主营介绍

  • 产品类型:

    通讯产品、彩电、音像、碟机、小家电产品、数码及 IT 产品、冰箱、洗衣机、空调器产品、安装维修业务

  • 产品名称:

    通讯产品 彩电 音像 碟机 小家电产品 数码及 IT 产品 冰箱 洗衣机 空调器产品 安装维修业务

  • 经营范围:

    家用电器、电子产品、办公设备、通讯产品及配件的连锁销售和服务,空调配件的销售,制冷空调设备及家用电器的安装与维修,计算机软件开发、销售、系统集成,百货、自行车、电动助力车、摩托车、汽车的连锁销售,实业投资,场地租赁,柜台出租,国内商品展览服务,企业形象策划,经济信息咨询服务,人才培训,商务代理,仓储,微型计算机配件、软件的销售,微型计算机的安装及维修,废旧物资的回收与销售,乐器销售,工艺礼品、纪念品销售,国内贸易,代办(移动、电信、联通)委托的各项业务,移动通讯转售业务,货物运输代理,仓储,装卸搬运。出版物省内连锁,普通货运,预包装食品、散装食品批发与零售,保健食品的零售,国内快递、国际快递(邮政企业专营业务除外),第二类增值电信业务中的信息服务业务(不含固定网电话信息服务和互联网信息服务),餐饮服务(限分公司经营)(按《餐饮服务许可证》所列范围经营)。建筑材料、装潢材料、摄影器材的销售,自营各类商品及技术的进出口业务,设计、制作、代理、发布国内各类广告,代订酒店,初级农产品的销售,车载设备,智能家居、智能电子设备,音像制品的零售,酒类零售与批发,医疗器械销售,乳制品的批发与零售(依法须经批准的项目,经相关部门批准后方可开展经营活动)。

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 零售业 1049.34亿 96.24% 917.26亿 100.00% 100.00% 12.59%
服务及其他 41.02亿 3.76% - - - -
按产品 通讯产品 317.60亿 29.13% 301.67亿 36.55% 14.00% 5.02%
小家电产品 218.28亿 20.02% 175.36亿 21.25% 37.72% 19.66%
空调产品 139.20亿 12.77% 114.22亿 13.84% 21.95% 17.94%
数码及IT产品 136.18亿 12.49% 131.40亿 15.92% 4.20% 3.51%
冰箱、洗衣机 127.93亿 11.73% 102.76亿 12.45% 22.12% 19.67%
黑电产品 110.16亿 10.10% - - - -
其他收入 21.65亿 1.99% - - - -
金融服务 10.44亿 0.96% - - - -
安装维修业务 8.93亿 0.82% - - - -
按地区 华东一区 319.59亿 29.31% 286.09亿 41.32% 36.34% 10.48%
华北地区 174.13亿 15.97% 153.40亿 22.16% 22.49% 11.91%
华东二区 159.03亿 14.58% 140.04亿 20.23% 20.59% 11.94%
华南地区 131.74亿 12.08% 112.77亿 16.29% 20.58% 14.40%
西南地区 105.51亿 9.68% - - - -
华中地区 75.15亿 6.89% - - - -
西北地区 43.21亿 3.96% - - - -
东北地区 40.08亿 3.68% - - - -
日本地区 27.08亿 2.48% - - - -
香港地区 14.84亿 1.36% - - - -

董事会经营评述

  一、概述
  从外部环境来看,上半年消费市场继续保持平稳、弱复苏状态,低线市场消费以及品质消费逐步崛起,市场发展挑战与机遇并存;从企业经营情况来看,公司坚定执行智慧零售发展模式,一二级市场持续推进业态创新,三四级市场进一步下沉渠道及服务网络;加强商品及供应链能力建设,强化平台运营;强化面向用户的金融、物流服务能力提升。上半年,公司在零售、物流、金融三大业务单元均保持了较快发展速度。
  零售业务,线下网络规模持续拓展、创新店面业态,多样化业态店面加速落地,形成了覆盖不同市场、满足不同消费群体的产品族群;通过店面商品结构优化、互联网化运营、线上线下联动促销,报告期内公司在大陆地区家电3C家居... 查看全部▼

  一、概述
  从外部环境来看,上半年消费市场继续保持平稳、弱复苏状态,低线市场消费以及品质消费逐步崛起,市场发展挑战与机遇并存;从企业经营情况来看,公司坚定执行智慧零售发展模式,一二级市场持续推进业态创新,三四级市场进一步下沉渠道及服务网络;加强商品及供应链能力建设,强化平台运营;强化面向用户的金融、物流服务能力提升。上半年,公司在零售、物流、金融三大业务单元均保持了较快发展速度。
  零售业务,线下网络规模持续拓展、创新店面业态,多样化业态店面加速落地,形成了覆盖不同市场、满足不同消费群体的产品族群;通过店面商品结构优化、互联网化运营、线上线下联动促销,报告期内公司在大陆地区家电3C家居生活专业店可比店面收入同比增长5.26%。线上平台聚焦流量经营、商品经营及会员营销,不断丰富商品类目,增强用户粘性,带来平台交易规模快速增长。2018年6月苏宁易购APP月度活跃用户数同比增长64.34%。商品经营方面,智能3C及大家电品类,强化单品、差异化商品运作,结合消费升级,加大高端家电、中央集成产品以及美容健康、生活家居等类目的引进,完善供应链的同时推进双线融合的场景化营销;大快消品类,通过线上线下O2O运营实现品类突破;开放平台按照垂直类目打造,聚焦百货、超市、母婴、家装建材等品类,报告期内公司新引入该类商户数量占整体引进新商户的比例为71%。
  物流业务围绕用户体验提升、基础设施及服务网络建设、物流科技等方面持续进行投入,不断提升苏宁物流发展能力。上半年苏宁物流社会化业务稳步提升,物流社会化营业收入(不含天天快递)同比增长118.49%。
  金融业务聚焦核心业务发展,结合场景应用加强金融产品建设,提升金融科技、风险防控能力;苏宁银行业务保持快速发展。
  2018年1-6月公司实现营业收入1,106.78亿元,同比增长32.16%。整体来看,2018年上半年公司商品销售规模(含税,区域上涵盖中国大陆、香港及日本市场,包括线上线下自营及开放平台,以及提供物流、金融、售后等服务,下同)为1,512.39亿元,同比增长44.55%,其中中国大陆地区实现商品销售规模同比增长44.53%。2018年上半年公司实现线上平台商品交易规模为883.22亿元(含税),同比增长76.51%,其中自营商品销售规模634.53亿元(含税),同比增长53.40%;开放平台商品交易规模248.69亿元(含税),同比增长186.71%。
  报告期内,公司有效实施商品价格管控提升日常销售毛利,优化商品结构,加强供应链建设、运营,通过差异化产品运作模式,改善毛利水平。积极推进开放平台、物流、金融业务发展,相应带来增值服务收入增加,有助于毛利提升。综合来看,公司综合毛利率较去年同期增加0.49%。
  运营费用方面,一方面公司加强了在开发、新品类运营等方面的人员储备,人员费用率阶段性有所上升;此外为拉动销售,广告促销投入加大;同时公司在IT方面持续投入,专业人员储备以及研发投入均增加,带来研发费率有所上升;另一方面,由于公司全渠道经营模式较强的规模效应,在收入较快增长的同时,租金、装修、水电、折旧等固定费用率下降较快。带来报告期内公司运营费用率同比下降了0.16%。财务费用方面,虽然报告期内公司及子公司短期借款规模增加,利息支出有所增加以及线上销售增长较快带来支付手续费增加较快,但公司积极进行现金管理,利息收入有所增加,财务费用率保持稳定。整体来看,由于公司加强了费用管控,注重投入产出,整体费用率水平同比下降0.16%。
  此外,报告期内公司基于整体发展战略安排,出售了部分阿里巴巴股份,在扣除初始购股本金以及股份发行有关成本及相关直接费用后,实现净利润人民币56.01亿元。
  综上所述,报告期内公司实现利润总额、归属于上市公司股东的净利润分别为59.33亿元、60.03亿元,同比增长1822.41%、1959.41%。若不考虑出售阿里巴巴股份带来的利润影响,公司实现归属于上市公司股东的净利润约为4.02亿元,同比增长37.95%。

  二、公司面临的风险和应对措施
  报告期内公司面临的风险和应对措施包括:
  1、人才发展方面,公司已经形成了零售、物流、金融三大业务单元,业务发展对于人才专业性、员工发展能力提出更高要求,公司面临着人才需求的缺口。公司将通过专业人才引进和内部培养的方式提升公司人才竞争力。
  2、IT研发方面,信息技术已成为零售发展中每个环节的核心支撑,数据、技术的运用贯穿了企业内部经营管理以及对外业务运营的各个方面,对公司IT能力提出了更高的要求。公司已经在零售行业中建立了领先的IT技术能力,但内部管理要求的提高以及创新业务发展的需要仍提出了更高的要求。短期内公司IT研发资源面临发展瓶颈,公司将通过加快IT团队建设和IT研发投入,提升公司IT研发、应用能力。
  3、创新业务方面,公司始终通过自身的不断创新变革,激活企业发展活力,在发展过程中开展的各项创新业务需要探索尝试,业务成果具有不确定性。公司已建立了完善的业务流程管控机制,能够对新业务的实施有效进行监控,降低影响。

  三、核心竞争力分析
  1、苏宁拥有最完整的消费生态,能够有效获得忠诚的用户,形成长期发展的持续动力
  企业发展的核心就是要能够获得忠诚的用户,这样企业的壁垒中期难以打破,长期增长的确定性才会更强。苏宁拥有零售行业中最完整的消费生态,能够形成忠实的粉丝群体。
  线下依托苏宁易购广场、苏宁易购生活广场、苏宁易购直营店及零售云加盟店、苏宁小店以及苏宁电器、母婴、超市、极物、汽车等专业店面,以及集团开发的苏宁影院、体育旗舰店,对消费需求形成全面覆盖,满足各种体验型、便利型的购物需求;线上通过苏宁易购(www.suning.com)、苏宁小店APP、苏宁拼购APP、苏宁易购天猫旗舰店为用户提供海量商品选择和极致购物体验。依托集团在文化、体育产业方面的资源,如视频影视、足球俱乐部、赛事转播版权等,与用户达成精神的共鸣、情感的交流。
  苏宁的消费生态能够为消费者构筑快乐、健康的品质生活,生活方式的影响和传导能够激发用户选择苏宁、了解苏宁、喜欢苏宁,从而成为苏宁的忠诚用户,形成苏宁长期发展的持续动力。
  2、苏宁拥有强大的自营能力,能够有效提升经营附加值,持续增强企业盈利能力
  苏宁是自营能力卓越的互联网零售商,坚持在可以产生规模效应的品类和服务方面自营,能够有效提高经营附加值。
  坚持渠道自营管理,把控服务标准,提高品牌美誉度,保障商品和服务提供的同时,为供应商提供了获取用户成本最低、品牌溢价最强的服务平台,实现渠道附加值;核心商品自营采购,加强商品研究,形成对每个品类的商品管理能力、客户研究能力、市场推广能力与服务保障能力;基于自身专业化的商品经营能力,对外输出,在加大差异化采购能力,缩短供应链层级,降低供应链成本的基础上,保证了产品经营的附加值;核心物流环节自营,不仅有效控制企业运营成本,同时提升用户体验。
  通过对外开放,为供应商提供流通效率最高的服务平台,凸显企业物流价值。
  围绕渠道、商品、物流,不断加大投入,在开放的基础上形成苏宁自身的能力,提升经营附加值,持续增强企业盈利能力。 收起▲