主营介绍

  • 产品类型:

    整车、备品及其他

  • 产品名称:

    整车 备品及其他

  • 经营范围:

    开发、制造、销售轿车、旅行车及其配件,修理汽车,加工非标设备,机械配件、机电产品(不含小轿车)销售;普通货运、物流服务。

运营业务数据

最新公告日期:2018-03-31 
业务名称 2017-12-31 2016-12-31 2015-12-31 2014-12-31 2013-12-31
汽车制造业库存量(辆) 1.37万 1.69万 - - -
汽车库存量(辆) - - 1.25万 1.81万 1.05万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 汽车制造业 123.67亿 100.00% 95.87亿 100.00% 100.00% 22.48%
按产品 整车 117.34亿 94.88% 92.80亿 96.80% 88.24% 20.91%
备品 6.33亿 5.12% 3.06亿 3.20% 11.76% 51.61%
按地区 华东 37.96亿 30.69% 27.94亿 29.15% 36.02% 26.38%
华北 22.27亿 18.00% 18.16亿 18.94% 14.77% 18.45%
华南 18.54亿 14.99% 13.45亿 14.03% 18.32% 27.47%
东北 15.81亿 12.78% 13.80亿 14.40% 7.23% 12.71%
西南 10.64亿 8.60% 8.01亿 8.35% 9.45% 24.71%
中南 9.64亿 7.79% 7.27亿 7.58% 8.52% 24.57%
西北 7.62亿 6.16% 6.11亿 6.37% 5.44% 19.87%
直销 1.20亿 0.97% 1.13亿 1.18% 0.25% 5.70%

董事会经营评述

  一、概述
  2018年上半年,汽车市场竞争持续加剧,公司受原材料价格波动和自主产品结构调整等因素影响,实现整体销售11.24万辆,较上年同期增加1.01%;实现营业收入1,347,892.38万元,较上年同期增加0.58%;实现营业利润30,890.21万元,较上年同期减少45.16%;实现利润总额31,159.17万元,较上年同期减少44.88%;实现归属于上市公司股东净利润8,091.24万元,较上年同期减少70.08%。
  2018年上半年,公司以"精进起航"为经营方针,开展"深化改革攻坚战、强化创新持久战、提升能力阵地战"三大战役,精益求精,锐意进取,在各领域取得了一定的成效。... 查看全部▼

  一、概述
  2018年上半年,汽车市场竞争持续加剧,公司受原材料价格波动和自主产品结构调整等因素影响,实现整体销售11.24万辆,较上年同期增加1.01%;实现营业收入1,347,892.38万元,较上年同期增加0.58%;实现营业利润30,890.21万元,较上年同期减少45.16%;实现利润总额31,159.17万元,较上年同期减少44.88%;实现归属于上市公司股东净利润8,091.24万元,较上年同期减少70.08%。
  2018年上半年,公司以"精进起航"为经营方针,开展"深化改革攻坚战、强化创新持久战、提升能力阵地战"三大战役,精益求精,锐意进取,在各领域取得了一定的成效。具体如下:
  1、开展深化改革攻坚战。
  (1)提升管理效率,激发企业活力。持续开展管理效率提升工程,优化电子审批流程步骤;转型体制机制,打造为用户创造价值的互联网生态系统。
  (2)强化运营偏差管控和风险控制。优化资源配置,实现到周的预算管控机制,定期开展经营分析例会,保证经营目标实现。
  (3)深化人事制度改革,提高人力资源效能。完善专业技术管理、生产操作人员职业发展通道,建立员工能力要求和员工职业发展相统一的能力管理体系;完成公司薪酬制度改革,建立高端人才引进机制及渠道,以此传递压力,激发活力,并持续打造学习型企业氛围。
  2、开展强化创新持久战。
  (1)构建基于用户体验、用户参与的开发体系。建立车内空气质量及气味正向开发策略,制定整车噪声与声音品质提升策略,完成整车声学包数据库建立;完成智能网联规划,明确发展规划及实现路径;首次完成特定工况无人驾驶智能驾驶在数博会的多频次全公开展示,展现了奔腾在智能驾驶领域技术的先进性。
  (2)提升营销服务,促进销量增长。自主品牌重塑奔腾品牌,以"4F"营销为核心,推动"4F"落地;合作品牌深化价值经营,围绕客户和经销商,实现价值理念从营销领域向经营领域延伸,促进体系良性发展。
  3、开展提升能力阵地战。
  (1)确保项目进度,开展新业务探索。全面推行项目CEO制,签订项目合同,实现"责权利"高度统一,保障项目顺利投放;利用外部平台和资源,实现新能源、共享出行领域突破。
  (2)落实"基于用户评价的全面质量管理体系"。从入口、生产、出口、市场四个方面强化质量管控,强化质量标准,提升产品质量。创新开展全员参与的质量改进活动,加速问题解决,为品质持续提升奠定基础。
  (3)发展智能制造,提升制造水平。合理调配结构,提升劳动生产效率;导入先进技术,压缩生产准备关键路径;实现锐棱技术应用并完成新颜色开发调试,提升工艺制造水平;通过运行周产销平衡体制,压缩生产周期,保证销售需求。
  (4)持续实施开门采购,深度整合供应商资源。清理沉默资源,引入优质外部资源,并完成战略供应商资源平台的搭建。

  二、公司面临的风险和应对措施
  公司经营过程可能面临宏观经济风险、市场萎缩风险及企业产品风险。一是宏观经济风险,煤炭及钢材等大宗商品价格持续上涨,运输法规变化,将直接影响各车企的采购及物流成本,对车企的盈利能力造成影响;政策引导,鼓励生产、销售新能源产品,但其收益状况也将影响车企盈利能力。二是市场萎缩风险,以A0级SUV级市场为例,市场容量上半年较年初预测减少,市场份额下降,同比增速放缓,2017年之后上市新车挤占老车型份额。三是企业产品风险,公司自主品牌溢价能力弱,活跃度不足,产品力弱,缺少明星产品。
  应对措施:一是加强对宏观政策的研究及市场环境的预判,发挥集团集中采购优势,降低采购及物流成本;二是加强市场研究及应对,以刺激终端销售为导向,快速、有效制定商务政策,提升终端成交及经销商盈利能力;三是完善产品布局,通过打造明星车型调整销量结构,快速提升销量;四是加大汽车电子技术的研发与应用,满足多元化的市场消费需求,以提升产品的市场竞争力;五是持续提升经营质量,以提高生产销售环节投入产出为导向,提高资源的使用效率,强化过程管控,通过滚动预算持续开源节流。提高运营效率,降低资金占用,实现公司健康可持续发展。

  三、核心竞争力分析
  公司自1997年成立以来,通过20余年的发展和积累,业已具备了比较完整的汽车研发、制造、供应和营销体系,核心竞争力日益凸显,主要体现在:
  1、公司拥有较长时期的品牌积淀。奔腾品牌在110万的用户群中拥有比较悠久的历史记忆和一定的溢价能力;一汽马自达品牌以价值经营为理念深耕细分市场,品牌美誉度形成粉丝效应。
  2、公司拥有多年积累的人才优势。截止报告期末,公司拥有员工超过7000人,专业技术管理人员超过2500人,其中40岁以下人数占比69%,本科及以上学历占比高达95%,有技术专家近百名,人才队伍较为完备。
  3、公司拥有很好的体系能力。产品开发方面,构建了基于用户体验、用户参与的开发体系,具有基础专业开发、设计验证、项目管理全流程自主研发能力,截至报告期末,共有授权专利三百多项;生产制造方面,具备四大工艺先进制造能力及行业领先的自动化设备,以智能制造为引领,着力打造智能工厂、绿色工厂;质量保证方面,打造基于用户评价的全面质量管理体系,提升实物质量,超越用户期望。
  4、公司具备较为完备且非常忠诚的供应商体系和经销商队伍,目前拥有稳定的供应商400多家,与博世、小糸、佛吉亚、宝钢、安道拓等20家供应商建立战略合作关系;一汽马自达拥有经销商200多家,奔腾拥有经销商300多家。
  5、公司拥有较为优秀的合资合作伙伴。2018年上半年分别与新特公司、湖南科力远新能源股份有限公司等公司签署战略合作协议。在动力电池产品供应、低温电池研发、电池梯次利用及公司体制机制转型等领域展开深度合作。 收起▲