主营介绍

  • 产品类型:

    套件类产品、芯类产品

  • 产品名称:

    被套 枕套 被芯 枕芯 床单 床笠

  • 经营范围:

    床上用品、床垫、服装、窗帘及家用饰品的开发、生产与销售;纳米银抗菌剂、抗菌织物的研究、开发、生产、销售;宣传用品、展示用品、床上用品生产材料的销售;货物进出口、技术进出口;计算机软硬件技术开发、技术推广、技术转让、技术咨询及相关应用软件的服务;鞋、皮革类商品修理服务;日用百货、文化体育用品、化妆品、电子产品的研发、生产、销售;企业管理咨询服务。(依法须经批准的项目,经相关部门批准后方可开展经营活动)

运营业务数据

最新公告日期:2015-05-25 
业务名称 2014-12-31 2013-12-31 2012-12-31
枕芯类产品采购量(套(件)) 105.08万 133.01万 120.25万
被芯类产品采购量(套(件)) 70.98万 78.15万 75.08万
枕芯类产品销量(套(件)) 103.49万 129.70万 120.38万
套件类产品采购量(套(件)) 145.96万 185.37万 214.42万
套件类产品销量(套(件)) 151.16万 177.31万 178.73万
被芯类产品销量(套(件)) 66.87万 79.77万 71.82万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 纺织 6.81亿 100.00% 4.17亿 100.00% 100.00% 38.74%
按产品 套件 3.56亿 52.26% 2.20亿 69.76% 67.75% 38.17%
被芯 1.60亿 23.51% 9537.31万 30.24% 32.25% 40.40%
其他 1.25亿 18.30% - - - -
枕芯 4040.61万 5.93% - - - -
按地区 华中 3.89亿 57.09% 2.31亿 72.42% 77.16% 40.61%
华东 1.35亿 19.77% 8791.20万 27.58% 22.84% 34.70%
华南 6171.36万 9.06% - - - -
西南 4865.62万 7.15% - - - -
华北 2958.75万 4.35% - - - -
东北 988.11万 1.45% - - - -
西北 721.53万 1.06% - - - -
国外 49.24万 0.07% - - - -

董事会经营评述

  一、概述  2017年,我国纺织行业坚持深化供给侧结构性改革,努力化解各种外部风险,总体上保持了稳中有进、稳中提质的发展态势,应对消费升级的大趋势,公司也同时开展了品牌升级、产品升级、店铺升级;并坚持在二、三线城市为主力市场以及加强大店拓展以及品牌宣传推广。  报告期内,公司实现营业总收入68,082.51万元,同比增长1.60%;报告期内营业收入的增长得益于公司品牌升级与知名IP的合作,取得了良好的效果;利润总额3,024.66万元,同比减少8.91%,主要为报告期内公司加大品牌运营投入力度,相关费用增加;实现归属于上市公司股东的净利润2,313.74万元,同比增长7.70%,主要为公司... 查看全部▼

  一、概述
  2017年,我国纺织行业坚持深化供给侧结构性改革,努力化解各种外部风险,总体上保持了稳中有进、稳中提质的发展态势,应对消费升级的大趋势,公司也同时开展了品牌升级、产品升级、店铺升级;并坚持在二、三线城市为主力市场以及加强大店拓展以及品牌宣传推广。
  报告期内,公司实现营业总收入68,082.51万元,同比增长1.60%;报告期内营业收入的增长得益于公司品牌升级与知名IP的合作,取得了良好的效果;利润总额3,024.66万元,同比减少8.91%,主要为报告期内公司加大品牌运营投入力度,相关费用增加;实现归属于上市公司股东的净利润2,313.74万元,同比增长7.70%,主要为公司相关子公司享受税收优惠政策。

  二、核心竞争力分析
  (一)定位优势及先发优势
  公司定位二、三线城市的中高端家纺市场,二、三线城市虽然在人均消费能力上较一、二线城市略低,但由于二、三线城市地域辽阔且人口基数巨大,其实际消费能力和市场规模均高于一、二线城市。目前,我国家用纺织品的消费呈现快速扩张,且以刚性消费需求为主,如新婚、迁入新居和装修后添置或更换家用纺织品。中高档家用纺织品市场在该区域有具大的市场发展空间。公司在战略布局上经过多年整合,已经形成了清晰明确的市场定位。在目标市场形成了销售渠道及消费群体较为领先的先发优势。
  (二)品牌形象优势
  公司特别重视品牌的建设工作,多年以来一直精心和维护公司核心品牌"多喜爱"的品牌形象:在消费市场整体升级的大背景下,多喜爱也进行了品牌升级,着力打造"轻奢时尚"的家纺品牌。在品牌运营的过程中,公司重视市场调研,将直营门店作为了解消费者需求的常设机构,通过细致的调研活动密切关注消费者的需求变化,在设计和销售过程中将消费者需求融入产品特性,使品牌内涵和消费者诉求相吻合,树立了"轻奢时尚家纺"良好的品牌形象。
  (三)设计研发优势
  公司拥有领先的设计理念和实力雄厚的设计师团队,产品和花型的设计能力在国内同行业处于领先水平。公司一直力求在产品设计上突破传统,引领卧室新潮流,每年推出数百款新品,不断创新。材料方面,公司与国内外知名机构紧密合作,推广和使用新型的家纺材料。同时,公司自主研发的纳米银技术已获得国家发明专利,该专利可以将制备的纳米银抗菌整理剂附载在织物上,从而制造出抗菌性能优异的棉麻抗菌织物。
  (四)产品质量优势
  自公司成立以来,公司为形成对加工质量的有效控制,一直实行严格的标准化管理。在流程上,公司以产品质量为核心,建立了一系列标准和流程并严格执行,确保公司产品的高质量。公司根据产品所处的生产阶段,分别制定了对成品、半成品、来料的检验标准;根据不同类型产品的特性,分别制定了大套件、小套件、芯类产品的检验流程。公司从产品工序、工艺、用料等多个方面对产品生产活动进行过程管理,并委派跟单员进行全程跟踪监控,以确保产品质量符合公司标准。在与外协加工商的加工合同中,严格清晰地规定加工用品的技术指标、遵循的标准、包装的尺寸、储存的条件等。
  目前,公司长沙产业园生产基地已逐步投入生产,随着产业园区自有产能的日益发展成熟,公司自有产能的比率将会逐步提升,将对公司产品质量的稳定性提供更有力的保障。

  三、公司未来发展的展望
  (一)公司发展战略
  未来,公司将以双主业("家纺+互联网")发展为主要战略,在坚持稳健发展家纺主业的同时,大力拓展互联网及相关产业,为公司培养新的业绩增长点。
  (二)经营计划与措施
  1、家纺业务经营计划及措施
  2018年,家纺业务仍将继续以稳健发展为策略,坚持轻奢时尚的品牌定位,持续加大研发投入,加强市场推广,不断开拓终端市场,确保实现营业收入及利润的增长。
  家纺业务将重点加强以下几方面的工作:
  (1)品牌价值提升计划及措施
  2018年,公司将继续利用全渠道媒体着重品牌打造和品牌价值提升,一方面利用新兴媒体如微信公众号,微博,官网、社区论坛、博客、直播等大力推广多喜爱品牌的轻奢时尚定位,另外一方面以不同形式的地推活动进一步让消费者真真切切的感受产品的升级及品牌价值的提升。
  (2)产品开发计划及措施
  围绕轻奢时尚的品牌定位下,继续加大花型的设计开发,将根据装修潮流的变化,进一步细分设计风格,同时,进一步加强知名IP的产品开发,加大新品的推出数量与速度。在材料研发方面,将加大与更多的国内外知名机构合作,开发和使用更具有新型功能的家纺材料。通过以上措施来达到产品升级的目标。
  (3)营销渠道发展计划及措施公司根据各销售渠道确定如下工作重点:
  第一,直营渠道:加快直营门店的升级改造,积极拓展重点市场的旗舰店与形象店。完善会员制营销体系。
  第二,加盟渠道:帮助老客户完成门店的升级改造,同时,进一步拓展新市场的门店数量。
  第三,网络渠道:在完成产品结构调整的同时,加大网络推广及流量的投入,同时,加强线上与线下的互动营销。
  第四,团购渠道:公司不断加强医院、幼儿园、学校等单位的紧密合作,积极拓展公司团购业务。
  (4)管理效率提升计划及措施
  公司信息化建设项目的投入已初具成效,在确保以ERP为核心的应用系统正常运行的基础上,今年将重点改造门店零售管理系统与仓储物流系统。通过完善门店零售系统来提升门店的工作效率与工作质量。通过对仓储物流的升级改造,来提高发货速度与发货的准确性。公司整体将进一步加强和完善工作制度,强化预算工作的执行,提高公司整体的工作效率。
  (5)品质提升计划及措施
  公司一直重视产品的质量控制,严格遵守质量控制标准,执行多种有效的质量控制措施,质量控制效果良好。未来,我们进一步完善品质流程与检验制度,确保公司产品的高质量。目前,公司长沙产业园生产基地已基本投入生产,随着产业园区自有产能的日益发展成熟,公司自有产能的比率将会逐步提升,将对公司产品质量的稳定性提供更有力的保障。
  2、互联网及相关业务发展规划
  在稳健发展家纺主业的同时,坚定执行集团双主业战略,继续努力拓展第二主业互联网相关业务,培养新的利润增长点。公司将以全资子公司北京多喜爱网络科技有限公司作为互联网业务的展业平台,主要通过与有互联网专业经验和专业技术的团队合作,共同成立合资公司的形式来开展。
  重点布局“互联网新经济&新消费”,通过与互联网各大平台合作,实现大规模低成本获客,并通过“社交电商,泛文娱,金融科技”等几大方式进行变现,积极探索“互联网+“、”文化+“等新产业模式。
  (1)社交电商
  目前,公司已经和微博头部达人"美美de夏夏啊"合作,共同成立了控股合资公司,整合各自在粉丝流量和供应链管理的优势,积极的向社交电商领域拓展。同时将大力拓展社交平台的流量资源和培养优质的电商服务能力,为更多的自媒体大号提供包括“线上推广、粉丝运营、大数据分析、选品、供应链管理”等方面的专业服务。未来,公司将在这一领域,积极与更多专业团队开展合作,打造多喜爱的社交电商赋能平台。
  (2)泛娱乐
  公司已经和专业团队成立了合资控股公司(北京天天爱看科技有限公司),重点围绕网络文学、漫画、影视等泛娱乐数字化内容,通过与各大流量平台、各大网络文学公司、影视公司的合作,充分发挥团队的专业运营能力,整合精准流量,进行泛娱乐数字内容的发行与销售;同时,也逐步积累自身产品流量、粉丝群和内容储备,打造一流的"网文,漫画,影视"泛娱乐内容的线上推广发行与运营体系。
  (3)金融科技板块
  在电商业务的布局探索过程中,我们发现产业链上,有大量的小微企业存在资金不足、资金链条脆弱、融资困难等问题。因此,多喜爱发力布局金融科技服务领域,并和专业团队成立了合资控股公司(甘肃爱彼利科技有限公司),通过大数据建模能力、人工智能风控能力、技术平台研发能力,为各类银行和金融机构提供一体化综合技术服务,解决“小微企业融资难”等问题。团队已拥有丰富的行业经验与技术沉淀,未来目标是成为细分市场具有领先地位的一家专业互联网金融技术服务商。
  (三)风险及应对措施
  2018年,公司可能会面临产业园运行初期磨合经营成本上升以及原材料与人力成本上升的风险,同时,互联网新业务存在不确定性等风险,以上因素,可能会对公司业绩造成一定影响,文中涉及未来计划等前瞻性陈述,不构成公司对投资者的实质承诺,请投资者注意投资风险。 收起▲