主营介绍

运营业务数据

最新公告日期:2017-03-31 
业务名称 2016-12-31 2015-12-31 2014-12-31 2013-12-31 2012-12-31
酒类销量(吨) 14.87万 13.74万 11.89万 - -
酒类产量(吨) 15.13万 13.83万 12.03万 - -
白酒销量(吨) - - - 15.11万 15.31万
白酒产量(吨) - - - 14.53万 14.27万

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 制造业 156.21亿 100.00% 44.29亿 100.00% 100.00% 71.65%
按产品 酒类 147.74亿 94.58% 36.59亿 82.62% 99.31% 75.24%
塑料制品 7.06亿 4.52% 6.70亿 15.12% 0.33% 5.21%
其他 1.03亿 0.66% 6957.09万 1.57% 0.30% 32.61%
印刷 2336.51万 0.15% 1827.87万 0.41% 0.05% 21.77%
玻瓶 1369.96万 0.09% 1221.58万 0.28% 0.01% 10.83%
按地区 国内 156.21亿 100.00% 44.29亿 100.00% 100.00% 71.65%

董事会经营评述

  一、概述
  本报告期,公司按照“四个全面”的战略布局,抓住深化国企改革和振兴实体经济的机遇,坚持“创新、协调、绿色、开放、共享”的发展理念,以“改革、创新、转型、发展”为指导方针,持续推进“创新模式、提升品牌、整合资源”的发展战略,着力开展各项重点工作。
  (一)着力工艺管理,持续推进粮食基地建设及产融发展。
  1.坚持秉承五粮液传统酿造工艺。通过优化酿酒车间的激励机制、加强传统酿造工艺的技能培训及企业文化建设等方式,不断提升优质品率。
  2.持续推进粮食基地建设。扎实推进农业供给侧结构性改革,围绕创品牌、建基地、搞加工,推进一二三产业的融合发展,重点强化粮食原料采购的质量预检、溯... 查看全部▼

  一、概述
  本报告期,公司按照“四个全面”的战略布局,抓住深化国企改革和振兴实体经济的机遇,坚持“创新、协调、绿色、开放、共享”的发展理念,以“改革、创新、转型、发展”为指导方针,持续推进“创新模式、提升品牌、整合资源”的发展战略,着力开展各项重点工作。
  (一)着力工艺管理,持续推进粮食基地建设及产融发展。
  1.坚持秉承五粮液传统酿造工艺。通过优化酿酒车间的激励机制、加强传统酿造工艺的技能培训及企业文化建设等方式,不断提升优质品率。
  2.持续推进粮食基地建设。扎实推进农业供给侧结构性改革,围绕创品牌、建基地、搞加工,推进一二三产业的融合发展,重点强化粮食原料采购的质量预检、溯源管理和全过程跟踪,持续推进粮食基地建设,为保障酿酒原料品质、确保食品安全夯实基础。
  (二)着力营销创新,大力推进传统营销向终端营销、精准营销转型。
  1.大力推进“百城千县万店”工程。通过“五粮液专卖店(旗舰店)+社会有影响力的销售终端+KA类终端+线上线下一体的新零售终端”的形式,优化渠道布局,逐步构建产品核心营销渠道,形成核心终端的深度运营和精细化管理,完成向终端营销的转型。
  2.进一步创新拓展营销渠道。加强与京东、苏宁、阿里巴巴等知名互联网企业以及大型跨国企业、世界知名品牌的战略合作,共同构建新型营销模式。
  3.加快开发国际市场。报告期内,积极抢抓国家“一带一路”战略机遇,实施沿线重点开发,进一步加大国际化发展的开拓力度。
  (三)着力品牌建设,深入推进品牌价值重塑和品牌文化宣传。
  1.全面提升公司品牌形象。深度挖掘公司企业形象与品牌形象的内涵,加强与全国、全球顶级品牌策划机构合作,重塑公司品牌新形象。
  2.提升核心品牌竞争力。建立与品牌战略相匹配、与产品策略相同步的产品品牌推广计划,构建一体化、立体化的产品整合传播体系。
  3.梳理品牌宣传的渠道资源。创新品牌传播方式,充分利用移动终端等新媒体传播渠道,加强品牌文化的宣传。

  二、报告期内公司从事的主要业务
  本公司主要从事白酒生产和销售,根据中国证监会颁布的《上市公司行业分类指引》(2012年修订),白酒行业属于“酒、饮料和精制茶制造业”(C15)。
  本公司作为白酒行业龙头企业,是白酒行业内少数兼具浓香、酱香、兼香型白酒规模化生产及果酒产品生产能力的大型白酒企业。报告期内本公司主营业务未发生变化,公司主要产品“五粮液”酒是我国浓香型白酒的典型代表。“五粮液”酒以高粱、大米、糯米、小麦和玉米五种粮食为原料,以“包包曲”为发酵动力,经陈年老窖发酵,长年陈酿,精心勾调而成,素以“香气悠久、味醇厚、入口甘美、入喉净爽、各味谐调、恰到好处、酒味全面”的独特风格闻名于世。公司独有的自然生态环境、649年明代古窖、五种粮食配方、古传秘方工艺、中庸和谐品质、“十里酒城”宏大规模六大优势,成就了“五粮液”成为当今酒类产品中出类拔萃的珍品。

  三、核心竞争力分析
  (一)品牌价值不断增长,促进企业可持续发展
  目前,五粮液品牌价值达875.69亿元,连续22年稳居中国食品制造业第一。无形资产的不断累积和增长,使公司及主导产品具有强大的影响力和品牌号召力,并长期处于行业领先地位,促进公司可持续健康发展。
  (二)工艺和配方独特,领军行业高端品质
  公司独有的五种粮食配方及“包包曲”技术、泥窖发酵、跑窖循环、续糟发酵、分层起糟、分层蒸馏、量质摘酒、陶坛贮存等一系列独特的纯粮固态发酵工艺,保障了五粮液酒风味独特,长期处于中国优质高端白酒领军品牌地位。在健康饮酒和中国白酒国际化的趋势下,公司持续推进工艺创新、产品创新为核心的供给侧结构性改革,引领消费升级新趋势,开创中国低度白酒发展新阶段。
  (三)质量管理精细,产品质量安全放心
  公司质量管理体系完善,从原料到生产全过程均有完备的控制体系,并持续不断强化全员、全过程的食品质量安全管控,坚持以绣花功夫、匠人精神抓好产品生产,确保产品出厂合格率达100%。公司是行业内唯一三度荣膺“全国质量管理奖”、国内首家荣获“全球卓越绩效奖”、工业和信息化部“运用HACCP的实践经验”工业企业质量标杆的酒类企业。目前公司正加快推进地理标志“五粮液”申报“中国-欧盟100+100地理标志”互认互保步伐,加快五粮液乃至中国白酒国际化进程。
  (四)地理环境优越,自然生态环境极佳
  公司地处万里长江第一城宜宾,属中亚热带湿润季风气候,具有气候温和、热量丰足、雨量充沛、光照适宜、无霜期长、冬暖春早、四季分明、温差小特点,年平均气温18℃左右,自然地理环境和弱酸性粘性土壤,非常适合微生物的栖息和生长繁殖。五粮液凭借得天独厚的自然生态环境和独特工艺,产品酒味醇厚、香气悠久,深受国内外消费者青睐和称赞。
  (五)明初老窖珍贵稀有,产能规模优势明显
  公司拥有数万口上至649年下至几十年的地穴式发酵窖池,建设有世界最大的连体酿酒窖池车间。经过近几十年的发展,公司已形成了独有的“十里酒城”规模,具备年产二十万吨纯粮固态发酵能力,拥有高中低全价位系列酒产品,满足不同层次的消费需求。
  (六)人才资源雄厚,专业梯级人才齐备
  人才资源是企业最重要的战略资源。公司通过构建国家级企业技术中心、国家级博士后流动工作站和国家级质量检测中心等平台,汇聚了大规模的酒类技术、市场营销和经营管理人才。目前,公司拥有中国酿酒大师5人、中国白酒大师3人、中国首席白酒品酒师6人、中国白酒工艺大师2人、中国评酒大师4人、获得国务院政府特殊津贴专家18人、国家级白酒评委21人、酿酒专业技术人员1060人、中级职称618人、高级职称312人,拥有专业技术工人一万余人。
  同时,公司不断完善人才引进培养机制,将通过“千百十人才工程”持续引进各类人才,夯实人才基础,为公司发展持续提供充足的智力支持和人才保障。

  四、公司面临的风险和应对措施
  (一)面临的主要风险
  1.供需矛盾凸显。在经济发展和消费升级推动下,高端白酒消费人群持续扩大,受工艺和产能的限制,公司高端白酒的稀缺性进一步显现。
  2.行业政策变化。白酒企业税负或将呈增长趋势,在一定程度上影响公司经营成果。
  3.市场竞争激烈。竞品间渠道渗透加速,中低端市场恶性竞争频现,对公司系列酒产品的营销带来一定压力。
  (二)应对措施
  1.生产方面。公司在坚守传统生产工艺的基础上,不断创新激励机制和管理能力,提升优质品率;同时拟通过扩大生产基地建设,提高生产和陈酿储存能力,为进一步扩大市场份额打下基础。
  2.营销方面。依托现有销售渠道网络,大力推进“百城千县万店”工程的落地实施,强化对终端样板店、示范店的整体打造,形成依托专卖店、旗舰店,联合社会有影响力的销售终端的立体终端营销氛围。
  3.机制方面。解决制约发展的机制体制问题,加强系列酒自营产品与总经销产品的模式建设,加强样板市场与品牌打造,做大单品,升级产品结构,强化系列酒品牌打造力度。
  4.管理方面。进一步提升内部管理运营效率,强化预算管理,加强成本管控,降低费用率。 收起▲