主营介绍

  • 产品类型:

    公路桥梁施工及附属设施、商品房销售、商品销售、互联网服务、汽车销售

  • 产品名称:

    公路桥梁施工及附属设施 商品房销售 互联网服务 汽车销售

  • 经营范围:

    柴油、汽油零售(限分支机构经营);企业营销策划,企业形象策划,展览展示服务;设计、制作、代理、发布广告;汽车销售;计算机网络技术咨询、技术服务、技术开发、技术推广;新媒体营销服务;房地产开发、销售。(依法须经批准的项目,经相关部门批准后方可开展经营活动)

运营业务数据

最新公告日期:2016-08-30 
业务名称 2016-06-30 2013-12-31 2010-12-31
竣工面积(平方米) 4.12万 - 8.14亿
签约面积(平方米) 6.90万 - -
签约金额(元) 5.16亿 - -
销售面积(平方米) - 4242.22 -
开工面积(平方米) - - 13.47亿

主营构成分析

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营业收入 X

单位(%) 单位(万元)
注:通常在中报、年报时披露 
业务名称 营业收入(元) 收入比例 营业成本(元) 成本比例 利润比例 毛利率
按行业 数字营销 66.16亿 95.72% - - - -
其他 1.73亿 2.50% - - - -
房地产 1.22亿 1.77% - - - -
按产品 互联网分部 66.17亿 95.74% 59.46亿 95.79% 95.12% 10.14%
路桥工程施工分部及其他 1.73亿 2.50% 1.72亿 2.77% 0.15% 0.63%
房地产开发分部 1.22亿 1.77% 8904.42万 1.43% 4.73% 27.24%
分部间抵销 -115.58万 -0.02% - - - -

董事会经营评述

  一、经营情况的讨论与分析
  报告期内,公司实现营业收入691,161.49万元,比上年同期增长83.32%,实现归属于母公司的净利润38,362.44万元,比上年同期增长87.91%;其中数字营销业务实现营业收入661,613.39万元,比上年同期增长111.41%,实现净利润28,846.82万元,比上年同期增长54.91%。
  报告期内,公司主营业务数字营销实现营业收入占公司营业总收入的95.72%,实现净利润占公司总利润的75.20%。
  报告期内,公司数字营销业务增长强劲,营业收入同比增长111.41%,实现净利润同比增长54.91%。
  图:2018年1-6月数字营销业务... 查看全部▼

  一、经营情况的讨论与分析
  报告期内,公司实现营业收入691,161.49万元,比上年同期增长83.32%,实现归属于母公司的净利润38,362.44万元,比上年同期增长87.91%;其中数字营销业务实现营业收入661,613.39万元,比上年同期增长111.41%,实现净利润28,846.82万元,比上年同期增长54.91%。
  报告期内,公司主营业务数字营销实现营业收入占公司营业总收入的95.72%,实现净利润占公司总利润的75.20%。
  报告期内,公司数字营销业务增长强劲,营业收入同比增长111.41%,实现净利润同比增长54.91%。
  图:2018年1-6月数字营销业务收入构成图:2018年1-6月数字营销净利润构成图:2018年1-6月数字营销各事业部营业收入增速图:2018年1-6月数字营销各事业部净利润增速注:
  1、汽车营销事业部包括百孚思、同立传播、爱创天杰、智阅网络四家子公司;
  2、精准营销事业部包括派瑞威行和数字一百;
  3、互联网其他业务包括华邑、雨林木风;
  4、各事业部收入加总数据与数字营销板块数据有差异,因各公司协同效应,内部抵消部分收入所致。
  报告期内,公司不断增强技术和数据能力,通过海量数据沉淀及技术升级助力精准智能营销,其中,2018年上半年,公司精准营销日消耗突破4000万元。与此同时,公司逐步探索拓展海外业务。
  公司在对数字营销业务进行数据与技术赋能的同时,持续聚焦主业,加强现金流管理,第二季度较第一季度的现金流情况改善,未来公司将持续加强客户及媒体账期管理,促进公司业务稳定发展,助力公司商业模式的升级与衍化。

  二、可能面对的风险
  1、市场竞争加剧
  现阶段,我国数字营销行业进入平稳增长阶段,而市场竞争格局仍比较分散。随着数字营销整体市场规模的不断扩大,各数字营销公司不断提升自身综合服务实力,力争占有更高的市场份额。在互联网催生业态日新月异不断升级的市场竞争态势中,公司数字营销业务不断提高自身技术和数据能力,以提高营销效率,抢占更多市场份额。但数字营销行业面对大量竞争对手,不排除公司互联网板块各子公司面临行业洗牌、业务创新能力、财务状况及经营业绩会面临一定的风险。
  2、人才流失的风险
  数字营销行业尤其是营销技术工具及产品类人才,是继续提升公司竞争力的关键要素。公司数字营销管理团队及业务人员的稳定性,将直接影响公司数字营销业务的发展和业绩。保持核心人力资源的稳定性,是公司未来经营业绩稳定增长面临的一大风险。若不能很好地控制人才流失的风险,则会对公司数字营销领域的经营和业务发展造成不利影响。
  为避免核心团队成员流失造成不利影响,公司制定了合理的激励机制,以有效提升核心管理团队及业务骨干的稳定性及积极性,同时实施职业经理人机制,积极引进高端人才,进行人才梯队的培养,以降低人员流动对公司的业务的影响。
  3、商誉减值风险
  公司发行股份及支付现金购买旗下8家数字营销子公司,形成非同一控制下企业合并,在公司合并资产负债表增加较大金额的商誉。根据《企业会计准则》规定,两次重组交易形成的商誉不作摊销处理,但需在未来每年年度终了时做减值测试。未来包括但不限于宏观经济形势及市场行情的恶化,广告主需求变化、行业竞争加剧以及国家法律法规及产业政策的变化等均可能对标的公司的经营业绩造成影响,进而公司存在商誉减值的风险,从而对公司当期损益造成不利影响。

  三、报告期内核心竞争力分析
  1、"数据+技术"提升行业营销解决方案能力
  公司以数据和技术驱动营销效能,融合海量行业数据,建立大数据生态,从数据集成与沉淀、数据分析与处理、数据应用三个维度赋能标签体系和投放效率。科达DMP建立转化行为数据追踪,实现系统投放实时优化。同时,科达股份数据平台与更多广告主、媒体共同升级行业营销数据解决方案,全方位提升营销效果。
  公司已搭建起媒体投放工具ADX、智能投放系统、内容营销MCN、用户管理工具SCRM及基于云计算的新媒体传播与分析管理运营工具WeBox等营销技术产品,同时整合内部已有如AdScan等广告检测工具,线上调研、消费者调研社区、App渠道检查等调研工具,通过投资整合页面管理工具ClickPlus,形成多元化的营销技术产品矩阵。
  2、多元化媒体矩阵,覆盖面广、规模大、渗透率高
  紧握头部媒体资源,整合中型优质媒体流量,并保持对新型媒体流量价值释放的探索,公司具备差异化的流量运营盈利能力。一方面,公司目前合作媒体基本涵盖国内所有头部媒体,并通过保证合作效果不断提升合作规模,在合作模式创新方面不断进行尝试,长期保持与腾讯、今日头条等头部流量平台的核心营销合作伙伴关系,连续三年获得腾讯铂金服务商资质,持续成为今日头条、搜狗、小米、OPPO、阿里文娱、爱奇艺、网易等头部媒体核心合作伙伴,同时深化媒体优势产品资源的整合营销运用,在新资源开拓、新技术应用方面保持紧密合作,共同推动数字营销行业在技术、数据驱动下实现全面升级,基于公司营销技术体系搭建与多家媒体对接的Marketing API工具,进一步探索数据整合与应用,共建大数据营销新生态。另一方面,公司ADX广告平台,整合优质中型媒体资源,充分挖掘中型媒体流量,为行业客户提供差异化流量需求补充;同时在垂直行业中进行高度渗透,并不断探索新流量形态。多元化的流量矩阵,为公司的营销业务提供规模化及可持续发展的竞争壁垒。
  3、优质的客户服务能力与客户资源
  科达股份通过完善且不断升级的数字营销产品体系,与超过1500家知名客户建立长期且稳定的合作,占据头部客户群优势,并针对不同行业客户形成客户资源池,实现不同业务板块客户资源共享,同时以行业划分建立行业事业部,以铁三角作战单元的服务模式对客户需求进行快速反应,实现业绩快速增长,成功开创新的营销服务模式。
  公司凭借强大的数字营销服务实力,打造强大的行业头部客户资源矩阵,互联网行业如京东、腾讯、携程、微博、美团、抖音等,汽车行业如上汽通用、英菲尼迪等,快速消费品行业如伊利、维达等,并深入布局游戏、金融行业。随着数字营销行业的不断升级,各行业客户更加注重营销效果,科达股份通过数据持续赋能行业营销解决能力,实现客户的核心营销诉求。
  4、科学高效的人才管理机制
  公司以战略为导向集结了来自智能营销、营销技术、大数据分析与应用、组织管理等领域的顶尖人才。报告期内,公司大力完善专业人才的引进、培养、提升、激励管理体系和职业经理人制度,为吸纳和留住人才提供强有力的保障,鼓励员工与公司共同成长,对公司整合战略、组织管理及业务模式升级的落地起到了关键作用。 收起▲