主营介绍

  • 主营业务:

    家用电器及消费类电子的销售和服务

  • 产品类型:

    通讯产品、彩电、音像、碟机、小家电产品、数码及 IT 产品、冰箱、洗衣机、空调器产品、安装维修业务

  • 产品名称:

    通讯产品 、 彩电 、 音像 、 碟机 、 小家电产品 、 数码及 IT 产品 、 冰箱 、 洗衣机 、 空调器产品 、 安装维修业务

  • 经营范围:

    家用电器、电子产品、办公设备、通讯产品及配件的连锁销售和服务,空调配件的销售,制冷空调设备及家用电器的安装与维修,计算机软件开发、销售、系统集成,百货、自行车、电动助力车、摩托车、汽车的连锁销售,实业投资,场地租赁,柜台出租,国内商品展览服务,企业形象策划,经济信息咨询服务,人才培训,商务代理,仓储,微型计算机配件、软件的销售,微型计算机的安装及维修,废旧物资的回收与销售,乐器销售,工艺礼品、纪念品销售,国内贸易,代办(移动、电信、联通)委托的各项业务,移动通讯转售业务,货物运输代理,仓储,装卸搬运。出版物省内连锁,普通货运,预包装食品、散装食品批发与零售,保健食品的零售,国内快递、国际快递(邮政企业专营业务除外),第二类增值电信业务中的信息服务业务(不含固定网电话信息服务和互联网信息服务),餐饮服务(限分公司经营)(按《餐饮服务许可证》所列范围经营)。建筑材料、装潢材料、摄影器材的销售,自营各类商品及技术的进出口业务,设计、制作、代理、发布国内各类广告,代订酒店,初级农产品的销售,车载设备,智能家居、智能电子设备,音像制品的零售,酒类零售与批发,医疗器械销售,乳制品的批发与零售(依法须经批准的项目,经相关部门批准后方可开展经营活动)。

运营业务数据

最新公告日期:2019-03-30 
业务名称 2018-12-31
零售业销量(千元) 2.33亿

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 零售批发行业 2326.66亿 96.50% 2017.19亿 97.20% 92.17% 13.30%
物流服务 28.01亿 1.16% 36.12亿 1.74% -2.41% -28.92%
金融行业 25.72亿 1.07% 5.31亿 0.26% 6.08% 79.37%
安装维修行业 15.85亿 0.66% 12.49亿 0.60% 1.00% 21.20%
其他行业 14.83亿 0.62% 4.23亿 0.20% 3.16% 71.49%
按产品 通讯产品 643.79亿 26.70% 605.69亿 30.03% 12.31% 5.92%
小家电等产品 570.38亿 23.66% 459.43亿 22.78% 35.85% 19.45%
数码及IT产品 303.59亿 12.59% 292.79亿 14.51% 3.49% 3.56%
冰箱、洗衣机 284.58亿 11.80% 227.88亿 11.30% 18.32% 19.92%
空调产品 264.55亿 10.97% 217.67亿 10.79% 15.15% 17.72%
黑电产品 259.76亿 10.77% 213.74亿 10.60% 14.87% 17.72%
物流服务 28.01亿 1.16% - - - -
金融服务 25.72亿 1.07% - - - -
安装维修业务 15.85亿 0.66% - - - -
其他收入 14.83亿 0.62% - - - -
按地区 华东一区 715.70亿 29.68% 621.16亿 40.77% 42.32% 13.21%
华东二区 382.86亿 15.88% 340.12亿 22.33% 19.13% 11.16%
华北地区 367.83亿 15.26% 321.42亿 21.10% 20.77% 12.62%
华南地区 280.52亿 11.63% 240.79亿 15.81% 17.78% 14.16%
西南地区 221.20亿 9.17% - - - -
华中地区 157.35亿 6.53% - - - -
西北地区 92.01亿 3.82% - - - -
东北地区 91.14亿 3.78% - - - -
日本地区 70.77亿 2.94% - - - -
香港地区 31.69亿 1.31% - - - -

董事会经营评述

  一、概述  报告期内公司继续围绕场景互联网、智能供应链,坚定推进实施智慧零售战略。加快全渠道布局、尤其是低线市场以及社区市场布局,并强化数据运营,提升购物体验;进一步丰富商品品类,优化供应链,提升运作效率;加强物流基础设施建设,提升物流运营效率;金融业务强化科技建设,提升风控、产品创新能力。  报告期内公司销售规模实现较快增长,2018年公司实现营业收入2,449.57亿元,同比增长30.35%。  整体来看,2018年公司商品销售规模(含税,区域上涵盖中国大陆、香港及日本市场,包括线上线下自营及开放平台,以及提供物流、金融、售后等服务,下同)为3,367.57亿元,同比增长38.39%,... 查看全部▼

  一、概述
  报告期内公司继续围绕场景互联网、智能供应链,坚定推进实施智慧零售战略。加快全渠道布局、尤其是低线市场以及社区市场布局,并强化数据运营,提升购物体验;进一步丰富商品品类,优化供应链,提升运作效率;加强物流基础设施建设,提升物流运营效率;金融业务强化科技建设,提升风控、产品创新能力。
  报告期内公司销售规模实现较快增长,2018年公司实现营业收入2,449.57亿元,同比增长30.35%。
  整体来看,2018年公司商品销售规模(含税,区域上涵盖中国大陆、香港及日本市场,包括线上线下自营及开放平台,以及提供物流、金融、售后等服务,下同)为3,367.57亿元,同比增长38.39%,其中中国大陆地区实现商品销售规模同比增长38.04%。2018年公司实现线上平台商品交易规模为2,083.54亿元(含税),同比增长64.45%,其中自营商品销售规模1,497.92亿元(含税),同比增长53.70%;开放平台商品交易规模585.62亿元(含税),同比增长100.31%。
  报告期内,公司有效实施商品价格管控提高日销毛利,推进商品结构调整,持续优化商品供应链,加强单品运作,改善毛利水平。开放平台、物流、金融业务方面的增值服务收入增加,有助于毛利提升。综合来看,公司综合毛利率较同期增加0.91%。
  运营费用方面,一方面公司加强了在开发、IT、新品类运营等方面的人员储备,以及第三期员工持股计划计提管理费用摊销影响,人员费用率有所上升;此外为拉动销售,广告促销投入加大;另一方面,由于公司全渠道经营模式所具备的规模效应,在收入较快增长的同时,租金、装修、水电、折旧等固定费用率有所下降,报告期内公司运营费用率略有增长,但总体保持稳定。由于公司零售业务快速增长,对经营性资金需求增加,同时供应链融资、消费金融业务发展加快,带来了公司银行借款规模的增加,以及报告期内发行公司债计提利息,使得报告期内公司财务费用率同比有所增加。整体来看,公司总费用率较同期增加0.47%。
  报告期内公司完成阿里巴巴股份出售,实施完成物流地产基金收购公司5家物流项目公司100%股权,对华泰证券投资的会计核算方法调整,以及投资大连万达商业管理集团股份有限公司、SENSETIME GROUP INC.(商汤科技)计入以公允价值计量且其变动计入当期损益的金融资产,其报告期内公允价值变动对利润有所影响。
  综上所述,报告期内公司实现营业利润、利润总额、归属于上市公司股东的净利润分别为136.59亿元、139.45亿元、133.28亿元,同比增长235.09%、221.91%、216.38%。

  二、核心竞争力分析
  1、苏宁拥有最完整的消费生态,能够有效获得忠诚的用户,形成长期发展的持续动力企业发展的核心就是要能够获得忠诚的用户,这样企业的壁垒中期难以打破,长期增长的确定性才会更强。苏宁拥有零售行业中最完整的消费生态,能够形成忠实的粉丝群体。
  线下依托苏宁易购广场、苏宁易购云店、苏宁易购直营店、苏宁小店以及家电3C家居生活专业店、母婴、超市、汽车、苏宁有房等专业店面,以及集团开发的苏宁影院、苏宁体育旗舰店等,对消费需求形成全面覆盖,满足各种体验型、便利型的购物需求;线上通过苏宁易购(www.suning.com)、苏宁易购天猫旗舰店为用户提供海量商品选择和极致购物体验。依托集团在文化、体育产业方面的资源,如视频影视、足球俱乐部、赛事转播版权等,与用户达成精神的共鸣、情感的交流。
  苏宁的消费生态能够为消费者构筑快乐、健康的品质生活,生活方式的影响和传导能够激发用户选择苏宁、了解苏宁、喜欢苏宁,从而成为苏宁的忠诚用户,形成苏宁长期发展的持续动力。
  2、苏宁拥有强大的自营能力,能够有效提升经营附加值,持续增强企业盈利能力苏宁是自营能力最强的互联网零售商,坚持在可以产生规模效应的品类和服务方面自营,能够有
  效提高经营附加值。
  坚持渠道自营管理,把控服务标准,提高品牌美誉度,保障商品和服务提供的同时,为供应商提供了获取用户成本最低、品牌溢价最强的服务平台,实现渠道附加值;核心商品自营采购,加强商品研究,形成对每个品类的商品管理能力、客户研究能力、市场推广能力与服务保障能力;基于自身专业化的商品经营能力,对外输出,在加大差异化采购能力、缩短供应链层级、降低供应链成本的基础上,保证了产品经营的附加值;核心物流环节自营,不仅有效控制企业运营成本,同时提升用户体验。
  通过对外开放,为供应商提供流通效率最高的服务平台,凸显企业物流价值。
  围绕渠道、商品、物流,不断加大投入,在开放的基础上形成苏宁自身的能力,提升经营附加值,持续增强企业盈利能力。
  3、苏宁拥有零售行业中最佳的技术应用,为智慧零售创新发展提供核心竞争能力技术是公司智慧零售创新发展的核心支撑,是企业参与市场竞争的决定性力量,在智慧零售生态体系中,科技就是核心驱动力,是推动企业发展的基石。
  苏宁始终坚持"科技苏宁、智慧服务"的战略方向,通过持续加强社会原生技术与苏宁丰富零售实践的结合,量身打造各类智慧零售产品。基于精准营销,公司研发"千里传音"、"金矿"、"A+联盟平台"等大数据会员营销系统;围绕O2O场景建设,公司研发"苏宁V购"、"微服务"、"连锁店报名系统"、"通用竞赛营销系统"、"第一现场&门店短视频"、"门店直播"、"身边苏宁"等互联网工具;推出"线下预售"、"盈客"、"云POS"等线下营销产品,以及为线下全业态提供业务支持与经营指导的手持工作平台"店+"等工具。公司将不断做强苏宁智慧零售CPU,真正打造出能够支撑智慧零售创新发展的核心能力。

  三、公司未来发展的展望
  2019年,企业发展的外部环境,依然是困难、挑战与机遇相互叠加,在面临新旧动能转换带来的阵痛、中美贸易摩擦等问题的同时,也要看到政策红利、技术创新、消费升级等一系列变革所带来的发展机遇。
  首先,消费分级与升级带来了行业增长的空间。中国消费市场具备足够的深度和广度,不同人群的消费能力和偏好存在着较大的差异,这就提出了多层次的商品和服务的需求。
  第二,用户需求的多样性与个性化带来了行业增长的空间。用户消费需求的范畴正在逐步扩大,从商品、服务延伸到内容、知识、娱乐、健康。
  第三,技术创新与服务匹配进一步激发了用户需求,带来了行业增长的空间。5G和人工智能时代,设备智能化将带来相关产品的新一轮增长空间。
  最后,2018年下半年以来政府连续出台刺激消费及减税降费一类的政策,消费领域获得了政策面的重点支持和关注,刺激消费将成为未来一段时间拉动国内经济增长新动力的主要引擎。
  在这样的经济形势和行业趋势之下,对于苏宁这样注重能力建设、前瞻性布局的企业来说,一定是机遇大于挑战。苏宁必须以用户需求为核心,坚定的推进互联网零售的转型和升级。一方面,利用技术升级,主动地转变自身发展方式,提升企业效率;另一方面,输出自身的能力,从微观上推动零售行业产业链的转型升级,自主创造自身发展的环境。2019年苏宁将围绕全场景零售、智慧零售赋能以及智慧零售基础设施的构建和迭代,积极开展各项工作,具体如下:零售业务
  1、线下平台建设
  线下门店要持续加快新业态的开发布局速度,快速形成规模化的市场影响力;不断完善和迭代各类店面模型,打造行业领先的智慧零售新业态。
  苏宁易购广场要通过租建并购联多种手段并举,进一步加快开发速度,在业态规划中要向品类集合店转型,充实吃喝玩乐的时间消费、场景消费的环境,建立丰富的情景消费业态。
  苏宁小店要基于战略合作和片区拓展快速布局;苏宁易购零售云要强化零售云作为县镇市场核心产品的战略定位,加速抢占农村市场份额,基于区域力量不断深拓,重点发展河南、河北、湖南、湖北、四川等地区。
  加强专业型店面业态模型建设。家电3C家居生活专业店要不断创新并加快对大型超市、购物中心、家装建材店等关联业态的进驻;苏鲜生和苏宁小店要进行组合开发,从用户体验和产品供应两个方面进行整合;3C、极物、母婴等要按照商圈需求完善业态模型,坚定不移地完成既定开发目标,同时进一步提升店面获客能力。
  要不断聚焦店面用户体验的提升,通过O2O产品的连接强化场景互联网的发展特色。门店作为场景互联网发展的重要组成,要持续的通过理念创新、技术加持,来推动线下场景的再造。
  2、线上平台建设
  线上通过强化规则、创新玩法、长效引流等方式方法,实现规模化增长。
  完善平台规则机制建设,打造覆盖全生态的运营管理平台,要通过规则的建立对各类线上平台进行垂直化的管理,最终实现线上资源效益发展的最大化。
  聚焦苏宁拼购发展,带动公司非电器商品类目的发展,快速抢占农村市场等消费升级新机遇。
  持续创新平台引流方式,建立可持续、内生式的引流机制。一方面,要不断提升品类引流能力的建设,将3C、极物、快消等打造成为流量来源的重要支撑点;另一方面,要充分协同品牌商的力量,共同推动品牌市场的开拓。
  3、商品经营
  为了强化商品经营,公司成立了五大商品集团,即家电集团、消费电子集团、快消集团、时尚百货集团、国际集团,以推动商品的专业化、精细化运营。
  电器品类要始终聚焦和提升优势领域,聚焦专属单品,凸显渠道掌控力。
  快消类目借助线下门店规模布局的契机,顺势带动线上线下快消类目的发展,百货、家装等新品类实现规模化的发展。
  推动自主产品的发展,快速提升单品定制、单品包销的能力。打通C2M和C2B产业生态链,建立产品生态。
  物流业务苏宁物流不断强化仓储能力建设,进一步提升物流服务运作效率。结合公司全品类商品经营、全业态渠道覆盖做专、做强、做大苏宁物流网络。
  大件商品,在巩固家电配送服务优势的基础上,进一步扩大对家装建材家具的服务能力。
  百货小件商品,核心提高对平台商户的服务能力,助力开放平台规模提升。
  超市冷链商品则要以同城物流规划为核心,实现同城中心仓、冷库、中央厨房、前置仓、超市店面仓以及小店自提点的一体化运营管理,建立以前置仓为核心的终端配送网络。
  强化快递能力建设。将天天快递的全国网配送能力、基于中心仓的本地网配送能力、以及基于前置仓、苏宁邮局和自提柜的社区末端网配送能力进行有机整合,提高配送时效的同时进一步降低成本。
  快速提升自动化、智能化作业的能力,推动智慧物流发展的规模化落地。一方面,要针对各业态、各品类,在路线规划和站点布局上进行先进技术引导;另一方面,要推动自动化、智能化、无人化技术的发展,真正的实现从创新试点向规模化应用的突破。
  金融业务苏宁金融不断强化以O2O融合为特色的金融科技公司的发展定位,依托苏宁智慧零售生态,强化业务经营能力建设。
  依托苏宁零售产业链,在供应链金融和消费金融两大方面培育核心业务和优质客户,建立自主可控的差异化业务体系,在服务实体、服务消费、服务小微方面建立行业特色。
  在风险管控上,依托数据化、技术性手段强化风控模型建设,进一步增强风险管控力。在大数据风控、金融AI、区块链核心金融科技方面进行重点建设,不断优化风险管理体系、增强风险管理能力,继续推动苏宁金融向金融科技公司转型发展。
  苏宁银行继续坚持"科技驱动的O2O银行"的战略定位,聚焦核心业务,快速提升金融科技能力,大力提升客户运营能力,稳步实现年度发展目标。
  IT业务IT体系是公司智慧零售创新发展的核心支撑。为进一步提升IT能力的发展定位,优化IT运作机制和激励机制,完善责权利管理,激活内部创新活力,经过近一年的发展,通过明确发展定位、理顺发展模式、完善组织结构等一系列工作,于2019年初公司正式成立苏宁科技集团。
  苏宁科技集团要进一步凸显自身价值,全方位的提升智慧零售的发展竞争力,通过技术支持来保障智慧零售发展的先进性。重点聚焦用户需求的深层次满足、全流程用户体验优化、供应链运作效率提升、全场景运营能力落地以及企业内部组织效率提升等工作,通过不断做强苏宁智慧零售CPU,真正的打造出能够支撑智慧零售创新发展的核心能力。
  内部管理随着智慧零售转型的深入,为更好的配套发展,2019年公司对组织架构做相应的调整和升级,主要分为总部和区域两个层面来推动。在总部组织上,进一步明确前中后台划分;在区域组织上,进一步加强纵向垂直管理。
  进一步优化激励体系,全面推进利润中心建设,持续加大股权激励的覆盖范围和激励力度。
  加强人力资源体系建设,进一步推动各级管理干部的年轻化,进一步的推动干部的专业化、知识化、年轻化建设;抓好梯队干部培养和能力提升;完善培训生态建设。 收起▲