主营介绍

运营业务数据

最新公告日期:2015-04-30 
业务名称 2014-12-31 2013-12-31 2008-03-31 2004-12-31 2003-12-31
签约面积(平方米) 7.80万 - - - -
销售金额(元) 12.28亿 - - - -
竣工面积(平方米) 32.16万 - - - -
开工面积(平方米) 32.01万 - - - -
签约额(元) - 40.49亿 - - -
销售面积(平方米) - 23.30万 2.76万 3.30万 5.99万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 房地产销售 30.44亿 92.65% 20.62亿 96.06% 86.24% 32.27%
房屋租赁 1.60亿 4.86% 7949.56万 3.70% 7.04% 50.22%
资产管理 8160.09万 2.48% 509.26万 0.24% 6.72% 93.76%
按产品 北京杨家园地块部分物业 12.45亿 40.89% 11.70亿 56.73% 7.66% 6.04%
北京天竺新新家园 8.65亿 28.43% 2.44亿 11.86% 63.21% 71.75%
杭州万通中心 4.51亿 14.82% 2.87亿 13.92% 16.70% 36.37%
香河运河国际生态城一期 2.26亿 7.42% 1.75亿 8.47% 5.21% 22.68%
天津万通金府国际 1.33亿 4.37% 9574.60万 4.64% 3.80% 28.04%
其他 4235.27万 1.39% 3132.68万 1.52% 1.12% 26.03%
天津万通新新逸墅一期 3992.89万 1.31% 3126.76万 1.52% 0.88% 21.69%
成都金牛新都会&成都红墙国际 1966.00万 0.65% 1548.50万 0.75% 0.42% 21.24%
天津万通华府 1883.38万 0.62% 1058.01万 0.51% 0.84% 43.82%
天津生态城新新家园 320.05万 0.11% 169.21万 0.08% 0.15% 47.13%
按地区 北京区域(含香河) 25.54亿 77.73% 16.23亿 75.64% 81.68% 36.43%
华东区域 4.58亿 13.94% 2.88亿 13.40% 14.95% 37.19%
天津区域 2.52亿 7.66% 2.20亿 10.24% 2.81% 12.73%
川渝地区 2186.16万 0.67% 1548.50万 0.72% 0.56% 29.17%

董事会经营评述

  一、经营情况讨论与分析  2017年全国商品房销售面积为16.94亿平米,同比增长7.7%,销售金额13.37万亿元,同比增长13.7%,增速较2016年分别下降14.8和21.1个百分点。分季度看,全国商品房销售面积的单季增速分别为19.5%、14.1%、1.1%和2.4%,三、四季度增速下降明显。年内全国房地产开发投资完成额为11.0万亿元,同比增长7.0%,增速较2016年高0.1个百分点。全国房屋新开工面积17.9亿平方米,同比增长7.0%,增速较2016年低1.1个百分点。  全年住宅用地在成交楼面均价同比上涨的情况下,下半年土地成交溢价率却已逐步回落。其中,租赁用房和保障性用地... 查看全部▼

  一、经营情况讨论与分析
  2017年全国商品房销售面积为16.94亿平米,同比增长7.7%,销售金额13.37万亿元,同比增长13.7%,增速较2016年分别下降14.8和21.1个百分点。分季度看,全国商品房销售面积的单季增速分别为19.5%、14.1%、1.1%和2.4%,三、四季度增速下降明显。年内全国房地产开发投资完成额为11.0万亿元,同比增长7.0%,增速较2016年高0.1个百分点。全国房屋新开工面积17.9亿平方米,同比增长7.0%,增速较2016年低1.1个百分点。
  全年住宅用地在成交楼面均价同比上涨的情况下,下半年土地成交溢价率却已逐步回落。其中,租赁用房和保障性用地已成为土地供应的重要组成部分,多地推出纯租赁住房用地供应,并加大竞自持住房用地供应力度。
  房地产市场融资渠道逐渐趋紧,房地产贷款增速明显下降。2017年末,全国主要金融机构房地产贷款余额为32.2万亿元,同比增长20.9%,增速较2016年末低6.1个百分点。

  二、报告期内主要经营情况
  报告期内,公司实现营业收入3,294,957,299.48元,较上年增加41.06%;实现归属于母公司所有者的净利润356,142,317.35元,同比增长222.87%。截至2017年12月31日,归属于母公司股东权益合计6,947,247,797.72元,同比增长5.33%。

  三、公司关于公司未来发展的讨论与分析
  (一)行业格局和趋势
  2017年,房地产政策主题以调控为主,调控政策涵盖限购、限贷、限售、限价及限商等多种类型,调控范围广、频次高、力度强,有效抑制了投机性需求。房地产行业集中度加剧,规模房企占有的市场份额越来越高。
  1.行业利润率普遍下降。随着金融、土地、财税、投资、立法等领域多项政策和制度推进,房地产市场将逐步形成"租购并举、多主体供给、多渠道保障"的新格局。同时,经营环境日趋复杂,土地、人工、财务、施工等多方面成本快速上升,导致利润率下降。行业企业纷纷提出以创新驱动发展,运用转型、升级创造新的利润增长点,降低利润率下降带来的风险。
  2.行业集中度加速提升。房地产行业是资金密集型的完全竞争市场,在政策调控背景下,行业集中度持续提升已经体现出来并是大势所趋。
  3.兼并收购将成为企业规模快速提升的主要途径。随着土地成本不断上涨,在国家鼓励和培育住房租赁市场的大背景下,多家房企倾向多元化发展或共谋战略合作,兼并收购方式为具有资金优势的企业提供了发展机遇,有效快速提升企业规模。
  4.区域分化还将持续。在国家提出因城施策去库存的调控背景下,各线城市相继出台紧缩调控措施,政策力度落地性强,一、二线城市调控力度不断升级,三四线城市有所跟进。预计在保持房地产调控政策的连续性和稳定性方向下,未来房地产市场的区域分化仍将持续。
  5.产品力与企业竞争力互为支撑。未来产品多元化与差异化成为企业生存的关键点,租赁市场、产城融合的加入成为驱动城市发展的承载,智能化、绿色化的概念将被广泛关注,并作为探索出路的切入点。
  (二)公司发展战略
  党的十九大报告指出,我国经济已由高速增长阶段转向高质量发展阶段,正处在转变发展方式、优化经济结构、转换增长动力的攻关期。公司将紧紧围绕战略思想和发展目标,优化战略布局,加大改革创新力度,强化金融资本运作,创新业务收入结构,提升组织管理成熟度,巩固核心优势,抢抓发展机遇,实现公司未来持续、健康、稳定发展。
  1.公司治理进一步完善公司治理结构,提高信息披露质量,不断加强上市公司平台的资本运作能力,巩固公司在资本市场的品牌形象,努力提升股东回报水平,为公司进一步运用资本做强做大提供新路径。
  2.战略布局
  进一步完善公司战略布局,深耕京津冀,强化万通中心品牌及经营模式。强化经营服务能力以形成新模式的核心竞争力,增强可持续发展能力。
  3.业务创新
  创领产品力的提升,如:推进"房地产+经营"、"房地产+金融"的落地。通过大力提升产品设计和研发,打造出超市场平均收益水平、有竞争力的房地产产品和服务。
  4.管理创新
  着力打造组织成熟度,不断完善运营管理、营销管理、设计管理、成本管理、财务管理、投资管理的建设。通过定量(即全过程预算和项目投资开发计划)和定性(人才梯队建设)两条线,将精细化管理进一步延伸,以管理促发展,向管理要效益。
  (三)经营计划
  1、精益管理,促进内部管理提质增效。以实际经营中的问题为导向,推进落实精细化管理工作。加强制度建设和人才队伍建设,夯实内部管理基础;深化企业文化及品牌建设,提升公司竞争软实力;根据企业内部控制体系要求,进一步完善公司内部管理机制,优化项目管理体系,增强对各项目的目标管理和过程管控。
  2、加速转型,积极探索多元化发展模式。积极探索符合公司未来发展方向的多元化发展模式。
  3、房地产业务方面,公司将抓住市场机遇,积极推进存量项目的销售去化和股权处置工作,确保转型期公司各项业务的稳定。
  (四)可能面对的风险
  1.政策风险
  国家和地方政府适时出台调控政策,主要表现在对开发商的融资政策方面和购房者的贷款、购房条件等方面,对房地产行业影响较大。公司需要对国家政策及趋势进行深入研究,及时识别政策风险、快速响应,确保公司房地产开发与经营业务紧跟市场风向,降低政策风险带来的不利影响。
  2.行业风险
  房地产行业的平均利润水平相比过去十年出现显著下降,行业的发展轨迹发生很大变化。公司在规模方面存在一定局限性,需要在核心地域精耕细作,发挥公司品牌优势,通过将房地产开发进行模式创新、产品创新、机制创新,同时保持经营性物业及管理与服务的持续发展,增强企业抗风险能力,应对行业变革带来的新挑战。
  3.经营风险
  公司面临业务创新升级的迫切需求,同时也面临土地、建造、人工、融资等方面的成本上升。
  公司将积极优化经营模式、提高管理能力、升级传统业务、丰富营销手段、加快存量周转,保持公司可持续发展能力。

  四、报告期内核心竞争力分析
  1、持续地推进聚焦区域发展,深耕京津冀的战略方向与战术措施。在2017年初就开始的从核心城市扩展到二三线城市的限购、限售、限贷、限价等楼市紧缩政策的前提下,核心城市依然具备比较优势,万通地产深耕京津冀的发展方向没有动摇,聚焦相对具备优势的市场,坚持战略选择,从方向上打造核心竞争力。
  2、强化住宅开发+持有商业办公双轮驱动模式。公司以采用住宅开发和持有部分优质办公物业的模式进行运营,并已在北京、天津、上海等核心城市完成布点,2017年写字楼租赁成绩良好。
  尤其是开发了获得LEED金认证的写字楼项目,赢得客户口碑。
  3、布局房地产金融。公司布局向房地产金融服务型的"第三产业"转型升级,拓展新的战略发展规划,并2017年6月全资收购中融国富投资管理有限公司,完成使公司业务跨上新台阶的转型升级,打造房地产金融发展平台,促进公司主营业务发展,提升了公司的市场竞争力和可持续发展能力。 收起▲