主营介绍

  • 产品类型:

    整车、备品及其他

  • 产品名称:

    整车 备品及其他

  • 经营范围:

    开发、制造、销售轿车、旅行车及其配件,修理汽车,加工非标设备,机械配件、机电产品(不含小轿车)销售;普通货运、物流服务。

运营业务数据

最新公告日期:2018-03-31 
业务名称 2017-12-31 2016-12-31 2015-12-31 2014-12-31 2013-12-31
汽车制造业库存量(辆) 1.37万 1.69万 - - -
汽车库存量(辆) - - 1.25万 1.81万 1.05万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 汽车制造业 256.67亿 100.00% 197.44亿 100.00% 100.00% 23.08%
按产品 整车 244.46亿 95.24% 191.51亿 97.00% 89.40% 21.66%
备品 12.21亿 4.76% 5.93亿 3.00% 10.60% 51.41%
按地区 华东 74.38亿 28.98% 54.14亿 27.42% 34.17% 27.21%
华北 56.07亿 21.85% 45.03亿 22.81% 18.64% 19.69%
东北 35.80亿 13.95% 30.73亿 15.56% 8.57% 14.18%
华南 34.86亿 13.58% 25.02亿 12.67% 16.63% 28.25%
西南 19.98亿 7.78% 14.82亿 7.51% 8.72% 25.83%
中南 18.57亿 7.24% 13.93亿 7.06% 7.84% 24.99%
西北 16.94亿 6.60% 13.72亿 6.95% 5.44% 19.01%
直销 552.18万 0.02% 508.19万 0.03% 0.0074% 7.97%

董事会经营评述

  一、概述根据中国汽车工业协会统计分析,2017年,国内乘用车销售2,471.83万辆,同比增长  1.40%,增速比上年回落13.53个百分点;中国品牌乘用车共销售1,084.67万辆,同比增长3.02%,占乘用车销售总量的43.88%,占有率比上年同期提升0.69个百分点。  2017年,公司面临日益激烈的市场竞争环境,迅速转变观念,树立危机意识,积极有序开展各项工作,经营业绩成功实现扭亏为盈。报告期内,公司实现整体销售23.95万辆,较上年增长23.77%;实现营业收入2,790,221.24万元,较上年增长22.86%;实现营业利润46,604.61万元,较上年增长142.66%;实... 查看全部▼

  一、概述根据中国汽车工业协会统计分析,2017年,国内乘用车销售2,471.83万辆,同比增长
  1.40%,增速比上年回落13.53个百分点;中国品牌乘用车共销售1,084.67万辆,同比增长3.02%,占乘用车销售总量的43.88%,占有率比上年同期提升0.69个百分点。
  2017年,公司面临日益激烈的市场竞争环境,迅速转变观念,树立危机意识,积极有序开展各项工作,经营业绩成功实现扭亏为盈。报告期内,公司实现整体销售23.95万辆,较上年增长23.77%;实现营业收入2,790,221.24万元,较上年增长22.86%;实现营业利润46,604.61万元,较上年增长142.66%;实现利润总额46,127.74万元,较上年增长146.49%;实现归属于上市公司股东净利润28,123.68万元,较上年增长129.47%。
  2017年,公司以市场和用户需求为导向,在深化改革、产品投放、质量提升等方面创新开展各项工作,公司整体销量和利润较去年同期均有较大幅度提升。
  1、全面创新改革,焕发企业活力。在中共中央全面深化国有企业改革的要求下,以及中国一汽全面深化改革的背景下,公司以人员和机构为切入点,高质高效拉开了改革的序幕,
  初步实现了"增强动力、传递压力、激发活力、提升能力"的改革效果。
  2、强化新品投放,打造明星车型。通过柔性化生产组织,全力满足销售需求;建立周产
  销平衡体制,快速对应订单变化,缩短交货期;形成以传播和渠道为先锋,盈利、区域、口碑为主力的创新营销模式,实现销量突破。在公司各体系努力下,奔腾X40成功投放,成为奔腾品牌首款月销过万的SUV车型。
  3、创新产品研发,提升竞争实力。360度研究爆款产品特性,开发高级驾驶辅助系统
  (ADAS),搭载后续车型首次应用;制定车联网产品路线规划图,并从奔腾X40开始实现全新车型配置D-LIFE装备;快速改善内饰精良性及NVH,提升产品感知质量,着力打造魅点;开展用户抱怨调研,识别并规避痛点;综合考虑基本装备、性能等要素的用户需求,平衡暗点,实现研发水平有效提升。
  4、完善质量体系,铸就卓越品质。建设基于用户评价的全面质量管理体系,从用户端发起最终结果体现在用户端,覆盖产品全生命周期管理过程,为质量提升提供有效的方法和路
  径;新产品质量育成和量产产品质量改进双管齐下,开展供应商自主精良化评审、公司重点质量问题立项攻关等工作;创新开展全员参与的质量改进活动,深入落实质量精益、质量日等工作,加速问题解决,为品质持续提升奠定基础。
  5、强化成本意识,提升经营能力。持续优化成本费用,开展内制成本改善,细化投资影
  响,制定预算及偏差分析,推进降成本工作;积极开展低效无效资产处置工作,持续改善资产结构。

  二、核心竞争力分析
  1、公司拥有较长时期的品牌积淀。奔腾品牌在自主企业中认可度处于领先,并在110万
  的用户群中拥有比较悠久的历史记忆和一定的溢价能力;一汽马自达品牌通过深耕细分市场,品牌美誉度形成粉丝效应。
  2、公司拥有多年积累的人才优势。截止报告期末,公司拥有员工超过7000人,其中技术
  专家近500名、工艺能手超过600名,人才队伍较为完备。
  3、公司与中国自主整车企业相比拥有很好的体系能力。公司在产品开发及项目管理方面,
  具有基础专业开发、设计验证、项目管理全流程自主研发能力,截至报告期末,共有授权专利300多项;在生产准备方面,具备四大工艺先进制造能力及行业领先的自动化设备;在质量保证方面,正在建成基于用户评价的全面质量管理体系。
  4、公司具备较为完备的且忠诚度高的供应商体系和经销商队伍。公司目前拥有稳定的提
  供战略资源和关键资源的供应商近200家;拥有经销商300多家,平均入网年龄超过4年。
  5、公司拥有较为优秀的合资合作伙伴。为公司提升技术平台、提升管理水平打下了基础,
  为公司获得了盈利空间。

  三、公司未来发展的展望
  1、公司所处行业竞争格局和发展趋势
  宏观经济方面,中国汽车市场增速将由高速增长转为高质量平稳增长,进入了大容量、稳定增长的第三个黄金时代;产业政策方面,随着《汽车产业中长期发展规划》、《乘用车企业平均燃料消耗量与新能源汽车积分并行管理方法》等政策的出台,极大地推动了新能源汽车和智能网联汽车的发展,引领整个产业转型升级。同时,随着"一带一路"倡议的深入推进,为海外汽车市场发展增添动力;技术发展方面,汽车产业未来发展呈现电动化、网联化、智能化、共享化的趋势,"新四化"已成为新的吸引用户关注的魅点和新的增长极;消费环境方面,当前85后、90后已成为乘用车消费主体,更多的注重产品所带来的仪式感与精神体验。同时单一的"行走"功能已成为用户使用的"暗点",出行解决方案成为了汽车产品的用户使用特征;竞争环境方面,造车新势力的兴起促进传统车企与互联网等企业跨界融合,合作创新将引领并促进产业格局发生颠覆性变化,形成全新企业生态群。同时,中国大力推动社会平衡发展,汽车市场的主战场将进一步下沉至四、五、六线城市,乡镇和农村的消费潜力将进一步释放。
  2、公司发展战略和经营计划
  2018年,公司将深入贯彻党的十九大精神,全面深化改革,以"精进·启航"为工作方针,以"15393"方略为指导,集中精力打赢"深化改革攻坚战、强化创新持久战、提升能力阵地战",精益求精,锐意进取,向着实现公司的伟大愿景,扬帆启航,预计2018年销量不低于上年同期。
  (1)打赢深化改革攻坚战。管理领域:合并精简会议,缩短决策流程;建立业务标准,
  减少流程数量和流程步骤减少。运营控制领域:加强运营系统建设,完善管理系统;对销量、成本费用、投资等重点要素实时监控纠偏,季度调整;预算偏差及风险项立项攻关,具体工作落实到人,提高问题解决效率。人力资源领域:建立高端人才引进机制及渠道,实施各单位人员调配支援;完成流程化组织试航工作,建立价值化组织构架;建立员工能力要求和职业发展相统一的能力管理体系;开展常态化的人岗匹配评价,提高劳动生产效率。
  (2)打赢强化创新持久战。研发领域:以持续打造爆款产品为目标,实现用户导向、造
  型、智能网联和黑科技四项能力提升,力争新能源实现突破,做实开发验证标准建立和产品迭代周期压缩两项基础工作。营销领域:自主品牌方面,围绕市占率增长率指标,重点工作由线下转移至线上,打造冠军营销模式;合作品牌方面,坚持价值营销,创新整合营销和借势营销,提升品牌溢价和双车型高端客户比例。
  (3)打赢提升能力阵地战。质量领域:建立基于用户评价的全面质量管理体系,持续提
  高实物质量水平。项目领域:保障项目进度,固化项目周期。成本领域:围绕利润率增长率指标,坚持开源,大力节流。生产领域:整合资源,高效保障。
  3、公司资金需求、使用计划和来源
  为保障公司持续、健康、稳定的发展,根据公司实际生产经营情况及项目建设资金需求,并结合内外部环境变化,做好资金统筹管理,提高资金使用效率,降低资金成本。预计2018年资本支出约18亿元,预计2018年资金成本不超过0.8亿元。
  4、公司经营中可能面对的风险
  公司经营过程可能面临宏观经济风险、行业环境风险及企业风险。一是宏观经济风险,煤炭及钢材等大宗商品价格上涨,将直接影响各车企的采购成本,对车企的盈利能力造成影响。二是行业环境风险,随着近年国Ⅴ、国Ⅵ排放法规的逐步落实,燃油限值等政策冲击对汽车企业经营成本提出严峻挑战;在智能化、新能源汽车等多重因素刺激下,2018年汽车电子化进程将加速推进,影响整车成本控制;购置税优惠政策一定程度推动了2017年汽车市场的增长,2018年购置税优惠政策取消,会使2018年汽车市场增速放缓。三是企业风险,公司自主车型品牌溢价能力较弱,产品技术缺乏核心竞争力,在市场竞争加剧的形势下,价格下移幅度明显大于成本优化力度,车型盈利能力下滑。
  应对措施:一是加强对市场宏观环境的预判能力,发挥集团的集中采购优势,降低采购成本风险;二是加强市场研究及应对,以刺激终端销售为导向,快速、有效制定商务政策,提升终端成交及经销商盈利能力;三是完善产品布局,通过打造明星车型调整销量结构,快速提升销量;四是加大汽车电子技术的研发与应用,满足日益多元化的市场消费需求,以取得更好的产品竞争优势;五是提升经营质量,以提高销售及生产环节的资源投入产出为导向,提高资源的使用效率,强化过程管控,通过滚动预算持续开源节流。强化对存货及现金流的管理,提高运营效率,降低资金占用,实现公司可持续健康发展。
  5、回顾总结前期披露的发展战略和经营计划在报告期内进展情况:
  2017年,面临日益激烈复杂的市场竞争环境,公司坚持市场导向,强化改革创新,全体系拼搏进取实现销量和利润的双重增长,全年完成23.95万辆,同比增长23.77%,经营业绩成功实现扭亏为盈。 收起▲