主营介绍

  • 产品类型:

    套件类产品、芯类产品

  • 产品名称:

    被套 枕套 被芯 枕芯 床单 床笠

  • 经营范围:

    床上用品、床垫、服装、窗帘及家用饰品的开发、生产与销售;纳米银抗菌剂、抗菌织物的研究、开发、生产、销售;宣传用品、展示用品、床上用品生产材料的销售;货物进出口、技术进出口;计算机软硬件技术开发、技术推广、技术转让、技术咨询及相关应用软件服务;鞋、皮革类商品修理服务;日用百货、文化体育产品、化妆品、电子产品的研发、生产、销售;企业管理咨询服务。(依法须经批准的项目,经相关部门批准后方可开展经营活动)

运营业务数据

最新公告日期:2015-05-25 
业务名称 2014-12-31 2013-12-31 2012-12-31
枕芯类产品采购量(套(件)) 105.08万 133.01万 120.25万
被芯类产品采购量(套(件)) 70.98万 78.15万 75.08万
枕芯类产品销量(套(件)) 103.49万 129.70万 120.38万
套件类产品采购量(套(件)) 145.96万 185.37万 214.42万
套件类产品销量(套(件)) 151.16万 177.31万 178.73万
被芯类产品销量(套(件)) 66.87万 79.77万 71.82万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 纺织 3.36亿 85.87% 2.06亿 91.54% 78.18% 38.66%
互联网及相关业务 5533.81万 14.13% 1905.84万 8.46% 21.82% 65.56%
按产品 套件 1.53亿 39.13% 9674.67万 55.08% 41.32% 36.86%
被芯 6133.61万 15.66% 3599.25万 20.49% 18.54% 41.32%
其他 6043.41万 15.43% - - - -
互联网及相关业务 5533.81万 14.13% 1905.84万 10.85% 26.54% 65.56%
服装 4246.66万 10.84% 2386.25万 13.58% 13.61% 43.81%
枕芯 1881.23万 4.80% - - - -
按地区 华中地区 1.80亿 46.00% 1.05亿 52.24% 49.95% 41.71%
华东地区 8070.82万 20.61% 5122.67万 25.48% 19.60% 36.53%
华南地区 5005.40万 12.78% 2820.43万 14.03% 14.52% 43.65%
华北地区 4053.19万 10.35% 1656.79万 8.24% 15.93% 59.12%
西南地区 2649.66万 6.77% - - - -
西北地区 737.90万 1.88% - - - -
东北地区 619.40万 1.58% - - - -
国外地区 10.52万 0.03% - - - -

董事会经营评述

  一、概述
  2018年上半年,国内整体经济延续总体平稳、稳中向好发展态势,供给侧结构性改革取得重要进展,经济发展质量和效益稳步提高,互联网行业处于快速发展期,家纺行业仍处在平稳增长阶段。
  报告期内,在公司董事会的领导下,公司管理层及全体员工齐心协力、勤勉尽责,规范积极推动了公司各项业务的稳妥发展,维护公司和股东的合法权益。在公司经营管理上,紧紧围绕公司双主业("家纺+互联网")发展为主要战略,坚持稳健发展家纺主业的同时,大力拓展互联网及相关产业,家纺与互联网及相关业务互为依托、协同发展、齐头并进。应对消费升级的大趋势,公司围绕打造品牌矩阵,实行多品牌多渠道发展策略,也同时开展了品牌升... 查看全部▼

  一、概述
  2018年上半年,国内整体经济延续总体平稳、稳中向好发展态势,供给侧结构性改革取得重要进展,经济发展质量和效益稳步提高,互联网行业处于快速发展期,家纺行业仍处在平稳增长阶段。
  报告期内,在公司董事会的领导下,公司管理层及全体员工齐心协力、勤勉尽责,规范积极推动了公司各项业务的稳妥发展,维护公司和股东的合法权益。在公司经营管理上,紧紧围绕公司双主业("家纺+互联网")发展为主要战略,坚持稳健发展家纺主业的同时,大力拓展互联网及相关产业,家纺与互联网及相关业务互为依托、协同发展、齐头并进。应对消费升级的大趋势,公司围绕打造品牌矩阵,实行多品牌多渠道发展策略,也同时开展了品牌升级、产品升级、店铺升级;并坚持在二、三线城市为主力市场以及加强大店拓展以及品牌宣传推广,业务规模实现了提升,公司整体盈利能力持续增强。
  公司互联网及相关业务,将依托大数据、AI、区块链、金融风控等成熟的平台技术优势,构建线上线下融合化的用户运营能力,面向垂直行业,提供新零售赋能解决方案,让商家和用户的联系更紧密、让商品与零售的营销更有效,业绩实现快速增长。
  报告期内,公司实现营业总收入39,162.42万元,同比增长32.17%;归属于上市公司股东的净利润2,464.14万元,同比增长259.48%。报告期内营业收入与净利润的增长得益于家纺业务稳定发展与公司互联网相关业务发展顺利,为公司带来了利润增长。

  二、公司面临的风险和应对措施
  2018年,公司所处的家纺行业竞争激烈,虽然公司在产品区位布局、产能规模及产品结构方面具有一定的竞争力,但对应行业竞争环境,公司相关产品的市场及价格竞争压力也将进一步加大。同时,公司也会面临经营成本上升以及原材料与人力成本上升的风险。而公司互联网新业务也存在不确定性等风险,以上因素,可能会对公司业绩造成一定影响。

  三、核心竞争力分析公司是否需要遵守特殊行业的披露要求
  公司核心竞争力不断加强,战略布局优势凸显。主要体现在以下三方面:
  (一)战略布局优势
  公司以双主业("家纺+互联网")发展为主要战略,坚持稳健发展家纺主业的同时,大力拓展互联网及相关产业,为公司培养新的业绩增长点。公司相继成立的互联网领域的六家合资公司,有着互联网营销经验与专业能力,将与多喜爱传统的线下零售能力相结合,在新零售业务上形成合力,协同发展。
  (二)家纺行业相关业务
  (1)定位优势及先发优势
  公司在家纺行业领域进行深耕细作,在战略布局上经过多年整合,已经形成了清晰明确的市场定位。目前已重点布局二、三线城市的中高端家纺市场,在目标市场形成了销售渠道及消费群体较为领先的先发优势。
  (2)品牌形象优势
  公司特别重视品牌的建设工作,多年以来一直精心和维护公司核心品牌“多喜爱”的品牌形象:在消费市场整体升级的大背景下,多喜爱也进行了品牌升级,着力打造"轻奢时尚"的家纺品牌。同时为保留原有客户,打造了“美眠康”品牌,以大众时尚、高性价比及丰富的产品品类获得了一大批忠实用户。
  (3)设计研发优势
  公司拥有领先的设计理念和实力雄厚的设计师团队,产品和花型的设计能力在国内同行业处于领先水平。公司一直力求在产品设计上突破传统,引领卧室新潮流,每年推出数百款新品,不断创新。材料方面,公司与国内外知名机构紧密合作,推广和使用新型的家纺材料。同时,公司自主研发的纳米银技术已获得国家发明专利,该专利可以将制备的纳米银抗菌整理剂附载在织物上,从而制造出抗菌性能优异的棉麻抗菌织物。
  (4)产品质量优势
  自公司成立以来,公司为形成对加工质量的有效控制,一直实行严格的标准化管理。在流程上,公司以产品质量为核心,建立了一系列标准和流程并严格执行,确保公司产品的高质量。公司根据产品所处的生产阶段,分别制定了对成品、半成品、来料的检验标准;根据不同类型产品的特性,分别制定了大套件、小套件、芯类产品的检验流程。公司从产品工序、工艺、用料等多个方面对产品生产活动进行过程管理,并委派跟单员进行全程跟踪监控,以确保产品质量符合公司标准。在与外协加工商的加工合同中,严格清晰地规定加工用品的技术指标、遵循的标准、包装的尺寸、储存的条件等。
  目前,公司长沙产业园生产基地已逐步投入生产,随着产业园区自有产能的日益发展成熟,公司自有产能的比率将会逐步提升,将对公司产品质量的稳定性提供更有力的保障。
  (三)互联网及相关业务
  面对电子商务的冲击与消费替代,公司开始进行战略转型,构建面向垂直行业的“新零售”服务三大核心能力:互联网化的引流拉新能力、互联网化的门店用户运营能力、互联网化的金融服务能力。
  1、合作公司多元化优势
  相继合作的六家公司都有一项或者多项能够丰富和强化公司新零售能力的核心竞争力。
  (1)公司合资控股甘肃爱彼利科技有限公司,有利于进一步完善公司金融服务及创新科技板块业务,提升公司的核心竞争
  力及持续盈利能力;
  (2)公司合资控股苏州小玉米网络科技有限公司,有利于赋能线下门店实现“互联网化的用户运营能力”,促进门店更好的
  服务用户,让用户与门店形成强联系;
  (3)公司合资控股北京天天爱看科技有限公司,拥有泛娱乐内容线上发行整合全网流量,及新媒体企业服务能力,有利于
  为多喜爱的新零售业务提供线上流量;
  (4)公司合资控股萍乡夏夏电子商务有限公司,将结合双方的优势能力进行线上与线下的融合,用新的零售模式销售女装与家纺及未来更多品类;
  (5)公司合资控股广州趣恒网络科技有限公司,将给公司的新零售业务,带来稳定的流量与推广服务;
  (6)公司合资控股萍乡浩源网络科技有限公司,有利于公司通过大数据算法,优化互联网营销效果,围绕社交电商,聚合
  多种能力,打造多喜爱新零售业务的社交电商赋能平台。
  2、管理及人才优势
  公司的主要管理人员均有较长的行业管理经验,为公司长期发展提供了稳定的管理和组织保障,同时,都拥有一支良好的包括优秀管理人员和专业技术研发人员的团队,为公司的快速发展奠定全方位的人才基础。这将进一步有效提高公司生产、经营、管理、决策的规范性和高效性。
  3、客户资源优势
  公司家纺业务已拥有稳定的存量客户资源,在巩固原有客户资源的基础上积极的采取措施开拓新行业领域客户;互联网及相关业务由于定位准确,已陆续与小微企业、新媒体等互联网企业展开合作。双主业在开展业务的同时,相互协同充分运用大数据技术整合客户资源,未来公司的客户资源量将向稳步增长的趋势发展,公司经营业绩将有效提升。
  综上所述,报告期内未发生导致公司核心竞争力受到不利影响的事项,公司加快自身产业布局,持续推进双主业战略,提升上市公司的持续经营能力和盈利能力,公司的核心竞争力不断增强。 收起▲