主营介绍

  • 产品类型:

    CG业务

  • 产品名称:

    CG静态视觉服务 CG动态视觉服务 CG视觉场景综合服务

  • 经营范围:

    电脑动画、图像的设计、多媒体技术开发、虚拟数字技术开发、视觉艺术设计、展览策划及展示设计、网络技术开发、教育软件的技术开发与销售等。

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 CG行业 2.95亿 100.00% 1.83亿 100.00% 100.00% 38.06%
按产品 CG动态视觉服务 9019.75万 30.58% 4112.99万 22.51% 43.71% 54.40%
场景构建服务 8244.71万 27.95% 7689.91万 42.09% 4.94% 6.73%
其他CG相关业务 4235.95万 14.36% 2998.63万 16.41% 11.02% 29.21%
CG静态视觉服务 4048.43万 13.73% 2306.77万 12.63% 15.52% 43.02%
CG视觉数字内容服务 3947.66万 13.38% 1162.68万 6.36% 24.81% 70.55%
按地区 华南地区 1.66亿 62.88% 1.14亿 69.57% 51.99% 31.45%
华东地区 6369.32万 24.08% 3114.99万 19.01% 32.35% 51.09%
华北地区 3446.61万 13.03% 1871.60万 11.42% 15.66% 45.70%

董事会经营评述

  一、概述  2018年上半年,公司紧紧围绕"成为全球视觉创意行业的领跑者"、"为客户创造超乎想象的视觉体验"的愿景和使命,坚持贯彻稳健的经营思路,防控风险,基于对行业的前瞻性判断逐步调整现有业务结构,加快推进市场拓展步伐,加快创新步伐,积极应对市场变化。同时积极探索行业上下游及其他产业方向的发展机会。  2018年公司管理聚焦三个主营业务事业部,有力地支撑了三大主营业务线的均衡拓展与行业纵深挖潜,市场推广能力、新业务创新能力、服务品质和品牌影响力均得到不断提升。同时,公司进一步积极优化调整其他CG业务,协助瑞云科技引进具有实力的战略投资者,进一步探索、实践产业与资本的结合路径,助力拓展视觉... 查看全部▼

  一、概述
  2018年上半年,公司紧紧围绕"成为全球视觉创意行业的领跑者"、"为客户创造超乎想象的视觉体验"的愿景和使命,坚持贯彻稳健的经营思路,防控风险,基于对行业的前瞻性判断逐步调整现有业务结构,加快推进市场拓展步伐,加快创新步伐,积极应对市场变化。同时积极探索行业上下游及其他产业方向的发展机会。
  2018年公司管理聚焦三个主营业务事业部,有力地支撑了三大主营业务线的均衡拓展与行业纵深挖潜,市场推广能力、新业务创新能力、服务品质和品牌影响力均得到不断提升。同时,公司进一步积极优化调整其他CG业务,协助瑞云科技引进具有实力的战略投资者,进一步探索、实践产业与资本的结合路径,助力拓展视觉云计算平台业务。2018年上半年,公司实现营业收入2.95亿,比上年同期增长33.81%;实现归属于上市公司股东的净利润3,357.9万元,比上年同期增长384.59%。
  报告期内,公司的战略梳理和落地工作顺利推进,主营业务获得进一步聚焦和发展,总体经营工作取得相关进展如下:
  1、把握行业机遇,深耕主营业务随着公司在国内CG行业的知名度和美誉度的不断提升,公司2018年上半年的订单获得量明显提升,先后承接由新华社出品的上海合作组织《上合之合》水墨3D宣传片的制作项目、郑州航空港经济综合实验区展厅项目和深圳城市规划馆策展及设计项目等一些重大或者标杆项目。上述项目的实施进一步提高了公司市场知名度、品牌美誉度和综合竞争实力,有助于公司积累重要项目经验,为公司未来打造精品案例奠定良好基础。
  2、优化调整产业布局,在资本市场上积极寻求拓展机会
  报告期内,公司完成子公司瑞云科技股权转让暨增资交易事项,引进有实力的战略投资者入股瑞云科技,进一步增强瑞云科技的资本实力,聚焦发展视觉云计算平台业务。公司不但分享了瑞云科技业务快速成长带来的估值溢价,而且为瑞云科技未来科技+资本的协同发展路径奠定了良好基础。2018年下半年,公司将持续关注宏观经济形势和行业市场的变化,加强对现有业务管理与创新,提升效率,整合资源,增强公司的核心竞争力;同时积极培育新的业务发展方向。
  3、强化营销管理,为公司发展提供业务支撑
  2018年,在对市场形势和竞争对手深入分析的基础上,公司进一步推进营销精细化,采取差异化竞争策略,确保了较高的订单获得率和市场占有率。同时加强与工程项目相关的供应链及预决算体系建设,取得了较为积极的效果。
  4、完善人才培养与激励体系,助力公司持续发展
  2018年,公司继续加强各类人才的引进、发掘和培养,完善培训体系,制定重点培训项目,推动关键岗位人员的储备。
  有针对性地组织优秀管理团队外出考察、新进员工和校招生的培训等,提升员工的业务技能和综合素质,为公司带来持续、健康发展的动力。报告期内,为了进一步建立、健全公司长效激励机制,吸引和留住优秀人才,充分调动公司董事、高级管理人员、核心管理人员、中层管理人员、核心骨干人员的积极性,有效地将股东利益、公司利益和核心团队个人利益结合在一起,使各方共同关注公司的长远发展,公司完成第一期限制性股票激励计划的授予登记工作,向包括公司高级管理人员在内的员工授予限制性股票3,718,667股。

  二、核心竞争力分析
  1、高素质、年轻化、稳定的人才团队优势
  公司是最早从事CG业务的中国公司之一,十几年来基本依靠自身积累实现成长;最近几年公司员工结构持续优化,人员综合素质不断提升,敬业、乐于分享、分工合作的高素质专业团队是公司核心的竞争优势,是公司生存与发展的根本原因。
  公司作为典型的以人力资源为主要生产要素的现代服务型企业,推行以人为本的管理制度,秉持"态度、创新、快乐、分享"的工作理念。公司基于自身实力,给予员工恰当的薪酬福利和良好的职业发展机会;同时,公司管理层高度重视人文关怀和文化建设,保持与员工的沟通与互动,建立了高素质、年轻化、稳定的人才团队。报告期内,公司中层及以上管理人员、核心业务骨干非常稳定,流失率低,这是公司保持健康、持续、快速发展的关键。
  2、规模优势
  公司从业人数多,质量相对较高,人员结构合理。人员规模结构优势使公司具备同时承接更多项目和承做大项目的能力,具备多业务线的覆盖和新业务的研发探索能力,同时对潜在竞争者形成了一定的壁垒。公司的规模优势也为员工提供了更多的发展空间及项目机会,提高了员工的忠诚度,有利于公司的团队建设。
  公司以深圳为立足点,在北京、上海、广州、南京、武汉、成都、厦门、青岛、珠海、海南、昆明、天津、香港、美国等地设有分支机构,服务领域涵盖建筑、设计、工业/广告、动漫、游戏、影视、文体娱乐等行业。覆盖区域广的规模优势使公司可更好地贴身服务于当地客户,及时掌握新客户需求并快速反应,提供较为完善的售后服务,扩大公司知名度及客户资源。服务领域宽的规模优势使公司的服务类型更加丰富,在不同行业积累的客户资源、案例和技术储备更为深厚。在此基础上,一方面有利于公司拓展不同行业服务领域的深度和广度,形成公司新的利润增长点;另一方面结合公司内部的知识分享机制与培训机制,提高了公司员工的学习与成长速度。
  3、技术优势公司是高新技术企业和动漫企业,公司的技术研发以满足客户需求和自身业务发展为目的,以计算机图形图像处理技术为基础,三维技术为核心,形成涵盖静态、动态、单一媒体及多媒体的数字影像和数字影音的创作技术,不断强化技术研发能力和产品/方案落地能力,掌握包括多点触控与无线控制、多媒体数字沙盘、全息成像、虚拟现实、3D实时展示技术、软硬件系统整合等技术在内的视觉场景综合技术,以及与渲染技术相关的各项技术和软件平台。目前公司拥有多项发明、实用新型专利和计算机软件著作权。利用技术优势,公司可将更多的创意转化为数字视觉产品,根据不同应用领域的客户需求向其提供数字视觉综合服务,拓宽服务领域,提高公司经营效率。
  4、创意优势
  公司以创意为灵魂,每个项目都有专门的策划团队,依据审美偏好、流行趋势、地域特色、文化差异等多种因素,为客户量身定做独具匠心的创意策划,以凸显项目主题,彰显客户个性品味,同时也反映公司服务的一流水准。公司的重大项目均需经过项目经理、创意总监、项目评审委员会层层把关,确保项目质量。公司建立了强大的创意策划综合业务团队,整合管理、研发、策划等多方面人才,多数人员拥有多年的CG创作、设计或广告从业经验。公司凭借卓越的创意策划能力,已与国内外知名的设计机构、企业、政府机构建立稳定的合作关系,众多优秀项目被权威专业机构收录,获得多项荣誉。
  5、品牌优势
  经过在CG领域十余年的持续创新和锐意进取,公司成为业务范围覆盖全国主要城市、拥有领先的核心技术和高素质人才团队的公司。公司高度重视客户体验,通过内部严格的质量控制措施,为客户提供可信赖的高技术、高水准的专业化数字视觉服务,赢得了不同行业众多客户的认可和赞誉,在CG行业树立了良好的品牌美誉度和专业的品牌形象。
  6、客户资源与行业经验优势
  公司业务覆盖CG静态视觉服务、CG动态视觉服务、CG视觉场景综合服务和其他CG视觉服务,依托人才优势,不断发挥的技术水平和创意实力。经过十余年的沉淀,公司积累了不同行业的CG应用经验,并开发了丰富的客户资源。公司服务存量客户数量众多,其中包括新华社、中国平安集团、万科、保利和恒大等知名客户,拥有丰富的客户资源以及不同行业的CG技术应用经验,客户粘性好,优质客户有集中的趋势。 收起▲