主营介绍

  • 产品类型:

    整车、备品及其他

  • 产品名称:

    整车 备品及其他

  • 经营范围:

    开发、制造、销售轿车、旅行车及其配件,修理汽车,加工非标设备,机械配件、机电产品(不含小轿车)销售;普通货运、物流服务。

运营业务数据

最新公告日期:2017-04-01 
业务名称 2016-12-31 2016-04-30 2016-03-31 2016-02-29 2016-01-31
汽车制造业产量(辆) 19.81万 - - - -
汽车制造业销量(辆) 19.35万 - - - -
合计产量(辆) - 6.28万 4.66万 3.63万 2.02万
SUV产量(辆) - 1.08万 5765.00 3151.00 2191.00
SUV销量(辆) - 7984.00 6225.00 1814.00 1007.00
合计销量(辆) - 5.64万 4.28万 2.54万 1.74万
MPV销量(辆) - 241.00 189.00 103.00 73.00
轿车销量(辆) - 4.82万 3.64万 2.34万 1.64万
MPV产量(辆) - 355.00 105.00 20.00 10.00
轿车产量(辆) - 5.17万 4.08万 2.56万 1.80万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 汽车制造业 124.97亿 100.00% 92.59亿 100.00% 100.00% 25.91%
按产品 整车 118.92亿 95.16% 89.64亿 96.82% 90.41% 24.62%
备品 6.05亿 4.84% 2.94亿 3.18% 9.59% 51.34%
按地区 华东 35.87亿 28.70% 25.34亿 27.37% 32.52% 29.36%
华北 26.74亿 21.40% 20.88亿 22.55% 18.12% 21.94%
华南 17.80亿 14.24% 12.41亿 13.40% 16.64% 30.28%
东北 17.17亿 13.74% 13.52亿 14.60% 11.30% 21.30%
西南 10.03亿 8.03% 7.26亿 7.84% 8.56% 27.64%
中南 9.00亿 7.20% 6.56亿 7.09% 7.53% 27.08%
西北 7.88亿 6.31% 6.19亿 6.68% 5.23% 21.50%
直销 4715.04万 0.38% 4423.14万 0.48% 0.09% 6.19%

董事会经营评述

  一、概述
  2017年上半年,公司围绕“双跨越再出发”经营方针,整体经营运行保持平稳。主要产品项目推进有力;奔腾X40投放取得成功,一汽马自达阿特兹、CX-4销量同比大幅提升。具体如下:
  2017年上半年,公司实现整体销售11.12万辆,较上年同期增加37.83%;实现营业收入1,340,134.23万元,较上年同期增加57.84%;实现营业利润54,837.17万元,较上年同期增加155.75%;实现利润总额56,534.78万元,较上年同期增加158.86%;实现归属于上市公司股东净利润27,045.68万元,较上年同期增加132.74%。
  2017年是“十三五”规划的关键一... 查看全部▼

  一、概述
  2017年上半年,公司围绕“双跨越再出发”经营方针,整体经营运行保持平稳。主要产品项目推进有力;奔腾X40投放取得成功,一汽马自达阿特兹、CX-4销量同比大幅提升。具体如下:
  2017年上半年,公司实现整体销售11.12万辆,较上年同期增加37.83%;实现营业收入1,340,134.23万元,较上年同期增加57.84%;实现营业利润54,837.17万元,较上年同期增加155.75%;实现利润总额56,534.78万元,较上年同期增加158.86%;实现归属于上市公司股东净利润27,045.68万元,较上年同期增加132.74%。
  2017年是“十三五”规划的关键一年,公司深入贯彻落实“十三五”规划纲要,牢固树立全新发展理念,持续扩大有效供给,全力实现市场突破,努力提高盈利能力,切实提升企业核心竞争力和发展质量。
  1、契合市场需求,调整产品布局。结合市场需求明确公司产品定位,调整产品型谱,根据国家油耗法规要求,及时调整动力总成产品规划,开展产品概念研究,完成有关产品项目立项工作。
  2、转变研发理念,快速提升产品力。在感知质量提升方面,分析市场需求,远近结合制定短、中、长期改善方案,探索车型内饰精良性和产品NVH改善,提升产品感知质量;在新技术应用上面,全面开展现有车型车联网应用开发,按节奏搭载车型投放,进一步深化公司互联化、智能化布局,提升产品竞争力。严控项目进度,有序推进产品投放。
  3、以创新求突破,提升营销能力。着力打造奔腾X40明星车型,实现快速上量;整合营销资源,形成传播、渠道、终端、政策、口碑五大突破策略,提升终端销量。马自达品牌稳中求进,持续提升品牌价值,保持产品和价格的竞争力,确保价值营销持续实施,持续深化娱乐营销和车展营运升级,推动集客和品牌的双提升。
  4、大力推进提质增效,改善经营水平。持续优化成本费用,重点聚焦生产制造过程中成本项目,制定对应的指标,层层拆解,落实到人,实现目标达成;完善固定费用管控方案,确定费用总规模,设定改善优先级;坚持精益生产,保障资源供应。搭建生产管控系统,实现及时、精准的生产状态可视化预警。
  另外,由于公司组织机构和人员的调整,部分费用支付节奏滞后,预计会在下半年集中体现,将影响公司下半年的相关利润指标。

  二、报告期内公司从事的主要业务
  公司主营业务为开发、制造和销售乘用车及其配件,是中国轿车制造业第一家股份制上市公司。20年来,公司专注于乘用车行业,报告期内主营业务未发生重大变化。
  公司产品线不断丰富和发展,2017年3月9日,公司成功推出奔腾品牌的第二款城市SUV车型--奔腾X40,搭载先进的D-Life全语音智能互联系统,是A0级SUV细分市场中第一款智能互联SUV,也是SUV市场中第一款拥有社交功能的SUV。奔腾X40在丰富奔腾品牌产品线的同时,上市后快速成为奔腾品牌主力车型。2017年上半年,一汽马自达销量同比大幅提升,阿特兹进一步稳固了马自达品牌旗舰产品和B级运动型轿车市场的领先地位;马自达CX-4通过持续的市场传播和有效的营销策略,迅速成为轿跑SUV细分市场的标杆车型。

  三、核心竞争力分析
  公司自1997年成立以来,通过20年的发展和积累,业已具备了比较完整的汽车研发、制造、供应和营销体系,对行业发展规律和市场规模有了更加深刻的理解和把握,在“成就一流品牌、成为具有国际竞争力的汽车企业”的企业愿景指引下,公司积极布局产品,打造产品竞争力,不断夯实体系能力,核心竞争力日益凸显,主要体现在:
  1、产品布局逐步完善
  公司产品线逐渐丰富和发展,由最初的单一品牌单一车型不断发展壮大,形成了一汽奔腾和一汽马自达的双品牌运营,产品覆盖A0级到B级轿车和SUV市场。奔腾品牌自2006年诞生后经过十余年发展,实现了产品从无到有、从单一到多元的快速发展,从单纯轿车市场到多车型组合的产品阵容。未来将持续优化和丰富产品布局,聚焦高增长细分市场,提升产品竞争力。一汽马自达品牌逐步完成更新换代,由最初的4.0代产品升级到目前的6.5代产品。成功挖掘品牌价值,突出产品优势,凭借“创驰蓝天”技术与“魂动”造型理念,阿特兹成功树立了马自达品牌旗舰产品的形象和B级车市场运动型的旗舰地位,CX-4作为全球首发跨界SUV,通过精准的市场定位和传播,开创了轿跑SUV的新蓝海市场,极大提升了一汽马自达的销量和品牌影响力。
  2、产品竞争力显著增强
  公司致力于自主研发,创新技术战略。D-Life车联网系统成功首配奔腾X40车型,引领同级市场潮流,实现奔腾品牌互联化、智能化突破;加速新技术预研储备,加强新能源产品规划和研发;持续夯实产品品质,项目质量管理推陈出新,过程质量控制变革突破,市场质量改进创新提速,质量管理体系不断完善,公司IQS排名连续三年呈上升趋势,其中奔腾X80高居细分市场第2位。
  3、体系能力不断夯实
  经营管理上,建立投资管控标准,成本费用控制水平不断提升;项目管理上,建立产品诞生流程,推进产品全生命周期管理;产品研发上,形成完整的研发体系框架,具备了全正向车型开发能力;质量管理上,持续改进,精益求精,形成覆盖全过程的质量保证能力;营销管理上,与时俱进,不断创新,形成了线上线下相结合的立体营销模式;人才培育上,完善人才培养和选拔机制,激发员工队伍活力。

  四、公司面临的风险和应对措施
  公司经营过程可能面临行业环境风险及企业风险。一是行业环境风险,节能减排压力增大,法规趋严、步伐加快;各厂商及经销商为弱化购置税政策对消费者产生的影响,将继续采取高促销、高折扣手段,竞争进一步加剧。二是企业经营风险,公司自主产品虽已形成较完整的布局,但多款车型仍将面临销量继续下滑的潜在风险;另外,由于公司组织机构和人员的调整,部分费用支付节奏滞后,预计会在下半年集中体现,将影响公司下半年的相关利润指标。
  应对措施:一是加快公司新能源车型的项目进程,不断创新升级技术,加强节能减排;二是优化产品布局,根据市场发展趋势,快速调整产品布局在高增长区间;三是要进一步拓展新技术商品化,提升产品竞争力,满足用户需求,提升车型销量;四是要加速营销渠道发展,快速提高营销管理能力;五是要提升公司经营质量,全力降低成本费用,提升公司盈利水平。 收起▲