT防护 60.99万 0.78% - - - -
JHU防护 54.37万 0.70% - - - -
按地区 华中地区 3725.11万 47.72% 1488.91万 46.60% 79.04% 60.03%
华东地区 1406.38万 18.02% 1012.21万 31.68% 13.93% 28.03%
华南地区 892.99万 11.44% 694.09万 21.72% 7.03% 22.27%
西北地区 551.65万 7.07% - - - -
东北地区 476.05万 6.10% - - - -
华北地区 393.91万 5.05% - - - -
西南地区 360.36万 4.62% - - - -

董事会经营评述

  一、概述。
  2017年上半年,公司主营业务防磨抗蚀仍受到下游产业持续调整的影响,营业收入比上年同期有所下降。面对严峻的经营形势,一是,积极调整产品结构,拓展应用于垃圾焚烧炉防护的堆焊业务,同时以地铁声学工程业务为突破口,拓展声学工程业务,扩大市场份额,取得了较好成效;二是,加大力度推行精细化管理,压缩费用开支,努力提高经济效益,三是,积极实施公司主业转型升级。
  公司于2017年4月完成对武汉飞游及长沙聚丰100%股权收购成功切入互联网营销行业实施战略转型,公司将以本次收购为基础,实施“环保工程业务及互联网营销业务”的经营发展战略,充分抓住中国经济转型升级的重要机遇,在继续做精做强防... 查看全部▼

  一、概述。
  2017年上半年,公司主营业务防磨抗蚀仍受到下游产业持续调整的影响,营业收入比上年同期有所下降。面对严峻的经营形势,一是,积极调整产品结构,拓展应用于垃圾焚烧炉防护的堆焊业务,同时以地铁声学工程业务为突破口,拓展声学工程业务,扩大市场份额,取得了较好成效;二是,加大力度推行精细化管理,压缩费用开支,努力提高经济效益,三是,积极实施公司主业转型升级。
  公司于2017年4月完成对武汉飞游及长沙聚丰100%股权收购成功切入互联网营销行业实施战略转型,公司将以本次收购为基础,实施“环保工程业务及互联网营销业务”的经营发展战略,充分抓住中国经济转型升级的重要机遇,在继续做精做强防磨抗蚀及降噪工程原有主业的同时,进一步推动公司主营业务转型升级,确立双主业产业布局。
  报告期内,公司实现营业收入7,806.45万元,同比增长23.81%;实现归属于上市公司股东的净利润-1,152.23万元,较上年同期-106.56万元增加亏损1,065.47万元,其中:防磨抗蚀业务实现营业收入4010.98万元,占比51.38%,实现归属于上市公司股东的净利润-1,557.71万元;自2017年5月1日起纳入合并报表范围的互联网业务实现营业收入2,683.69万元,占比34.38%,实现归属于上市公司股东的净利润1196.46万元,成为公司业绩增长的重要驱动力和利润来源。

  二、报告期内公司从事的主要业务。
  报告期内,公司主要从事防磨抗蚀业务和互联网营销业务。
  1、防磨抗蚀业务。
  公司根据工业系统设备、燃料的种类,基体材质,磨损腐蚀的介质、方式、程度,现场工况、施工条件等不同情况,为电力、钢铁、水泥等企业提供集防护材料、个性化防护方案设计、工程技术服务为一体的综合防护方案。通过本公司提供的防护服务,预防和修复基体表面磨损腐蚀,延长工业系统设备的使用寿命和提高运行的稳定性,消除因设备失效而引起的安全隐患,减少非正常停炉、停机、停产。目前主要产品包括HDS电弧喷涂、火焰喷涂、等离子喷涂、MT系列耐磨陶瓷、MC系列耐磨材料、硬面堆焊修复、CMT焊接、环保工程(噪声治理)等。
  报告期内,防磨抗蚀主要业务较2016年度未发生重大变化,具体可参见2016年年报。
  2、互联网营销业务。
  互联网软件分发业务系2017年新进入的产业,通过外延式扩张收购武汉飞游和长沙聚丰,公司切入互联网软件分发业务。武汉飞游、长沙聚丰是两家从事互联网营销的公司,主营业务包括软件分发、推广业务、互联网页面广告业务。武汉飞游、长沙聚丰凭借近十年的互联网营销经验,积累了一批知名的互联网客户,通过自身的媒体资源及联盟平台为软件厂商等提供产品推广服务。
  (1)主要业务及产品、主要业绩驱动因素。
  武汉飞游通过其旗下的互联网媒体资源(西西软件园、腾牛网)和采购的外部互联网媒体资源,为百度、腾讯等提供软件分发和移动APP营销推广等服务,武汉飞游根据软件、APP的下载数量、使用情况等向客户收取费用。
  长沙聚丰通过其旗下的互联网媒体资源(PC6下载站、东东手游助手)和采购的外部互联网媒体资源,为百度、日月同行、海南至尊等互联网公司提供软件分发等服务,长沙聚丰根据软件下载数量、使用情况等向客户收取费用。
  (2)经营模式。
  武汉飞游通过经营自有的互联网媒体提供有价值的软件下载和资讯服务来获取用户,然后再依托自有的优势互联网媒体资源获取优质客户并提供软件推广的服务获取收益。另外,由于中小互联网媒体资源存在变现难的问题,武汉飞游则通过联盟合作的形式获取外部中小互联网媒体资源,帮助中小互联网媒体进行流量变现从而获取收益。
  长沙聚丰主要的经营模式与武汉飞游经营模式基本一致。
  3、互联网营销业务超越防磨抗蚀业务,成为业绩增长的第一驱动力。
  受益于互联网广告特别是移动互联网广告市场的快速增长,报告期内,公司互联网营销业务规模和盈利水平超越防磨抗蚀业务,成为公司业绩增长的第一驱动力,公司战略转型互联网产业的成效显著。

  三、核心竞争力分析。
  报告期内,公司进一步完善和巩固防磨抗蚀产业的核心竞争力;同时,布局具有广阔市场发展前景的互联网营销产业,走“防磨抗蚀+互联网营销”双主业之路,增强了企业盈利能力和抗风险能力。
  1、防磨抗蚀产业竞争优势。
  防磨抗蚀产业的核心竞争力较2016年度未发生重大变化。
  2、互联网营销产业竞争优势。
  武汉飞游、长沙聚丰是较早为客户提供软件推广服务的营销服务商之一。进入互联网营销行业以来,武汉飞游、长沙聚丰抓住互联网高速发展契机,以软件推广营销为核心业务,经过多年的积累,形成了一定的品牌。武汉飞游和长沙聚丰依托自有互联网优质的媒体资源和品牌效应,结合互联网软件营销领域的先发优势,形成了优秀的数字媒体运营能力、资源整合经营能力和优质客户获取能力,构成了武汉飞游和长沙聚丰的核心竞争力。具体可参见公司于2017年3月20日对外披露的《恒大高新:发行股份及支付现金购买资产并募集配套资金报告书》。

  四、公司面临的风险和应对措施。
  1、主营业务转型或升级所面临的风险。
  通过收购武汉飞游及长沙聚丰,切入互联网营销软件分发细分市场,已形成“防磨抗蚀+互联网营销”的双主业产业格局,公司原有业务和武汉飞游及长沙聚丰业务存在一定差异,公司长期以来主要业务领域为工业技术服务,其经营模式、管理方法及专业技能要求等方面与互联网营销行业存在较大的不同,如果公司管理制度不完善,管理体系不能正常运作、效率低下,或者与武汉飞游、长沙聚丰管理协作缺乏配合,均可能对公司开展业务和提高经营业绩产生不利影响。
  目前公司已经成立了防磨抗蚀事业部,将相关业务、人员、财务核算统一归口管理。同时,为了适应公司布局互联网产业的需要,上市公司将考虑成立互联网事业部,不断培养、引进、充实互联网专业管理人才,进一步提高对互联网产业的管理能力。公司拟选举长沙聚丰总经理担任公司董事,参与上市公司的重大决策和日常管理。同时,上市公司的高管团队也将会积极学习互联网相关营销、管理知识,提升在互联网相关业务方面的管理与运营水平,并充分利用现有恒大车时代信息技术(北京)有限公司、恒大金属交易中心储备的互联网技术人才,进一步增强对标的公司的运营拓展能力和管理能力,完善标的公司的管理制度和控制流程。
  2、并购可能导致的商誉减值风险。
  截止2017年6月30日,公司因购买武汉飞游及长沙聚丰100%股权形成较大商誉,该等商誉不作摊销处理,但需要在未来每年各会计年度末进行减值测试,减值部分计入当期损益。虽然公司与业绩承诺人签署的《业绩承诺及补偿与奖励协议》中已明确当补偿期限届满时对交易标的将进行减值测试并制定了严格的赔偿条款,但互联网营销服务行业的盈利能力会受到多方面因素的影响进而可能存在较大波动,如果标的公司未来经营状况未达预期,则存在商誉减值的风险,商誉减值会直接影响上市公司的经营业绩,减少上市公司的当期利润。
  公司已通过协议安排设计业绩补偿及奖励方案,充分调动被收购企业管理层的积极性和主动性;同时,利用上市公司资金、品牌、管理等差异化优势,全力支持被收购企业的业务发展,助力其实现良好的业绩增长。 收起▲